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    Proposal For The Unc Diamond Olympics

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    John Carl Denina
    The proposal outlines a marketing plan for the UNC Diamond Olympics to coincide with the Beijing Olympics. It will use radio, television, and print media over two weeks to promote the event and highlight UNC's anniversary. The plan aims to draw attention, promote student wellness, and please event sponsor Smart.

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    Proposal For The Unc Diamond Olympics

    Uploaded by

    John Carl Denina
    9 views3 pages
    The proposal outlines a marketing plan for the UNC Diamond Olympics to coincide with the Beijing Olympics. It will use radio, television, and print media over two weeks to promote the event and highlight UNC's anniversary. The plan aims to draw attention, promote student wellness, and please event sponsor Smart.

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    Proposal for the Unc Diamond Olympics

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    The proposal outlines a marketing plan for the UNC Diamond Olympics to coincide with the Beijing Olympics. It will use radio, television, and print media over two weeks to promote the event and highlight UNC's anniversary. The plan aims to draw attention, promote student wellness, and please event sponsor Smart.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    9 views3 pages

    Proposal For The Unc Diamond Olympics

    Uploaded by

    John Carl Denina
    The proposal outlines a marketing plan for the UNC Diamond Olympics to coincide with the Beijing Olympics. It will use radio, television, and print media over two weeks to promote the event and highlight UNC's anniversary. The plan aims to draw attention, promote student wellness, and please event sponsor Smart.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    PROPOSAL FOR THE UNC DIAMOND OLYMPICS

    Theme:

    Be Strong. Be True. Believe.

    Rationale:
    It is a good marketing move to hype the UNC Diamond Olympics. First of all – because of the
    event’s significance. A Diamond year is always an important milestone in a school’s history. It
    should always be a cause of Celebration. Hyping the Diamond Olympics will draw attention to
    UNC’s Diamond anniversary. The fact that it coincides with the Beijing Olympics makes the
    Hype even more appropriate. It is a once in a life time coincidence which the school must
    take advantage of.

    Secondly, by marketing the Diamond Olympics, UNC will show that it is concerned with the
    well physical well being of its students. After much publicity of its educational achievements
    – this is a chance for UNC to show that it has an excellent athletic program.

    Thirdly, by marketing the DIAMOND OLYMPICS, UNC will please its main sponsor SMART –
    which has given the most generous sponsorship to a local business to date.

    Date of implementation:

    August 25 – September 7, 2008.

    (Two weeks of massive publicity )

    MEDIA TO BE USED:

    1. Radio
     Energy
     NX
     Home
     MOR
     DWOK

    RADIO Media Mix:

     Radio Ad Plugging
     Endorsement / Hype by DJs
     Diamond Olympics Update
     Broadcast of Theme Song
     Interview of winners
     News write up
     Live coverage of selected radios

    2. TELEVISION MIX
     TV ad plug
     Live coverage of Opening / Closing
     Diamond Olympics Update
     News / interview of winners

    3. PRINT Marketing Mix


     Publicity in Local newspapers
     Tarpauline ( 60 tarps to be hung in Centro )

    These tarps will be provided through the sponsorship of the following:

     PEPSI
     Bayantel
     Canteen concessionaires
     Other Suppliers

    COST ESTIMATE

    1. Recording of Theme Song - P 35,000.00


    2. TV Ad Production - P 35,000.00
    3. Designs - P 5,000.00
    4. City Hall - ( Waive of Fees )

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