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    Questionnaire

    Uploaded by

    Siva Kumar
    This document appears to be a survey about consumer preferences towards Hatsun milk products in Alangulam. It contains questions about demographics, awareness and consumption habits related to Hatsun products. Respondents are asked about which products they prefer, where and how often they purchase Hatsun items, and any issues they have experienced. The survey aims to understand consumer behavior to help inform Hatsun's business decisions.

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    Questionnaire

    Uploaded by

    Siva Kumar
    1K views4 pages
    This document appears to be a survey about consumer preferences towards Hatsun milk products in Alangulam. It contains questions about demographics, awareness and consumption habits related to Hatsun products. Respondents are asked about which products they prefer, where and how often they purchase Hatsun items, and any issues they have experienced. The survey aims to understand consumer behavior to help inform Hatsun's business decisions.

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    This document appears to be a survey about consumer preferences towards Hatsun milk products in Alangulam. It contains questions about demographics, awareness and consumption habits related to Hatsun products. Respondents are asked about which products they prefer, where and how often they purchase Hatsun items, and any issues they have experienced. The survey aims to understand consumer behavior to help inform Hatsun's business decisions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views4 pages

    Questionnaire

    Uploaded by

    Siva Kumar
    This document appears to be a survey about consumer preferences towards Hatsun milk products in Alangulam. It contains questions about demographics, awareness and consumption habits related to Hatsun products. Respondents are asked about which products they prefer, where and how often they purchase Hatsun items, and any issues they have experienced. The survey aims to understand consumer behavior to help inform Hatsun's business decisions.

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    © All Rights Reserved
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    A STUDY ON CONSUMER PREFERENCE TOWARDS HATSUN MILK PRODUCTS

    WITH REFERENCE TO ALANGULAM

    1. Name :

    2. Age : Below 20 20 – 30 30 - 40

    40 – 50 above 50 years

    3. Gender : Male Female

    4. Marital status : Married Un – married Widow

    5. Educational level : Illiterate Primary & H.S.S UG

    Post graduate Others

    6. Occupation : Private employees Govt. Employees

    House-wife Others

    7. System of family : Joint Nuclear

    8. Monthly income : Below Rs 5000 Rs5,000 – 10,000

    Rs 10,000 – Rs 15,000 above Rs 15,000

    9 i) Are you aware of Hatsun products?

    Yes No

    ii) If yes, how did you come to know that?

    Media Advertisement Friends and Relatives Neighbours

    Shop owners Others

    10) What is the reason for preferring Hatsun products? Rank them

    Sl.No Reasons Rank


    .

    1 Quality

    2 Variety of products

    3 Reasonable price

    4 Taste

    5 Nutrient value
    11) What Hatsun product do you prefer most? Rank them

    Sl.No Reasons Rank


    .

    1 Arokiya milk packet

    2 Arun ice cream

    3 Hatsun curd

    4 Hatsun panner

    5 Hatsun butter

    6 Hatsun ghee

    7 Hatsun Flavour milk

    12) Preference towards milk packet:

    Double toned diet milk Standardized milk Full cream milk

    Toned Diet milk

    13) Preference towards Arun ice cream flavour:

    Sl.No Flavours Tick appropriate one


    .

    1 Strawberry & mango.

    2 Blackcurrant vanilla.

    3 Butterscotch chocolate.

    4 Berry vanilla.

    5 Almond crisp.

    6 Others

    14) Preference towards flavour milk:

    Badam milk Bista Milk Chocolate Milk

    Banana milk Others

    15) Amount spends per month for Hatsun products:

    Below Rs.500 Rs.501-1000 Rs.1001-1500

    Rs.1501-2000 Above Rs.2000


    16) Place of purchase:

    Petty shop ICE cream parlor Door delivery (Milk)

    Milk show room Supermarkets Others

    17) How do you feel the location of Arun ice cream barlor and milk showroom in your area?

    Good Not Good

    18) Generally what kind of problems you have faced with Hatsun products?

    Digest problem Non- availability Short life ( Milk, curd, Butter milk)

    Others

    19) Do you have awareness of all Hatsun products?

    Yes No

    20) How often do you read ingredient lists on Hatsun products before you purchase them?

    Never Rarely Sometimes

    Often Always

    21) While purchasing any products do you read or note the expiry date of the products?\

    Yes No

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