OKR

Examples
The Ultimate List of OKR Examples for B2B Companies
Content:
Top
1 Corporate Goals 2 Marketing Goals

3 Sales Goals 4 HR Goals

Product
5 Engineering Goals 6 Management

7 Customer Success 8 Customer Support

9 Finance 10 Operations
Think of an OBJECTIVE in OKRs as a name for a “Strategic Theme” (aka a “Burning Imperative”
as some companies call it) – it is a broad, overarching headline or title which is a qualitative
name of a set or group of KEY RESULTS. And these KEY RESULTS is what you may refer to as
KPIs (Key Performance Indicators) and it’s what you would typically consider an MBO because
it’s the very outcome or end result that can be either a measurable Milestone (and sometimes,
if possible, quantified as a Metric).

Objective
• Think of it as a Strategic Theme, a Title, a Headline – a qualitative name for a set or group
of your Key Results
• An Objective states qualitative what you want to achieve as an end state, an outcome or
a result
• It is a name which is qualitative (i.e. think of it as a headline or a title naming a theme for
a set of KRs)

KEY RESULTS (1-3 KPIs to measure the

achievement Objective)
• Shows progress or tells us how we know if we are achieving our Objective
• It can be a qualitative “Milestone” or a quantified “Metric” type of measurement
• A Key Result can be thought of as a KPI (Key Performance Indicator) that measure the
progress of the Objective.
• Also, some managers comment that a Key Result is what one can consider an MBO, a
measurable or quantified statement.

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Top Company - OKR
Goal Examples
Top Company - OKR Goal
Examples

KEY RESULTS:

OBJECTIVE: • Hit our global sales target of $100 Million in Sales

• Achieve 100% year-to-year sales growth in the EMEA
Grow Our Global geography
Business • Increase the average deal size by 30% with upsells
• Reduce churn to less than 5% annually via Customer
Success

KEY RESULTS:

OBJECTIVE: • Interview 20 customers per month and get feedback

• Achieve an NPS of 9 from our customers
Delight Our • Increase customer retention to 98%
Customer • Achieve a product engagement of 80% WAU

KEY RESULTS:

OBJECTIVE: • Launch an ongoing 2-way closed-loop feedback process

Delight Our Employees • Achieve a weekly Employee Satisfaction/Pulse Score of 8+
• Celebrate “small wins” and any type of progress every
And Build An Excellent single week
Corporate Culture • CEO and SVPs to launch a monthly all-hands TownHall and
open Q&A meeting

KEY RESULTS:

OBJECTIVE: • Create 20 customer case studies

Launch The New • Get into the Gartner Magic Quadrant
• Win a “Best Product of the Year” award at the industry
Product Successfully conference
In Q1

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Marketing - OKR
Goals Examples
Demand Generation - OKR Goal
Examples

KEY RESULTS:

OBJECTIVE: • Generate 150 MQLs from email marketing

• Generate 100 MQLs from AdWords
Generate More Marketing • Generate 50 MQLs from organic search
Qualified Leads (MQLs) • Generate Net-New Unique leads via Account-Based
Marketing

KEY RESULTS:

OBJECTIVE: • Improve our new marketing automation process

• Reduce the Customer Acquisition Costs by 20% in Q3
Optimize Our • Build a new tops-down and bottoms-up Excel model to
Customer Acquisition analyze the ROI

KEY RESULTS:

OBJECTIVE: • Document and implement the new ABM process

• Do 2 weekly alignment meetings with the SDR team
Implement Account • Do 1 weekly alignment meeting with SDR team
Based Marketing managers
• Generate 20% of closed-won sales via ABM efforts in Q4

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Online Marketing - OKR Goal
Examples

KEY RESULTS:

OBJECTIVE: • Grow website visitors by 7% every month

• Improve conversions on Landing Pages by 10% in Q2
Improve Our Website
and Grow the Conversions

KEY RESULTS:

OBJECTIVE: • Get 150 MQLs from Google AdWords

• Ensure a Cost per Lead of $4 or less
Improve Our PPC • Ensure a 2% CTR
Campaign

KEY RESULTS:

OBJECTIVE: • Get 10 new inbound links from relevant websites

• Improve our internal on-page optimization
Implement Account • Improve our website loading speed
Based Marketing

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Content Marketing - OKR Goal
Examples

KEY RESULTS:

OBJECTIVE: • Publish 3 new newsletters this quarter

Launch the New • Finalize our new monthly newsletter
• Ensure we get a 3% CTR or above
Monthly Newsletter
Successfully

KEY RESULTS:

OBJECTIVE: • Publish 50 new blog posts in Q3

• Do 5 VIP interviews of industry experts
Improve Our Blog • Get 5,000 subscribers on our blog
Strategy

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PR / Analyst Relations - OKR
Goal Examples

KEY RESULTS:

OBJECTIVE: • Have 30 media calls/meetings by end of Q1

• Have 15 calls/meetings with key industry influencers
Increase Our Brand • Secure a speaking spot at the Annual Industry conference
Awareness

KEY RESULTS:

OBJECTIVE: • Do 2 analyst briefings in Q1

Build Strong • Submit analyst report applications
• Feature an analyst on our webinar
Relationships with
• Provide analysts with details on the new product lunch
Forrester and Gartner

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Community Manager - OKR
Goal Examples

KEY RESULTS:

OBJECTIVE: • Create a Customer Community Strategy based on best

practices
Launch a New • Publish 60 articles during the quarter and get 6,000+
Customer Community page visits
• Get 30% of our customers to participate in the community

KEY RESULTS:

OBJECTIVE: • Reach out to 12 industry experts and thought leaders in

Make Our Community Q1
• Interview them and publish the interview articles on our
Known By Industry Experts
community site
And Thought Leaders • Research and publish the Industry Report & Infographics
for the community

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Product Marketing - OKR
Goal Examples

KEY RESULTS:

OBJECTIVE: • Finish all the new product website updates

• Work with PR to provide technical product specs
Launch The New • Give an exclusive pre-launch update to customers and
Product Successfully partners
• Finalize product datasheets, feature briefs and sales
enablement info

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Partner Marketing - OKR
Goal Examples

KEY RESULTS:

OBJECTIVE: • Publish 5 new partner-focused whitepapers by Q1

Create a Community For • Launch 7 webinars to educate our partners
• Do a 5-city Lunch & Learn event for partners
Our Partnes/Resellers
(MQLs)

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Sales - OKR
Goals Examples
Sales Group - OKR Goal
Examples

KEY RESULTS:

OBJECTIVE: • Generate inflow of $12M in pipeline

• Keep pipeline above 5x of quota to ensure a 20% Win
Generate New Rate
Bookings Pipeline • Do 7 product demos per week

KEY RESULTS:

OBJECTIVE: • Hire 10 new AEs by the end of January

Recruit World-Class • Hire 20 new SDRs by the end of January
• Hire 5 new Sales Managers by the end of January
A-Players for Our
• Maintain a 4:1 onsite “Interview : Offer” ratio
Sales Team

KEY RESULTS:

OBJECTIVE: • Implement a better onboarding process

Develop Our Reps into • Ensure we do regular sales coaching every week
• Bring in the new sales training company to improve our
The Best Sales Team training
In The Industry • Do regular monthly anonymous surveys of SDRs and
AEs and get their feedback

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Sales Manager - OKR Goal
Examples

KEY RESULTS:

OBJECTIVE: • Develop relationships with 50 new targets or named

accounts
Grow Our Sales in • Onboard 10 new resellers that focus on Central
The Central region • Offer extra kicker to AEs to achieve 120% focusing on
Central

KEY RESULTS:

OBJECTIVE: • Find 30 new customers in South America

• Implement a new sales training program for our South
Improve Sales in American team
South America • Receive 5-star reviews from our costumers who will
serve as references

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SDR Manager - OKR Goal
Examples

KEY RESULTS:

OBJECTIVE: • Pass SQL’s to sales executives

• Train 5 SDRs on social selling practices
Implement SDR Social
Selling Process

KEY RESULTS:

OBJECTIVE: • Generate 80 Sales Qualified Leads

• Bring in $50,000 in bookings by end of Q3
Exceed Our Q4
Quotas By 50%

KEY RESULTS:

OBJECTIVE: • Promote 3 SDRs to the upsell AE role

• Increase upsell and cross-sell revenue by 40%
Grow Our Upsell • Increase customer retention to 98%
And Cross-Sell • Have regular weekly alignment meetings with Customer
Success

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Sales Enablement - OKR Goal
Examples

KEY RESULTS:

• Ensure we update our new sales technology stack

OBJECTIVE: • Implement the new process for measuring Outbound vs
Inbound
Enable Our Sales To • Revise all the email sequences and upload it into the
Be More Successful new sales messaging tool
• Update the CRM based on the new sales pipeline review
process
• Help the VP of Sales with the new data to finalize the
new compensation plan

KEY RESULTS:

• Implement a sales analytics and Business Intelligence

platform
OBJECTIVE: • Set up sales cycle and average deal size triggers to email
Improve Our Sales our VP of Sales
• Review Sales Activity metrics and send a weekly
Analytics Process summary to the team
• Review Sales Pipeline metrics and send a weekly
summary to the team
• Review retrospective Sales Results metrics and send a
weekly summary to the team

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Channel Partner Sales - OKR
Goal Examples

KEY RESULTS:

OBJECTIVE: • Recruit 30 new channel partners in Eastern, Central and

Western geographies
Grow Sales Through • Finalize the new 20% channel sales promotion for Q3
Our Channel Partner • Implement the new channel partner website section
• Improve the channel partner onboarding process and
documents

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Human Resources -
OKR Goals Examples
VP of HR / People OPS - OKR
Goal Examples

KEY RESULTS:

OBJECTIVE: • Launch an ongoing 2-way closed-loop feedback process

• Create clarity of all departments and teams via clear OKR
Create An Exceptional goals
Corporate Culture / • Achieve a weekly Employee Satisfaction / Pulse Score of 8+
• Celebrate “small wins” and any type of progress every
Delight Our Employees single week
• CEO and SVPs to launch a monthly Town Hall with Open
Q&A

KEY RESULTS:

• Improve our 2-way closed-loop feedback and ongoing

OBJECTIVE: performance management process
• Improve our employee engagement score and
Improve Our Employee employee satisfaction to 8 or above
Retention • Survey employees monthly on how to make our
company an even better place to work
• Assess if we are paying salaries and benefits at market
rates

KEY RESULTS:

• Offer our employees a $500 reward for referrals of

OBJECTIVE: A-Players whom we hire
Grow Our Team With • Hire 25 new employees this quarter for the 5 requesting
departments
A-Players
• Survey interviewees after each interview process and
get feedback
• Maintain a 4:1 Interview-to-hire ratio

KEY RESULTS:

OBJECTIVE: • Ensure every manager company-wide is doing an

ongoing, 2-way feedback loop
Improve Our Employee
• Survey employees with using a Pulse (Employee
Engagement And Satisfaction Index) weekly
Satisfaction Score • Ensure we are setting clarity of work with goals to boost
engagement

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VP of HR / People OPS - OKR
Goal Examples

KEY RESULTS:

OBJECTIVE: • Provide consistent training to managers on how to

Make All of Our manage effectively
• Ensure every manager is doing regular 1-on-1 meetings
Managers More Effective with 2-way feedback
And Successful • Do monthly anonymous employee surveys to get
feedback on managerial effectiveness

KEY RESULTS:

OBJECTIVE: • Get free gym membership for employees

Complete Our Employee • Survey our employees on how they like our new
ongoing performance process
Reviews Efficiently
• Collect all performance review notes from our 30
And On Time front-line managers

KEY RESULTS:

OBJECTIVE: • Announce the transition from outdated annual

Transition To Ongoing performance review process
• Implement the ongoing 2-way closed-loop feedback
Performance with lite check-ins
Management • Institute quarterly performance reviews
• Announce new annual reviews to serve as a summary
for the ongoing process

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Engineering - OKR
Goals Examples
VP of Engineering - OKR Goal
Examples

KEY RESULTS:

OBJECTIVE: • Have engineering team contribute X story points

• Design 5 tests with QA
Launch The New • Upgrade our database and complete data migration
Product Architecture

KEY RESULTS:

OBJECTIVE: • Offer a $500 reward for referrals to A-Players

• Hire 5 referred engineers with exceptional references by
> Build a World-Class
end of Q2
Engineering Team • Maintain a 4:1 onsite “Interview : Hire” ratio

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QA Engineer - OKR Goal
Examples

KEY RESULTS:

OBJECTIVE: • Identify 30 bugs by the end Q2

Drive Quality For • Implement the new QA automation tool and process
• Ensure no more than 1 critical bug reported in Q3
Features In Our New
• Have zero regressions in Q3
Release

KEY RESULTS:

OBJECTIVE: • Create and implement workflow graph

• Install new Migration field
Maintain An Agile • Create Knowledge Base documentation
Process

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Software Engineer - OKR Goal
Examples

KEY RESULTS:

OBJECTIVE: • Provide a new refactoring plan

• Ship the new architecture docs to all internal teams
Improve The Email
Delivery Architecture

KEY RESULTS:

OBJECTIVE: • 10% of our existing customers try it

• Get an NPS score of 7
Launch A High Quality
Product Beta

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Product Management -
OKR Goals Examples
Product Management - OKR
Goal Examples

KEY RESULTS:

• Conduct 30 customer development interviews

OBJECTIVE: • Review 10 usage videos via UserTesting.com and
Launch The New summarize it internally
Product Successfully • Do 2 training sessions on the new product for Marketing
and Sales teams
• Help Product Marketing by reviewing their technical
spec documents

KEY RESULTS:

OBJECTIVE: • Interview 50 prospective customers and get their

feedback
Develop a New Product • Finalize the UX mockups and show it to 20 of those
Vision For 2018 customers
• Discuss the summary findings with the sales team and
get their input

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Customer Success -
OKR Goals Examples
Customer Success - OKR
Goal Examples

KEY RESULTS:

• Increase the adoption of our new product

OBJECTIVE: • Be proactive in assessing our drops in account usage or
at-risk usage
Customer Success • Apply Best Practices to ensure we have NPS score of 8
and above

KEY RESULTS:

OBJECTIVE: • Implement a Customer Success platform to track

customer health
Be Proactive With • Actively monitor customer health
Customer Success • Reach out to customers who appear to be at-risk

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Customer Support -
OKR Goals Examples
Customer Support - OKR
Goal Examples

KEY RESULTS:

OBJECTIVE: • Achieve a CSAT of 90%+ for all Tier-1 tickets

Deliver a World-Class • Troubleshoot Tier-1 issues within 1 hour
• Resolve 95% of Tier-2 support tickets in under 24 hours
Customer Support
• Each support rep to maintain a personal CSAT of 95% or
Experience more

KEY RESULTS:

OBJECTIVE: • Maintain a weekly Support group ESI/Pulse score of 8 or

Ensure Customer Support greater
• Finalize resource allocation with the VP of Support
Is a High-Performance • Promote 2 customer support reps to managers
Team • Recruit 6 more customer support reps

KEY RESULTS:

OBJECTIVE: • Implement our new customer support platform

Implement a Scalable • Implement our new customer support platform
• Updated 30 “How-To” articles on the Knowledge Base
Customer Support
Process

KEY RESULTS:

OBJECTIVE: • Track and report on Number of New Tickets to Resolved

Tickets
Track All Critical • Track and report on Average Resolution Time
Support Metrics • Track and report on Top 10 Customers by Active Tickets

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Finance - OKR
Goals Examples
Finance - OKR Goal
Examples

KEY RESULTS:

OBJECTIVE: • Have a meeting with every VP about the new process

• Review everyone’s budget proposals before mid-Q3
Improve Our Annual • Finalize the final budget by Sep 15
Budgeting Process

KEY RESULTS:

OBJECTIVE: • Hire a new bookkeeper

• Implement the cloud-based version of QuickBooks
Improve Our Financial • Ensure we close our financials within 2 weeks of a
Reporting Process quarter

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Operations - OKR
Goals Examples
Operations - OKR Goal
Examples

KEY RESULTS:

OBJECTIVE: • Eliminate systems downtime in Q2

• Implement the new cloud backup system and process
Improve Our IT And • Improve internal IT satisfaction and response time
Infrastructure

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About Atiim

Atiim (pronounced A-Team) is an innovative leader in OKR Software and performance

management. Atiim OKR Software is simple, yet powerful and brings the entire OKR
lifecycle into one system, to simplify the methodology and to enable companies
to implement OKRs at scale. The Atiim Software platform helps high-performance
companies set clear objectives, improve corporate alignment, focus on what truly
matters, and ultimately achieve better results.

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Ready to try out
OKRs?
Learn more at: www.atiim.com

page 35
Contact Us:

399 Boylston St. 6th Floor

Boston, MA 02116
USA

Inquiries: [email protected]
(800) 735-4071

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About Atiim
> Learn more about Atiim’s simple, yet powerful OKR Software & Performance
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