ARTICLE

Caldona, Mickaela L.
12- ABM EFFICIENT
I Love Milk Tea: Love in A Cup
When in Manila, milk tea shops are a dime a dozen. In a stretch of road, you can see at least
three stores and you’re spoilt for choice. When going out with friends, there’s always that argument about
where you’re going to hang out given that everyone has a milk tea preference. You love cheese froth;
your friend would rather indulge in a cupcake but your other friend would rather have regular milk tea.
Decisions, decisions, but there’s a place that solves all of that.
I Love Milk Tea is a small place, white and friendly when you walk in. I Love Milk tea is owned by
Mrs. Letty Sarenas, an entrepreneur with innovating and drive to do what she wants in business. There
are over 27 branches all over the country, the shop is able to provide quality, affordable, good-tasting milk
tea without breaking the brank compared to offers by more expensive competitors.
Just like other milk tea shops, you are able to customize the type of order you want by choosing
from the variety of flavors available, the selection of ingredients, and toppings that you can view in their
menu. In this way, every order is unique and personalized to the customer’s preference.
As far as the flavors go, our instant recommendation goes to the Taro Milk Tea. It’s sweet enough
to keep sipping but not so sweet that you get sick at the last sip. Pair that with a red velvet cupcake, it’s
instant afternoon delight. The prices of the drinks aren’t bad at all, the largest cup has you shelling out a
smaller amount of money that most places would charge. So when you and your friends can’t seem to
decide where to go for a sweet drink and even sweeter cupcakes, when in Manila, make sure you drop by
I Love Milk Tea.
There are benefits of franchising I love Milk Tea Shop. There is high success rate due to its
business model rather than starting from scratch. I love Milk Tea Shop is also a recognized brand or
trademark that can guarantee you with success. A franchisee may also secure huge profit when success
formulas are met such as low-cost supplies, proper placement, and good marketing techniques.
There are things that consider when franchising I love Milk Tea Shop. Make sure that you really
want to own this franchise and this will best fit your venture among other offered business opportunities.
Be certain that you can work harmoniously with I love Milk Tea Shop franchise and it is within your
interest. Carefully study the Terms and Condition, Franchise Agreement, and what are included in
franchising I love Milk Tea Shop.
Having a best location is one key aspect to have a successful I love Milk Tea Shop franchise.
Study the environment and see if your business suits the surroundings.
‘Milk tea craze far from over’
The Milk tea craze has been going on in the Philippines in recent years, but it’s far from over.
In fact, milk tea shops are strongly driving the franchising sector today, said Rudolf Kotik, chief
executive officer of RK Franchise Consultancy.
“Filipinos love the taste of milk tea and its popularity has never diminished,” the franchising guru
told SunStar Cebu in an interview Friday, Sept. 27, 2019, at the opening of the 20th Franchise Expo in
Cebu City.
In Cebu alone, many milk tea stores have popped up as Filipino consumers continue to patronize
the popular Asian drink, which is emerging as a “super sweet” market for food entrepreneurs.
Caldona, Mickaela L.
12- ABM EFFICIENT
According to Kotik, food has remained the biggest industry in the franchising business, with milk
tea concepts leading the trend.
“Milk teas continue to grow. We already surpassed the ‘fad’ stage and we continue to see
Filipinos patronizing them,” Kotik explained.
Shops and kiosks selling the popular sweetened drink are mushrooming in malls, commercial
centers, schools and food bazaars.
The tea and milk concoction known for its seabed of chewy tapioca pearls has been around in
major Asian places, like Hong Kong and Taiwan for many years.
Since its influence has reached the Philippine market, Filipinos, especially the millennials, have
then become a big consumer of the popular drink.
“It’s (milk tea business) growing,” Kotik said.
“The trend right now is still food. It is the leading sector,” he said, noting that more than 60
percent of franchise businesses in the country are food.
Driving such a trend are the strong purchasing power and rising incomes of Filipino consumers.
“The economy is doing well. People are earning well,” Kotik said.
He said the interest in franchising has continued to improve in recent years, as it proves to be an
effective investment for aspiring entrepreneurs.
“The knowledge about franchising is higher now,” the franchising expert said, explaining that such
business model has been a key means for businesses wanting to expand by tapping the capital of other
people.
“Franchising is the way when you want to grow and expand,” he said.
Today, overseas Filipino workers are among the strong markets for franchising.
On average, the investment in getting a franchise business starts at around P300,000.
He advised potential franchisees to choose the right business they want to invest in by
considering key factors such as the trademark of the enterprise and its financial viability.
He further advised entrepreneurs to choose franchise concepts that are “properly and
professionally” managed to ensure that they’re investing in the right businesses.
“Financial viability is very important. They need to ensure they make money in the businesses
they’re investing in,” Kotik said.
SOURCE:
https://www.wheninmanila.com/i-love-milk-tea-love-in-a-cup/
https://www.sunstar.com.ph/article/1825076

ARTICLE

Uploaded by

Copyright:

Available Formats

ARTICLE

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

ARTICLE

Uploaded by

Copyright:

Available Formats

Caldona, Mickaela L.

12- ABM EFFICIENT

I Love Milk Tea: Love in A Cup

‘Milk tea craze far from over’

You might also like