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INTRODUCTION

Ethics can be defined as going beyond what is legal and doing what is right, even when no one
is looking. So when we talk about unethical behaviour in business, we're talking about actions
that don't conform to the acceptable standards of business operations, failing to do what is right
in every situation.

In some cases, it may be an individual within a business who is unethical in the course of his
or her job and at other times, we're talking about corporate culture, where the whole business
is corrupt from the top down, with disastrous results for society. It's important to realize that
what is unethical may not always be illegal (though sometimes it is both). There are many
instances where businesses may act within the law, but their actions hurt society and are
generally considered to be unethical.

The nature of business and how companies conduct their business today has created a potential
for organizational members to engage in unethical conduct or behaviour. Unethical behaviour
is defined as the harmful effect that one’s behaviour has on other people. This harmful effect
can be either illegal or morally unacceptable by the organization or the general society at large.

Unethical behaviour is usually brought about by the social behaviours and relationships that
people have within organizations. Unethical behaviour in organizations is usually influenced
by the individual characteristics, their relationship with other organizations members and how
they have embedded themselves into the organization’s system. Many people recognize self-
interest as the major reason why individuals or companies engage in unethical conduct.

There has been an increasing concern over the recent past on the business practices of most
corporate companies around the world and how these practices might affect the ethical fabric
of today’s society. As members of society, we daily face cases of ethics when our moral
standards are put to question by purchasing counterfeit goods or engaging in illegal business
transactions. The overall desire for individuals and businesses to be successful as most people
engaging in unethical behaviour so that they can get ahead. Unethical behaviour, in general, is
a vice in today’s society that has become limitless and unavoidable. In some cases, unethical
practices in organizations might go unnoticed for a long time, but in the event, they are brought
to light, the company might face litigation cases or cases of malpractice that might cost the
company billions of dollars in lawsuits and settlements.

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 2. COMPANY PROFILE

Samsung Electronics Co., Ltd. is the chief subsidiary of South Korea's giant Samsung Group
and the largest electronics producer in Asia. Samsung Electronics operates four main divisions
including Digital Media, Semiconductors, Information & Communications, and Home
Appliances. The company sells televisions, video, and audio equipment; computers and related
products; phones, cellular phones, and fax machines; home appliances; semiconductors;
network-related products; factory automation products; fiberoptics products; closed circuit
security products; motors and compressors; and solar energy systems. In 2000, Samsung
Electronics held the leading market position in the code division multiple access (CDMA)
Handset, DRAM, SRAM, and color monitor markets.

2.1 INTRODUCTION

Samsung Electronics was created in 1969 as a division of the mammoth Korean chaebol
Samsung Group. The unit was established as a means of getting Samsung into the burgeoning
television and consumer electronics industry. The division's first product was a small and
simple black-and-white television that it began selling in the early 1970s. From that product,
Samsung Electronics gradually developed a diverse line of consumer electronics that it first
sold domestically, and later began exporting. The company also began branching out into color
televisions, and later into a variety of consumer electronics and appliances. By the 1980s,
Samsung was manufacturing, shipping, and selling a wide range of appliances and electronic
products throughout the world.

Although the rapid growth of Samsung Electronics during the 1970s and early 1980s was
impressive, it did not surprise observers who were familiar with the Samsung Group, which
was founded in 1938 by Byung-Chull Lee, a celebrated Korean entrepreneur. Lee started a
small trading company with a $2,000 nest egg and 40 employees. He called it Samsung, which
means 'three stars' in Korean. The company enjoyed moderate growth before the Communist
invasion in 1950 forced Lee to abandon his operations in Seoul. Looting soldiers and politicians
on both sides of the conflict diminished his inventories to almost nothing. With savings
contributed by one of his managers, Lee started over in 1951 and within one year had grown
his company's assets 20-fold.

Lee established a sugar refinery in 1953, a move that was criticized at the time because sugar
could be easily obtained through American aid. But for Lee, the act was important because it
was the first manufacturing facility built in South Korea after the Korean War. From sugar,

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wool, and other commodity businesses, Lee moved into heavier manufacturing. The company
prospered under Lee's philosophy of making Samsung the leader in each industry he entered.

From manufacturing, Samsung moved into various service businesses during the 1960s,
including insurance, broadcasting, securities, and even a department store. Lee experienced
several major setbacks during the period. For example, in the late 1960s, shortly before
Samsung Electronics was created, Lee was charged with an illegal sale of about $50,000 worth
of goods. The charges turned out to be the fabrication of a disgruntled government official to
whom Lee had refused to pay a bribe. Nevertheless, one of Lee's sons was arrested and Lee
was forced to donate a fertilizer plant to the government to win his release. Despite that and
other problems, Samsung continued to flourish. Indeed, by the end of the 1960s the
conglomerate was generating more than $100 million in annual revenues.

Shortly after Lee's son was arrested, Lee decided to break into the mass communication
industry by launching a radio and television station, as well as by manufacturing televisions
and electronic components through the Samsung Electronics division. The industry was
dominated at the time by several U.S. and European manufacturers, and some Japanese
companies were beginning to enter the industry. Nevertheless, Lee was confident that Samsung
could stake its claim on the local market and eventually become a global contender. During the
early 1970s, the company invested heavily, borrowed and coaxed technology from foreign
competitors, and drew on its business and political connections to begin carving out a niche in
the consumer electronics industry. In addition to televisions, Samsung branched out into other
consumer electronics products and appliances.

Government Involvement During the 1970s

Samsung Electronics' gains during the 1970s were achieved with the assistance of the national
government. During the 1950s and 1960s, Samsung and other Korean conglomerates struggled
as the Rhee Sungman administration increasingly resorted to favoritism and corruption to
maintain power. Student revolts in the 1960s finally forced Rhee into exile. The ruling party
that emerged from the ensuing political fray was headed by military leader Park Chung-Hee.
His regime during the 1960s and 1970s was characterized by increasing centralization of
power, both political and industrial, as his government was obsessed with economic growth
and development. So, while Park was widely criticized for his authoritarian style, his
government is credited with laying the foundation for South Korea's economic renaissance.

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To develop the economy rapidly, Park identified key industries and large, profitable companies
within them. The government worked with the companies, providing protection from
competition and financial assistance as part of a series of five-year national economic growth
plans. By concentrating power in the hands of a few giant companies (the chaebols), Park
reasoned, roadblocks would be minimized and efficiencies would result. Between 1960 and
1980, South Korea's annual exports surged from $33 million to more than $17 billion.

Samsung Electronics and the entire Samsung chaebol were beneficiaries of Rhee's policies.
Several countries, including Japan, were barred from selling consumer electronics in South
Korea, eliminating significant competition for Samsung. Furthermore, although Samsung
Electronics was free to invest in overseas companies, foreign investors were forbidden to buy
into Samsung. As a result, Samsung was able to quickly develop a thriving television and
electronics division that controlled niches of the domestic market and even had an edge in some
export arenas.

During the 1970s and 1980s, Samsung Group created a number of electronics-related divisions,
several of which were later grouped into a single entity known as Samsung Electronics Co.,
Ltd. Samsung Electron Devices Co. manufactured picture tubes, display monitors, and related
parts. Samsung Electro-Mechanics Co. made VHF and UHF tuners, condensers, speakers, and
other gear. Samsung Corning Co. produced television glass bulbs, computer displays, and other
components. Finally, Samsung Semiconductor & Telecommunications Co. represented
Samsung in the high-tech microchip industry. Rapid growth in those industries, combined with
savvy management, allowed the combined Samsung Electronics Co., Ltd., to become Samsung
Group's chief subsidiary by the end of the 1980s.

2.2 MISSION VISION AND VALUES

Samsung is a technology conglomerate whose corporate mission and vision statements focus
on innovation for global societal improvement through technological products. The company’s
mission statement indicates superiority, which implies excellence and leadership in the
semiconductors, electronics, and other markets. On the other hand, Samsung’s vision statement
promotes an inspiration-focused strategic objective that makes the business an influencer
among people and societies around the world. Thus, the combination of the corporate vision
and mission statements creates the idea of a technological conglomerate that aims for industry
leadership and global influence. In order to follow Samsung’s corporate mission and corporate
vision, the business organization must ensure competitive advantages against major technology

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companies, including Apple, Sony, Intel, Microsoft, and LG. This competitive landscape
imposes strong forces and strategic challenges that require high rates of innovation and high
quality standards in Samsung’s operations and technological product development and design,
as well as the utilization of advanced technologies to support operations.

Samsung’s mission statement is “We will devote our human resources and technology to
create superior products and services, thereby contributing to a better global society.” This
corporate mission was published in the 1990s, when the company was undergoing rapid global
expansion in various semiconductors, electronics, and related technology markets. Based on
its business operations and current international industry positioning, Samsung focuses on the
following components in its corporate mission:

1. Human resources and technological resources

2. Superiority of products and services

3. Improvement of the global society

Samsung’s corporate vision is to “Inspire the world with our innovative technologies,
products and design that enrich people’s lives and contribute to social prosperity by creating
a new future.” The company follows this vision statement to maintain profitable technology
business operations that contribute to the improvement of people’s lives. Samsung frequently
refers to a shortened version of this corporate vision: “Vision 2020: Inspire the World, Create
the Future.” The company extensively implements this statement throughout its subsidiaries’
operations in the consumer electronics, computing technology, and semiconductors industries.
The following components are contained in Samsung’s vision statement:

1. Global inspiration

2. Innovation

3. Improvement of lives and future social prosperity

2.3 PRODUCTS AND SERVICES OF THE COMPANY

Samsung Electronics has assembly plants and sales networks in 80 countries and employs
around 308,745 people. It is the world's largest manufacturer of consumer

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electronics and semiconductors by revenue. As of June 2018, Samsung Electronics' market
capitalization stood at US$325.9 billion.

Samsung is a major manufacturer of electronic components such as lithium-ion

batteries, semiconductors, chips, image sensors, camera modules and flash memory devices for
clients such as Apple, Sony, HTC and Nokia. It is the world's largest manufacturer of mobile
phones and smartphones, started with the original Samsung Solstice and later, the popularity
of its Samsung Galaxy line of devices. The company is also a major vendor of tablet computers,
particularly its Android-powered Samsung Galaxy Tab collection, and regarded for developing
the phablet market through the Samsung Galaxy Note family of devices. It has also developed
5G capable smartphones through the Galaxy S10 and Galaxy Note 10 and foldable phones
through the Galaxy Fold. Samsung has been the world's largest television manufacturer since
2006, and the world's largest manufacturer of mobile phones since 2011. It is also the world's
largest memory chips manufacturer. In July 2017, Samsung Electronics overtook Intel as the
largest semiconductor chip maker in the world. Samsung Electronics is the world's second
largest technology company by revenue.

LCD and LED panels

The Samsung Galaxy Note 10, which incorporates a Dynamic AMOLED Infinity-O Display
screen

Fig 2.3.1

See also: OLED Display: Samsung applications

By 2004 Samsung was the world's-largest manufacturer of OLEDs, with a 40 percent market
share worldwide, and as of 2018 has a 98% share of the global AMOLED market. The company
generated $100.2 million out of the total $475 million revenues in the global OLED market in
2006. As of 2006, it held more than 600 American patents and more than 2,800 international
patents, making it the largest owner of AMOLED technology patents.

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Samsung's current AMOLED smartphones use its Super AMOLED trademark, with
the Samsung Wave S8500 and Samsung i9000 Galaxy S being launched in June 2010. In
January 2011, it announced its Super AMOLED Plus displays – which offer several advances
over the older Super AMOLED displays – real stripe matrix (50 percent more sub pixels),
thinner form factor, brighter image and an 18 percent reduction in energy consumption.

In October 2007, Samsung introducing a ten-millimeter thick, 40-inch LCD television panel,
followed in October 2008 by the world's first 7.9-mm panel. Samsung developed panels for
24-inch LCD monitors (3.5 mm) and 12.1-inch laptops (1.64 mm). In 2009, Samsung
succeeded in developing a panel for forty-inch LED televisions, with a thickness of 3.9
millimeters (0.15 inch). Dubbed the "Needle Slim", the panel is as thick (or thin) as two coins
put together. This is about a twelfth of the conventional LCD panel whose thickness is
approximately 50 millimeters (1.97 inches).

In October 2013, Samsung disseminated a press release for its curved display technology with
the Galaxy Round smartphone model. The press release described the product as the "world's
first commercialized full HD Super AMOLED flexible display". The manufacturer explains
that users can check information such as time and battery life when the home screen is off, and
can receive information from the screen by tilting the device.

Mobile phones
Main article: Samsung Galaxy

Samsung Galaxy Note 10 smartphones

Fig 2.3.2

Although Samsung has made clamshell design cell phones, Samsung's flagship mobile handset
line is the Samsung Galaxy S series of smartphones, which many consider a direct competitor
of the Apple iPhone. It was initially launched in Singapore, Malaysia and South Korea in June

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2010, followed by the United States in July. It sold more than one million units within the first
45 days on sale in the United States.

While many other handset makers focused on one or two operating systems, Samsung for a
time used several of them: Symbian, Windows Phone, Linux-based LiMo, and Samsung's
proprietary Touch Wiz and Bada.

By 2013 Samsung had dropped all operating systems except Android and Windows Phone.
That year Samsung released at least 43 Android phones or tablets and two Windows Phones.

At the end of the third quarter of 2010, the company had surpassed the 70 million unit mark in
shipped phones, giving it a global market share of 22 percent, trailing Nokia by 12
percent. Overall, the company sold 280 million mobile phones in 2010, corresponding to a
market share of 20.2 percent. The company overtook Apple in worldwide smartphone sales
during the third quarter 2011, with a total market share of 23.8 percent, compared to Apple's
14.6 percent share. Samsung became the world's largest cellphone maker in 2012, with the
sales of 95 million smart phones in the first quarter.

During the third quarter of 2013, Samsung's smartphone sales improved in emerging markets
such as India and the Middle East, where cheaper handsets were popular. As of October 2013,
the company offers 40 smartphone models on its US website.

In 2019, Samsung announced that it has ended production of mobile phones in China, due to
lack of Chinese demand. As of 2019 Samsung employs over 200,000 employees in the Hanoi-
area of Vietnam to produce Smartphones, while offsourcing some manufacturing to China and
manufacturing large portions of its phones in India.

Semiconductors

A Samsung DDR SDRAM module

Fig 2.3.3

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Samsung Electronics has been the world's largest memory chip maker since 1993, and the
largest semiconductor company since 2017. Samsung Semiconductor division manufactures
various semiconductor devices, including semiconductor
nodes, MOSFET transistors, integrated circuit chips, and semiconductor memory.

Since the early 1990s, Samsung Electronics has commercially introduced a number of new
memory technologies. They commercially introduced SDRAM (synchronous
dynamic random-access memory) in 1992, and later DDR SDRAM (double data rate SDRAM)
and GDDR (graphics DDR) SGRAM (synchronous graphics RAM) in 1998. In 2009, Samsung
started mass-producing 30 nm-class NAND flash memory, and in 2010 succeeded in mass-
producing 30 nm class DRAM and 20 nm class NAND flash, both of which were for the first
time in the world. They also commercially introduced TLC (triple-level cell) NAND flash
memory in 2010, V-NAND flash in 2013, LPDDR4 SDRAM in 2013, HBM2 in
2016, GDDR6 in January 2018, and LPDDR5 in June 2018.

Another area where the company has had significant business in for years is
the foundry segment. It had begun investment in the foundry business since 2006, and
positioned it as one of the strategic pillars for semiconductor growth. Since then, Samsung has
been a leader in semiconductor device fabrication. Samsung began mass-production of a 20 nm
class semiconductor manufacturing process in 2010, followed by a 10 nm class FinFET process
in 2013, and 7 nm FinFET nodes in 2018. They also began production of the first 5 nm nodes
in late 2018, with plans to introduce 3 nm GAAFET nodes by 2021.

According to market research firm Gartner, during the second quarter of 2010, Samsung
Electronics took the top position in the DRAM segment due to brisk sales of the item on the
world market. Gartner analysts said in their report, "Samsung cemented its leading position by
taking a 35-percent market share. All the other suppliers had minimal change in their shares."
The company took the top slot in the ranking, followed by Hynix, Elpida, and Micron, said
Gartner.

In 2010, market researcher IC Insights predicted that Samsung would become the world's-
biggest semiconductor chip supplier by 2014, surpassing Intel. For the ten-year period from
1999 to 2009, Samsung's compound annual growth rate in semiconductor revenues was 13.5
percent, compared with 3.4 percent for Intel. For 2015, IC Insights and Gartner announced that
Samsung was the fourth largest chip manufacturer in the world. Samsung eventually surpassed
Intel to become the world's largest semiconductor company in 2017.

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Televisions

Samsung UN105S9 105-inch 4K ultra-high-definition television

A 40" Samsung LED TV

Fig 2.3.4

In 2009, Samsung sold around 31 million flat-panel televisions, enabling to it to maintain the
world's largest market share for a fourth consecutive year.

Samsung launched its first full HD 3D LED television in March 2010. Samsung had showcased
the product at the 2010 International Consumer Electronics Show (CES 2010) held in Las
Vegas.

Samsung sold more than one million 3D televisions within six months of its launch. This is the
figure close to what many market researchers forecast for the year's worldwide 3D television
sales (1.23 million units). It also debuted the 3D Home Theater (HT-C6950W) that allows the
user to enjoy 3D image and surround sound at the same time. With the launch of 3D Home
Theater, Samsung became the first company in the industry to have the full line of 3D offerings,
including 3D television, 3D Blu-ray player, 3D content, and 3D glasses.

In 2007, Samsung introduced the "Internet TV", enabling the viewer to receive information
from the Internet while at the same time watching conventional television programming.
Samsung later developed "Smart LED TV" (now renamed to "Samsung Smart TV"), which
additionally supports downloaded smart television apps. In 2008, the company launched the
Power Infolink service, followed in 2009 by a whole new Internet@TV. In 2010, it started

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marketing the 3D television while unveiling the upgraded Internet@TV 2010, which offers
free (or for-fee) download of applications from its Samsung Apps Store, in addition to existing
services such as news, weather, stock market, YouTube videos, and movies.

Samsung Apps offers for-fee premium services in a few countries including Korea and the
United States. The services will be custom-tailored for each region. Samsung plans to offer
family-oriented applications such as health care programs and digital picture frames as well as
games. Samsung's range of smart TVs include the apps ITV Player and motion
controlled Angry Birds.

As of 2015, Samsung smart televisions run an operating system customized from the open-
source Linux-based Tizen OS. Given Samsung's high market share in the smart television
market, approximately 20% of smart televisions sold worldwide in 2018 run Tizen.

Digital cinema

On 13 July 2017, an LED screen for digital cinema developed by Samsung Electronics was
publicly demonstrated on one screen at Lotte Cinema World Tower in Seoul.

Other

The Samsung GX-10 digital SLR camera

Fig 2.3.5

In the past, Samsung produced printers for both consumers and business use, including mono-
laser printers, color laser printers, multifunction printers, and enterprise-use high-speed digital
multi-function printer models. They exited the printer business and sold their printer division
to HP in Fall 2017.

In 2010, the company introduced some more energy efficient products, including the laptop
R580, netbook N210, the world's smallest mono-laser printer ML-1660, and color laser
multifunction printer CLX-3185.

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Samsung has introduced several models of digital cameras and camcorders including the
WB550 camera, the ST550 dual-LCD-mounted camera, and the HMX-H106 (64GB SSD-
mounted full HD camcorder). In 2009, the company took the third place in the compact camera
segment. Since then, the company has focused more on higher-priced items. In 2010, the
company launched the NX10, the next-generation interchangeable lens camera.

In the area of storage media, in 2009 Samsung achieved a ten percent world market share,
driven by the introduction of a new hard disk drive capable of storing 250Gb per 2.5-inch
disk. In 2010, the company started marketing the 320Gb-per-disk HDD, the largest in the
industry. In addition, it was focusing more on selling external hard disk drives. Following
financial losses, the hard disk division was sold to Seagate in 2011.

In the MP3 player segment, Samsung has launched products including the M1 MP3 player, and
the world's-smallest DivX MP3 player R1.

In 2014, the company announced that it was exiting the laptop market in Europe.

In 2015, Samsung announced a proposal for a constellation of 4600 satellites orbiting Earth at
1,400 kilometers (900 mi) altitude that could bring 200 gigabytes per month of internet data to
"each of the world's 5 billion people". The proposal has not yet advanced to full development.
If built, such a constellation would compete with previously-announced satellite constellations
currently under development by OneWeb and SpaceX.

From 2017, Samsung makes sound products as part of its subsidy, Harman. They include
speakers and earphones that are contained or sold with its devices.

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 3. UNETHICAL BUSINESS PRACTICES IN SAMSUNG

Samsung is known to have employed many illegal practices in the past and conducted unethical
business activities. These include stealing intellectual ideas, employing under-age labour and
portraying themselves in a fake manner.

In recent news, Samsung was taken to court by Apple and were accused of stealing some of
Apple’s ideas. Apple claimed that Samsung owed them $379 million, however Samsung agreed
to the claims and said they only owed $52 million to Apple. This is unethical of a business as
it ruins their brand image and can lead to less sales and a loss of loyal customers. Samsung was
further fined by Taiwan’s fair trade commission (FTC) for $340,000 for astro-turfing. This is
a crime where an organisation pays people to review their products well and make the
competition seem like a poor choice for consumers. This is an unethical act on behalf of
Samsung as most users make a decision based on reviews by other users, if these are fake, then
customers can lose faith in products and the brand itself.

” In the year 2012, Samsung was investigated for using illegal labour practices in their China
manufacturers. The allegations of this case were that the employees at this manufacturer were
in some cases working 16-hour days with one day off per month, and they were also found
hiring employees under the legal working age of 16 years of age. ” – Samsung employed this
unethical strategy because lower costs would result in higher profits. However this is a very
poor strategy as it’s not only unethical, but it also is looked down upon and results in heavy
fines along with a loss of brand reputation. However they still employed this strategy, and were
caught. Countries such as China and India were the prime locations of these unethical acts
conducted by Samsung.

This is a case not where we’re disputing that the 13 [Samsung] phones contain some elements
of Apple’s property.” What Samsung was there to dispute was the value of the property
Samsung stole from Apple, and therefore the amount of the compensation to be paid to Apple.

To paraphrase Samsung’s attorney: “We’ve already shown what type a company Samsung is,
your honor. Now we’re only haggling over the price.”

Apple says the price is $379 million and Samsung says they stole only $52 million from Apple
in the form of intellectual property in the phones in question. (Whatever amount they arrive at

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will be added to the $560 million Samsung owes Apple for other thefts.) That Samsung is a
serial thief is not a point of controversy. It has been proved in court, and Samsung has not only
admitted it, but put a dollar value on it. Samsung has been proved to be a cheater and a liar,
too.

Samsung was recently fined $340,000 by Taiwan’s Fair Trade Commission (FTC) for astro-
turfing — hiring people to post fake comments supporting Samsung in online forums.
Specifically, hired commenters were paid to trash Samsung’s competitors and praise
Samsung’s products. In an industry where much of the marketing is done by passionate users,
Samsung cheated by hiring fake passionate users. The fine came in the wake of reports that
Samsung was caught cheating on benchmark tests, then lying about it. In the most recent case,
the Samsung Galaxy Note 2 looked for the presence of any benchmarking program and when
it detected one, kicked into a special, high-power CPU mode in order to enable the phone to lie
to benchmarking programs.

After this was proved beyond any doubt, Samsung lied about it and said they didn’t do it despite
incontrovertible evidence to the contrary. The company was also fined recently by Taiwan’s
FTC for lying in ads about smartphone features. This recurring pattern of stealing, cheating
and lying by Samsung is creepy because they must know they’ll get caught and publicly called
out. Yet they continue to do it. It seems obvious that Samsung has made some kind of internal
cost-benefit analysis about unethical business behavior, and concluded that it’s totally worth
it.

For example, Samsung made a fortune on the phones containing Apple’s stolen ideas. And if
they have to pay only the $52 million they’re saying they’re guilty of stealing — or the $379
million Apple says they stole — it was probably worth it.

The Samsung smartphone-buying public doesn’t care that Samsung is unethical and the
rewards are higher than the penalties.

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 4. CONCLUSION

As highlighted in the essay, ethical conduct in organizations has and will continue being a
challenge in the corporate and business world as the global economy continues to undergo
globalization. Companies that have been unethical such as Enron have faced closure,
bankruptcy, lawsuits and settlements that have amounted to billions of dollars. Companies
that have been able to identify ethical malpractices have been able to rectify these issues,
therefore, avoiding the problems that befell Enron, Sears, and Beech-Nut. Such incidences
have forced most organizations to perform their business operations with an open eye to
avoid ethical issues. Organizations should, therefore, view ethical behaviour as more than a
statutory obligation to comply with ethical legislation and seek ways of improving the
behaviour of the organization’s employees, and the society at large. A business is a collection
of different proprietorships. Ethics is issues of right, wrong, fairness, and justice. Therefore,
business ethics places it focus on ethical issues that arise in the commercial world .It is
coming to know what is right or wrongs as well as what is fair or not fair in the workplace. In
times of changes, such as we go through people values are changing. What managers and
others take for granted now back then was not .The real answer to business ethics is how a
business conducts itself. All marketers has to have moral values with dealing with others. The
finance area has to have business ethics. Marketers should be aware of how their behaviour
may influence or affect the behaviour of others in organizational relationships. They should
not demand, encourage or apply coercion to obtain unethical behaviour, in their relationships
with others, such as employees, suppliers, or customers. The human resource function is to
deal with a variety of ethical challenges; it deals directly with people employed by a
company. The human resources include numerous ethical pitfalls that could and can damage
a company’s reputation if not handled in the right way. An important part of any manager job
is to pay close attention to business ethics.

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Australia: John Wiley and Sons Gini, A., and Marcoux, A.M. (2008) Case Studies in Business
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PBS (2005) Store wars: when Wal-Mart comes to town, business practices.Web.

https://study.com/academy/lesson/unethical-behavior-in-business-definition-examples.html

https://businessblogib.wordpress.com/2016/02/16/unethical-business-practices-employed-by-
samsung/

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