FIVE MINUTE COPYWRITING BY ROBERT PLANK

FIVE MINUTE
COPYWRITING
The perfect formula that produces sales letters...

... From just five minutes of effort!

By Robert Plank
Author of Fast Food Copywriting

"Five Minute Copywriting" contains two parts: research and plug-n-play modules.

You'll start by doing research... building up a swipe file, collecting proof and selling points, interviewing your
client if you are a freelance copywriter and interviewing yourself if you are writing your own copy.

Then, you will take that and plug it into an easy system to have a sales letter WRITTEN and OUT THE DOOR in
five minutes. Not a perfect sales letter... you can work on that later...

 [YES] Personal use only.

 [NO] Can be given away or sold.
 [NO] Can be packaged with other products.
 [NO] Can be rebranded and your name put on it.
 [NO] Can be added to free or paid membership sites.
 [NO] Can sell Resale Rights, Master Resale Rights, Private Label Rights.

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FIVE MINUTE COPYWRITING BY ROBERT PLANK

Table of Contents
Can You Write a Sales Letter in Just Five Minutes? ........................................................................ 4
Part A: Research .............................................................................................................................. 5

Section A1: Search Engines ......................................................................................................... 6

Section A2: Social Networking Sources ...................................................................................... 7

Blog Search .............................................................................................................................. 7

Digg ......................................................................................................................................... 7

Section A3: Swipe File Sources ................................................................................................... 8

Hard to Find Ads...................................................................................................................... 8

Cosmopolitan .......................................................................................................................... 8

Section A4: Article Directories .................................................................................................... 9

Section A5: Interview Yourself and Others ............................................................................... 10

Part B: Plug and Play Modules ...................................................................................................... 11

Section B1: Plug and Play Headlines ......................................................................................... 12

Section B2: Plug and Play Stories .............................................................................................. 13
Section B3: Plug and Play Bullet Points .................................................................................... 14

Create a Problem .................................................................................................................. 14

Present a Solution ................................................................................................................. 14

Section B4: Plug and Play Offers ............................................................................................... 15

Section B5: Plug and Play Guarantees ...................................................................................... 16

Part C: Time Management ............................................................................................................ 17

Section C1: Bottlenecks ............................................................................................................ 18

Section C2: Neurolinguistic Programming ................................................................................ 19
Section C3: Technical Productivity Tactics ................................................................................ 20

One Product at a Time .......................................................................................................... 20

Use Gmail .............................................................................................................................. 20
Only Check E-Mail Twice Daily, Forums Daily ....................................................................... 20
Camtasia Recordings ............................................................................................................. 20
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Section C4: Psychological Productivity Tactics ......................................................................... 21

Paraliminal CDs ..................................................................................................................... 21

Subconscious Commands ..................................................................................................... 21
Deadlines For Everything ...................................................................................................... 21
Exercise ................................................................................................................................. 21

Section C5: Lifestyle Productivity Tactics.................................................................................. 22

Eliminate Cable TV ................................................................................................................ 22

Better Sleeping Habits .......................................................................................................... 22
Smoothies ............................................................................................................................. 22
Accountability Partner .......................................................................................................... 22

What's Next? ................................................................................................................................. 23

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FIVE MINUTE COPYWRITING BY ROBERT PLANK

Can You Write a Sales Letter in

Just Five Minutes?
I have always been fascinated with prolific authors, like those who wrote pulp fiction in the
1950s. I am not talking about the Quentin Tarantino movie... I am talking about authors who
produced unbelievable amounts of material.

They are not exactly Shakespeare-quality writers... but they write 60 pages a day and make
almost illegal amounts of money... just from massive amounts of writing.

 Isaac Asimov wrote for 8 hours a day, every single day, totaling 500 books in his lifetime.
 R.L. Stine wrote 62 Goosebumps books from 1992-1997.
 Rod Serling wrote 92 scripts of The Twilight Zone from 1959-1964.

I have written up to 50-60 pages in a day and gladly spent thousands on speedwriting courses.

The best kind of writing you could possibly know is copywriting – ad writing. You write a web
page in such a way that gets people to buy something from you.

I am against split testing fanatics and conversion rate gurus... all it takes is one affiliate to send
you a ton of junk traffic exchange or autosurf traffic, and it will KILL your conversion rate!

I would rather apply what I know about speed article writing to write sales letters and call it
"good enough"... and move on to the next project. I would prefer to focus on list building,
affiliate marketing, or article promotions... instead of editing and making something perfect.

Can you write an entire sales letter from start to finish in just five minutes? No.

However, if you have 30-45 minutes of research (you might have it and not know), you can go
from a pile of facts and ideas to a basic sales letter running on autopilot... in five minutes.

Want to make changes later? Do it in five-minute increments. Are you waiting for something
to cook in the microwave? Do you have a friend over using the bathroom? Save those wasted
five minutes and use them to make money.

We need to start with a very basic sales letter – it is easier to edit crap than air. Write a
headline, story, bullet points, present your offer and stick an order button on the page. If you
are really a perfectionist, get your products selling FIRST before you want to go back and spend
days or weeks editing your sales letter. You can also be like me and forget about it!
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Part A: Research
The key to completing copy in five minutes: do your research ahead of time.

Almost every professional copywriter requires you to fill out a form or at least interview you on
the phone, before he begins work on your copy.

They will ask things like:

1. Can you show me some URLs of sites that sell similar products, in the same way you
want them sold?
2. Do you want the copy written in an informative or sales tone?
3. Do you want long or short copy?
4. Describe the product for me in one sentence.
5. What is your unique selling point?
6. Share some testimonials your customers have given you about the product.

You need to check the search engines, article directories, blogs and competing web sites to see
how they sell.

If you do your research properly, you will be able to plug in everything:

 Proof and benefits into headlines...

 Selling points into bullet points...
 Your unique selling point into a story...
 Your requested action into an offer.

You also need to build a swipe file containing power phrases that you personally like. Every
time you read a forum post, e-mail, or view an ad – online or offline, and something CONNECTS
WITH YOU... write it down. A swipe file should NOT be a folder containing saved HTML pages.
It should be a text file with a word or phrase on each line. My swipe file contains items like this:

 Most of you won't  instruction booklet  You are less than 5

even thank me for  the easy way steps away from...
this...  highly confidential  meteoric rise
 Don't waste  the verdict is in  URGENT - It's
another penny  private ATM happening tonight.
on... machine  Do you have the
 50 times the profits  imagine the "upper hand" in
 Let me explain... advantage your business?

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Section A1: Search Engines

If you are really stuck on creating that first headline, use search results to find the best
headlines.

If you try typing your niche keyword by itself in search engines, you are not going to get very
good results. I type in the word "foreclosure" into a search engine and here are the top results:

 Foreclosure.com - Home Foreclosures, Pre-Foreclosures, Bank ...

 California Foreclosure Laws - Foreclosure.com
 Foreclosure - Wikipedia, the free encyclopedia
 Tips for Avoiding Foreclosure - HUD
 Homes for Sale - HUD

Those titles are not very appealing... but what happens if I add the word "benefits" after my
keyword?

 Facing Foreclosure? Benefits of Maintaining a Positive Attitude ...

 The Benefits Of Finding A Government Foreclosure
 Avoid Foreclosure! - Foreclosure Mediation and Short Sale Help in ...
 WARNING: BUY A HOUSE, GO TO JAIL!

Better headlines! Especially that last one. It's not Google's fault... we just have to tell it that
we want pages that list the benefits of our niche... not boring sites writing articles or giving out
free info.

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Section A2: Social Networking Sources

Blog Search

Google allows you to search just in the "blogs" area of its site. Go to Google.com, type in your
search phrase, such as "foreclosure" ... then click "More" and click on "Blogs."

Again, you have to hunt through the first few pages to find the best headlines:

 Two Homes Saved From Foreclosure With One Reverse Mortgage

 Foreclosure Rate Up 112% in Q1
 Foreclosure Crisis Will Impact 2 Million American Children

Digg

Go to www.digg.com and type in your niche, i.e. foreclosure. After you load the search results,
set it to show: "Titles Only" ... "All Stories" ... and "Sort by Most Diggs."

When I search for "foreclosure", I get headlines such as:

 "1,336 Homes Auctioned in Foreclosure – Only 17 Sold"

 1 in 33 U.S. Homeowners Face Foreclosure Within Next 2 Years
 After Foreclosure, Many Former Homeowners with Have the IRS After Them

What about other hot topics... such as "options trading"?

 Options Trade Cost Steve Jobs $4 Billion!

 Porsche Makes More Money From Options Trading Than From Selling Cars
 84.6% Gain in 2 Weeks from a Straddle Option Trade!

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Section A3: Swipe File Sources

Hard to Find Ads

I could spend all day reading the ads at www.hardtofindads.com to get ideas for cool things to
say in ads. They have best selling advertisements written by the legends of advertising: Gary
Halbert, Joe Sugarman, and Eugene Schwartz... names you need to know!

After reading a handful of ads on the site, you get the hang of skimming them. I skim an ad for
ten seconds to find the part I like the best.

Cosmopolitan

A common tip among copywriters is to use "low culture" magazines, specifically Cosmopolitan...
those are the mass-appeal, lowest common denominator, emotional hot button headlines. The
trick is you have to rewrite them.

You don't even have to go to the grocery store to buy one of these magazines. Do a Google
Image Search for "cosmopolitan covers" and you'll find hundreds of covers from this month
and months before – these are from the sites that sell magazines online – they let you look at
the covers.

Here are some sample Cosmo headlines:

 The Sex Habit that Harms Relationships

 7 Relationship Truths Every Woman in Love Must Learn
 Your Most Private Sex Questions... Honest Answers Only Cosmo Would Give...
 50 Fun Ways to Get Close to Him
 New Hot Sex Trick: This Mind-Blowing, Box-Spring Breaking Technique Will Intensify
EVERYTHING He Feels!

Now let's apply those headline candidates to a regular niche... say, organic gardening:

 The Gardening Habit that Harms Your Soil BEYOND REPAIR!

 7 Harsh Truths Every Healthy Organic Gardener Must Learn
 Your Most Private Gardening Questions... Honest Answers Only an Experienced
Gardener Would Give...
 50 Fun Ways to Get Closer to Your Children & Family with Organic Gardening
 New Hot Organic Gardening Trick: This High-Nutrient, Zero-Work Technique Will
Intensify EVERY Juicy Tomatoes You Grow!

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Section A4: Article Directories

The problem with article directories is that article titles tend to be shorter than actual
headlines. You can overcome that by applying the "so-what" technique... I will explain below.

Go to an article directory site like ArticleHub.com and search for "foreclosure"...

 How to Lose Your Shirt in Foreclosure Investing?

 First Time Homebuyers - Never Mind Your Credit
 Mortgages And Equity Loans How To Choose
 Advantages And Disadvantages Of Adjustable Rate Mortgages

The title of an article is supposed to tell you what the article is about, so they are giving you the
feature of that article when what you want is the benefit. You can easily take some of those
well-written features and work them into benefits just by applying the "so what" strategy.

One title: "Advantages and Disadvantages of Adjustable Rate Mortgages." So what?

Here is the first paragraph of that article...

"An adjustable rate mortgage (also known as an ARM) can be a great way to buy a home but it
can also be a horrible mistake that can lead to foreclosure or even bankruptcy. The difference
between joy and disaster is often in the mortgage contract itself."

A benefit still exists in an article... but it is in disguise. The benefit is the argument or the thesis
statement of the article, which you can find in the first paragraph or so (usually it is even the
first sentence).

I tell someone, there are advantages and disadvantages to adjustable rate mortgage. So what?
You might respond, "An adjustable rate mortgage can be a horrible mistake leading you to
foreclosure and bankruptcy... find out how a simple piece of paper can mean the difference
between joy and disaster."

Again, ask: "So what?" Go back to your Digg headlines and find some foreclosure statistics.

FACT: 1 in 33 U.S. Homeowners Face Foreclosure within the Next 2 Years...

An Adjustable Rate Mortgage Can Be A Horrible Mistake

Leading You To Foreclosure And Bankruptcy.

Find Out How A Simple Piece Of Paper

Means The Difference Between Joy And Disaster!

Not the perfect headline but it is good enough from a couple minutes of work.
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Section A5: Interview Yourself and Others

People love to read conversations. That is why a lot of the time if you interview a person who
understands your topic, you only need to perform some minor editing to get it all to sound like
it is from one voice and is heading towards a solution.

Do not worry, I am not going to give you some half-assed instructions to interview an expert
and then get it transcribed and just leave it at that.

It does help to get all the info you need. Information-based sales letters that teach a little bit –
even half of something – perform better than hype-filled copy with little or no facts.

I have paid several different copywriters over the years and the thing that separates the good
copywriters from the bad copywriters is... the good copywriters ask me for the product. They
read it, cover to cover. The crummy copywriters only try to re-write what I wrote.

To write good copy, you have to interview your client. You ALSO have to completely
understand their product and interview yourself.

Record the interview so that you will not be distracted about taking many notes. To do that
easily, you can use the "Skype" voice chat program and download Skype Recorder to record
your call later. If your client wants to talk over the phone then pay the fee for Skype to call a
physical landline.

You also need to record your self-interview. George Wright first told me about a crazy idea he
had to cure writer's block which was to open up two instant messaging windows and have them
talk to each other. It works wonders because people have tons and tons of practice having
conversations.

You can step this up one better and record yourself talking about the product. Ask yourself
one question after another and then answer it. You will be surprised how easily the words flow
out.

If you STILL suck, you can take things up yet another level and record a video. Camtasia is a
screen-recording program where you can see your screen; it will record your voice as well. If
the product is a PDF, open it on the screen and speak your ideas or repeat important sentences
as you read it. Camtasia allows you to save JUST the sound as an MP3, so you can hand that
off to a transcriptionist and get your sales letter typed up for you.

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Part B: Plug and Play Modules

It is time to apply this to a system that spits out copy. I demonstrate a detailed formula in Fast
Food Copywriting but you can still get started without that guide.

First, you need to figure out a headline. I tend to write my headline AFTER I have completed all
the bullet points, but lately I have changed it so that I write a mediocre headline, then do the
bullet points, then go back and improve the headline.

The job of your headline is to first, get peoples' attention. You grab their attention with
benefits and mystery and get people to read the line of text BELOW the headline.

That line of text gets people to read the NEXT line... all the way to your order button.

If your headline writing skills suck, it just takes practice. Pick one product or service and every
day. Write one NEW headline about that product without using a swipe file.

After writing the headline, you come up with a story. You transition from your headline, into
your story, and introduce your problem. It grabs their interest and gets them to keep reading...
because they need to find out how the story ends.

Once your reader understands that problem and feels the pain, you remove that pain with your
offer and list the benefits... the "What's in it for me?" Build desire for the product. Get them
hungry for it.

None of that means anything unless it builds towards something and that is where your offer
comes in. Get your prospects to take the action you want. Should they click on an order
button, sign up for your forum... heck... even click on a link?

This satisfies the AIDA formula (Attention, Interest, Desire, and Action) that sales letters need.
Here is how this will play out:

 Minute 1: Decide what type of headline you want from section B1 (factual, surprise,
command, story, etc.) and create that out of your Digg, search engine, or swipe file
headlines.
 Minute 2: Choose an opener from the stories in B2 and quite a VERY quick blurb (just a
couple of sentences) so your prospect can metaphorically relate to the product.
 Minute 3: List 4 important features of your product – chapters or sub-products.
 Minute 4: Rewrite those features into benefits using the plug and play bullet points.
 Minute 5: Present the offer and plug in a cookie-cutter guarantee. If you have a few
seconds to spare, rewrite the headline and add a subheadline.
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Section B1: Plug and Play Headlines

If the search engines don't help you with headline creation, write different styles of headlines.
It's easier to say, "I need a question-based headline for pattern swing options trading" than "I
need a headline." The more specific, the better... just DON'T start with, "Who Wants To ___?"

Factual: "Foreclosures Jump 57% in Last 12 Months"

Popularity: "5 Million People Will Buy PS3 Even if It Didn't Have Games, Says Sony"

Controversy: "More People Die From Prescribed Drugs Than All Illegal Drugs Combined! With This
Guide, You Don't Have to Be a Pharmacist to Stay Alive."

How-To: "Trade Options in a Recession Without Wasting Another Penny... Do You Recognize the 5
Warning Signs Telling You to Sell?"

Promise: "New Frigidaire Frost-Proof Refrigerators Eliminate Frost, Even In The Freezer Section!"

Mental Image: "4 Things in Your House Dirtier Than a Toilet..."

Direct Command: "Make an Impression with Your Resume in 30 Seconds"

Warning: "Read This or Your Cat Will Die!"

Comparative: "Why Buy a Used Car When You Can Buy a Brand New Dodge, Chrysler, or Jeep!"

Surprise: "80 Percent of Spam... Comes From the Same Ten People!"

USP: "The Lazy Marketer's Way to 1000 Visitors a Day, Dare to Use This One Unique Method"

Appeal: "I Squeeze 12 Hours Out Of An 8 Hour Day..."

Metaphor: "Oil's Slippery Slope: Most People Change Oil Too Often!"

Story: "PayPal Closes Man's Account After 7 Years for Selling X-Box... Do You Make His 12 Mistakes?"

Shock and Awe: "True Story... Man Wins Divorce Without A Lawyer In Sight!"

Ask a Question: "Is It True What They Say About Men Who Drive Expensive Sports Cars?"

Create a Need: "14 Superfoods That Everyone Needs to Stay Alive and Healthy"

Quotation: "Microsoft Says Students Can 'Steal' Office... Cash in On These Legal Discounts"

Guarantee: "Give Me 3 Hours and I'll Give You 35 Guaranteed Ways to Increase Your RSS Subscribers"
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Section B2: Plug and Play Stories

Everyone already has a story in them. How do you tell a story? Stop thinking! Write as much
as you can, and edit it later.

You will begin with one of these icebreakers and then transition into your story.

I know what you are thinking – I cannot write a whole story in five minutes! That is true, you
cannot. For the first pass, you will have to settle on your opener and then a quick SUMMARY of
that story, probably just a couple of sentences.

Past: Throw your readers' nostalgia back in their face – "S.P.L.A.T.!"

1. School: My (favorite / most hated) subject in school was...

2. Pursuit: The (hardest / easiest) thing I've ever done was...
3. Learning: The most difficult choice I've made was...
4. Ascension: My biggest (accomplishment / failure) was...
5. Time: I am more mature now than I was (10 years / 50 years) ago because...

Present: Add "F.L.A.V.O.R." to your copy by mentioning something everyone understands.

1. Fear: Are you afraid of...?

2. Location: I'm writing to you from...
3. Associates: Let me tell you about my (best friend / worst enemy)...
4. Visualize: Imagine the following...
5. Outrage: To my surprise...
6. Recap: You wouldn't believe what happened today...

Current Events: "F.I.N.D." something that's happening now (a TV show, celebrity gossip, a
chilling news report) and relate it to your product.

1. Favorite: One of my favorite (movies / TV shows / songs) is...

2. Issue: The most common problem people face today is...
3. News: I was watching the news yesterday and I saw...
4. Dialectic: What do [pop culture item #1] and [pop culture item #2] have in common?

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Section B3: Plug and Play Bullet Points

There is no replacement for a good swipe file. With a decent (200+ bullet) swipe file built up, I
knock out one sales letter per day. Here are the "fill in the blank" phrases you can use. DO NOT
use these phrases in your sales copy. Rewrite a phrase 3 times to get some candidates.

Create a Problem

1. Did you notice that when ___, people __?

2. How many of these 17 ____ are you missing?
3. Why your ____ is only the THIRD most important factor in determining ____.
4. Why advice from ___ hasn't helped your ___.
5. Warning: Do NOT Read This Unless ___!
6. Why does a ____ matter, anyway?
7. Don't let ____ ruin _____.
8. Why _____ can actually HURT your ___.
9. The right and wrong ways to ____.
10. If you think ____ are _____, you are right!
11. Should you settle for a ___?
12. Read this before you ___.
13. Ten factors that could kill ____.
14. What I hate about ___.
15. Have you noticed there is a big difference between ___ and ____?
16. ___ is not an option if you are ____...
17. The ____ have no clue that ____.

Present a Solution

1. What ____ know about ____ that ____ don't!

2. It's the dream of every ___ to be ____!
3. This 47-page report reveals ____!
4. For $47, You Can Discover the 47 Secrets to __.
5. I begged them, "______!"
6. Your __ is even MORE important than your __!
7. The ____ That Instantly ____!
8. If you have ____, then you already have ____!
9. Breakthrough tips for: ______!
10. How to combine the power of ____ with ____.
11. The amazing secret of how ___ learned to ____!
12. In 1 hour, you could be 80% proficient with ___!
13. If You Want to __, You Need to Get Your Hands on __!
14. A secret way to: ____
15. Try not to laugh when you discover ____!
16. Here are the three steps to: ____
17. Proof!

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Section B4: Plug and Play Offers

You have headlines, bullet points, and a story. Now you need to bring it all together and give
your prospect a compelling reason to buy now... this is the point where you can easily lose a
potential customer.

That final offer needs to be 100% bulletproof and truthful. It must have all the "F.A.C.T.S."

1. FAQ: "You probably have the following questions about..."

Think of the most common things a prospect might think of when viewing your sales
letter. What thoughts will pop into their mind...? Is the product too expensive? Is it
possible it is too complicated? Can it really deliver what it promises as fast as you
claim?

2. Ask: "Are you ___? Then you are ready to ____."

Ask a question. This is a variation on the "If... Then" phrase. If you can copy and paste,
then you can learn this programming language. Do you have a FICO score of at least
485? Then you are ready to make money on foreclosures. This layout puts the "Yeah
Right" alarm to sleep by hinting at HOW they will accomplish something, without giving
it away.

3. Checklist: "You are ready to buy my product if..."

Quickly list the overall benefits of your product. This is different from the bullet points
where you specifically state what each chapter gives you. What will your customer walk
away with once he has used your product? What do they stand to gain?

4. Turn Down: "Don't buy if the following is true..."

This is the anti-checklist. You want to list negative things your prospect DOES NOT want.
Don't buy if... you are happy being poor. Don't buy if... you want to stay single the rest
of your life. Don't buy if... you plan on letting that shiny new guitar go unused for the
next 12 years of your life.

5. Story: "Let me tell you step by step what will happen as soon as you order..."

Tell them what physically happens after they click the order button. You download a
product and watch a simple video on your computer that shows how to master the
hottest new dance moves in the first couple of minutes. You open up your postal
mailbox and get an audio CD that

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Section B5: Plug and Play Guarantees

Guarantees are "cut-and-paste." Most payment processors like Clickbank require you to state
how long the guarantee is and what people need to do to get a guarantee – usually it's no-
questions-asked.

If someone wants a refund of your product, he will get it. If your payment processor does not
provide it, they will go to your merchant account or your bank, or their own bank and get a
chargeback. (Less than 2% of your customers will pursue a guarantee.)

I have seen some crazy refund offers, including a double your money back guarantee from Gary
Halbert. Can you offer a payment plan or a special bonus?

Because the guarantee borders on legalese, you probably just want to copy and paste one of
these "H.A.L.B.E.R.T." guarantee templates...

1. Have Fun: Have fun doing ____ and you will have a full 8 weeks to decide whether this
information is for you. If it isn't, you can get a prompt and courteous refund, and you've
lost nothing.
2. Abridged: With a 100% money back guarantee, you've got absolutely nothing to lose!
3. Love it or Shove It: 100% Love it or "Shove It" Guarantee! My guarantee is simple.
Either you become ____ or I will demand you get a full refund immediately. You have
56 days to decide.
4. Buyer Perspective: I'm completely confident acting now because I also have an almost
8-weeks 100% money-back guarantee to back me up! If I don't ___ by then, I'll get back
every single penny I invested. On this basis, let me have this now!
5. Every Penny: If you feel for any reason my product does not over-deliver every single
benefit you have read on this page, return it within 56 days and I will promptly refund
every single penny of your purchase price. No questions asked!
6. Risk Reversal: 100% Money-Back Guarantee: Try out ___ for 8 weeks. If you are not
satisfied with ____ in any way within those 56 days, just let me know. I'll send you a
complete refund, no questions asked. The risk is on me to deliver, and you to apply.
7. Thrill: Use it for 8 weeks. If you aren't thrilled with the results, and don't feel it's worth
many times what you paid, I'll refund 100% of your money for any reason, no questions
asked.

Optional: If you want to add a "P.S." statement to your copy, do so in the following format:

 P.S. Main benefit...

 P.P.S. Guarantee...
 P.P.P.S.: Urgency...

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Part C: Time Management

Do you seriously believe that Isaac Asimov or L. Ron Hubbard worked for a few hours at a time,
and then decided to turn on the TV or make a few phone calls? No! They did what any
stereotypical writer would do, hole themselves up in a room get the job done.

I hate to say it, but you really need to:

 Stop feeling sorry for yourself if things do not always go your way.
 Turn every failure into a success somehow.
 Make better use of your time, especially small 5-10 minute segments.
 Keep doing what works, and stop doing what doesn't work.

There is no magic pill to taking action, unfortunately. But there are a few things you can keep in
mind to ensure that you get things accomplished consistently, and on-time.

A big part of the Five Minute Copywriting strategy is the MINDSET...

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Section C1: Bottlenecks

Now that you have the tools to produce a simple sales letter in just five minutes, it is important
that you eliminate the following bottlenecks. Follow this advice and you will be able to take
rapid A.C.T.I.O.N. to complete your projects.

1. Attention. Studies have shown that if you get distracted, it takes an average of 15
minutes to get back in the "groove." This means if you are interrupted even every 5 or
10 minutes, you will not be very productive.
2. Concentration. Find a quiet place to work. Can you stay late hours at your day job
without getting in trouble? Can you take a laptop to your local library or coffee shop?
Can you work at night after the kids have gone to bed? Turn off your cell phone and
close all windows, including e-mail and all chat windows. You are not allowed to
multitask here.
3. Typing Speed. This is probably your biggest bottleneck. The average "hunt and peck"
typist types 19 words per minute (95 words in 5 minutes... not even 1/3 of a page.) I
touch-type 120 wpm (two pages in 5 minutes). Take a typing class at your local
community college, get a typing program like Mavis Beacon or even search the Internet
for "free typing tutor." Please.
4. Inspiration. You need to like what you do. It seems like a no-brainer but if you are
trying to market something you hate, or have no expertise in, you might as well be
working a day job.
5. One Task at a Time. Stay on one project at a time... no matter what. I cannot stress this
enough. Do you have to record a bunch of videos for a product? Fine, but do not watch
TV, log onto forums, purchase any new graphics or domain names, or start on any new
books until you are DONE!
6. Narrow Time Constraints. You need to train your brain to get a lot finished in a short
amount of time, and to do that you need to set a deadline for EVERYTHING. That is why
we limit ourselves to five minutes for the rough draft of the sales letter. If you tell
yourself you have all day to do something, you will take all day to finish it.

It also helps to get the first version of your product out the door within 24 to 48 hours of
starting it, while you are still in the mood. Chances are you will NOT be in the mood a
month from now.

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Section C2: Neurolinguistic Programming

If you are serious about keeping yourself motivated, you should study Neurolinguistic
Programming. Think about the last time a familiar song came on the radio and it triggered a
fond romantic or childhood memory.

Here is a funny story. I used to day trade on the stock market. It was SO STRESSFUL and I had
to pull my money out of it because I suffered a small loss, but also had to pay for taxes and buy
a house.

During the time my money was out, I began paper trading... cataloging what I "would" have
done from day to day. Guess what... paper trading was JUST as stressful as regular trading! It is
because my brain associated an action with an emotion.

Once you understand some basic NLP, you can do the same thing – but CHOOSE which
emotions you want to associate with which actions. You can quite easily trick your brain to:

 Feel bad if you haven't met your target – Point A.

 Feel good once you have met your target (i.e. finishing a sales letter and watching
orders roll in) – Point B.
 Confuse yourself so you do not associate the WORK in getting from Point A to Point B
with anything at all.

As a result, you can get more work done... and have FUN doing it!

Getting the hang of NLP has the double benefit that it will improve your copywriting skills as
well.

Check out the last section of Jason Fladlien's 7 Minute Articles course for more.

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Section C3: Technical Productivity Tactics

Try one of these for 30 days to see if it works. Only try ONE of these for 30 days. Don't get
caught up trying to do these at once.

One Product at a Time

If you have 5 half-finished sales letters... 5 half-finished products... and 5 more half-finished
sites... they'll ALL stay half-finished. Multitasking doesn't work. I launch 20 products a year
because I commit to one product, release it, then move on to the next job.

In fact, when I have a huge productivity spurt, it's because I'm in the middle of Product A, and I
have SOME idea of what Product B is. Someone releases a product so similar to Product B, that
I just have to get Product A launched so I can work on Product B.

Use Gmail

Google offers a unique web-based e-mail service with the best spam filter I have ever seen.
Forward all your e-mail to Gmail, and set your reply address to your regular account so you
don't have to change addresses.

Gmail shows your e-mail messages as conversations. If someone e-mails you, you reply, they
reply, and you reply... it appears as one CONVERSATION... instead of four individual e-mails.

Don't want a conversation cluttering up your inbox? You can Delete or Archive. Delete, it goes
into the Trash... Archive, and it goes into the "All Mail" folder – out of the inbox.

This makes your inbox a place for PENDING ISSUES ONLY. Your e-mail is now a help desk
system... your customers won't notice the difference! You see a message, fix the problem, then
Archive or Delete the message. Reduce your inbox to 5-10 SEARCHABLE messages at a time.

Only Check E-Mail Twice Daily, Forums Daily

Reply to e-mails as soon as they roll in. Got an e-mail pitch from one of the gurus? Click the
URL, then DELETE the original e-mail message. Now you'll choose to either accept or deny the
offer immediately, rather than leave the e-mail sitting in your inbox.

Camtasia Recordings

On a tight deadline? Reset your screen size to 640x480 (so you don't have room to open more
than one window) and record your screen using Camtasia Recorder. It's like having someone
watch over your shoulder all the time, and it WORKS!

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FIVE MINUTE COPYWRITING BY ROBERT PLANK

Section C4: Psychological Productivity Tactics

Paraliminal CDs

Choose a paraliminal hypnosis CD (it doesn't matter which) and listen to it every day before you
start work. Some CDs accomplish give you a better memory, relax you, make you cheerful...
just don't expect them to do the work for you. Buy ONE of these CDs and use it to get you in
the right mood before you start work.

Subconscious Commands

You don't need a degree in psychology and you don't need to learn any crazy self-hypnosis
techniques to command your unconscious mind. Can't think of a decent story hook for your
latest sales copy? Look at yourself in the mirror before bed and say, "I will think of a compelling
story for my sales letter by tomorrow morning." Repeat that three times, put it out of your
mind and go to bed.

Try this tonight. It probably won't work right away. If you repeat this process every night for a
week, you'll have some luck. At the end of the day I'll take one simple task I need, such as 10
new headlines... and command my subconscious mind to work on it while I'm asleep. This
technique doesn't require any medical or spiritual knowledge.

Deadlines For Everything

You need a deadline for everything. I'm only giving myself one hour to write this headline. I'm
only allowing myself 12 hours to finish this sales copy.

In the old west, when the police chased criminals on horseback through the countryside, they
would make their horse run for an hour straight, hop off the horse and walk for one hour. Both
the lawmen and the bandits used this optimal technique.

Your mind can't "run" for 12 hours a day without burning itself out. It can't stretch 1 hour of
work into 12 hours because it'll get bored. Set a deadline so you finish work in short "sprints."

Exercise

Exercise seems like common sense but most people don't do it. If I'm in a rut, it's usually
because I haven't exercised. You don't need to run a marathon, just try taking a walk around
the block every night. Mow the lawn. Go to the gym 20 minutes a day and run on the
ellipticals. Exercising increases the blood flow to your brain, makes you feel better, releases
chemicals... and most importantly, clears your head so you can STOP thinking about work and
recharge your batteries.

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Section C5: Lifestyle Productivity Tactics

Eliminate Cable TV

How many hours a day do you waste channel surfing? Can you get your news from the
newspaper and radio? Movies from Netflix? TV shows from iTunes? I have not had cable TV in
my house for the past six years. Now, when I have nothing to do, I work on a sales letter or a
product, instead of seeing what reality shows are playing.

Eliminate satellite TV, video games, any distraction where there is no clear end... where you
have the chance to continue channel surfing... or playing that video game for five more hours.

Better Sleeping Habits

In college, when I stayed up late and waited until the very last second to finish projects and
term papers, every week was a constant struggle to get assignments finished on time.

BUT! When I cut up my time, completed assignments as soon as I received them (even if they
weren't due for weeks) and MANAGED myself... my stress level dropped and my grades
reflected that. Stick to set hours.

I have experimented with circadian rhythms and other methods of staying awake longer hours,
but the result is that you stay awake longer at a diminished capacity. You end up putting in a
lot more effort to stay awake just to kill your productivity... doesn't make much sense, does it?

Smoothies

Better eating habits keep you focused and productive. I'm definitely no health nut, but another
easy way to change my attitude from a crappy one to a great one is to eat healthy.

Energy drinks don't work well because: (1) many of them will make you fat, (2) you'll be
bouncing off the walls when you need to sit at a desk and write something, and (3) you feel sick
and get headaches when you stop drinking them.

Toss your favorite fruits, milk, ice and yogurt into a blender, mix and enjoy.

Accountability Partner

Find someone who does the same thing you do (like copywriting) who you TRUST not to steal
your ideas, and call them every day. In the morning, tell them what you are about to
accomplish, and in the evening, tell them what you did and didn't accomplish. You'll feel bad,
almost like you let the other person down, and the next day, you'll work a lot harder.

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What's Next?
If you like this copywriting guide... Remember, you do not have resale rights to it and cannot
sell it yourself or give it away.

However, I can give you 50% commission from all sales you refer to me. Just sign up for a
Clickbank account, then promote this URL:

http://YourClickbankID.fiveminutecopywriting.com

Replace "YourClickbankID" with your actual Clickbank ID. Clickbank, my payment processor,
handles every sale and sends you a commission check every two weeks.

If you have a mailing list, go ahead and copy and paste this message to ALL your subscribers:

http://www.fiveminutecopywriting.com/affiliates

It's all setup for you. You only need to send traffic to that URL. I handle all sales letter, order
fulfillment, and customer support. You only need to send traffic and Clickbank will mail you a
check.

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