Online Professional

Development Course
Travel Agent and Tourist Guide (T2AG) Update
13 January 2020
Why?
• As part of the Future of Guiding initiative in building tourist guides’
marketing capabilities and providing greater flexibility in learning, an
online course “Online Marketing Foundations” by LinkedIn Learning (7 PDC
hours) will be offered as part of a one-year trial programme till 30 Nov
2020.

Confidential, Non-Sensitive
These slides are property of STB and shall not be reproduced or distributed without STB’s written permission
2
What is this course about?
• Tourist guides will learn how to promote Course Outline
Introduction
their service or business effectively online 1. Digital Marketing Strategy
and develop a targeted online marketing 2. Exploring Digital Marketing
3. Starting Your Website
strategy that engages potential customers 4. Foundations of Analytics
throughout the digital landscape. 5. Search Engine Optimisation
6. Search and Display Marketing
7. Social Media Marketing
• The course is taught by a marketing 8. Video Marketing
9. Email Marketing
thought leader with experiences in 10. Content Marketing
11. Mobile Marketing
LinkedIn, Lynda.com and TMZ. 12. Expanding Your Digital Marketing Skills
13. Influencer Marketing
Conclusion
Assessment
Confidential, Non-Sensitive
These slides are property of STB and shall not be reproduced or distributed without STB’s written permission
3
Preview of Course

Confidential, Non-Sensitive
These slides are property of STB and shall not be reproduced or distributed without STB’s written permission
4
How do I sign up?
1. Go to https://www.linkedin.com/learning. Click on “Start free trial”
to create an account.

Confidential, Non-Sensitive
These slides are property of STB and shall not be reproduced or distributed without STB’s written permission
5
How do I sign up?
2. You will be required to provide your credit card details when signing up for
the one-month free trial. After the free trial period, a monthly subscription
fee of SGD 39 will be charged. You are encouraged to complete the online
course during the free trial period.

3. Once the account has been created, log in and search for “Online Marketing
Foundations”. Select the first course by Brad Batesole to start your learning.

Confidential, Non-Sensitive
These slides are property of STB and shall not be reproduced or distributed without STB’s written permission
6
Key Course Features
Course content has infographics, screenshots and illustrations.

Confidential, Non-Sensitive
These slides are property of STB and shall not be reproduced or distributed without STB’s written permission
7
Key Course Features
Participants can enable the subtitle option (currently available in English only) below the video.

Confidential, Non-Sensitive
These slides are property of STB and shall not be reproduced or distributed without STB’s written permission
8
Key Course Features
Participants can also access other resources such as Q&A forum and download exercise files.

Confidential, Non-Sensitive
These slides are property of STB and shall not be reproduced or distributed without STB’s written permission
9
What do I need to submit to qualify for PDC hours?
1. Softcopy of course certificate by LinkedIn Learning
2. Softcopy of course certificate by National Association of State Boards
of Accountancy (NASBA)
3. Screenshot of date of course completion under Profile Page

Confidential, Non-Sensitive
These slides are property of STB and shall not be reproduced or distributed without STB’s written permission
10
FAQs
When can I sign up for the course?
Tourist guides can sign up for the course anytime. To qualify for PDC hours,
tourist guides will need to submit the documents to
[email protected] by 30 Nov 2020.

Is there any assessment?

Confidential, Non-Sensitive
These slides are property of STB and shall not be reproduced or distributed without STB’s written permission
11
FAQs
How will the PDC hours be updated in TRUST?
Once you have passed the assessment, please email the documents to
[email protected], indicating your name and badge number. The
PDC hours will be updated in TRUST within 5 working days.
Once the PDC hours have been updated, please be reminded to cancel your
subscription for the free trial at least one day before the trial ends to avoid
being charged. For more information, please download the step-by-step
guide available on TRUST.

Confidential, Non-Sensitive
These slides are property of STB and shall not be reproduced or distributed without STB’s written permission
12