Explainer Video Script Template
Explainer Video Script Template
Explainer Video Script Template
He lightly flips the Coin upward. Magically, different color CARDS appear
0:26-0:36
above it. He gestures to them as he speaks.
0:36-0:40 The cards goes back inside the Coin. He hands it to the CASHIER.
JUMP CUT. GUY now finishes lunch outside a restaurant. TWO OTHER
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GUYS join him. He still speaks to us.
GUY lightly flicks the card upward again. The same multicolored cards
0:44-0:49 appear. The other dissovle, except for the blue one on "business card."
They disappear.
CLOSE UP on the front of the card. Guy presses a button that flips
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through options. He then hands it to the WAITER, satisfied.
When the phone beeps, the guy pauses, reaches into his pocket, and
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pulls out his phone (INSERT as necessary) displaying the alert.
CALL TO ACTION
(restate the benefits, tell us what comes next)
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Watch: Coin Explainer Video
AUDIO
T UP THE PROBLEM
ce hero, establish problem)
GUY: "I'm here to tell you about Coin. It solves a problem I think most of us have. See
my wallet is filled with cards. Credit cards, debit cards, rewards cards, gift cards, filled
with them. Too many.
GUY: "This is a Coin. It's a simple card just like a regular payment card. You can swipe
just like any other card. The difference between a Coin and any other card..."
GUY: "All these cards are inside of my Coin and I can swipe with any of them. I'm
going to use the personal card for this."
GUY: "My Coin has all the same data and acts just like my debit card would when I
swipe it."
GUY: "How do I get my cards in my Coin, you're asking. It's a fair question."
GUY: "I use this thing. And the Coin app. Just swipe them in. Take a picture, so I know
which one it is. And that's it...Oh, security."
GUY: "This is cool too. Let's say you pay with your Coin, you've got a lot on your mind.
You leave your Coin behind like a dummy."
--
GUY: "Coin uses a low power Bluetooth signal that knows when your phone is near
and when it's not."
CALL TO ACTION
enefits, tell us what comes next)
GUY: "In this card. All your cards. You can add as many as you want and it stays the
same size. And all you ever need is one. One Coin. For all your cards."