Explainer Video Script Template

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At a glance
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The key takeaways are that the Coin is a single card that can store and act as multiple payment cards by allowing the user to select which card they want to use when swiping the Coin. It aims to solve the problem of having too many individual cards cluttering one's wallet.

The Coin works by storing the data of multiple payment cards (credit, debit, rewards etc.) internally. The user can select which card they want to use via a button on the Coin. It then acts just like the selected card when swiped, containing all the same payment information.

The main benefits of using the Coin are that it reduces clutter by acting as multiple cards in one device, allows easy expense tracking by selecting the appropriate business or personal card for a transaction, and provides a lost item tracking feature via Bluetooth if the Coin is misplaced.

#NAME?

"PROJECT NAME" EXPLAINER VIDEO SCRIPT

TIME CODE VIDEO

SET UP THE PROBLEM


(introduce hero, establish problem)

0:00-0:15 A hipster-looking GUY speaks to us in a book shop. He's at check out.

PROVIDE THE SOLUTION


(introduce your product)

0:15-0:26 He pulls out a slick BLACK CARD. We CLOSEUP on it.

He lightly flips the Coin upward. Magically, different color CARDS appear
0:26-0:36
above it. He gestures to them as he speaks.

0:36-0:40 The cards goes back inside the Coin. He hands it to the CASHIER.

0:41-0:42 CLOSEUP of the cashier swiping the Coin.

EXPLAIN HOW IT WORKS


(provide the details)

JUMP CUT. GUY now finishes lunch outside a restaurant. TWO OTHER
0:42-0:44
GUYS join him. He still speaks to us.
GUY lightly flicks the card upward again. The same multicolored cards
0:44-0:49 appear. The other dissovle, except for the blue one on "business card."
They disappear.
CLOSE UP on the front of the card. Guy presses a button that flips
0:49-0:53
through options. He then hands it to the WAITER, satisfied.

0:53-0:59 JUMP CUT. Guy stands in a bar, adressing us still.

He holds up a DEVICE. He plugs it in his phone. He swipes a card


0:60-1:13 through the device. Takes a picture, which appears in the app. He holds
up Coin to the camera and holds for a beat.
JUMP CUT. Guy walks towards us with the guys from the business lunch.
1:14-1:18
Their table is in the background.

1:18-1:20 CLOSE UP on the Coin still sitting on the desk.

When the phone beeps, the guy pauses, reaches into his pocket, and
1:20-1:27
pulls out his phone (INSERT as necessary) displaying the alert.

CALL TO ACTION
(restate the benefits, tell us what comes next)

JUMP CUT. Guy is in the bookstore from the beginning. He gestues to


1:27-1:42
the card. He grabs his bag and walks out of frame.

A BLACK SCREEN with the Coin Logo. Beneath it: "ONLYCOIN.COM"


1:42-1:45
"@COIN"

#NAME? Production Management Made Modern. Create stripboards, shooting schedules, call sheets and more on studiobinder
Watch: Coin Explainer Video

AUDIO

T UP THE PROBLEM
ce hero, establish problem)

Sound: Music plays in the background.

GUY: "I'm here to tell you about Coin. It solves a problem I think most of us have. See
my wallet is filled with cards. Credit cards, debit cards, rewards cards, gift cards, filled
with them. Too many.

VIDE THE SOLUTION


roduce your product)

GUY: "This is a Coin. It's a simple card just like a regular payment card. You can swipe
just like any other card. The difference between a Coin and any other card..."

GUY: "All these cards are inside of my Coin and I can swipe with any of them. I'm
going to use the personal card for this."

GUY: "My Coin has all the same data and acts just like my debit card would when I
swipe it."

SFX: We hear a nice, crisp SWIPE.

LAIN HOW IT WORKS


provide the details)

GUY: "This is a business lunch."

GUY: "So I'm going to expense it on the business card."


GUY: "I just tap this button to select the right card. And that's it."

GUY: "How do I get my cards in my Coin, you're asking. It's a fair question."

GUY: "I use this thing. And the Coin app. Just swipe them in. Take a picture, so I know
which one it is. And that's it...Oh, security."

GUY: "This is cool too. Let's say you pay with your Coin, you've got a lot on your mind.
You leave your Coin behind like a dummy."

--

SFX: *Beep Beep!*

GUY: "Coin uses a low power Bluetooth signal that knows when your phone is near
and when it's not."
CALL TO ACTION
enefits, tell us what comes next)

GUY: "In this card. All your cards. You can add as many as you want and it stays the
same size. And all you ever need is one. One Coin. For all your cards."

Music: FADE OUT

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