Cenizabusinessplan 2
Cenizabusinessplan 2
Cenizabusinessplan 2
Pastimallowlicious
Coated Marshmallows
Group 9- Horace
CENIZA, Lyka Faith S.
PALIMA, Delma
SIMANGCA, Diether O.
SANORIA, Stephen
IGOT, Rachel
ACKNOWLEDGMENT
First and foremost, thank you to the Almighty God for giving the proponents
strength, knowledge, and peace of mind.
The proponents are also deeply thankful to their parents for providing them
with financial support and moral strength and for being there for them in times of
need.
The proponents are immensely thankful to all the individuals, who one way
or another, contributed to the completion of this study. Your help and support are
much appreciated and treasured.
ii
DEDICATION
Their friends and classmates for their time and effort in motivating the
entrepreneurs
To the beloved GOD ALMIGHTY who never surrendered to shed His Love,
grace, knowledge and wisdom to accomplish this business plan that, somehow in
the very near future, may contribute to help in those who will use and appreciate
it.
iii
TABLE OF CONTENTS
Page
TITLE PAGE i
ACKNOWLEDGEMENT ii
DEDICATION iii
TABLE OF CONTENTS iv
LIST OF TABLES vi
LIST OF FIGURES vii
EXECUTIVE SUMMARY
I. Brief Description of the Project 1
II. Brief Profile of the Entrepreneurs 2
III. Projects Contribution to the Economy 3
Section
1 MARKETING PLAN
1.1 Description of the Product 4
1.2 Comparison of the Product with its Competitors 5
1.3 Location 6
1.4 Market Area 6
1.5 Main Customers 6
1.6 Total Demand 7
1.7 Market Share 7
1.8 Selling Price 7
1.9 Sales Forecast 7
1.10 Promotional Measures 7
1.11 Marketing Strategies 7
1.12 Marketing Budget 8
2 PRODUCTION PLAN
2.1 Production Process 9
2.2 Fixed Capital 9
2.3 Life of Fixed Capital 11
2.4 Maintenance and Repair 12
2.5 Sources of Equipment 15
2.6 Terms and Conditions of Purchase 17
2.7 Factory Location and Layout 18
2.8 Raw Materials 19
2.9 Cost of Raw Materials 20
iv
2.10 Raw Materials Availability 20
2.11 Labour 21
2.12 Cost of Labour 21
2.13 Labour Availability 21
2.14 Labour Productivity 22
2.15 Factory Overhead Expenses 22
2.16 Production Cost 24
3 ORGANIZATION & MANAGEMENT PLAN
3.1 Form of Business 25
3.2 Organizational Structure 26
3.3 Pre-Operating Activities 30
3.4 Equipment & Facilities 31
3.5 Administrative Expenses 34
3.6 Operational Expenses 35
4 FINANCIAL PLAN
4.1 Summary of Sales, Transaction & Expenditures 36
4.2 Income Statement 46
4.3 Cash Flow Statement 47
4.4 Balance Sheet 48
4.5 Return on Investment 49
4.6 Breakeven Analysis 50
4.7 Pro-Forma Income Statement 51
APPENDICES
A MARKET SURVEY TEMPLATE viii
B FOOD TASTING TEMPLATE ix
C MARKET SURVEY INVENTORY RESULT x
D FOOD TASTING INVENTORY RESULT xiii
DOCUMENTATION xvi
ENTREPRENEUR’S PROFILE xx
v
LIST OF TABLES
Table Page
1 SWOT Analysis 5
2 Marketing Budget 8
3 Production Process 9
4 Planned Capacity, Equipment & Sources 14
5 Future Capacity, Equipment & Sources 16
6 Raw Materials 19
7 Cost of Raw Materials 20
8 Sources of Raw Materials 20
9 Cost of Labour 21
10 Short-term Plan Overhead Expense 22
11 Long-term Plan Overhead Expense 23
12 Cost per 100 Products 24
13 Management & Organization 29
14 Equipment Needed per Department 31
15 Administrative Expenses 34
16 Operating Expenses 35
17 Summary of Transactions 46
18 Income Statement 46
19 Cash Flow 47
20 Balanced Sheet 48
21 Pro-Forma Income Statement 51
vi
LIST OF FIGURES
Figure Page
1 Actual Product 2
2 Business Location 6
3 Production Process 10
4 Food Kiosk for Short-term Plan 18
5 Future Establishment for Long-term Plan 19
6 Organizational Structure 26
7 Equipment Needed per Department 33
8 Breakeven Analysis 50
vii
EXECUTIVE SUMMARY
1
Figure 1. Actual Product
The appearance of the product is depicted in the picture above.
2
Delma B. Palima
Diether O. Simangca
-
Systematic planning and problem computations are the
entrepreneur competencies that diether possessed. He analyses
what need to be done to achieve the goals of the business so as to
achieve the expected texture and taste of a product. He is also
manages the find effectively keeping the money safe and will be
used for business purpose only. He is also a risk-taker and wise
thinker.
Stephen Sanoria
- Imitating entrepreneurs does Stephen Sanoria possesses in the
group.
Rachel Igot
- Influencing ability does Rachel Igot possesses
Taxes from the product bought at the local stores will reach
to national scale and will therefore; contribute to the economy of the
Philippines. The selling of the product will not only be made once so
bigger raxes can be obtained through the product’s ingredients. The
entrepreneurial competencies developed by the researchers at this
scale may also lead to be future successful entrepreneurs in the
country.
3
4
SECTION 1
MARKETING PLAN
The marketing plan outlines the exchange relationships and activities
that the business will need to undertake in order to increase people’s
awareness of the business proper. It describes business activities
involved in accomplishing specific marketing objectives within a specific
time frame.
5
1.2 Comparison of the Product with its Competitors
6
1.3 Location
7
1.6 Total Demand
Through the survey conducted by the entrepreneurs after the free
tasting of their products, the entrepreneurs found out that with its affordable
price and quality ingredients, Pastimallowlicious in demand among target
customers with the majority (90%) of the respondents saying that they
would buy the product.
8
For the first P, which is product, the proponents took into account the
needs of the customers in terms of our product. The product and its features
were then crafted to satisfy those needs based on the market survey
conducted. The second P, which is price, was also assessed based on the
market survey wherein the results showed that majority of the target market
think that ₱5.00 is an appropriate price for the product. The third P, place,
pertains to the market area of the business and how it is delivered.
The products will be sold at Agusan National High School and the
operation will be door-to-door. The fourth P, promotion, is mainly concerned
with the strategies and marketing activities used to promote the product.
The multimedia promotional measures are detailed in the marketing budget.
People, the fifth P, will consist of the business proponents themselves who
will strive to create an approachable image and establish a close long-term
relationship with the customers to boost sales. The process (sixth P) will be
maintained in order to ensure the quality of the product itself. Quality
ingredients and a meticulous process will be heavily monitored. The final P,
productivity and quality, will be ensured as a way to meet the demands of
the customers.
1.12 Marketing Budget
9
SECTION 2
PRODUCTION PLAN
The production plan covers the overall manufacturing process. This section
includes resource allocation of activities of employees, raw materials and
production capacity.
10
Ingredients Procedure Output
11
2.2 Fixed Capital
A. Planned Capacity
The Pastimallowlicious Food Company proposes a food stall or kiosk
as its short term plan. The stall will serve as a stationary store where
customers can purchase our products. This food stall will be located at
the Agusan National High School Senior High School Canteen.
The products produced per day in a short term plan would be 300
pieces, 1,500 pieces per week and 6,000 pieces per month.
B. Future Capacity
A business establishment in the form of a local stores is the proposed
long term plan. The long term plan will not only encompass an expansion
of facilities but also an expansion of the products offered. The local
stores will be located at near FSUU Campus or Gaisano Mall, Butuan
City and will cater orders to customers as well. Additional menu items
will also be included asides from the coated marshmallows.
The products produced per day in a long term plan would be 500
pieces, 3,000 pieces per week and 12,000 pieces per month.
12
2.4 Maintenance and Repair
In maintaining the quality of the food kiosk, consideration should be
made for the following:
Siting/Location:
The food kiosk should be sited on hard standing
(paving or tarmac) with adequate drainage for surface water
if located at outdoors such as Agusan National High School.
The kiosk should be sited on level ground.
13
In maintaining the quality of the propose restaurant, consideration
should be made for the following:
14
2.5 Sources of Equipment
The food kiosk and equipment to be purchased for the short term business
will be from Food Cart Equipment and Restaurant Equipment for LESS. The cart
equipment and estimated prices are as follows:
15
Blender Standard Appliances 1,199.00 1,199.00
blender with
1.5L capacity
Coffee Coffee 844.00 844.00
maker machine with
4-6 cups
capacity
16
2.6 Terms and Conditions of Purchase of Equipment
Cash Basis
Cash based purchase of equipment will be funded by the capital
of the business from the investments of the owners/shareholders. The cost
of the equipment will be taken from the owner’s equity.
17
2.7 Factory Location and Layout
The food stall will be set up at the Agusan National High School Senior High
School Canteen located at A.D. Curato Street, Butuan City. The figure above
depicts the proposed layout of the stall.
18
B. Long Term Plan
The proposed restaurant will be located at Capitol Drive, Butuan City. The
picture above depicts the layout of the store’s display and interior.
Tabulated below are the raw materials needed for the creation of Munchling
Fried Oreos and the corresponding brand of the product. Also listed are the
respective amounts needed to make one recipe of the product.
Ingredients Brand
19
2.9 Cost of Raw Materials
Raw materials needed to produce the products are readily available on local
supermarkets. Abundant quantity of products are supplied by local manufacturer
making it more accessible for production process. The raw materials needed to
create Pastimallowlicious coated marshmallows are available within the locality.
All ingredients are available throughout the year from the same source. The table
below stipulates the availability of the raw materials in the market.
2.11 Labour
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direct labour in the production process. The indirect labourer will be given tasks
such as purchasing the raw materials needed, quality control, and managing and
handling the materials. As the direct labourer, he should acquire certain skills as
part of the production crew that produces goods. Skills needed will include basic
culinary skills, measuring abilities, hygiene consciousness, good communication
skills, and the ability to cope and thrive under pressure.
Workers with the appropriate skill set are available throughout the year. This
positively affects production since this ensures that the production process is not
likely to cease due to shortage of workers. The direct labour needed for this
process is also limited to one (1) worker.
The labourers will stay motivated through a quarterly team building activity
to be conducted in interesting venues. In addition to this, labourers will also look
forward to a year-end party every December and an “Employee of the Year” award
will be given. Most importantly, a healthy relationship between the business owner
and the labourer’s will be developed for them to stay motivated.
SHORT-TERM PLAN
Electricity 0.00
21
LONG TERM PLAN
Operational expenses
Transportation - P16.00
Toothpick - P17.50
Labor - P50.00_
TOTAL: P83.50
Cost of a Product During Production Process = P1.11 + (72.14/100)
= P1.83
Markup = 10%
Selling Price = P1.83 + (P1.83*0.10)
= P2.013
22
SECTION 3
ORGANIZATION AND MANAGEMENT PLAN
23
3.2 Organizational Structure
Stephen Sanoria
HUMAN RESOURCE DEPARTMENT HEAD
Dither O. Simangca
SALES DEPARTMENT HEAD
A. Roles of Members
I. Executive Department
1. President – The president and head of the executive
department, Lyka Faith S. Ceniza, is the overall head of
the entire business. She provides strong leadership for the
business by working with the different departments to
establish short and long-term goals, plans and strategies.
She is also responsible for overseeing the entire workforce
and ensuring that resources are allocated properly. The
president of the business makes certain
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that the departments are able to meet their individual
goals.
II. Human Resource Department
1. Human Resource Head – The head of the Human
Resource Department, Stephen Sanoria, is responsible for
the smooth and profitable operation of the Munchlings’
labor force. She supervises the management on staffing
plans, compensation, training and development, and labor
relations for workers. As the director of the HR
Department, she makes sure that human resource-related
initiatives are properly planned, designed, and developed
to support organizational strategic goals.
III. Production Department
1. Production Supervisor (Preparation and Purchasing) –
The business’ Production Supervisor is Rachel Igot who is
the major overseer of the production and creation of fried
Oreos as well as of the purchase of the raw materials
needed to create fried Oreos. As the Product Manager,
she is tasked with leading the production department and
managing the Munchlings product line by determining the
most efficient way for the different portions of the
production process to be done. Product managers are
responsible for guiding the success of a product and
leading the team that is responsible for improving it.
IV. Sales Department
1. Sales Department Head – Diether O. Simangca is the
head of the Sales Department. He is the one who plays a
pivotal role in achieving the sales targets and reporting the
revenue generation of the Pastimallowlicious business.
He is also responsible for meeting the sales targets of the
organization through effective planning and budgeting and
managing the marketing of the product. Being the head of
sales, he uses his commercial acumen and
understanding of the consumer base to improve sales
department performance and customer awareness by
collaborating with the internal departments and external
departments.
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V. Finance Department
1. Finance Department Head – The head of the Finance
Department, Delma Palima, is responsible for the treasury
and audit of all monetary transactions within the
Pastimallowlicious business. She oversees all of the
department’s activities, from basic bookkeeping to
providing information to assisting managers in making
strategic decisions. She is also tasked with managing the
business’ cash flow and ensuring that there are enough
funds to meet the daily payments. She is trusted with
overseeing the business’ budgets and forecasts to ensure
financial stability.
Department Function
Executive Department The Executive Department initiates certain
projects that can provide valuable revenue to
the business. It is the over-all head and
manager of the business. This department
approves all proposed action plan made by
different subject department and directs them
towards achieving their individual goals.
Human Resource The human resource department is instrumental
Department in providing labor law compliance, record
keeping, hiring and training, compensation,
relational assistance and help with handling
specific performance issues. It is responsible for
hiring employees for the business venture.
Department Function
Production Department The Production Department is responsible for
converting raw materials into finished
products (fried Oreos). In between the
processes of production, the department
works to improve the efficiency of the
production or assembly line so that it can meet
the output targets. It also handles all the
aspects regarding the purchase of raw
26
materials and ingredients and the creation of
the product.
Sales Department The important function of the Sales
Department is to bridge the gap between the
potential customer’s needs and the products
that the business offers that can fulfill their
needs. It works to market the products
manufactured by the business itself.
27
Brgy. clearance
Corporate community tax certificate
Mayor’s business permit fee for new business
Fire safety and inspection fee
Other costs and expenses
Fire extinguisher for fire safety compliance:
Rent of a small office space (first 2 months and 1 month deposit)
Employee’s salary (one employee for the first 3 months)
Cost of telephone and Internet installation
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EXECUTIVE DEPARTMENT
29
SALES AND MARKETING DEPARTMENT
FINANCE DEPARTMENT
30
PRODUCTION DEPARTMENT
31
3.6 Operating Expenses
32
Section 4
FINANCIAL PLAN
33
Summary of Sales, Transaction, & Expenditures
A. RAW MATERIALS
B. Qty Description Unit Price Amount (Php)
(Php)
1 can Condensed Milk 45.50 45.50
6 tablespoons White Sugar (250 g) 0.715 25.00
12packs Powdered Milk 12.25 147.00
3packs Marshmallows 19.00 57.00
Total 77.47 274.5
C. OPERATING EXPENSES
Qty Description Unit Price (Php) Amount (Php)
100 pieces Toothpick 0.175 17.50
2 Transportation 8.00 16.00
Labor 50.00 50.00
Sub-Total 58.16 83.5
Total 116.335 167.00
34
1.67+(167*.10) = Php 1.83
Actual Price : Php 5.00
E. Profit : 273 – 167.00 = Php 106.00
A. RAW MATERIALS
D. Qty Description Unit Price Amount (Php)
(Php)
1 can Condensed Milk 45.50 45.50
6 tablespoons White Sugar (250 g) 0.715 25.00
12packs Powdered Milk 12.25 147.00
3packs Marshmallows 19.00 57.00
Total 77.47 274.5
B. OPERATING EXPENSES
C. Qty Description Unit Price (Php) Amount (Php)
87 pieces Toothpick 0.175 15.23
2 Transportation 8.00 16.00
Labor 50.00 50.00
Sub-Total 58.16 83.5
Total 116.335 164.73
35
C. Total Cost of Production : Php 164.73
D. Selling Price : 164.73/87 = Php 1.90
1.90+(1.90*.10) = Php 2.09
Actual Price : Php 5.00
E. Profit : 261 – 164.73 = Php 96.27
A. RAW MATERIALS
E. Qty Description Unit Price Amount (Php)
(Php)
1 can Condensed Milk 45.50 45.50
6 tablespoons White Sugar (250 g) 0.715 25.00
12packs Powdered Milk 12.25 147.00
3packs Marshmallows 19.00 57.00
Total 77.47 274.5
B. OPERATING EXPENSES
D. Qty Description Unit Price Amount (Php)
(Php)
87 pieces Toothpick 0.175 15.23
2 Transportation 8.00 16.00
Labor 50.00 50.00
Sub-Total 58.16 83.5
Total 116.335 164.73
36
C. Total Cost of Production : Php 116.335
D. Selling Price : 116.335/123 = Php 2.23
2.23+(2.23*.10) = Php 2.45
Actual Price : Php 5.00
E. Profit : 369 – 274.5 = Php 94.5
A. RAW MATERIALS
F. Qty Description Unit Price Amount (Php)
(Php)
2 cans Condensed Milk 45.50 91.00
6 tablespoons White Sugar (250 g) 0.715 25.00
15packs Powdered Milk 12.25 183.75
5packs Marshmallows 19.00 95.00
Total 77.47 394.75
B. OPERATING EXPENSES
E. Qty Description Unit Price (Php) Amount (Php)
80 pieces Toothpick 0.175 14.00
2 Transportation 8.00 16.00
Labor 50.00 50.00
Sub-Total 58.16 83.5
Total 116.335 163.5
37
C. Total Cost of Production : Php 163.5
D. Selling Price : 163.5/91 = Php 1.80
1.80+(1.80*.10) = Php 1.98
Actual Price : Php 5.00
E. Profit : 255 – 163.5= Php 91.5
A. RAW MATERIALS
A. Qty Description Unit Price Amount (Php)
(Php)
38
B. OPERATING EXPENSES
F. Qty Description Unit Price (Php) Amount (Php)
82 pieces Toothpick 0.175 14.35
2 Transportation 8.00 16.00
Labor 50.00 50.00
Sub-Total 58.16 83.5
Total 116.335 163.85
39
A. RAW MATERIALS
B. Qty Description Unit Price Amount (Php)
(Php)
C. OPERATING EXPENSES
G. Qty Description Unit Price (Php) Amount (Php)
88 pieces Toothpick 0.175 15.4
2 Transportation 8.00 16.00
Labor 50.00 50.00
Sub-Total 58.16 81.4
Total 116.335 163.85
40
Summary of Transactions
Day 1 2 3 4 5 6 Total
Goods 100 87 123 96 94 50 550
Produced
Cost of Goods 91 87 123 85 94 50 530
Sold
OPEX 86 80 86 86 86 59 483
Cost of 111.10 136 207 151 197 116 918.1
Production
Total Sales 273.00 261.00 369.00 255.00 282.00 150.00 1,590.00
Total Profit P76.94 P125.00 P162.00 P104.00 P85.00 P34.00 P586.94
Table 17. Summary of Transactions
Pastimallowlicious
Income Statement
For the month ended September 2019
Sales Php1,590.00
Less: Cost of Goods Sold
Supplied Expenses 530
Transportation 96.00
Packaging 72.57
Labor 300.00
41
4.3 Cash Flow Statement
Pastimallowlicious
Statement of Cash Flow
For the month ended September 2019
Cash flow from financial activities
Capital
Net cash from financing activities Php500.00
Cash flow from investing activities 0.00
Net cash from investing activities
Packaging 102.73
Labor 300.00
Net cash from operating 591.43
activities
42
4.4 Balance Sheet
Munchlings
Balance Sheet
For the month ended September 2018
ASSET LIABILITIES
OWNER’S EQUITY
Capital 500.00
𝑛𝑒𝑡 𝑖𝑛𝑐𝑜𝑚𝑒
ROI =( ) x 100
𝑐𝑎𝑝𝑖𝑡𝑎𝑙
𝑃ℎ𝑝591.43
= (𝑃ℎ𝑝500.00) x 100
ROI = 118.29%
43
4.6 Breakeven Analysis
Breakeven Analysis
1800
1600
1400
1200
Sales
1000
Variable Cost
800
Fixed Cost
600
Total Cost
400
200
0
3 6
The complete break-even chart is shown in the chart above. It has been
prepared for Munchlings which has a fixed expense of Php96.00 for transportation,
total variable expense of Php1,212, total expense of Php1,296 and sales of
Php1,590 for the first month of operation. A breakeven point at day 1 was observed
where the recorded gains and losses estimated at Php300 are equal.
44
4.7 Pro-Forma Income Statement
Pastimallowlicious
Pro-Forma Income Statement
For the month ended September
Sept 2018 Sept 2019 Sept 2020 Sept 2021 Sept 2022
Total Sales
Php5,300 Php6,095 Php 7,009.25 Php 8,060.64 Php 9,269.73
Less:
Expenses 3,344.37 3,846.03 4,422.93 5,086.37 5,849.32
Net Income Php1,955.63 Php 2,248.97 Php 2,586.32 Php 2,974.27 Php 3,420.41
45
APPENDIX A
APPENDIX A
Customer Survey
Agusan National
High School-SHS
STEM __
ABM __
HUMSS ___
We are asking you to try this tasty food that we would like to sell in the Campus.
Check the box that best describes how you feel about it!
47
APPENDIX C
Question 1.
Question 2.
Fishballs
Cakes
Yema
Candies
Cheese sticks
Brownies
Cupcakes
Question 3.
48
Question 4.
Question 5.
Question 6.
Question 7.
49
Question 8.
Question 9.
Question 10.
50
APPENDIX D
RESPONDENTS
SEX JHS SHS TEACHERS
MALE (24) 5 13 6
FEMALE (76) 35 27 14
Question 1.
Question 2.
Question 3.
51
Question 4.
Question 5.
Question 6.
Question 7.
52
Question 8.
Question 9.
Question 10.
Serve hot
Add more chocolate syrup
Make it look more presentable
Make it bigger
Lessen oil
Improve packaging
Good taste
53
DOCUMENTATION
54
Gathering of ingredients
55
Dip the cookies into the batter
Finish Product
56
ENTREPRENEUR’S PROFILE
PERSONAL INFORMATION
57
Mother’s Name: Letecia S. Ceniza
EDUCATIONAL BACKGROUND
Senior High School: Agusan National High School – Senior High School
ENTREPRENEUR’S PROFILE
DIETHER O. SIMANGCA
Brgy. 15 Villasor, Butuan City
[email protected]
09951532009
PERSONAL INFORMATION
58
EDUCATIONAL BACKGROUND
ENTREPRENEUR’S PROFILE
PERSONAL INFORMATION
Name: Rachel Joy Igot
Place of Birth: Butuan City
Date of Birth: September 15,2000
Age: 19 years old
Father’s Name: Joseph Jowie Jalop
Mother’s Name: Rachelle B. Igot
EDUCATIONAL BACKGROUND
59
Senior High School: Agusan National Highschool- Senior High School
Academic Track: Humanities and Social Sciences (HUMSS) Strand A.D. Curato
St., Butuan City
Junior High School: Agusan National High School Elementary: Butuan Central
Elementary School
ENTREPRENEUR’S PROFILE
STEPHEN C.SANORIA
Purok - 2 Brgy. Upper Doongan, Butuan City
[email protected]
09457433019
PERSONAL INFORMATION
60
Mother’s Name: Mercedita C. Sanoria
EDUCATIONAL BACKGROUND
Senior High School: Agusan National High School – Senior High School
61