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    Agung Laksamana - PERHUMAS

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    Daeng Mudrikan Nacong
    Tomorrow is now - It's time to wake up to a new PR world. The document discusses how the PR landscape has changed with the rise of mobile, social media, and artificial intelligence. It notes the challenges of information overload, short attention spans, fake news and influencers. It provides recommendations for PR professionals to shift their mindset, be more creative, tell stories, collaborate, and know their audience in this new media environment centered around mobile and social platforms. Professionals must think outside the box and work across functions to effectively reach audiences.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Agung Laksamana - PERHUMAS

    Uploaded by

    Daeng Mudrikan Nacong
    69 views46 pages
    Tomorrow is now - It's time to wake up to a new PR world. The document discusses how the PR landscape has changed with the rise of mobile, social media, and artificial intelligence. It notes the challenges of information overload, short attention spans, fake news and influencers. It provides recommendations for PR professionals to shift their mindset, be more creative, tell stories, collaborate, and know their audience in this new media environment centered around mobile and social platforms. Professionals must think outside the box and work across functions to effectively reach audiences.

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    Materi Pada Rakerna Perhumas 2019

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    Tomorrow is now - It's time to wake up to a new PR world. The document discusses how the PR landscape has changed with the rise of mobile, social media, and artificial intelligence. It notes the challenges of information overload, short attention spans, fake news and influencers. It provides recommendations for PR professionals to shift their mindset, be more creative, tell stories, collaborate, and know their audience in this new media environment centered around mobile and social platforms. Professionals must think outside the box and work across functions to effectively reach audiences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    69 views46 pages

    Agung Laksamana - PERHUMAS

    Uploaded by

    Daeng Mudrikan Nacong
    Tomorrow is now - It's time to wake up to a new PR world. The document discusses how the PR landscape has changed with the rise of mobile, social media, and artificial intelligence. It notes the challenges of information overload, short attention spans, fake news and influencers. It provides recommendations for PR professionals to shift their mindset, be more creative, tell stories, collaborate, and know their audience in this new media environment centered around mobile and social platforms. Professionals must think outside the box and work across functions to effectively reach audiences.

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    You are on page 1of 46

    TOMORROW IS

    NOW
    IT’S TIME TO WAKE UP TO A NEW PR WORLD!
    AGUNG LAKSAMANA MSc, MCIPR
    Chairman of Indonesia PR Association| Director Corporate Affairs APRIL Group

    [email protected]

    @agunglaksamana1

    0811 16 9398

    agunglaks

    2
    3
    Bill Gates : Future
    belongs to this Warren Buffet Prince William : Bali is my
    country! : Why I think 2nd home ! I will coming
    Indonesia ! American back !
    must invest in
    Indonesia
    NOW!

    Obama : Trust Me !
    Indonesia is my The New York Times :
    CITI : Indonesia is our home ! ALL Going Why you cant miss your
    Invest to grow Country ! in the right into investment in Indonesia!
    direction!

    YES…I TRUST INDONESIA ! LDC : my Next movie


    Financial Times : 10 Beckham : I will coach PSSI to
    reasons why I trust will be in Raja Ampat ! win the World Cup!
    Jokowi Presidency !

    INDONESIA - COUNTRY TO INVEST IN NOW!


    RB : new Investment
    Ban Ki Moon : For with Garuda ! I will
    Democracy we all FORTUNE : What makes Indonesia
    work with your GREAT ?
    should learn from Goverment !
    Indonesia .

    Kardhasian : our next


    show will be travelling YOUTUBE : Indonesia videos going
    accros Indonesia ! viral into 1 Billion hits! WOW

    4
    SIRI = ARTIFICIAL INTELEGENCE = INFLUENCER!
    #MOBILE
    MOBILE
    MOBILE
    • The average Indonesian spends 5.5 hours a day on the smartphone and opens 46 applications plus a website address.
    • 60% of Google's searches come from mobile devices (Indo has 268 mio population VS 355,5 mio Smartphones/gadgets)
    • More than HALF of YouTube views come from mobile devices
    • FEAR OF MISSING OUT! Events / experiences shared on social media. #FOMO means millennials spend on experiences
    VS possessions to be a part of the conversations
    #MEDIA HAS CHANGED!

    Ketua Dewan Pers Yosep Adi Prasetyo mengklaim Indonesia memiliki sekitar
    47.000 MEDIA terbagi media cetak, radio, televisi dan media online.
    2.000 media cetak, 674 radio, 523 televisi termasuk local, Sisanya Media Online
    13
    #ROBO JOURNALISM

    The Washington Post & the Associated Press have already use AI
    #FAKE INFLUENCERS &
    FOLLOWERS
    A CLICK FARMER whose job is to repeatedly install
    apps on multiple phones in order to inflate their App
    Store ranks.

    Large followers necessarily “influencer”


    #FAKE NEWS - HOAXES

    18
    IN USA* DAILY EXPOSED TO 30,000 ADVERTISING
    MESSAGES
    #ARTIFICIAL INTELLIGENCE
    # AI can create a video of Barack Obama saying anything
    AI-CD B
    “The factory of the future will have two employees a man and a dog.
    The man's job will be to feed the dog. The dog's job will be to prevent the man from
    touching any of the automated equipment” - Warren Bennis
    27
    GOOGLE : MORE THAN 72 MILLION CONTENTS PUBLISHED IN 2016!
    AVERAGE 300,000 ARTICLES PER DAY
    TSUNAMI OF CONTENTS IN 2019

    JUJUR : ADA BERAPA WAG ANDA SEKARANG?

    • FB: 15 MIO PHOTOS PER HOUR | 3 BILLION LIKES & COMMENTS


    • TWITTER: 500 MIO TWEETS PER DAY or 6,000 TWEET PER SECOND
    • YOUTUBE : 1 BIO VIDEO VIEWS PER DAY
    • IG : 4 MIO PHOTOS PER HOUR or 1,200 PHOTOS PER SECOND
    *Brandwatch
    OUR CURRENT CHALLENGES ….
    1. BUSINESS DISRUPTION - CHANGE
    2. GOING MOBILE
    3. MEDIA LANDSCAPE CHANGE
    HOW TO GET YOUR STAKEHOLDERS OR CUSTOMERS TO
    4. FAKENEWS - HOAXES
    RECOMMEND YOUR BRAND TO OTHERS ?
    5. FAKE INFLUENCERS - FOLLOWERS
    6. ROBO JOURNALISM
    7. ARTIFICIAL INTELEGENCE
    8. NEW INFLUENCERS
    9. INFORMATION OVERLOAD
    10. LESS ATTENTION SPAN –YOUR TARGET

    30
    WHAT SHOULD WE DO NOW?

    32
    1 SHIFTING PR MINDSET! PESO+ MORE !

    33
    EDITORIAL

    ARTICLES INTERVIEWS

    SEO VLOG

    BIG DATA
    SEM ANALYTICS | ARTIFICIAL INTELEGENCE
    TWITTER

    FACEBOOK
    ADV PR
    SHIFTING PR MINDSET
    Producer INSTAG
    Publisher
    ADWORDS
    YOUTUBE
    BILLBOARD
    LINKEDIN
    PRINT|TVC|RADIO ADS

    INTRANET
    NEWSLETTER

    BLOG
    WEBSITE 34
    KNOW YOUR AUDIENCE
    2 What matters are
    links, SEO
    and Shareability

    Where is your
    Audience? Online or INFLUENCERS
    OFFline?

    Who still flips


    Make it
    newspapers
    Instagrammable
    anymore ?
    and WhatsAppable

    Very OFFLine story,


    events, gathering ,etc Speak their language Know your Audience or
    need to have a You’ll Have no Audience
    connection to online
    SIRI+AI SIRI+AI
    3
    CREATIVITY
    - #THINK
    NO BOX
    Richard Branson understand that the Media doesn’t get many interesting photos….here’s his stories

    HUMANIZE
    YOUR
    BRAND !

    Drives Tank Down Fifth Avenue to Launch Virgin Cola Arrives in Spacesuit for Press
    Conf Launching Virgin Galactic

    BE THE FIRST ! In 2012, Felix


    Baumgartner became the first
    person to break the sound barrier
    (without the help of a machine)
    by falling 23 miles from the
    Earth’s stratosphere. The stunt,
    which was produced and
    broadcast by Red Bull, captured
    the world’s attention and
    MILLIONS views on YouTube.
    4
    IKAN SEPAT IKAN GABUS…TAPI BUKAN LELE

    Source : google
    5 STORY TELLERS

    “Every company is a Media Company” – Richard Edelman


    President and CEO of Edelman
    Story teller - President Joko “Jokowi” Widodo shared cinematic reference - Game of Thrones - when speaking at
    the plenary session of the International Monetary Fund (IMF) and World Bank Annual Meetings. He made
    comparisons of the current global economic situation to the Game of Thrones
    6

    COLLABORATE
    COLLABORATE! TEAMWORK! PR Campaigns need more people around the table now – Videographers, IT team, Designer,
    Ad men, Data, Sales, Marketing, Product, etc

    PR is becoming THE GLUE in a lot of integrated Campaigns. CLIENTS are interested in INTEGRATIONS!
    43
    7 PERSONALIZED

    SIRI+A
    I

    +
    Personalization
    TERIMA KASIH

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