Cadbury India Ltd

Malanpur Gwalior

INTRODUCTION
Cadbury India can be termed as one of the best performing FMCG companies
today. Unlike it’s peer group, which are more of complete food
companies.Cadbury is a very niche player with a dominant position in Indian
Chocolate Confectionery market. This makes it different & more successful in
comparison with the peer companies. Now is the period of slowdown in the
economy, where FMCG companies are the first ones to be hit upon. Reduction in
the real income of the consumer has made its direct impact on the top –line
growth of the company. Still, Cadbury has been able to drive its bottom- line
growth. The reason for the success is the Corporate Governance practised in the
organization. We update its growth, progress and current valuation in this report

ABOUT THE CADBURY

Cadbury India's five factories in India churn out close to 8,000 tones of chocolate
and the company sells a million bars every day. But Bharat Puri, managing
director of Cadbury India will never forget the batch of Dairy Milk chocolates
numbered 28F311 manufactured last year at the company's plant in Thane, near
Mumbai. That was the worm-infested batch that triggered a crisis for the
company that had always prided itself on its squeaky clean image. The timing of
the controversy couldn't have been worse. Festival season sales (Cadbury sells
almost 1,000 tonnes of chocolates during Diwali) plummeted 30 per cent. Until
then, in the country's FMCG sector plagued by slow, low single digit top line and
bottom- line growth, Cadbury was a sweet exception. But its net profit in 2003
dipped 37 per cent to Rs 45.6 crore (Rs 456 million) as compared to a 21 per
cent increase the previous year. Now, a year later, Cadbury says that consumers
have long forgotten the controversy and are back to their merry chocolate-
chomping ways.
Financials Valuations

Cadbury in every pocket

Superior shareholder value
Cadbury is mainly into three segments
to the value creation
Chocolates- out of total market size (volume) of 22500 tpa, Cadbury’s share has
been 69.2 %.
Sugar Confectionery – out of the total market size (volume) of 163000 tpa,
Cadbury enjoys 4 % market share in this category.
Food drinks – out of total market size (volume) of 73500 tpa, 14.2 % share
has been rewarded to Cadbury in this segment.
Chocolate – the impulse product

The category of impulse product includes chocolates, biscuits, ice creams, salted
snacks & soft drinks. But the fact is that out of 1.5 million. Retail outlet for FMCG
goods in India, over two thirds out of these stock branded impulse products, but
fewer than 25% sell chocolates. The current chocolate value share of the total
impulse category is 6.1 %. Out of which Cadbury enjoys the share of 4.4%.

The scenario is going to change as

Attitude & disposable income changes are favorable to impulse product.
The main target segment, youth population, 47 % of urban India is growing.
Child & gifting segments are expected to grow at a faster rate.
Thus, the growth might be seen as saturating in the short run but certainly not in
the medium to long run.

Chocolates bring 64% contribution to the revenue.

Cadbury’s future plans for chocolate category is:

Broadening the consumer appeal & extending its reach to newer markets.
Cadbury is broadening its customer appeal via 450,000 outlets. More than 2100
distributors. With addition of 8 million. New consumers added in 2000, Cadbury
has the loyalty of 60 million total consumers now. However, the customer
addition is lower than expectation of more than 15 million a year. Cadbury is
focusing on new channels & institutional sale as a means to growth. Child
connectivity & gifting segment also being attempted as a new growth segment by
the company.
Sustained growth of market through aggressive product development. Cadbury
plans to launch one new product every year.
Striving for international quality in the products as well as processes.
Focusing on cost competitiveness, productivity & innovative utilization of assets.
Benchmarking the manufacturing costs within the Cadbury Group's 40 production
facilities across the globe will do this. Thus, every year, this will definitely
contribute .

Sugar Confectionery segment

Sugar confectionery contributes 12 % to the company’s revenue. Cadbury’s

future plans for this category is:

Optimum utilization of distribution network & reach

Introducing technologically differentiated value added sugar products
Focus on quality & packaging
Regular introduction of variants
However, this is a commodity segment and the premium market here may not
emerge very fast. Thus, we do not expect any major success for the company in
the short run. Also, the company could look for acquiring some good brands
here, which would enable them to position themselves strongly.
Cadbury’s future plans for this category is:

To extend its positioning of ‘taste & energy’ to adults

To continue program with kids
Increase association with kids through website ‘bournvita.com’
Here, too the company is positioned more in the Brown segment. The White
segment is represented by HORLICKS as a dominant brand. Thus, to that extent,
Cadbury India’s growth may remain limited in this category. Here, too the
company would look for acquisitions.

Aggressive Sales & Distribution Efforts in Year 2000: The overall performance for
the year 2000 has been encouraging. The company’s success this year have
been in the area of increasing the width of consumption of Chocolate
confectionery by increasing consumer awareness of association of positive
attributes such as goodness of milk with chocolate. In the year 2000, the
company launched three new products – milk treat, perk slims & chocobix. There
was consolidation of new trade channels that were developed over the last three
years. The strengthening of the chocolate contact with children through the
introduction of new brands is being build upon. The child loyalty program’
Cadbury Wonder World’ was further accelerated during the year with over 23000
children being contacted. The sugar confectionery & malted food drinks
businesses delivered healthy growths during the year. Good progress is being
achieved in the virtual environment through a Cadbury Gift Shop, which was
featured on prominent web-sites during the festive season. The corporate web-
site continues to be a successful interface with consumers & the business
community. Apart from business growth, the cost control measures have also
paid. Material costs reduced by improved procurement of materials & reduced
wastages. Similarly, manufacturing costs & interest costs are also kept under the
control. There has been superior management of operating funds, working
capital efficiencies & tighter control over capital expenditure.

Apart, from the above-mentioned plans for the specific categories, Cadbury has
planned to follow the following strategies, which shows its commitment towards
its stakeholders in line with its Corporate Governance policy – shareholders,
customers, employees, suppliers & distributors.

Providing high focus on Economic profit & a constant review of company & brand
performance
To drive low cost manufacturing
Reducing manufacturing cost by enhancing supply chain efficiencies & further
reduction in material costs
To seek better trading margins
Efficient utilization of scarce resources via brands & production capabilities
Keep Capex close to depreciation
Further improvements in working capital norms
Effective use of properties
Use of Information Technology for business improvement & cost reduction
Enhancing organization capabilities through people – by training & development,
sharpening of culture work shops, performance linked incentives for managers &
through people care index measurement
Form business improvement projects making in-house project teams of senior
managers work closely with CS Group & some well known consultants to identify
new growth opportunities, improve manufacturing costs & supply chain
processes & effective use of IT.

THE SCOPE OF HRM:---

IS indeed very vast. All major activities in the working life of a worker- from the
time of his or her entry into the organization until he or she leaves- come under
the purview of HRM. Specifically, the activities include are HR Planning Job
analysis and design

Recruitment and selection

Orientation and placement

Training and development

Performance Appraisal and Job evaluation

Employee and executive remuneration

Employee Motivation

Employee Welfare

It is the responsibility of human resource managers to conduct these activities in

an effective, legal, fair, and consistent manner. "Human resource management
aims to improve the productive contribution of individuals while simultaneously
attempting to attain other societal and individual employee objectives." Schwind,
Das & Wagar (2005)

FACILITIES RENDERED BY CADBURY INDIA LIMITED

OFFICE WEAR ALLOWANCE :-

An amount of Rs.18, 000 P.A. is exempted for income tax.



To get the exemption original bills to be submitted.

Items covered under this head are as follows:
Attire (2) Ties (3) Shoes (4) Socks(5) Tailoring charges

LTA - LEAVE TRAVEL ALLOWANCE :-

An Employee can block two months of Basic Salary as Leave Travel Allowance.
He/She should take a minimum of 5 days leave (PL).
In case of air travel-economy class fare is exempted and in case of rail travel
second class
AC fare is exempted. He/She can travel within India only. He/She has to
produce the original travel tickets

MAINTENANCE & RUNNING COST :-

Maintenance and Fuel Cost will be exempted as follows.

Maintenance can’t exceed Rs. 25, 000 per annum.

If CC of the car is less than 1000 – Rs. 1, 11,000 per annum.

If CC of the car is more than 1000 – Rs. 1, 50,000 per annum.

The perquisite Tax charged would be Rs. 1200 irrespective of the cc of the car

The above exemption would be provided on submission of original bills.

There would be no tax exemption against if the employee has his own car

The FBT Tax (Fringe Benefit Tax) for fuel and maintenance is 6.73% on how
much you have opted for. At the time of leaving CO. before 48 months then the
employee has to pay FCV (For Closer Value) to the company from whom the
loan is taken. If the employee is still stays after 48 months then employee will
be charged 20% on the value of the car at that time for changing the name i.e.
ownership

CHILDREN EDUCATION ALLOWANCE :---

Employee can claim exemption Rs. 2400 per year.

This exemption is restricted up to two children.

To pass the claim Employee has to submit the original bills.

To get this benefit child age should be greater then 3.5 years.

GIFT COUPONS

A sum of Rs. 5000/- would be exempted against the Gift Coupons.

The company would provide coupons worth Rs. 5000/- during the months of
October & November. Validity of this coupons is one year
This coupon is accepted at major outlets in city.
FBT Tax – 16.67% is charged.

CONVEYANCE ALLOWANCE
If the employee is not using company’s car then and only then he can claim this
option.

To getting the exemption bills are not required.

Conveyance allowance is up to Rs. 800/- per month.

FOOD COUPONS :--

The Company gives SODEXO passes in term of Food Coupons.

Food coupons are provided on monthly basis of Rs. 1300.

A sum of Rs. 15600 per annum will be exempted from the income tax.

MEDICAL ALLOWANCE :--

The employee gets an exemption of Rs. 15000 p.a. But to get exemption the
employee must submit original bills.

HOUSE RENT ALLOWANCE:--

Maximum 40% of basic salary can be calculated as HRA. But if employee owns
the house in another state then he/she can ask for HRA and also opt for
Company Leased House.

SUPERANNUATION :--

13-15% of basic salary is transferred to trust.

It can be given to employee only after the completion of 5 years with the
company.
The money is collected by a trust.
To withdraw the money the employee has two options, either he can take the
money
monthly or he can take the money after 5years.
SPECIAL PERSONAL ALLOWANCE :--

Any amount which exceeds the limits of each allowance can be transferred under
this head.
SPA is fully taxable as per income tax rules.

LEAVES :--

There are four types of leaves available with the employees.

PAID LEAVE • CASUAL LEAVE • SICK LEAVE • OPTIONAL LEAVE

Cadbury Worldwide 

Cadbury is the largest confectionary company in the world and has its presence
in Beverages in Australia and Americas. The brands that are enjoyed in almost
every country around the world are Schweppes, Halls, Trident, Dr Pepper,
Snapple, Trebor, Dentyne, Bubblicious, and Bassett. 

Some facts about Cadbury

gum company - Cadbury is the no. 1 confectionary company in the world -
Cadbury is the no. 2 Cadbury is the no. 3 beverages company - Cadbury's
employs about 60,000 people in 200 countries
Careers with Cadbury

The Skills required to be a part of Cadbury India are as follows:

Finance

 Should be CA/MBA-Finance with an experience of about 2-10 years

 Should have negotiation and accounting skills
 Should have clarity in financial and commercial issues
 Should have the ability to analyze data 

Human Resource 

 Should be an MBA-HR from premier institutes

 Should have good interpersonal skills
 Should have deep knowledge about HR processes 

Operations 

 Should be an Engineer with an experience of 2 to 10 years

 Should be confident in working with forecasts and time efficiencies
 Should be able to handle pressure

Sales and Marketing

 Candidate should be an MBA from premier institutes with an experience of 2

to 10 years in marketing, preferably in FMCG sector

 Should have good interpersonal skills

 Should have strategic thinking

 Should have the ability to analyze data 

Research & Development and QA 

 Should be Graduates / Post-graduates in Food Technology with 2 to 10 years

of work experience

 Should be involved, motivated and knowledgeable

 Should be comfortable working with data, and tools

 Should have problem-solving skills 

Information Technology

 Should be IT engineers / MCA with 2 to 10 years of work experience

 Should have problem-solving skills. 

Legal

 Should be LLB / LLM with 2 to 10 years of work experience

 Should have problem-solving skills

 Should be able to handle sensitive & confidential work 

 Financial statement
OF
CADBURY

BALANCE SHEET

(Rs crore)
Dec ' Dec ' Dec ' Dec ' Dec '
  09 08 07 06 05
Sources of funds
Owner's fund
Equity share
capital 31.07 32.18 33.20 34.36 35.71
Share application
money - - - - -
Preference share
capital - - - - -
Reserves &
surplus 499.73 432.22 372.94 357.73 398.10
Loan funds
Secured loans 2.28 32.02 1.28 3.26 3.71
Unsecured loans 9.89 9.68 7.48 6.75 4.51
Total 542.96 506.11 414.90 402.10 442.03
Uses of funds
Fixed assets
Gross block 724.75 586.94 544.77 430.21 395.50
Less : revaluation
reserve - - - - -
Less :
accumulated
depreciation 372.09 335.55 299.18 265.13 234.88
Net block 352.66 251.39 245.59 165.08 160.62
Capital work-in-
progress 152.53 123.86 25.58 82.18 29.55
Investments 18.01 2.92 298.49 253.42 258.21
Net current assets
Current assets, 576.62 581.89 246.03 189.55 184.80
 Dec ' Dec ' Dec ' Dec ' Dec '
  09 08 07 06 05
loans & advances
Less : current
liabilities &
provisions 556.85 453.96 400.79 301.81 218.50
Total net current - -
assets 19.77 127.93 154.77 112.26 -33.70
Miscellaneous
expenses not
written - - - 13.68 27.35
Total 542.96 506.11 414.90 402.10 442.03
Notes:
Book value of
unquoted
investments 18.01 2.92 298.17 253.09 -
Market value of
quoted
investments - - 0.31 0.32 -
Contingent
liabilities 150.97 113.74 106.12 84.75 66.54
Number of equity
sharesoutstanding
(Lacs) 31.07 321.83 332.04 343.57 357.10
 Profit loss account

Dec '
  Dec ' 09 Dec ' 08 Dec ' 07 Dec ' 06 05
Income
Operating
income 1,934.38 1,588.60 1,293.47 1,058.25 879.78
Expenses
Material
consumed 848.56 681.21 545.77 444.08 235.78
Manufacturing
expenses  43.77 125.71 101.91 78.46 158.47
Personnel
expenses 150.62 130.22 107.36 93.93 94.38
Selling
expenses - 2.45 269.62 220.38 -
Adminstrative
expenses 624.19 430.46 97.06 82.04 292.11
Expenses
capitalised - - - - -
Cost of sales 1,667.13 1,370.04 1,121.70 918.88 780.74
Operating
profit 267.24 218.55 171.77 139.37 99.04
Other
recurring
income 12.67 25.07 22.07 13.41 17.87
Adjusted
PBDIT 279.92 243.62 193.83 152.78 116.91
Financial
expenses 1.72 5.20 2.03 2.22 1.70
Depreciation  43.83 36.52 34.32 33.41 34.07
Other write
offs - - - - -
 Dec '
  Dec ' 09 Dec ' 08 Dec ' 07 Dec ' 06 05
Adjusted PBT 234.36 201.89 157.48 117.14 81.14
Tax charges  45.73 36.11 44.67 43.62 35.19
Adjusted PAT 188.63 165.78 112.81 73.51 45.95
Non recurring
items - - -14.39 -4.70 -
Other non
cash
adjustments - - 19.23 - -
Reported net
profit 188.63 165.78 117.65 68.81 45.95
Earnigs before
appropriation 578.54 508.92 359.73 256.94 45.95
Equity
dividend 6.21 6.44 6.64 6.87 7.14
Preference
dividend - - - - -
Dividend tax 1.06 1.09 1.13 0.96 1.00
Retained
earnings 571.27 501.39 351.96 249.11 37.81

Cash flow
 Dec ' Dec ' Dec ' Dec ' Dec”
  09 08 07 06 05
Profit
before
tax 234.36 201.89 143.09 112.43 72.09
Net
cashflow-
operating
activity 331.75 165.16 188.57 170.53 95.07
Net cash
used in
investing -
activity 179.71 174.36 -86.05 -67.13 -112.42
Netcash
used in
fin. - - -
activity 154.37 -79.91 104.84 110.14 -3.96
Net
inc/dec in
cash and
equivlnt -2.33 259.61 -2.32 -6.74 -21.30
Cash and
equivalnt
begin of
year 272.69 8.90 11.20 17.92 56.20
Cash and
equivalnt
end of
year 270.36 268.51 8.88 11.17 34.89

Financial ratio
Key Financial
Ratios of Cadbury ------------------- in Rs. Cr. -------------------
India

Dec
Dec '05 Dec '06 Dec '07 Dec '09
'08

Investment Valuation
Ratios
Face Value 10.00 10.00 10.00 10.00 10.00
Dividend Per
2.00 2.00 2.00 2.00 2.00
Share
Operating Profit
27.73 40.56 51.73 67.91 860.21
Per Share (Rs)
Net Operating
Profit Per Share 246.37 308.02 389.56 493.61 6,226.39
(Rs)
Free Reserves
-7.66 99.75 111.56 -- --
Per Share (Rs)
Bonus in Equity
73.08 75.97 78.61 81.11 84.02
Capital
Profitability Ratios
Operating Profit
11.25 13.16 13.27 13.75 13.81
Margin(%)
Profit Before
Interest And 7.23 9.88 10.44 11.28 11.47
Tax Margin(%)
Gross Profit
12.83 14.11 10.62 11.45 11.54
Margin(%)
Cash Profit
8.91 9.53 11.18 12.53 11.93
Margin(%)
Adjusted Cash
8.91 9.97 11.18 12.53 11.93
Margin(%)
Net Profit
5.11 6.42 8.94 10.27 9.68
Margin(%)
Adjusted Net
Profit 5.11 6.85 8.94 10.27 9.68
Margin(%)
Return On
Capital 18.74 29.68 38.44 40.91 43.48
Employed(%)
Return On Net
10.59 17.55 28.96 35.69 35.53
Worth(%)
Adjusted 11.30 19.42 27.77 35.69 35.53
Return on Net
Worth(%)
Return on
Assets
6.96 9.78 122.32 144.30 1,708.53
Excluding
Revaluations
Return on
Assets
6.96 9.78 122.32 144.30 1,708.53
Including
Revaluations
Return on Long
18.74 29.92 38.56 43.68 43.48
Term Funds(%)
Liquidity And Solvency
Ratios
Current Ratio 0.85 0.61 0.61 1.12 1.04
Quick Ratio 0.38 0.20 0.22 0.79 0.68
Debt Equity Ratio 0.02 0.03 0.02 0.09 0.02
Long Term Debt
0.02 0.02 0.02 0.02 0.02
Equity Ratio
Debt Coverage Ratios
48.7
Interest Cover 77.60 106.72 39.80 136.88
3
Total Debt to
0.02 0.03 0.02 0.09 0.02
Owners Fund
Financial Charges 68.7
68.67 95.43 46.82 162.29
Coverage Ratio 7
Financial Charges
48.0
Coverage Ratio 46.95 75.82 39.88 135.78
7
Post Tax
Management Efficiency
Ratios
Inventory Turnover 
8.77 8.78 11.04 7.86 10.23
Ratio
Debtors Turnover R 49.8
95.97 105.54 96.83 76.20
atio 9
Investments Turnov
9.83 10.41 11.04 7.86 10.23
er Ratio
Fixed
Assets Turnover R 4.92 4.90 2.40 2.71 2.67
atio
Total
Assets Turnover R 1.99 2.67 3.16 3.14 3.56
atio
Asset Turnover Rat
2.22 2.49 2.40 2.71 2.67
io

Average Raw
-- 53.76 42.87 -- --
Material Holding
Average Finished
-- 24.77 28.10 -- --
Goods Held
-
Number of Days In
13.7 -38.19 -43.07 28.99 3.68
Working Capital
9
Profit &
Loss Account Ratios
Material Cost 27.9
41.72 43.53 46.11 43.02
Composition 8
Imported
Composition of
-- 23.33 24.30 31.93 26.44
Raw Materials
Consumed
Selling Distribution
-- 20.82 20.84 0.15 --
Cost Composition
Expenses as
Composition of -- 0.35 0.49 0.44 0.98
Total Sales
Cash Flow Indicator
Ratios
Dividend Payout 17.7
11.38 6.60 4.54 3.85
Ratio Net Profit 1
Dividend Payout 10.1
7.66 5.11 3.72 3.12
Ratio Cash Profit 7
Earning Retention 82.2
89.35 93.12 95.46 96.15
Ratio 9
Cash
89.8
Earning Retention 92.68 94.72 96.28 96.88
3
Ratio
AdjustedCash Flow
0.10 0.09 0.06 0.21 0.05
Times

Dec Dec
Dec '06 Dec '07 Dec '09
'05 '08

12.8
Earnings Per Share 20.03 35.43 51.51 607.15
7
121.
Book Value 114.12 122.32 144.30 1,708.53
48

CAPITAL STURCTURE
Capital Structure (Cadbury India)
PAID UP
Period Instrum Authorized Issued
ent Capital Capital
From To (Rs. cr) (Rs. cr) Shares Face Capital
(nos) Value
Equity
2008 2008 37.5 32.19 32183208 10 32.18
Share
Equity
2007 2007 37.5 33.21 33203508 10 33.2
Share
Equity
2006 2006 37.5 34.36 34356882 10 34.36
Share
Equity
2004 2005 37.5 34.36 34356882 10 34.36
Share
Equity
2003 2003 37.5 35.71 35709487 10 35.71
Share
Equity
2002 2002 37.5 35.71 35709487 10 35.71
Share
Equity
2001 2001 37.5 35.71 35709487 10 35.71
Share
Equity
2000 2000 37.5 35.71 35709487 10 35.71
Share
Equity
1998 1999 25 23.81 23801540 10 23.8
Share
Equity
1996 1998 25 23.81 23801440 10 23.8
Share
Equity
1995 1996 25 19.84 19839935 10 19.84
Share
Equity
1994 1995 12.5 12.4 12399959 10 12.4
Share
Equity
1993 1994 12.5 12.4 12399895 10 12.4
Share
Equity
1992 1993 12.5 12.4 12399895 10 12.4
Share
Equity
1987 1992 10 8.4 8400000 10 8.4
Share
 AWARDS
 
Asian Marketing Effectiveness Awards 08
Asian Marketing Effectiveness Awards 2008 for
Bournvita Folk/Fusion campaign - GOLD award
for the "Best Insights and Strategic Thinking"
and SILVER award for the 'Most Effective Use
of Advertising'.

The Asian Marketing Effectiveness Awards are the region's most

prestigious awards that celebrate resourceful Asian marketing. They are
designed to set the standard for effective marketing within the region, and
aim to uncover the campaigns that show results through innovative spirit
and combining creativity with effectiveness to build world class brands.
 

 
Cadbury India ranked 7th Great Place to Work in India
No. 1 FMCG Company
Cadbury India has been ranked as the 7th Great Place to Work and the
No. 1 FMCG company in India in 2008, by the Great Place to Work
Institute. 

This study, in its fifth year in India , has a presence in 30 countries and
is the oldest, most comprehensive and respected workplace study
worldwide. Over two hundred companies throughout India participated
in the survey, which measured the degree of satisfaction of employees
with their place of work and picked out the best working environments.
This is the fourth time we have featured amongst the Great Places to
Work in India . We were ranked 10th in 2003, and were among the top
25 in 2004 and 2005.
 

 
Great Place to Work 2007
'Cadbury India' has been awarded the "Bronze Award for Excellence in
People Management" in the 'Great Place to Work 2007' survey
conducted by Grow Talent Company Limited and Businessworld. The
award recognizes Cadbury India as a national leader in the area of
Human Resource Management.

Business World along with Grow Talent has been carrying out the 'Great
Place to Work' survey for the past 4 years. This award is based on the
ranks received in top 25 list of the Great Place to Work India studies
conducted in the last four years.
 
 
ABBY Award wins for India.
The prestigious ABBY awards, held in March,
recognise creative excellence in the Indian Advertising
Industry. The Ulta Perk campaign won four Silver
Awards in total and the Cadbury Dairy Milk Campaign,
Miss Palampur, also won a Silver Award. This year
Cadbury also sponsored the new 'Young ABBY'
Award.

 
Bournvita won the Emmvie Gold for the 
Best Media Innovation - TV.

Cadbury won the Emmvie Gold for the Best Media Innovation - TV, for
brand Bournvita, for the entry Physical symbol of Confidence.
 

 
Cadbury Dairy Milk & Bournvita crowned as Consumer
Superbrands

Cadbury Dairy Milk & Bournvita have done it again. For the 
second time running, Cadbury Dairy Milk & Bournvita have been
declared a `Consumer Superbrand' for 2006-7 by Superbrands India.
 

 
Cadbury- Ranked among India's most respected
companies
 Cadbury India has been ranked 5th in the FMCG sector, in
a survey on India's most respected companies by sector
conducted by Business World magazine in 2007.
 

 
Cadbury wins the Effies 2006
Pappu does it again!
At the recent Effie 2006 awards organized
by The Advertising Club of Mumbai, our
'Pappu Pass Ho Gaya' advertising
campaign bagged two more awards - Gold
in the Consumer Products category and
Silver in the Integrated advertising
campaign category.
 

 
Cadbury India roars at Cannes
Cadbury India received a bronze award
at the Cannes Lions International
Advertising Festival for partnering with a
mobile phone operator in 2005 to
provide exam results via SMS to school
children.
 
Cadbury India is a Great Place to Work

The 'Great Place to Work' Institute study listed Cadbury India

as a Great Place to work in 2005 for the third time in a row.
Incidentally, Cadbury was in the Top 25 in 2003, 2004 and
2005 too.
 

 
Reader's Digest Award recognizes Bournvita
Bournvita won the 'Reader's Digest Trusted
Brands' Gold Award for the vitamin health
supplement category in Indian in 2006. The
merit was based on 7000 responses from
  

 
Suraksha Puraskar Award - 2005
Cadbury India's Bangalore factory has
received the "Suraksha Puraskar" safety
award from the National Safety Council -
Karnataka chapter.

National Safety Council (NSC) was set up

by the Ministry of Labour, Government of
India in 1966, as an autonomous body to
generate, develop and sustain a voluntary
movement on Environment, Health and
Safety.
 

 
Superbrands

 List of Cadbury products

1. Chocolate

1. 1. Cadbury

Astros (South Africa, no longer in production in the UK)

(Banana) Perky Nana

Boost (UK and Australia)

Bournville - plain chocolate (UK, manufactured in France, India)
o
Bournville (original)
o
Bournville Deeply Dark
o
Bournville Deeply Dark with Coffee
 o
Bournville Old Jamaica
o
Bournville Orange

Buttons - milk chocolate buttons

Premium Dark - plain chocolate (Canada)
o
Premium Dark (original)
o
Premium Dark Roast Almond

Brunch Bar - 'breakfast' cereal and chocolate bar

Caramilk - Caramel (Canada)

Caramello Koala (Australia)

Celebrations - gifting packs (India) [1]

Cherry Ripe (Australia)

Chomp

Clusters [2]
o
Clusters
o
Peanuts
o
Raisins

Creme Egg
o
Creme Egg Minis
o
Creme Egg Twisted
o
Caramel Egg
o
Caramel Egg Minis

Crispy Crunch

Crunchie
o
Crunchie Blast

Curly Wurly
o
Curly Wurly Squirlies

Dairy Milk
o
Dairy Milk Bar and a Half [3]
o
Dairy Milk Whole Nut/Hazelnut
o
Dairy Milk Fruit & Nut
o
Dairy Milk Roast Almond
o
Dairy Milk Crackle (India)
o
Dairy Milk Shots
o
Dairy Milk Caramel
o
Dairy Milk Caramel Nibbles
o
Dairy Milk Buttons
o
Dairy Milk Bubbly (only available in larger block)
o
Dairy Milk Double Choc
o
Dairy Milk Mint Chips (discontinued in the UK, Ireland equivalent under the
name of Dairy Milk Mint Crisp (crispy mint flavoured rice pieces) and New
Zealand)
o
Dairy Milk Coconut Rough (Australia)
o
Dairy Milk Tiffin (Raisin & Biscuit) (Ireland)
o
Dairy Milk Caramel whip - Nougat and Caramel
o
Dairy Milk White Top (Australia)
 o
Dairy Milk Top Deck (Australia and South Africa)

o
Dairy Milk Double Decker (Australia)
o
Dairy Milk Triple Decker (Australia)
o
Dairy Milk Three Wishes (Australia)
o
Dairy Milk Macadamia (Australia)
o
Dairy Milk Peppermint (Australia)
o
Dairy Milk Peanut Butter (Canada)
o
Dairy Milk Turkish - Turkish Delight
o
Dairy Milk Black Forest (Singapore, Malaysia, Australia and New Zealand)
o
Dairy Milk Apricot Crumble Crunch (Introduced in 2008) [4]
o
Dairy Milk Cranberry & Granola (Introduced in 2008) [4]
o
Dairy Milk with Crunchie Bits
o
Dairy Milk Cashew (Australia)
o
Dairy Milk Rocky Road (Australia)

Dairy Milk Desserts (Australia & New Zealand)
o
Dairy Milk Desserts Banoffee Pie
o
Dairy Milk Desserts Berry Pannacotta (New Zealand)
o
Dairy Milk Desserts Boysenberry Shortcake
o
Dairy Milk Desserts Crème Brulee
o
Dairy Milk Desserts Fudge Brownie
o
Dairy Milk Desserts Lemon Cheesecake
o
Dairy Milk Desserts Tiramisu

Dairy Milk Melts
o
Dairy Milk Melts Velvety Milk
o
Dairy Milk Melts Deliciously Dark
o
Dairy Milk Melts Heavenly Praline

Dairy Milk Snaps
o
Dairy Milk Snaps
o
Dairy Milk Snaps Orange
o
Dairy Milk Snaps Mint
o
Dairy Milk Snaps Coconut
 o
Dairy Milk Snaps Honeycomb

Dairy Milk Tasters (Dairy Milk Moments in Ireland)

Dairy Milk Thins

Dairy Milk Whispers (Australia)

Dairy Milk Magic Elves

Double Decker

Dream - white chocolate

Chocolate Éclairs

Eight Moments
o
Eight Moments Velvety Milk
o
Eight Moments Deliciously Dark
o
Eight Moments Indulgently Praline

Fingers (Produced under license by Burton's Foods)
o
Fingers
o
Fingers White
o
Fingers Dark
o
Fingers Caramel
o
Fingers Mint
o
Fingers Toffee Crunch
o
Fingers Coconut (France)
o
Mini Fingers
o
Giant Fingers

Five Star (India) [5]

Flake
o
Flake (original)
 99 Flake - ice cream variety (licensed to Frederick's Dairies)
o
Flake Dark - dark chocolate
o
Flake Snow - white chocolate (Formally known as Snowflake)
o
Flake Dipped
o
Flake Praline

Freddo
o
Freddo Caramel
o
Freddo White
o
Freddo Strawberry
o
Freddo Peppermint

Fudge

Gems (India) [6]

Jaffas (Australia and New Zealand)

Koko (To be launched September 2009 in UK) [7]

Marble (Australia and New Zealand)

Milk Tray

Mini Eggs 

Heroes

Mis-Shapes (discounted bags of assorted chocolate pieces that did not pass
appearance testing)

Moro
o
Moro Gold (Australia)
o
Moro Peanut (Australia)
o
Moro Coconut (Australia)

Nico's chocolate Salty Brassness Balls (UK, Brassness, Nico)

Nutties (India)

Old Gold - plain chocolate (Australia)
o
Old Gold 70% Cocoa
o
Old Gold Macadamia
o
Old Jamaica Rum 'n' Raisins

Perk (India) [8]

Picnic

Roses

Shots

Snack
o
Snack Shortcake
o
Snack Wafer
o
Snack Sandwich

Snow Bites

Spots v Stripes

Star Bar

Sweet Marie (Canada)

Temptations [9]

Time Out
o
Honeycomb Time Out

Twirl

Wispa
o
Wispa Gold - caramel [10]

Wunderbar (Canada and Germany)

Yowie

1. 1. 1. Former Brands
 Amazin' (UK)
 Aztec (UK)
 Animals
 Country Style (UK)
 Crave (Australia)
  Creme Egg Mint (UK)
 Dairy Milk Almond & Honey
 Dairy Milk Orange Chips
 Dairy Milk with Shortcake Biscuit
 Dairy Milk with Creme Egg
 Dairy Milk Crispies
 Dairy Milk Wafer
 Double Decker with Nuts
 Dream with Strawberry Bits (limited edition, summer 2004)
 Fuse
 Inspirations
 Mr. Big
 Paradise (Egypt)
 Spira
 Strollers
 Taz
 Wispa Mint - mint
 Wispa Bite - caramel and biscuit
 Wispaccino (Wispa with coffee)

In addition to these chocolates, a number of the brands have been sub-licensed

to Frederick's Dairies to make a range of ice-cream versions. In the United States, most
Cadbury branded chocolates are produced in Pennsylvania by the Hershey's chocolate
company. Brand names sold include the Caramilk and Dairy Milk, as well as "Fruit &
Nut" (with raisins and peanuts) and "Royal Dark" brand.

1. 2. Fry's
 Chocolate
 Chocolate Cream - dark chocolate with fondant centre
o Peppermint Cream
o Orange Cream
o Five Centres (no longer in production)
 Turkish Delight

1. 3. Green & Black's

Green & Black's is range of upscale organic and Fair trade chocolate. The "Maya Gold"

variety was the first UK product to be awardedFairtrade certification in 1994. Green &
Black's also produces a range of ice cream, biscuits, and hot chocolate.

 Milk
 White
 Maya Gold - dark chocolate with orange and spices
 Almond
 Raisin & Hazelnut
 Hazelnut & Currant
 Mint
 Caramel
 Cherry
 Ginger
  Butterscotch
 Hazelnut, Almond & Brazil
 Espresso - dark chocolate with coffee flavour
 Dark & Almond

2. Sweets

2. 1. Bassett's
 Liquorice allsorts
o Fruit Allsorts
o Desert Allsorts
o Sports Mixture
 Jelly Babies
o Milky Babies
o Fruity Babies
o Party Babies
 Sherbet Lemons
 Fruit Bonbons
o Lemon Bonbons
 Pear Drops
 Dolly mixture
 Sweetshop Favourites
 Assorted Toffees
 Murray Mints
 Mint Creams
 Mint Favourites
 Imperials
o Imperials Spearmint
 Everton Mints
 Animal Mix
 Snakes
 Sour Squirms

2. 2. Maynards
 Sours
 Midget Gems
 Fuzzy Peach
 Fruit Gums
 Swedish Berries

3. Mints and chewing gum

3. 1. Trebor
 Mints
o Extra Strong Mints
o Extra Cool Mints
 Spearmints
 Softmints
o Softmints Peppermint
 o Softfruits
o Softmints Ice (Pakistan)
 Mini Mints
 24-7

3. 2. Trident
 Trident Soft
o Peppermint
o Spearmint
o Tropical Twist
o Strawberry Smoothie
 Trident Splash
o Strawberry and Lime
o Vanilla and Mint
o Raspberry and Peach
o Apple and Apricot
o Citrus and Blackberry
 Trident Fresh
o Oooh Peppermint
o Aahh Spearmint
o Coool Lemon
 Trident Sweet Kicks
o Mint with Chocolate

3. 3. Hollywood Chewing Gum

 Original
 Style
 Sphere
 2 Fresh
 Sweet Gum

3. 4. Cadbury Adams

see Cadbury Adams products.

4. Miscellaneous

4. 1. Beverages
 Bournvita
 Cocoa
 Orange Crush (Canada)
 Cool Ridge - spring water (Australia)
 Export Cola (Australia)
 Highlights - low calorie hot chocolate
o Highlights Chocolate
o Highlights Dark Chocolate
o Highlights Mint
o Highlights Orange
 o Highlights Fudge
o Highlights Toffee
o Highlights Café Latte
o Highlights Espresso
 Drinking Chocolate - hot chocolate powder
o Instant Hot Chocolate
 Passiona (Australia)
 Spring Valley Juice (Australia)
 Solo (Australia)

4. 2. Baking
 Bournville Cocoa
 Cooking Chocolate
o Milk Cooking Chocolate
o Dark Cooking Chocolate
 Minis
o Buttons Minis
o Curls Minis
o Sprinkles Minis

4. 3. Others

Bytes (India) [11]

 Cadbury Dairy Milk Ice Cream - Chocolate chip ice cream

 Cake Bars
o Cake Bars Milk Chocolate
o Cake Bars Fruit & Nut
o Cake Bars Caramel
o Cake Bars Mint Crisp
o Cake Bars Orange Crisp
o Cake Bars Strawberry Jam
 Chocolate Gateau
 Chocolate Tart
 Milk Chocolate Spread (Produced under licence by Premier Foods)
 Mini Rolls
o Mini Rolls Milk Chocolate
o Mini Rolls Caramel
o Mini Rolls Strawberry
Vichy Pastilles (Cadbury France)
CADBURY BRAND AMBASSADOR

Mrs. Amitaba bachan