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    Never Pitch Again by Alina Medina PDF

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    It's Just Me
    The document provides tips for how to establish yourself as an expert and attract clients as a freelancer or new business, even without experience or connections. It recommends narrowing your focus to a specific niche you know well, positioning yourself as a specialist rather than freelancer, and acting like you already have experience through techniques like referring to yourself and your services in plural terms to imply a team. The goal is to transform your online presence to seem like an in-demand industry expert through strategies like customizing outreach and social profiles, rather than relying on cold emails.

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    Never Pitch Again by Alina Medina PDF

    Uploaded by

    It's Just Me
    129 views9 pages
    The document provides tips for how to establish yourself as an expert and attract clients as a freelancer or new business, even without experience or connections. It recommends narrowing your focus to a specific niche you know well, positioning yourself as a specialist rather than freelancer, and acting like you already have experience through techniques like referring to yourself and your services in plural terms to imply a team. The goal is to transform your online presence to seem like an in-demand industry expert through strategies like customizing outreach and social profiles, rather than relying on cold emails.

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    The document provides tips for how to establish yourself as an expert and attract clients as a freelancer or new business, even without experience or connections. It recommends narrowing your focus to a specific niche you know well, positioning yourself as a specialist rather than freelancer, and acting like you already have experience through techniques like referring to yourself and your services in plural terms to imply a team. The goal is to transform your online presence to seem like an in-demand industry expert through strategies like customizing outreach and social profiles, rather than relying on cold emails.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    129 views9 pages

    Never Pitch Again by Alina Medina PDF

    Uploaded by

    It's Just Me
    The document provides tips for how to establish yourself as an expert and attract clients as a freelancer or new business, even without experience or connections. It recommends narrowing your focus to a specific niche you know well, positioning yourself as a specialist rather than freelancer, and acting like you already have experience through techniques like referring to yourself and your services in plural terms to imply a team. The goal is to transform your online presence to seem like an in-demand industry expert through strategies like customizing outreach and social profiles, rather than relying on cold emails.

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    You are on page 1of 9
    At a glance
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    The author recommends several strategies for freelancers to stand out and attract clients such as picking a niche, validating ideas with potential clients, developing unique selling points, changing titles to sound like an expert, and acting like you already have clients.

    The author's previous attempts like cold emailing and working on content mills were not very successful. Cold emailing only resulted in one response and no follow up while content mill work paid very little and did not provide opportunities to develop credibility or contacts.

    Some of the challenges the author faced included having little time to devote to client outreach while raising three young children, an inability to show desperation for work due to her family's financial situation, and a lack of proof that her work could produce results due to having no portfolio or testimonials from past clients.

    gain

    r P it ch A
    Neve

    How to Make Leads Ask to Work With


    You… Even If You’re A Newbie With
    No Connections or Track Record

    By Alina Medina
    “Cut-the-Crap” Copywriting

    Cold-emailing.

    They say it works, so I tried it…

    My guru-of-choice said to compile a long list of companies, study each


    company, and craft a 5 sentence cold email that was tailor-made for them.

    It seemed simple… yet each 5 sentence email took me an hour to


    construct.

    I would sit back and gleam at my words.

    My! Look how I fit that tiny detail and showed how carefully I read
    their website… and how I tied that benefit perfectly with that tweet
    they sent out… isn’t my service exactly what their business needs?
    How can they not want to hire me right away?

    I sent out 10 or 15 emails…


    And got 1 response:

    “Yes please.”

    They’re interesting in setting up a phone call!

    I gave them info for a phone appointment... and then…

    Nothing.

    So, I’d have to keep sending out my cold emails. After all, it’s a number
    game… right?

    Ain’t Nobody Got Time Fo’ This

    Now, cold emailing can help you out. It certainly works for some, so it’s
    worth trying…

    However, it never worked for me.

    Now, I’m not saying I sent out hundreds of emails. I’m sure if I had sent
    out more, then I would’ve attracted my first few clients, and eventually a
    steady stream of them…

    I just got tired of it, you know?

    I had 3 kids at the time that were all under age 4. (Well, they still are at
    the time of this writing. That goes to show how quickly I found success
    with this new strategy)

    I only had time to devote to this in the early hours of the morning, in the
    late hours at night, and any time I could squeeze in the day…

    How long do I have to work (and look like) a peddling saleswoman?

    Spending my time, my copywriting ability... for an email that only one


    person will see at a time?
    Bugging people that may or may not be interested? Or even qualified in the
    first place?

    We were millennial parents living in California (the most expensive place to


    live in the US) with only one income coming in…

    Yet I couldn’t show my desperation…

    And I didn’t have the time to throw myself into the sea of other
    “copywriters” on LinkedIn…

    I needed to stand out. Fast.

    No Credibility

    I was writing for content mills. If you don’t know what a content mill is,
    think of spending several days researching, sharing your knowledge,
    coming up with playful phrases so it reads nicely, editing it to perfection…
    and being paid $4-17 for it.

    Yet in that time of our lives, even gas money was worth all that effort.
    Anything that would bring in a little money to cover some payments.

    I knew I needed to start earning more income… Yet when you’re on


    content mills, you’re invisible.

    So I had no testimonials. No contacts who could refer me.

    I had no proof that my work could even produce results!

    Cold emailing wasn’t working. Content mills were intellectual slavery.

    I still remember all the times I would go to “bed” on the floor of a relative’s
    living room, surrounded by my exhausted husband and our small children
    asleep on the coaches.. and think to myself:
    How am I ever going to get my first real client? In a way that makes
    sense for me to repeat the process?

    POWER UP with Transubstantiation

    I’m sure you’ve heard to “pick a niche.”

    Yes, picking a niche is important. Not enough newbies do it. The more you
    delay in picking your niche, the more you’re going to struggle.

    What I’m talking about is going a step beyond picking a niche.

    If you’re a copywriter, perhaps you’re familiar with the term


    transubstantiation.

    This process made sense for me…

    I’m an actress, and I did what I’ve done best my entire life…

    I played the part.

    When you pick a niche, it allows you to play the part. It gives you a
    character to play.

    That’s why it’s so easy to say “hey, I have a background in this.”

    You’re already an expert.

    On the internet... no one knows how many clients you have.

    No one knows how many people are on your email list.

    You can seem in-demand.

    Transubstantiation is the act of turning something ordinary into something


    extraordinary.
    It’s an incredible tactic for copywriting, and it works with yourself as well.

    How to Transubstantiate Your Online Presence

    1. Think about a certain market that you’d love to serve,


    preferably one that you already know like the back of your
    hand.

    If you’re saying: “Oh yeah... I know I should pick a niche. I’m just a
    general copywriter right now. I’m just figuring it out.”

    NO. Do it now.

    I would say this too... until I started doing content mills.

    I was able to select what articles I wanted to write for. I had to submit a lot
    of work in order to get a decent amount of money, so I choose articles that
    I didn’t have to spend a lot of time researching about.

    The same goes with you. There’s a market where you know the lingo, the
    desires, the problems, etc.

    Every time you get a new assignment in this niche, this cuts down on your
    research.

    Plus when businesses see your portfolio, they automatically see that you’re
    good… and they value it.

    "What can you specialize in? Figure that out and 90% of the battle
    is over, my friend.”

    Ben Settle, Crackerjack Positioning: How to Control the Way People


    Think About You in the Marketplace.
    2. Think about a medium you are (or could get) really
    good at.

    You can become an expert in emails, sales letters, direct mail, lead
    generation, etc.

    For example, I have the advantage of being married to a cinematographer


    so we could create videos. I have professional experience producing,
    directing, acting, and voiceover.

    We understand how to tell a story on camera so that it’s impactful. I


    decided to position myself as a commercial copywriting expert.

    3. Validate your idea.

    Ask people who would be potential clients if this is something they would
    pay for.

    See if there’s competition that has a track record of serving clients.

    If there is, good!

    This validates your idea and gives you the opportunity to go to the next
    step:

    4. Find your USP

    Examine your competition and see how you can offer a benefit that they
    can’t.

    For example, there’s a lot of videographers, film production companies, and


    copywriters.

    However, I’m a direct-response copywriter.


    So together we create impactful, emotional direct-response commercials.

    We also offer consulting to help you determine your overall marketing


    strategy to keep your marketing cohesive.

    5. Change your title from “Freelancer” to “Specialist”

    How many ‘freelance copywriters’ or “direct-response copywriters” are


    there on LinkedIn? Too many to count.

    Level up your title with words like consultant, specialist, or auditor.

    I decided on “Direct Response Video Consultant, Copywriter, & Producer”

    When they search “direct response copywriter” or “video producer,” my title


    stands out.

    Suddenly, I’m not a typical freelancer. I look like an industry expert. I even
    came up with the term “viewer psychology” and showed my expertise in
    this subject throughout my profile.

    6. Validate your idea again.

    Ask people who would be potential clients if this is something they would
    pay for.

    No matter how sure you are that your idea will work!

    You don’t want to come up with some title or niche that no one’s interested
    in. This is YOU you’re branding. You have to do what you can to get it
    right.

    7. Bootstrap your own track record.


    If you don’t have a portfolio for this niche, create some sample work. Pick
    affiliate products from ClickBank or JVzoo so you can promote them. This
    way, you’re able to show your work gets results.

    8. Play the part.

    Listen to me…

    Never do things only job-seekers would do. Don’t cold email.

    Don’t do work for free. Price your services at industry rates so it’s credible
    to prospects.

    Act like you have a steady stream of clients. Never act desperate.

    9. Be a team of people.

    For me, this was easy. My husband and I did lead teams of people. We had
    contacts in the industry.

    So I would refer to “My team” and “we”

    Clients prefer to hire agencies over one freelancer. You also position
    yourself as a higher-up.

    See if you can refer to yourself as more than one person. I know
    copywriters who do this, even if they only mean they’ll have other
    copywriters help with assignments if they get too much work.
    Want to Know More?

    Keep following the lessons in “Cut-The-Crap” Copywriting Course.

    In upcoming lessons, you’ll discover:

    • How to SEO your LinkedIn profile


    • How to transform your social media profiles into sales letters that sell
    24/7 for you
    • How to explode your network on LinkedIn so you can widen the reach
    of people who find and refer you
    • How to not waste time with “tire kickers” or leads that can’t afford
    your services… and profit from them instead
    • How to message people in a friendly matter that gets people eager to
    hire you
    • And more!

    Stay tuned…

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