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    Environmental Analysis of Tata Motor

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    Vikash Kumar
    Through this study, the authors aim to conduct an environmental analysis of the Tata Nano by analyzing all relevant internal and external factors that influence its growth and sustainability. The document provides background on Tata Motors, including that it is an Indian automotive manufacturer established in 1945 that produces passenger vehicles, commercial vehicles, and automotive parts. It discusses the business environment and defines it as consisting of internal and external factors that impact a firm's performance and decision making, such as economic conditions, government regulations, and sociocultural trends.

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    Environmental Analysis of Tata Motor

    Uploaded by

    Vikash Kumar
    2K views3 pages
    Through this study, the authors aim to conduct an environmental analysis of the Tata Nano by analyzing all relevant internal and external factors that influence its growth and sustainability. The document provides background on Tata Motors, including that it is an Indian automotive manufacturer established in 1945 that produces passenger vehicles, commercial vehicles, and automotive parts. It discusses the business environment and defines it as consisting of internal and external factors that impact a firm's performance and decision making, such as economic conditions, government regulations, and sociocultural trends.

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    Through this study, the authors aim to conduct an environmental analysis of the Tata Nano by analyzing all relevant internal and external factors that influence its growth and sustainability. The document provides background on Tata Motors, including that it is an Indian automotive manufacturer established in 1945 that produces passenger vehicles, commercial vehicles, and automotive parts. It discusses the business environment and defines it as consisting of internal and external factors that impact a firm's performance and decision making, such as economic conditions, government regulations, and sociocultural trends.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views3 pages

    Environmental Analysis of Tata Motor

    Uploaded by

    Vikash Kumar
    Through this study, the authors aim to conduct an environmental analysis of the Tata Nano by analyzing all relevant internal and external factors that influence its growth and sustainability. The document provides background on Tata Motors, including that it is an Indian automotive manufacturer established in 1945 that produces passenger vehicles, commercial vehicles, and automotive parts. It discusses the business environment and defines it as consisting of internal and external factors that impact a firm's performance and decision making, such as economic conditions, government regulations, and sociocultural trends.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Introduction

    Through this study, our purpose is to conduct environmental analysis for TATA
    NANO, a great innovation in the Small Commercial Vehicle Segment of the Tata
    Motors.

    We will learn about Tata Nano, and, study and analyse all the factors that are
    responsible for the growth/decline of the product in the market. We will find out all
    the relevant factors that have a bearing on the growth and sustainability of Tata Nano.
    Our aim is to forecast what will be the future position of Tata Nano.

    Business environment
    Business environment refers to all those internal and external factors which impact the
    functioning/performance of a firm and its decision making.

    Business environment consists of all those factors that have a bearing on the business,
    such as the strengths, weaknesses, internal power, relationships and orientation of the
    organization, government power and regulation; nature of the economy, economic
    conditions, socio-cultural factors, demographic trends, global trends, natural factors.

    Business environment

    Internal environment External environment


    About Tata Motors
    Tata motors are an Indian Multinational Automotive Manufacturing company
    headquartered in Mumbai, Maharashtra, India, and a subsidiary of the Tata Group.

    Tata Motors was established in 1945 as a locomotive manufacturing unit. It tied up


    with Daimler-Benz and entered commercial vehicle segment in 1945. In 1992, it
    entered small vehicle segment. Tata Motors are among the top leading manufacturers
    in commercial vehicle segment and among the top three in passenger vehicles with
    winning products in the compact, midsize car and utility vehicle segments in India. It
    is the world's eighteenth-largest motor vehicle manufacturing company, fourth largest
    truck manufacturer and second-largest bus manufacturer. Its market presence is spread
    over Europe, Africa, the Middle East and South East Asia, South Africa, South
    America. The company’s manufacturing base in India is spread across Jamshedpur
    (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand)
    and Dharwad (Karnataka). The company is establishing a new plant at Sanand
    (Gujarat).

    Type Public
    Industry Automotive
    Founded 1945
    Founder(s) J.R.D. Tata
    Headquarters Mumbai, Maharashtra, India
    Key people Ratan Tata (Chairman Emeritus)
    Cyrus Pallonji Mistry (Chairman)
    Ravi Kant (Vice Chairman)
    Karl Slym (Managing Director)

    Products Automobiles
    Commercial vehicles
    Automotive parts

    Product profile:
    1. Passenger Vehicles
    2. Commercial Vehicles:
     Sedan
     Hatch back: Tata Nano
     Pick ups
     Crossovers
     Utility vehicles
     Jaguar
     Land rover
     Fiat
    Scanning and monitoring

    Scanning is the process of analysing the environmental factors for the for the
    identification of the factors which have an impact on or implications for the business.
    Environmental scanning is thus aimed at alerting the organization to potentially
    significant threats. It also aimed for finding new opportunity for the business and
    whether the will the company be able to cash these benefits? In this step, we will take
    into consideration all the internal and external factors and analyse the importance of
    these factors.

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