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    Research Paper On Tata Motors

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    arvind3041990
    Tata Motors is India's largest automobile company, but it has experienced a declining market. It has a long history and was founded in 1945. While it remains a leader in commercial vehicles, its market share in passenger vehicles has dropped as competition has increased from other manufacturers. The company aims to strengthen its position through innovation in products and technology based on understanding customer needs.

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    Research Paper On Tata Motors

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    arvind3041990
    3K views30 pages
    Tata Motors is India's largest automobile company, but it has experienced a declining market. It has a long history and was founded in 1945. While it remains a leader in commercial vehicles, its market share in passenger vehicles has dropped as competition has increased from other manufacturers. The company aims to strengthen its position through innovation in products and technology based on understanding customer needs.

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    Tata Motors is India's largest automobile company, but it has experienced a declining market. It has a long history and was founded in 1945. While it remains a leader in commercial vehicles, its market share in passenger vehicles has dropped as competition has increased from other manufacturers. The company aims to strengthen its position through innovation in products and technology based on understanding customer needs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    3K views30 pages

    Research Paper On Tata Motors

    Uploaded by

    arvind3041990
    Tata Motors is India's largest automobile company, but it has experienced a declining market. It has a long history and was founded in 1945. While it remains a leader in commercial vehicles, its market share in passenger vehicles has dropped as competition has increased from other manufacturers. The company aims to strengthen its position through innovation in products and technology based on understanding customer needs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 30

    EFFECT OF DECLINING MARKET OF TATA MOTORS

    Presented by: Wilson D Aranjo PRN No: 12092 Marketing

    Brief Intro Of TATA MOTORS


    Worlds today is fact paced, intermediate, world where people are asking for new answer mobility, Indias leading automotive company Tata motors is surging ahead with innovative solution. Tata motors limited is Indias largest automobile company. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the worlds fourth largest truck manufacturer, and the worlds second largest bus manufacturer. Tata motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata motors limited is always committed to understanding customer needs.

    History
    Tata group was founded by JAMSHEDJI TATA in 1945. Tata motors is a part of Tata group. Tata Motors was founded by RATAN TATA. It tied-up with Daimler-Benz and entered commercial vehicle segments in 1954. In 1992, it entered small vehicle segment. The headquarter of Tata group is in Mumbai.

    Vision
    Most admired by our customers, employees, business partners and shareholders for the experience and value they enjoy from being with us.

    Mission
    To be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally.

    Innovations
    The foundation of the companys growth is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through leading edge R&D. Employing 1,400 scientists and engineers, Tata Motors research and development team is ahead of the pack in Indias market and right with the rest of the field internationally. Among Tatas firsts are the first indigenously developed light commercial vehicle, India's first sports utility vehicle and, n 1998, the Tata Indica, India's first fully indigenous passenger car, as well as the increasingly famous Tata Nano, which is projected to be the worlds cheapest production car.

    Product Profile
    Passenger Vehicles

    Commercial Vehicles

    Military Vehicles

    Passenger Cars & Utility Vehicles

    Tata Sumo/ Spacio

    Tata Safari

    Tata Indica

    Tata Indigo

    Tata Winger

    Tata Magic

    Tata Nano

    Tata Xover (2009)

    Tata Manza (2009)

    Commercial Vehicles
    Tata Ace Tata Starbus Tata Globus Tata Marcopolo Bus Tata Novus Tata 407 EX

    Military vehicles
    Specialization in Military defense Transport solution.

    Introducing new trucks for military defense purpose.


    Large investment in R&D, to meet international

    standards.

    Branches in INDIA
    New Delhi Chandigarh Jaipur Lucknow
    Western Region

    Northern Region

    Mumbai Pune Nagpur Indore Ahmedabad Raipur Bangalore Hydrabad Cochin Chennai Maduri Salem Coimbatore

    Eastern

    Region

    Kolkata Orissa Patna

    Southern Region

    Branches In World
    UK South Korea Russia

    Europe Africa
    The Middle East South East Asia South Asia South America

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