Accounting, Auditing & Accountability Journal

100 PhD rules of the game to successfully complete a doctoral dissertation

Niamh Brennan,
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Accounting, Auditing & Accountability Journal, Vol. 32 Issue: 1, pp.364-376, https://doi.org/10.1108/
AAAJ-01-2019-030
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 AAAJ
32,1 100 PhD rules of the game
to successfully complete
a doctoral dissertation
364
This paper contains rules of the game unique to doctoral education. These are written
specifically for doctoral students. This 100 PhD rules of the game complements Brennan
(2019) “100 Research rules of the game”. Most of Brennan’s (2019) 100 research rules are also
relevant to doctoral research and need to be assimilated and applied by doctoral students.
Brennan (1998) is a precursor to this short article, written for my Master of Accounting
students, providing them with guidance on how to write a masters dissertation. Appendix 5
contains my table-of-contents template for structuring a masters/doctoral dissertation.
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What starts out as my table-of-contents template quickly becomes unique to students’ own
dissertation table of contents as they customise it to their topic (see Rule No. 63 Look at
Brennan’s, 1998 template to begin your table of contents).
My colleague, Prof Donncha Kavanagh (2013), has described the PhD journey as follows:
“What we find in this model [of learning] is that the lecturer takes on the servant role [rather
than the sage-on-the-stage role], with the student, in effect, having responsibility for setting
a unique, just-for-you curriculum, defining their own particular research agenda, and
mapping out their own journey of inquiry”. Doctoral students are being trained to be
independent researchers and therefore need to take responsibility for their research
(see Rule No. 15 Take responsibility for your research).
Each rule is accompanied by a short description/some advice with citations to support
the rules. Most but not all citations are short articles on a PhD rule-of-the-game topic.
I have organised the 100 rules into eight sections. Section 1 starts with some high-level
general advice on doctoral education and being a doctoral student (19 rules). Then in
Section 2 (ten rules) I provide advice on how to find a supervisor. Choice of supervisor is
probably the most crucial decision in the doctoral journey, as a good supervisor can make
or break the doctoral experience. Research shows that most doctoral students are satisfied
with their supervisors (e.g. Beattie and Smith, 2012). Doctoral students may find it hard to
find a topic, so I include some suggestions for finding a topic in Section 3 (ten rules). The
one-on-one relationship between supervisor and doctoral student can be close and intense,
so in Section 4 (five rules) I provide rules on how best to benefit from the advice of
supervisors. Conducting the research is specialist to a discipline and topic but I include a
few general rules in Section 5 (12 rules). The most daunting aspect of doctoral education is
writing the dissertation and Section 6 (26 rules) provides guidance on that challenge. In
many but not all universities, doctoral students must defend their dissertation in front of
an audience, which is often a nerve-racking aspect of the doctorate. I suggest ways to
prepare for the viva voce in Section 7 (12 rules). The doctorate is not finished until it is
published. The publication phase of doctoral education is a further opportunity for
students to learn from their supervisors, which is covered in Section 8 (five rules). Once
students have learned how to publish supported by their supervisor, they are then ready
to take on their own doctoral students and to co-author with others. The rules conclude
Accounting, Auditing & with some repetition, the most important rule of all (one rule).
Accountability Journal
Vol. 32 No. 1, 2019 This is a high-level introduction/summary. Bolker (1998), Foss (2015), Kearns and Gardiner
pp. 364-376
© Emerald Publishing Limited
(2012), Phillips and Pugh (2010), Petrie and Rugg (2010), Thomson and Kamler (2016)
0951-3574 and Wisker (2008) are examples of more comprehensive resources on completing a doctorate.
DOI 10.1108/AAAJ-01-2019-030
 There are also helpful online resources such as: https://thesiswhisperer.com/about/ 100 PhD rules
(accessed 5 August 2018) and https://patthomson.net/category/phd/ (accessed 30 September of the game
2018) and resources on twitter such as: @AcademicToolkit; @DocwritingSIG; @firstphdchat;
@PhD2Published; @PhDForum; @thehauer; @thesiswhisperer; @Write4Research;
@PhDStudents; @ECRchat @WriteThatPhD (accessed 5 August 2018).
My list of 100 rules is not exhaustive. A crucial influence on the doctoral journey, but beyond
the scope of these rules, is the support network of family and friends. These rules do not 365
guarantee success in doctoral education. If properly used, they should sensitise students to some
basic requirements to successfully complete their doctoral dissertations and publish therefrom.
It is not enough to read and know these rules. They must be applied in practice.
As Kavanagh and Scally (2018, pp. 8-9) observe, “games are epistemologically beyond the
compass of lists and definitions and can only be properly known through playing. Games
are phenomenological practices as they emotionally engage players, giving them a
meaningful experience and opportunity to express themselves”.
Daff (2011) provides light-hearted insights into some of the topics touched on in this
paper (Table I).
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Rule No. Rule Description

Overall
No. 1 Enjoy your doctoral studies It is hard to be good at something you do not enjoy. If
you enjoy your doctoral studies, you are more likely
to become a successful researcher
No. 2 Open your mind Do not be defensive when you receive criticism. Open
your mind to new ideas. Learn from criticism
No. 3 Develop your critical thinking skills Good academics do not take anything at face value.
Critical thinking is fundamental to the academic
world, e.g. critically evaluating prior research to
problematise differently something taken for granted
or to find a gap; critically reading other’s work as part
of the journal-review process and providing
constructive feedback. Learn to take a critical
perspective during your doctoral studies. Like a film
critic, learn to critique, identifying what’s good and
bad and justifying your position
No. 4 Have confidence Thousands of people before you have completed
doctorates. While it is daunting, have confidence in
your ability to complete your dissertation. Rule No. 34
“Don’t magnify the requirement for contribution to
unrealistic proportions” is also relevant here
No. 5 Be determined, dogged and persistent Try and acquire the grit credential in terms of
determination, doggedness and persistence. These
characteristics are arguably more valuable in
completing doctoral studies than IQ
No. 6 Be resilient Be like a bowling skittle. No matter how many times
you get knocked down, bounce back up again
No. 7 Manage the highs and lows The doctoral journey is a rollercoaster. You will
experience high moments and more likely low
moments. This is a normal feature of the PhD
experience. The ups and downs of doctoral study
recall the board game “Snakes and Ladders” evoked
in another PhD-related context in Rule No. 96

(continued ) Table I.
 AAAJ Rule No. Rule Description
32,1
“Play snakes and ladders”. Rule No. 5 “Be determined,
dogged and persistent” is also relevant here
No. 8 Focus Put on your blinkers. Do not allow other issues to
distract you from your doctoral studies (Newport,
2016). Rule No. 19 “Understand the importance of
366 finishing” is also relevant here
No. 9 Be disciplined Initiate, plan, execute, control and complete the
research and dissertation to meet the standards
required for a doctoral dissertation within the
timeframe allowed by your university
No. 10 Be methodological A doctoral dissertation is a large project to be
managed over a long time. Be methodical, keeping
careful records of your reading, your research, etc.
No. 11 Understand your philosophy A PhD is a doctorate in philosophy. Understand your
philosophical positioning in terms of: What is
research? What is the purpose of research? What is the
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nature of knowledge? How can you access knowledge?

No. 12 Don’t do too much teaching or grading It can be helpful to have some experience of teaching
on your CV to obtain a job after your doctorate. But
remember, all the time spent teaching is time not
spent working on your doctorate (Davis, 2001). Rule
No. 8 “Focus” is relevant here, as is Rule No. 19
“Understand the importance of finishing”
No. 13 Look for helpa Find opportunities to get help with your research, from
other doctoral students and other academics. If you are
experiencing a major specific problem, do not hide it.
Tell your supervisor/doctoral programme director/
head of research. It is okay to confess if you do not
understand, or if your research is taking more time
than expected, or even if you have a health problem. If
you do not tell them, the problem may get worse
No. 14 Learn the literature Become familiar with the top journals in your field.
Ensure that papers you read in lower-ranked journals
are good papers
No. 15 Take responsibility for your research Doctoral students, not their supervisors, are
responsible for their research (Kavanagh, 2013)
No. 16 Talk to other doctoral students in your Talk to doctoral students ahead of you, who have
university learned how the system works in your university and
who can tell you stuff they’ve learned “on the ground”
not recorded in writing, official policies, etc.
No. 17 Find a study buddy The doctoral journey is a lonely one. Finding a study
buddy can help to make it a more sociable experience.
Study buddies can support each other on the down days
No. 18 Learn from others You do not have to reinvent the wheel. Others have
conducted literature reviews, completed research,
written up results, etc. Watch and learn from the
experts in your discipline
No. 19 Understand the importance of finishing In my opinion, the most importance feature of
doctoral studies is finishing your doctorate. Focus on
finishing. Do not let yourself hit a wall
Finding a supervisor
No. 20 Register in a university with good Universities with formal doctoral programmes, that
supports for doctoral students require students to meet milestones (confirmations,

Table I. (continued )
 Rule No. Rule Description
100 PhD rules
of the game
transfer assessments), that provide space and other
supports for doctoral students, will help you get
through. This rule is subsidiary to Rule No. 22 “Pick a
research-active supervisor”; Rule No. 23 “Choose a
supervisor who shares your research interests” and
Rule No. 24 “Choose a supervisor you will get on with” 367
No. 21 Register in a university with a track If the university has a track record in your chosen
record in your chosen field of research field, advice and support will be available from a
wider group of academics beyond your supervisor
No. 22 Pick a research-active supervisor Your supervisor should be publishing in international
refereed journals on a regular and up-to-date basis. If
your supervisor is not publishing in top international
refereed journals, you are unlikely to publish at that
level (Brabazon, 2013)
No. 23 Choose a supervisor who shares your Ideally, there should be a meeting of minds, including
research interests sharing research interests, between you and your
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supervisor (Parker-Jenkins, 2018)

No. 24 Choose a supervisor you will get on with The relationship with your supervisor must be
sustained over a long time. A doctoral dissertation
takes 4–6 years to complete. It is essential you get on
well with your supervisor
No. 25 Work with your supervisor for a time I do not take on doctoral students unless I have
before registering worked with them (mainly helping them with their
proposal) for several months. It is a big step for both
parties and deserves time. Rule No. 24 “Choose a
supervisor you will get on with” is relevant here
No. 26 Maintain a good relationship with your Relationship with supervisor extends beyond the
supervisor doctoral period. For example, your supervisor may
act as your referee in coming years as you apply for
promotion. Try to maintain and nurture your
relationship with your supervisor
No. 27 Check whether your supervisor is likely to It can be difficult if your supervisor leaves the
stay in your university university/retires and you are left without a
supervisor or with another supervisor who is not able
to supervise your topic
No. 28 Check out your supervisor Find former doctoral students supervised by your
target supervisor and check out the strengths and
weaknesses of the supervisor
No. 29 Understand the role of supervisor The supervisor’s role is merely one of advice and
guidance, to ensure the student keeps on the right
track. The supervisor is not responsible for the
research. Rule No. 15 “Take responsibility for your
research” is also relevant here
research question/research question
No. 30 Find a topic/research question that A doctoral dissertation takes 4–6 years and longer if
interests you the period to get published is included. Your interest
in the topic must be sustained for a long time. Topics
chosen by students with supervisor support may be
better than topics chosen by supervisors for students
No. 31 Avoid fad-du-jour topics A dissertation takes 4–6–10 years to complete and
publish. Pick a topic that will be of interest when you
publish it and for your readers thereafter (Davis,
2001). Academics are not journalists. Their work
needs to remain relevant for a long time

(continued ) Table I.
 AAAJ Rule No. Rule Description
32,1
No. 32 Find a topic/research question that makes For research (e.g. from a PhD dissertation) to be
a substantial contribution to the literature published in a refereed journal article, contribution is
critical. Cochrane (2005) advises on how to write the
contribution. Issues to consider in arriving at a
contribution include:
368 What aspects of the prior research is the current
study extending or revising?
What is unique about your argument/contribution?
To what does this unique aspect add value?
What are the commonly held beliefs on your topic?
What are the questions/anomalies/doubts in the
literature on the topic?
What are the current explanations on the questions/
anomalies/doubts?
How is knowledge on this topic underdeveloped?
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No. 33 Put three bricks on the wall of knowledge A doctoral dissertation should be capable of
generating three publishable papers, i.e. make three
substantive contributions to the prior literature, i.e.
should add three “bricks” to the wall of knowledge.
The literature review is critical in identifying the
bricks already on the wall of knowledge. Students
should identify the precise bricks on which they are
putting their brick, i.e. the exact papers in the prior
literature to which they are contributing
No. 34 Don’t magnify the requirement for A doctoral dissertation is not expected to produce the
contribution to unrealistic proportions equivalent of Einstein’s theory or, as Mullins and
Kiley (2002) put it, attract a Nobel prize. A doctoral
dissertation is merely a large project generating three
contributions to the prior literature
No. 35 Choose a topic in an area you are likely Beyer et al. (2010) divide accounting into six categories.
to teach In which category are you most likely to teach? Can
you find an interesting topic in that category?
No. 36 Write a dissertation proposal Most universities require students to prepare a
dissertation proposal in advance of registration.
Brennan (1998, p. 12) contains an outline structure for
a dissertation proposal
No. 37 Write ten dissertation proposals My superb supervisor, Prof Sidney J. Grey, suggested
I write ten proposals. I did so (I did everything my
supervisor asked me to do – Rule No. 43 “Play tennis
with your supervisor” is relevant here). This exercise
helped me to find a good topic and contributed to my
understanding of the prior literature
No. 38 Summarise ten articles I give prospective doctoral students a first task of
summarising ten articles in their chosen field. It’s a
good exercise to check whether prospective students
have the aptitude for doctoral work. It also reveals
whether students can write
No. 39 Avoid the flounder factor The finding-a-topic stage has the greatest risk for
floundering, which is unproductive. The quicker
choices are narrowed the better. Quickly decide on the
category of the discipline you want to locate it.
Quickly identify the sub-categories in that category
and quickly decide which one to locate in. Recursively
repeat this exercise until you find your niche

Table I. (continued )
 Rule No. Rule Description
100 PhD rules
of the game
Working with your supervisor
No. 40 Have regular meetings with your It is students’ responsibility to arrange meetings with
supervisor their supervisors. Once every month/two months is
sufficient regularity in my opinion. Get dates in diaries
well ahead of time. Plan what you will talk to your 369
supervisor about to ensure the meetings are productive
No. 41 Give your supervisor written, as well as Providing your supervisor with written work (well in
verbal, reports of progress advance of meetings) will help your supervisor give
you better quality feedback on your work
No. 42 Take notes of your supervisor’s advice When meeting your supervisor, take notes of his/her
advice, so you can reflect on the advice received
afterwards
No. 43 Play tennis with your supervisor Do (almost) everything your supervisor suggests. If
your supervisor puts a ball in your court, get it back
to the supervisor as fast as you can
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No. 44 Listen and respond to your supervisor’s Do you hear or do you listen? Listen carefully to your
advice supervisor’s advice. Make sure you understand the
advice being given. Action the advice received
Conducting the research
No. 45 Have a doctoral-completion plan Universities impose tight deadlines for completing
doctoral studies. Prepare a detailed plan for the
timeframe allowed. Keep refining your plan
No. 46 Make sure your plan is comprehensive Include every little detail in your plan, refining it over
time, e.g. time to get feedback from your supervisor
on final draft chapters, time for binding the
dissertation, etc.
No. 47 Meet your own deadlines Try to stay on track with your plan. If there is
slippage, find ways of catching up on your plan
No. 48 Identify key milestones in your plan Universities have processes to support students
completing their dissertations, including
requirements at stages in the process such as
confirmations, transfer assessments, etc. Make sure
you are clear about the time limits for these stages
and make sure these stages are in your plan
No. 49 Complete your course work as fast Most universities require doctoral students to
as possible complete coursework. The sooner you complete your
coursework, the sooner you can focus on your
dissertation. Having completed the coursework, you
will better understand what is required to complete
your dissertation
No. 50 Become a world expert on your theory What theories have you considered? What theories are
you using and why? What theories are you not using
and why not? Do not use too many theories. However,
theories can sometimes work well in concert. The
theoretical thread should go right the way through the
research (see Shepherd and Suddaby, 2017)
No. 51 Become a world expert on your method Make sure you know your method with depth. Justify
and methodology why you chose your method. What other methods
could you have chosen? Can you justify why you did
not adopt those other methods? What are the
controversies and debates on that method in the
literature? How is your research positioned
concerning the controversies/debates?

(continued ) Table I.
 AAAJ Rule No. Rule Description
32,1
No. 52 Be familiar with your university’s policies Do you have to get ethical approval for your
on research research? Make sure to get the paperwork done in
good time, so that waiting for ethical approval does
not delay your progress
No. 53 Find opportunities to present your work Be proactive in creating opportunities to present your
370 work. The mere act of presentation is a learning
experience. Preparing the presentation will help you
to become clearer about your work. As you stand up
to commence your presentation, some new idea may
pop into your head: “how do I know what I think until
I hear what I say” (Weick, 1995)
No. 54 Find opportunities to get feedback Your main source of feedback will be your supervisor
(s). Other sources of feedback might include other
academics in your discipline, visiting academics to
your discipline, your doctoral colleagues, arising from
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presenting at conferences and seminars

No. 55 Attend doctoral colloquia and workshops Attending doctoral colloquia and workshops provides
opportunities to present your work, get feedback on
your work, meet other academics, meet other doctoral
students
No. 56 Attend departmental seminars Have an open mind to learn from others. Department
seminars and visiting academics are great
opportunities to learn from, even if their topic is not in
your topic area (Davis, 2001). Keep a note of what you
learned when attending such seminars. Rule No. 18
“Learn from others” is relevant here
Writing the dissertation
No. 57 Start writing your dissertation on the first Writing is a discipline and a habit. Get into the habit
day of your doctoral studies of writing from the start. The more you write the
better you write (see Brabazon, 2010; Cochrane, 2005;
Dunleavy, 2003)
b
No. 58 Learn to write Understand structure of paragraphs, types of
sentences, syntax, wordiness, pronouns, punctuation,
spelling, etc.
b
No. 59 Know how to make an argument Recognise poor forms of argumentation and logical
fallacies (see Cottrell, 2017; Damer, 2013; Gula, 2007)
No. 60 Decide on the model of dissertation Some universities allow students a choice of
to pursue traditional magnum opus dissertation vs a three-
paper model. The choice does not have to be made
immediately. Nevertheless, the sooner you make your
choice the better
No. 61 Understand your university’s regulations Universities have extensive regulations concerning
concerning PhD dissertations dissertations. Make sure you understand these from
the beginning. A length limit is not a target to be
reached. Keep your dissertation as short as possible,
just long enough to land the thesis. Find out whether
your university requires students to sign a
declaration that the dissertation is their own work
No. 62 Start your dissertation with a table Completing dissertations and jigsaw puzzles have a lot
of contents in common. To complete a jigsaw, the first thing one
does is pick out the pieces with flat edges and form the
four-sided boarder of the puzzle. The jigsaw is then
completed by trial and error. The table of contents is the

Table I. (continued )
 Rule No. Rule Description
100 PhD rules
of the game
equivalent for a dissertation, a route map for the
beginning, middle and end of the dissertation
No. 63 Look at Brennan’s (1998) template to begin Brennan (1998, Appendix 5) contains a generic table
your table of contents of contents to start a dissertation, which quickly
adapts to students’ own dissertation topic. The
backbone of my generic table of contents is the 371
research questions which drive the whole project
No. 64 Think about your dissertation structure/ A clear structure for the dissertation is critical for a
table of contents regularly clear dissertation. Keep sharpening and refining the
structure as you develop your project
No. 65 Prepare a dissertation master document Have a master document so that the whole
dissertation is developed in a holistic manner rather
than piecemeal in separate files
No. 66 Keep backup copies of your dissertation Stories are legion of doctoral students losing their
work. Make sure you are not that student
No. 67 Read a bit, write a bit; Write a bit, read a bit As you are reading the literature, summarise it and,
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where appropriate, include in your dissertation,

building up the document over time. Rule No. 69
“Write (almost) every day” is also relevant here
No. 68 Read other dissertations Dissertations are a genre with their own style, format,
structure. Make sure you understand what your
dissertation should look like by looking at how others
have written theirs. Find outstanding examples of top
class dissertations to learn from. Avoid looking at
bad dissertations
No. 69 Write (almost) every day A dissertation is around 200–300 pages long. If you
write every day you will eventually complete your
dissertation. Writing is also a discipline that helps
clarify ideas. Providing written work to your
supervisor helps in the supervision process. Rule No.
41 “Give your supervisor written, as well as verbal,
reports of progress” is also relevant here
No. 70 Choose a great title Choose a clear does-what-it-says-on-the-tin title. Do
not have too long a title. You do not have to explain
the whole thesis in the title
No. 71 Make sure your preliminary material is Check out other dissertations to learn the correct
presented correctly sequencing of the preliminary material (Title page,
Dedication, Table of contents, List of tables, List of
figures, Publications (expected) from the research (?),
Acknowledgements, Abstract)
No. 72 Write a great abstract Find out your university’s guidelines for the abstract.
This is the first information on your topic your
examiners will read. Prepare multiple drafts of the
abstract to get it right. Obtain your supervisor’s input
on your abstract. The contribution(s) should feature
in the abstract
No. 73 Provide lots of signposts for your readers A dissertation is a long document for readers to
digest. Give readers plenty of signposts in term of
headings, sub-headings and sub-sub-headings
No. 74 Lubricate your readers through the In a magnum opus dissertation, start each chapter telling
document your readers what they are about to read, end each
chapter telling your readers what they have just read,
and provide your readers with a segway into the next
chapter. Remember, you know the dissertation inside

(continued ) Table I.
 AAAJ Rule No. Rule Description
32,1
out; your readers do not. Get out of your own head and
into your readers’ heads. Try to explain your research as
simply and as clearly as possible, for non-experts
No. 75 Lubricate your readers through the issue Most dissertations have an overarching issue for
for research research, divided into research questions/hypotheses.
372 The research questions are the backbone of the
dissertation (see Rule No. 63 “Look at Brennan’s
(1998) template to begin your table of contents). The
research questions should be clearly reflected in the
literature review chapter (who else has researched
those questions?), method chapter (how did you
research those questions?) and the results/findings
chapter (what were your results/findings for your
research questions?)
No. 76 Pay special attention to the first and The first and last chapters are believed to be the most
last chapters read. The first chapter sets up the dissertation. If the
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first chapter does not hook readers, the dissertation

may be in trouble. The last chapter contains critical
elements of the dissertation including the limitations,
future research and implications sections. Rule No. 77
“Don’t overlook limitations, future research and
implications” is also relevant
No. 77 Don’t overlook limitations, future research The last chapter should contain sections on
and implications limitations, future research and implications of the
research. Each of these sections requires deep
thought and effort. A poor effort at these sections,
which come at the end when you are tired and under
time pressure, could lead to examiner requests for
amendment. Rule No. 94 “Expect to be asked to make
changes to your dissertation” is relevant here
No. 78 Complete a literature review Students must demonstrate an understanding of the
prior literature. Narrow your review to good-quality
books, book chapters and journal articles. Re-read
your compendium of journal articles, as you may
have missed critical details on first or second read.
Examine literature review papers published in top
journals for insights on how experienced authors go
about the exercise. Cochrane (2005) advises on how to
write the literature review section
No. 79 Judge what to put into appendices Most dissertations contain the main text in chapters
and appendices. Think about what to put in
appendices. Material in appendices is more detailed
than is suitable for the main body of the document
No. 80 Write to tell a story It is more important to tell a compelling story.
Sequence it to make the story compelling, rather than
to reflect the chronology of what you did
No. 81 Choose your citation and referencing Find out does your university have style guidelines for
system at the outset citations and references. Apply the style guidelines
from the very beginning. You are only making work
for yourself by not getting this right at the very
beginning. Avoid gratuitous citations/references
No. 82 Copy edit and proofread your dissertation Make sure your dissertation is perfect – no spelling
errors, no grammatical mistakes, etc. The use of a
copyeditor/proof reader is a worthwhile investment,

Table I. (continued )
 Rule No. Rule Description
100 PhD rules
of the game
on condition the person provides a quality service.
If English is not your first language, investment in a
copyeditor/proof reader is even more valuable.
Brabazon (2010) highlights the risks of errors in
dissertations. As a doctoral dissertation should be the
student’s own work, ensure using a copyeditor is 373
consistent with your university’s procedures
The viva voce/PhD examination
No. 83 Understand your university’s regulations What are the examiners’ decision options? What
concerning PhD examination happens after the viva voce/examination? What does
the student have to do after the viva voce/
examination? (Murray, 2009)
No. 84 In consultation with your supervisor, Your PhD examiner is potentially a brand on your CV.
choose your examiner(s) carefully If your PhD has been examined and passed by a well-
known academic in your field with a strong
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publication and citations track record, that person’s

reputation can reflect positively on your own
reputation. Some universities do not permit students to
have any input into the choice of examiners, so Rule
No. 83 “Understand your university’s regulations
concerning PhD examination” is relevant here
No. 85 Your PhD examiner can help you to Feedback from your examiner can help you improve
get published your work in advance of sending it out for review in a
refereed journal
No. 86 Find out what will happen on the day of Who will attend your viva? Will your supervisor be
the viva voce allowed to attend? Where will the viva take place? Is
the layout of the furniture, IT equipment, etc. suitable
for the viva? Will you have to present a summary of
your research first or will the question-and-answer
session commence immediately?
No. 87 Know your audience Be familiar with your examiners’ research as this may
inform their line of questioning
No. 88 Understand the purpose of a viva voce Examiners will want to know whether you did the
research and wrote the dissertation, whether you
understand the research, whether you addressed the
research questions and whether they were addressed
in a suitable manner
No. 89 Anticipate the questions you might be Prepare as exhaustive a list of questions (and
asked as the viva voce answers) to the questions you might be asked at your
viva (see Rugg and Petrie, 2004, p. 178)
No. 90 Do a mock viva voce Ask other academics and/or doctoral colleagues in
your discipline to act as a panel by way of mock viva
in advance of the real viva
No. 91 Take notes of the questions If possible, make a written note of key questions and
comments of your examiners. This may help you
understand their questions better, are an aide
memoire and allow you to ask for clarifications when
necessary. If your supervisor is permitted to attend
the viva, he/she might take a note of all questions and
comments for post-viva reflection
No. 92 Be confident and authoritative You should be a world expert on your topic. You
should demonstrate authority over your topic with
appropriate confidence and authority

(continued ) Table I.
 AAAJ Rule No. Rule Description
32,1
No. 93 Defend but don’t be defensive All research has flaws. Examiners will
find weaknesses in your work. If they find a
weakness, acknowledge and accept it
(Remenyi et al., 2003). Limitations of the
dissertation and future research are great
374 sections to deal with weaknesses
No. 94 Expect to be asked to make changes to Good academics always see opportunities for
your dissertation improvement. Being asked by examiners to make
changes to the dissertation is a normal part of
research and is a portent of the journal-review
process to come at the publication stage of the
doctoral research. When I hear of a PhD passed
without correction I wonder is it because the
examiner was lazy. Without correction does not
mean the dissertation is good
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Publishing doctoral research

No. 95 Publish your doctoral research The ultimate test of a doctoral dissertation is the
publications it generates. A doctoral dissertation
should be capable of generating three papers in
international refereed journals. Supervisors hungry to
publish will help doctoral students publish their
work. Rule No. 22 “Pick a research-active supervisor”
is relevant here
No. 96 Play snakes and ladders When you have completed your PhD, you feel like
you have gone up a ladder as in the board game
“Snakes and Ladders” (Dickie, 2011). However, when
you try to publish your dissertation, you will quickly
find yourself falling down a snake. The post-doctoral
period is a further opportunity for learning – learning
how to publish
No. 97 Co-author with your supervisor Ideally, especially if you have a well-published
experienced supervisor, you will co-author with your
supervisor. This represents an opportunity to learn
more from your supervisor about how to get published
No. 98 Make sure your supervisor is not a Brabazon’s (2013) phrase, “byline bandit”, is perfect to
byline bandit capture those supervisors who are predatory, take a
free ride at their students’ expense. If a paper is joint
authored, both authors should substantively
contribute to the paper. Rule No. 28 “Check out your
supervisor” is relevant here
No. 99 Don’t let your paper look like its from a Journal reviewers often observe that a paper looks
doctoral dissertation like it is from a doctoral dissertation. Make sure your
paper does not look like that. A lengthy list of
references is one such giveaway
Concluding rule
No. 100 Enjoy your doctoral studies These PhD rules of the game begin and end with the
same rule. It is the most important rule which I
reinforce by means of repetition. Rule No. 1 “Enjoy
your doctoral studies” is also relevant here!
Notes: I use the phrase “rules of the game” tongue-in-cheek, capturing theoretical physicist Edward Teller’s
sentiment that (pure) research “is a game, is play, led by curiosity, by taste, style, judgment, intangibles”
(cited in Reagan, 1967, p. 1383). Kalfa et al. (2018) have a darker take on playing the game in academia. Further
resources complementing this paper are available at: www.niamhbrennan.ie and @100RulesoftheGame
a
Table I. I thank Louise Gorman for this rule; bI thank my colleague, Donncha Kavanagh, for these rules.
 I have written this paper in the hope that some or all of it may prove to be a game changer 100 PhD rules
for readers. of the game
Niamh Brennan
Department of Accountancy, Lochlann Quinn School of Business,
University College Dublin, Dublin, Ireland

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Further reading
Kearns, H. and Gardiner, M. (2011), “The care and maintenance of your adviser”, Nature, Vol. 469
No. 7331, p. 570.