The Problem: Best!'

 
The Problem
Despite the boon of the internet, there is very little wholesome information and functional
expertise available on healthcare and emergency medical triage today. Given the complex and
esoteric nature of medical conditions and their prognosis, it becomes very difficult for an
individual and his family to gather and assess real productive information that becomes crucial to
treatment or saving a life. Most individuals and their families who have had to deal with a medical
situation have often regretted their chain of decision making - ‘Wish we had known what was
best!’
Given the unpredictable and peremptory nature of the arrival of a medical condition, most
patients are inadvertently pushed to go with the option available at that point in time as opposed
to an option meticulously chosen by careful vetting and informed decision making. There remains a
significant absence of a reliable platform wherein patients and their families and friends, can
gather and analyse substantive data on aspects such as the best hospital for a specific course of
treatment vis-a-vis cost prohibitive implications, if any.
What if we had the luxury – the unprecedented luxury of having all the viable information under
one all-encompassing roof; that helped us make the best choice for our family and friends in times
of an imminent medical need?
The Solution
In our collaborative effort to make available a comprehensive platform that provides and evaluates
medically tenable options so as to achieve the most judicious course of treatment, Hospitilio has
put together a colossal solution.
Hospitilio enables patients to scour and compare various Healthcare packages on defining
parameters such as Cost, Quality, Location, Facilities, Doctor, amongst others; and helps them
make an informed decision. It levels the playing field with clear and transparent information,
which in turn makes shopping for health care services simple and straightforward.
Hospitilio is a cloud based healthcare service based out of Bangalore.
The Opportunity
20 lac
Online searches for various packages and hospitals were registered in 2016
This constitutes only 16% of the total procedures performed. The remnant 84% of consumers ended up making a
decision based on references, word of mouth and other offline channels.
2,00,000 Searches related to Gynaecological Surgeries

2,50,000 Searches related to General Surgeries
1,00,000 Searches related to Cardiac Surgeries.
20,000 Searches for Neuro Surgeries
2000 Searches related to URO Surgeries
The above list not exhaustive but only indicative. Source: Google , Bing
www.hospitilio.com
In India -
• ~ 12 million Total procedures were performed in 2016
• ~ 6 million General surgery procedures were performed in 2016
• ~ 200,000 Heart surgeries were performed in 2016
• ~ 26-28 million Babies are born every year of which 5 million are born through C-section
• ~ 120,000 Knee replacements were performed in 2016
How we can help?

Our primary source of acquisition and conversion of patient leads is the online portal. Within the first year
of our inception, we have successfully established a firm digital footprint. Amidst the plethora of
information churned up on a typical Google search for medical practitioners and procedures, we have
consistently and diligently occupied prominence on the first page.
We list (not exhaustive) here some of the most commonly searched medical procedures and our Google
search rankings.
Search Keywords Google search Rankings

result
Cost of medical treatment in Bangalore Page -1 Rank - 10
Cost of Nephrectomy Simple Bangalore Page -1 Rank - 7
FESS Bilateral Bangalore Page -1 Rank - 4,5 & 6
Cost of Fissure - Dilatation in Bangalore Page -1 Rank - 6,7 & 8
Cost of Radical Mastectomy Bangalore Page -1 Rank - 7
Cost of Fistula - High Fistulectomy Bangalore Page -1 Rank - 4 & 5
Ureterorenoscopy Bangalore Page -1 Rank - 5 & 6
Cost of Unilateral gynaecomastia Bangalore Page -1 Rank - 6
Cerebral palsy and polio Bangalore Page -1 Rank - 4
Cost of myringotomy Bangalore Page -1 Rank - 6
Cost of mastoidectomy Bangalore Page -1 Rank - 5 & 6
Cost of small bowel resection in Bangalore Page -1 Rank - 7
Cost of FESS polypectomy Bangalore Page -1 Rank - 6, 7, 8 & 9
Cost of bladder neck incision Bangalore Page -1 Rank - 5
Cost of calcaneus fracture Bangalore Page -1 Rank - 1
Cost of ALPPS procedure Bangalore Page -1 Rank - 1 & 2
Auroplasty Bangalore Page -1 Rank - 8 & 9
www.hospitilio.com
We are working on expanding our database and getting more hospitals on board to have their packages/
services/facilities listed on our portal.
Consumers/Patients that visit our site to explore facilities and treatment packages offered by various
hospitals will be provided with relevant information and services. Leads thus generated will in turn be
shared with the respective hospitals that offer the services as sought by the customers.
Benefits for our Partners

o More visibility
o Measurable effectiveness of promoting through Hospilitio in form of leads generated
o Establishment Vis-a-Vis competition
o Platform to highlight USP
o Transparency in Pricing
o Reach across geographies (helpful for medical tourism both outside India and within India)
www.hospitilio.com
Next Steps
Our Associate Hospitals will be given a Hospital Admin Login through which they can add, modify or delete
information regarding to pricing, facilities, locations, branches and Doctors profiles. These changes will be
reflected on the portal on real time basis.
What next?
• Sign Up
• On boarding sessions
• Login to portal
• Hands on Training
We look forward to having your brilliant team on board, while we make healthcare more accessible!
We would be delighted to meet you for a detailed discussion and presentation for an in depth understanding
of our venture. Alternatively you can reach out to us on telephone or mail, for any additional information
or queries that you may have.
Regards,
Hospitilio
www.hospitilio.com

The Problem: Best!'

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The Problem: Best!'

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Hospitilio is a cloud based healthcare service based out of Bangalore.

2,00,000 Searches related to Gynaecological Surgeries

How we can help?

Search Keywords Google search Rankings

Benefits for our Partners

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