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1.0 Introduction
The growing global competition have made businesses around the world
more challenges and complicated than before. Every company is continually
exploring ways to of have tried to search for a solution to make them survive
and for making their business remain successful and being competitive in order
to ensure long term survival.
reduce the response time their customers needs and expectations. It has been
estimated that about 50% of manufacturing costs are attributed to purchase
items, the raw material account for 80% of a finished product’s lead time and
30% of its quality problems (Willis & Huston, 1990 and Doolen et.al, 2006).
All these are driven by the economic needs. The ability of manufacturing
companies to successfully overcome these problems will lead to increased
demand.
The purpose of this study is to focus on the issue of the KPIs development
which is linked to the goal, objective, mission and vision of Aerospace
Manufacturing Company. The KPIs are targeted to provide this company with
a good performance measurement tools in supporting the success of their Lean
Manufacturing journey and to be cost-effective.
In this study, a set of KPIs measured both objectively and subjectively are
developed through comprehensive literature review (case study reports), internal
benchmark activities and best practices benchmark in KPIs implementation
process flow by visiting a non – competitor company followed by a workshop
where company KPIs had been identified and developed through brainstorming
and group discussions.
There are very few researches in terms of the development of KPIs in the
aerospace industry especially in Malaysia because not many aerospace
industries had been established. This study will attempt to in exploring the
concept of KPIs in aerospace industry in Malaysia.
This study will also investigate the current communication gap at all level using
semi-structured interview and focus group discussion. A standard report was
The term ‘lean’ is used due to the majority of all activities are doing less
compared to mass production techniques such as deducting half of the labour
hours, factory space and tooling investment (Burcher et.al, 1996). New
products can also be developed with less engineering hours. This principle is
not only successfully applied in automotive industry but also in other sectors,
including aerospace industry (across Europe and North America) (Haque &
Moore, 2004).
KPIs allow a company to see what areas it is executing well and what areas require
improvement. What ever KPIs selected, they must reflect the organisations
goals, they must be key to success, and they must be quantifiable (measurable).
Lastly, with good KPIs as one of the performance measurement system tool,
companies or organisations can be self-assured with their manufacturing tools
and techniques implementation for achieving their goals or objectives. Hence,
good KPIs must be clear, able to be gauged or measured with specific aim.
Start
(Secondary Data)
Literature Reviews
Identified Problem Statement & (Journal/Websites/Books/
Specified the objectives and Scopes for this research Articles/ Examples of Case Study/Magazines/
specified Newspaper & etc.)
Semi-Structure Interview
& Focus Group Discussions (Gap Analysis) No
Yes
Satisfy
No
Internal Benchmark & Yes
Benchmark of Best Practices Satisfy
No
Development of company
KPIs
No
Yes
Finish
After knowing the current scenario in the company based on gap analysis, the
next step in developing new KPIs framework of the company was benchmarking
process. This includes the internal benchmark and best practises approach.
This step was essential in providing a rough idea to the team member regarding
company KPIs framework development apart from gathering information from
literatures that had been carried out previously.
Figure 2-0, shows steps that are involved in the process of developing KPIs in
the oil and Gas Company. It suggests that the company employed performance
benchmarking technique to help them create their KPIs.
Measure &
Set Targets
Communicate Progress
/Vision
Develop
Implement Strategies &
Programs Initiatives
Figure 2-0: Example of Oil and Gas Company framework process flow in developing
their KPIs.
The next stage of discussion was to set company goal and objectives. The
reason is to know the achievement targets and what to focus on. The goal
was set to 9 % increase in profit margin. On top of that, objectives had been
decided to focus based on four perspectives that are Customer satisfaction,
Financial, Internal Business Process and Capability & Growth (Sustainable
Growth). Customer satisfaction means that if customers are not satisfied, they
will eventually find other suppliers that will meet their needs. It had been
decided to focus on three strategies; Quality, Cost and Delivery.
Internal Business processes deals with how well their business was running
and whether the products or services conform to customer requirements. The
objectives of this perspective were to self manage suppliers. It will focus on
the QCDAC principles. For quality principles it looked on Manufacturing
Quality (MQ), Control of Poor Quality (COPQ), Customer Quality (CQ) and
Non Conformance Reports (NCR). For delivery, example of strategy was to
achieve 100% delivery target. For Accountability the strategy was to have
90% attendance, Health Safety Environment (HSE) (> 120 days accident free)
and zero major accident. For continuous improvement, cost reduction program
targeted had been implemented.
Next was creating and identifying the KPIs to measure the performance of
that activity (initiatives). For example, the achievement of level 3 of Lean
Implementation was measured by using the spider web charts. It will compare
the current and previous status of the implementations. It has been decided
that all results be reviewed regularly, and each of the strategy will have their
own person in charge. Improvement and action will be taken if the objectives
were not achieved. This is to confirm whether the problem comes from the
activities, KPIs or the strategy itself. It will be done via soft analysis that will
be elaborated in more details in the later section. The new KPIs framework
created for the company in the two day workshop is shown in Figure 3.0.
PROFIT
PERSPECTIVE Profit
CUSTOMER
SATISFACTION • Quality
• Cost
• Delivery
CAPABILITY &
GROWTH Self Driven Employee
(SUSTAINABLE
GROWTH)
Organisation Technology Culture
based on Half Yearly review data. If the strategies by using the selected KPIs
were coloured in Red, it means that the schedule slipped and out of target, if
it was in Amber colour, it means that the task slipped but still met the end of
the deadline and if it was in Green, it meant that the task achieved the target
and schedule.
Table 2.0: Example of the proposed KPIs suggested for pilot area study
held quarterly.
To fulfil this course of action, SOFT analysis (Figure 5.0) was chosen to be
the basic of Standard Operation reporting. SOFT analysis was used in the
standard reporting of the company to identify the strengths, opportunities,
failure factors and the treatments (the countermeasure of problem solving) of
identified problem or failure at the production areas and management level. For
example of Standard Reporting Based for HOD/HOS/HOU/AREA LEADER/
TEAM LEADER. The reports are divided into four parts, namely Part A for
the introduction; Part B for the SOFT analysis reports, Part C for the RAG
status reports, Part D for the program and plan status and lastly Part E for the
action plan of continuous improvement.
Table 3.0: Example of the outcomes after KPIs implementations in pilot study
area based on Half Yearly review data. (Plan vs. Actual)
Dept.’s KPIs
(Monthly Review) HOD
Sect.’s KPIs
(Monthly
Review) HOS/HOU/
Executives/Area Leader GM : General Manager
HOD : Head of Department
SMT.’s KPIs
HOS : Head of Sections
(Daily Review)
HOU : Head of Unit
SMT : Self Management Team
Area Leader & KPIs : Key Performance Indicators
Personal SMT Group
KPIs
Figure 4.0: Company standard reporting flow and the reviewing frequency
Strength Opportunity
To show any To identify any
achievement in opportunity in order
manufacturing to improve
process productivity
Failure factors Treatment
To identify the root To identify the best
cause of failure / solution to tackle
problem occurred any problem
occurred
iii. The outcomes from Best Practices benchmarks activities (Visit to oil and
gas company):-
The objectives of the visits are to learn about the company KPIs
development and deployment, understand the KPIs implementation
process flow, problems during project execution and benchmark the
5.0 Conclusion
From this study, new KPIs framework had been developed for the under study
aerospace manufacturing company. Majority of the strategies are succeeding
with the new KPIs that had been created by referring to the pilot area study.
Communications breakdown had been solved by the introduction of Standard
Operation Report.
6.0 Acknowledgment
The researchers would like acknowledge the Faculty of Manufacturing
Engineering (FKP) of Unversiti Teknikal Malaysia Melaka (UTeM) for
providing the facilities in carrying out this study. The researchers also wish
to thank the people who given their support and help in finishing this study,
without their help, this paper will never be written.
References
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Burcher, P., Simon, D. and Geoffrey, R., (1996), The road to lean repetitive batch
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Doolen T., Traxler, M.M. and Mcbride, K. (2006), Using Scorecards for supplier
Performance Improvement: Case application in a Lean Manufacturing
Organisation, Engineering Management Journal, Vol.18, No2.Page 26-34.
Smith, F.O., (2007), Article in Column Information Control: KPIs Made Easy,
Control Engineering (January 2007), Page 42-46.
Womack, J.P., Ross and Jones, D.T., (1990), “The machine that changed the
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