PRODUCTS

Frappes

Mocha
Ingredients

1 ½ cups cold coffee

2 cups of milk

½ cup chocolate syrup

¼ cup sugar

Latte
3 tablespoons ground dark roast coffee

½ cup water

2 cups ice cubes

2 tablespoons sugar

1 teaspoon hazelnut syrup

2 tablespoons chocolate syrup

2 tablespoon milk

¼ teaspoon vanilla extract

 Cappuccino
Ingredients

¾ cup cold double strength coffee

1 cup milk

2 cups ice cubes

3 tablespoons sugar

Caramel Mocha
Ingredients

3 tablespoons Marzetti old fashioned caramel dip

1 tablespoon Dark chocolate sauce

Whipped topping

1 cup plus 2 tablespoons strong brewed coffee

¼ cup milk

Java Chip
Ingredients

 4tablespoons chocolate syrup.

 4 tablespoons chocolate chips.
 4 cups double-strength freshly brewed dark roast
coffee.
 ice, crushed.
 whipped cream (optional)
chocolate syrup (for drizzle) (optional)
Vanilla
Ingredients
1 cup Ice
1 1/2 cup Milk
3 scoop Vanilla Bean Ice Cream
1 tsp Sugar
1/8 tsp Vanilla Extract
Whipped Cream (optional)

Dark Chocolate
Ingredients
Hershey’s special dark syrup
Hershey’s semi sweet chocolate chips
Whipped cream
¼ cup coffee syrup
1 tablespoon vanilla syrup
¼ cup hershey’s special dark syrup
½ cup half & half
2 cups crushed ice
Fresh Coffe & Espresso
Mocha Thyme
Ingredients

Espresso Roast (regular or decaf)

2 tablespoons (30 g) hot water.
1 tablespoon (15 g) unsweetened cocoa powder
1 tablespoon (15 g) sugar.
A pinch of salt.
1/2 cup milk (any variety)
½ thymes powder
1tablespoon flavored syrup (optional)

Latte Macchiato Tarragon

Ingredients
2 capsules of grand cru kazzar
8.5 oz of milk
1 oz of crème brulee syrup
Brown sugar
1 tablespoon Tarragon powder

Cappucino Parsley

Ingredients
 capsule of Espresso Coffee (1.35 oz) of your
choice
 2-2.5 oz of cold milk
 White sugar
 Cocoa powder ½ Parsley powder

Brewed Coffee with Mints

Ingredients
Beans Coffee
Sugar
¼ Mints powder
1 cup hot water

Lovage Coffee

Ingredients
2 cups chopped lovage leaves and stalk
1 cup hot water
1 cup granulated sugar

Lemon Verbena Coffee

Ingredients
1.7 oz of lemon syrup
2 coffee spoons of sugar
1 verbena tea bag
3 gelatine leaves
1capsule of grand cru cosi
Herbal Green Tea

Fennel

Ingredients
1 to 2 teaspoons freshly crushed fennel seeds
1 cup boiling water

Cilantro

Ingredients
 Chopped fresh or dried cilantro
 Tea infuser
 Teacup
 Boiling water
 Sugar or honey (optional)

Peppermint

Ingredients
½ cup dry peppermint leaf
hot water
2-3 tablespoons honey
Winter Savory

Ingredients
Chopped fresh or dried winter savory
Boiling water
Sugar or Honey (optional)

Lemon

Ingredients
1 tablespoon black tea leaves
1 lemon sliced
2 cinnamon sticks
1/3 cup caster sugar
Boiling water
Lemon slices optional

Tarragon Tea

Ingredients
1 teaspoon dried peppermint
1teaspoon dried spearmint
1 teaspoon dried tarragon
Boiling water
Cakes & Breads

Blueberry Lemon Cake

Ingredients
2 cups (260 g) all purpose flour
1 tablespoon (6 g) lemon zest
2 teaspoons (8 g) baking powder
8 ounce (226.80 g) unsalted butter
1 ½ cup (300 g) granulated sugar
4 large eggs (separate )
1 cup (245 g) yogurt (I used Greek Yogurt 2% )
1 teaspoon (4.20 g) vanilla extract
½ freshly squeezed lemon juice (about 2
Tablespoons )
1/2 tablespoon (4.69 g) cornstarch
1- 1 ½ cup (100- 150 g) blueberries

Lemon Pancake
Ingredients
1. 3 large eggs, separated.
2. 2 cups buttermilk.
3. 3 tablespoons sugar.
4. 1 cup ricotta cheese.
5. 1 3/4 cups King Arthur Unbleached All-Purpose
6. flour
7. 1 teaspoon baking soda.
1 teaspoon baking powder.
2 tablespoons lemon zest (the grated rind of 1
Large lemon) or ½ teaspoon lemon oil
 Chocolate Almond Cake

Ingredients
4 ounces (113 grams) semisweet or bittersweet
chocolate, chopped
2 tablespoons rum or coffee
1/2 cup (113 grams) unsalted butter, at room
temperature
2/3 cup (132 grams) + 1 tablespoon sugar,
divided
3 large eggs, separated Pinch of salt
1/3 cup (35 grams) almond flour/meal
1/4 teaspoon almond extract
1/2 cup (57 grams) cake flour, sifted

Ginger Bread
Ingredients

 350g/12oz plain flour, plus extra for rolling out.

 1 tsp bicarbonate of soda.
 2 tsp ground ginger.
 1 tsp ground cinnamon.
 125g/4½oz butter.
 175g/6oz light soft brown sugar.
1 free-range egg.
4 tbsp golden syrup.
Mocha Winter Cupcake

Ingredients
1 cup sugar
1/2 cup cold brewed coffee
1/2 cup canola oil
2 large eggs
3 teaspoons cider vinegar
3 teaspoons vanilla extract
1-1/2 cups all-purpose flour
1/3 cup baking cocoa
1 teaspoon baking soda
½ teasponn salt

Mango Chilled Cake

Ingredients
2 ½ cups peeled and mashed ripe mangoes
2 cups sugar
2 eggs
2 cup all purpose flour
2 teaspoon baking soda
1 cup chopped pecan or 1 cup walnuts
1 teaspoon vanilla extract
4 ounces cream cheese softened
¼ cup butter or ¼ cup margarine softened
2 ¼ cup sifted powdered sugar
1 teaspoon vanilla extract
EXECUTIVE SUMMARY
Genuine herbal coffee shop is determined to become a daily necessity for local
coffee aficionado, a place to dream of as you try to escape the daily stresses of
life and to have healthy life style by consuming our menu’s. Our business wanted
to ensure the best and healthiest coffee ever tasted in the entire nation. With the
growing demand for high-quality healthy coffee and great service, Genuine
herbal coffee shop will amplify the nature of coffee by making great extent of
brewing the healthiest coffee in the nation to build a core group of repeat
customers. Genuine herbal coffee shop will offer its customers the best prepared
coffee in the area that will be complimented with pastries, as well as free books
that its patrons can read to enjoy their visit.

The business will operate a square meter coffee shop within a walking distance
from several Universities in Intramuros, Manila The owners have secured this
location and planning to have extension in the first 3-5 years.
 I. COMPANY DESCRIPTION

Mission Statement

Genuine Herbal coffee shop will create atmosphere that you will surely soothe
your anguish by providing unique place wherein the customers/guest can
socialize and establish harmonious relationship through interaction to one
another in comfortable and relaxing environment while enjoying the most brewed
and healthy coffee which made up of herbal plants that can actually help to
prolong life. We will be in the business that of helping our customers/guest by
giving knowledge and information’s regarding health issues, relieve their stress
by giving peace of mind through great ambiance, books about health, and
friendly customer service. Genuine herbal coffee shop will allocate its profits to
ensure customer/guest satisfactions while providing marvelous employee-
customer/guest relationship.

Vision Statement
Our vision is to be the healthiest and life prolonger coffee shop in the nation
which both customers and employees can experience in and out of the business
establishment.

Competencies
Genuine herbal coffee shop direct competitors will be other coffee shops located
near the vicinity of intramuros manila, and other Food service establishments that offer
coffee. Starbucks will definitely be one of the major competitors because of its strong
financial position and established marketing and operational practices. However,
despite of Starbuck's entrenched market position, many customers favor smaller,
independent establishments that offer cozy atmosphere and good coffee at affordable
prices. BO’s coffee is a good example of such competition. We estimate that Starbucks
holds approximately 35% market share in that neighborhood, BO’s coffee appeals to
25% of customers, WTF (Where is The Food) caters to another 10%, with the remaining
market share split among other establishments. Genuine herbal coffee will position itself
as a unique coffee shop that not only offers the best tasting coffee and but also provides
healthiest coffee ever tasted and comfortable environment, which established corporate
establishments lack. We will cater to customers' mind, body and soul, which will help us
augment our market share in this competitive market.

Genuine Café competitive advantages against competitors are:

Uniqueness
Our product provides good benefits to customers because our product is not just coffee
here but we also offer herbal coffee drinks

Foods
Genuine café offers fresh, high quality, and delicious at an affordable price.

Staff
Genuine Café trained and Honest staff will provide customers with exceptional service
that makes them want to return. In addition, an engaged staff also provides a more
enjoyable coffee drinks simply by being more pleasant employees.

Objectives
Genuine Herb Café For Operations are;
● To offer a higher than usual level of customers service.
● To build market presence to attract customers.
 ● To become known as the Best Coffee Shop in Intramuros Manila.
● To expand into a number of outlets throughout Manila and to sell franchise.

● Become the healthiest and best herbal coffee shop in the nation

● To promote herbal leaves in the market

● Helps people particularly our customers to have healthy life style.

● Prolong life

Key to Success
The keys to success will be:

► Store design that will be both visually attractive to customers and designed for for
fast and efficient operation.
► Employee training to insure the best coffee preparation techniques.
► Provide 1oo% satisfaction to our customers and maintaining the level of excellent
services among competitors.
► Respond to customers feedbacks and concerns.
► Maintain and grow the coffee shop including facilities and equipments.
►Best quality of herbal ingredients

►Hire employees that has great experience in coffee industry

►Harmonious employee-customer relationship

►Sophisticated tools and equipment’s

► Meet or surpass customers satisfaction

Location And Facilities
Genuine herbal Coffee Shop will be located on the premises of Intramuros Manila.
The company has secured its location and has a scheme and plan to have expansion of
its business and to have its own franchise depending on the financial strength of the
business.

The floor in covered by plenty of herbal plants to be able to uplift the environment
and to feel more healthy by seeing green herbal plants.

This property is located just a few meters away from four prestigious universities in
Manila such as Pamantasan Lungsod ng Maynila (PLM), Mapua Institute of
Technology, Lyceum of the Philippines University and San Juan de Letran University.
The property premises have the full blast of service it has complete supply of water and
electricity has its own alkaline machine water and wifi for those internet surfers. The
coffee shop’s open and clean interior design with modern wooden décor will convey the
quality of the served beverages and it will add more attention because inside of the
premises customer will have the luxury to see different kind of herbal plants that gives
healthy taste on our products, and will be in line with the establishment’s positioning as
an electric place where people can relax and enjoy their cup of coffee. The clear
window displays, through which passerby will be able to see customers enjoying their
beverages and outside plants sign will be aimed to grab the attention of the customer
traffic.
II. INDUSTRY ANALYSIS

Entry Barriers

Government Regulation
► For getting the license to operate in the city or municipality and payment
for your local business taxes, the business should register for the
Mayor’s Business Permit & Barangay Business Permit.
► There are some legal requirements in starting up a business. Genuine
Café needs to register its business name to the Department of Trade
And Industry to be able to have the license to operate the own business.

Start-Up-Cost
► Start up cost involves the capital needed to start a business for
purchasing construction materials,food equipments to finance labor,rent
expenses, electricity,water bill, charges and debts.
Consumer Skepticism
► Building business requires ample time and thought ability because customers can be
careful about the real product like our coffee shop in our business we have been
thinking of how consumers would be interested in making us unique coffee blended with
herbs because they can help their health and provide a good benefit.

Marketing
► The amount of marketing we need to make when first starting may be another
obstacle to entering the coffee shop business to help spread the word about the coffee
shop we need to identify our business we will make a commercial advertising and
others more marketing methods

Supply and Distribution

Genuine herbal coffee shop has their own coffee bean farm that would make them
one of the most popular supplier and distributor of herbal coffee bean in the market. The
owner will act as supplier in his own business and upon receiving by the employees,
employees will distribute those herbal coffee bean in the market to be able to expand
their herbal coffee bean and have the privilege to become the first ever herbal coffee
bean in the market.
Technological Factors
Technology is one important needs of a business. In our case at Genuine Café,
technology this technology facilitates the work of a worker and wants to have
business and product preparation and it also makes it easy for each other's
communication.

Seasonality
There are no season when it comes to Coffee Shop However, the seasonality
depends on the customer if they want to dine or not. Genuine Herbs Café is open for
all seasons.

Economic Influences
By introducing the first ever herbal coffee bean in the market, positive outcome
and influences is very much inevitable. It will benefit the economy in such way
that several coffee shop would going to mimic or duplicate our ingredients and to
empower the use of herbal plants in coffee making.

Regulatory Issues

Regulatory issues are all of the things that are required by law or that may become a
constraint on your job. The tax reform, health care, and sanitation may burden Coffee
shop profits because it will add to the expenses.
 III. MARKET ANALYSIS

Market Segmentation

Genuine Herb Coffee Shop will focus its marketing activities on reaching
university students, faculty and people working on offices located close to the coffee
shop and on sophisticated teenagers. Our market research show that these are the
customer groups that are most likely to buy our products.

The chart below outlines the total market potential (in number of customers) of
Coffee Shop in Intramuros, Manila.

Market Segmentation

Students and Faculty

Office workers
Teenagers
Families
Target Segment

Genuine herbal coffee shop target market are those people who loves to drink
coffee’s but health conscious, since our coffee shop is located few meters away from
four universities our primary target market is students, followed by office workers and
tourists of Manila. A lot of college students consider coffee shop to be convient
relaxation and studying or meeting place and hang out spot, where they can read, meet
and chill with peers without the necessity to pay cover charges for us.this will provide a
unique possibility for building a loyal client base.

Customer Needs

► Quality products

► Clean environment

► Accommodating staff

► Greeting Service

Industrial Analysis
The Philippine Coffee Board Inc. (PCBI) recently announced the rising consumption in
coffee of Filipinos- in all forms be it roast and ground, instant or specialty. “We are now
at 170,000 MT per year, says Guillermo “Bill” Luz, Founding trustee of the country’s
premiere coffee organization. “When we founded the board in 2002, our production was
at a low of 22,000 MT and consumption then was 75,000MT,” he continues.

This brings the industry to a challenge of importation from Vietnam and Indonesia,
ASEAN neighbors who are 2nd and 4thin production globally. “The Indonesians are
offering commercial and specialty coffee to our roasters,” says Nicholas Matti, Chair of
the PCBI. Matti was at the Indonesian—Philippines coffee tasting event held recently by
the Indonesian Embassy with the support of PCBI. Matti also gathered the biggest
roasters in the country—Gourmets café, Kickstart coffee, UCC, Siete Baracos, and
Culinary Exchange—to consolidate their efforts to keep coffee prices stable in
supermarkets and groceries.
IV. Competition

Profiles of Primary Competitors

Starbucks Coffee

Began in 1971. Back then we were a roaster and retailer of whole bean and ground
coffee, tea and spices with a single store in Seattle’s Pike Place Market.

Today, we are privileged to connect with millions of customers every day with
exceptional products and more than 24,000 retail stores in 70 countries.

Starbucks is named after the first mate in Herman Melville’s Moby Dick. Our logo is also
inspired by the sea – featuring a twin-tailed siren from Greek mythology.

Our Coffee We’ve always believed in serving the best coffee possible. It's our goal for
all of our coffee to be grown under the highest standards of quality, using ethical
sourcing practices. Our coffee buyers personally travel to coffee farms in Latin America,
Africa and Asia to select high quality beans. And our master roasters bring out the
balance and rich flavor of the beans through the signature Starbucks Roast.

Bo’s Coffee

Is a Filipino coffee and coffeehouse chain. It was founded by Steve Benitez in

1996 in Cebu City Philippines. The company operates a total of 91 outlets throughout
the Philippines, with about 30 of them located in Metro Cebu, where it is based. Bo's
Coffee sources coffee beans locally from farmers from Sagada, Benguet, Mount
Kitanglad in Bukidnon, Mount Matutum in Tupi, Sout Cotabato, and Mount Apo.

The idea of starting a coffee shop came to Bo's Coffee founder Steve Benitez when,
back when he was a student in Ateneo de Manila University, he always had to drink
coffee to stay awake to study. After attending various seminars and training, he decided
to open Bo's Coffee in a small space in Ayala Center Cebu in June 1996. At first,
Benitez had to give away free samples as the Cebuano market was not yet familiar of
his concept. The business did not produce any profit and was on the negative for its first
three months. However, after eight months, the business started making a profit,
enabling Benitez to put up another coffee cart in SM City Cebu. The coffee shop has
grown considerably since then, growing into its current 91 branches throughout the
country, located mainly in the country's key cities.

Dreamland Arts & Crafts Café

Is the ideal place for artistic people or those who want to relax in an
inspiring space. This bohemian-inspired joint is part restaurant and part creative outlet.
Dreamland serves hot and cold drinks, including barakong Batangueño
and tsokolateng Batangueña. For food, they have appetizers, rice meals, and pasta.
Unlike most coffee shops, Dreamland does not have Wi-Fi to encourage guests to talk
to each other, read a book, play the guitar, write a poem, or do other online detox
activities. Dreamland Café has branches in Lipa City and Tagaytay City.

The Coffee Bean and Tea Leaf

Another popular foreign coffee chain shop in the Philippines is Coffee Bean
and Tea Leaf (CBTL). Also known as The Bean, the brand was created in California in
1963 by Herbert B. Hyman. The house specialty at Coffee Bean is their Original Ice
Blended Coffee drinks, touted as the world’s first cold blended coffee drink which uses
smooth processed ice. Today, they use the same technique in their tea and fruit
smoothies. CBTL also carries espresso, coffee, latte, non-coffee drinks, and coffee-free
products. For food, they have breakfast meals, sandwiches, pasta, salads, and
pastries to go with their drinks.
Competitor’s Products

Starbucks Coffee

Tall Grande Venti

Mocha Frappe 150 165 180

Java Chip 165 180 195

Caramel 150 165 180

Green Tea Latte 150 165 180

Caffee Latte 130 145 160

Cappuccino 130 145 160

Caramel Macchiato 155 170 185

Bo’s Coffee

Small Tall Grande

Cappucino 95 105 120

Caffe Mocha 110 120 135

Caffe Latte 125 135 150

Caffe 90 100 150

Americano
Java Chip 110 120 135

Vanilla 95 105 120

The Coffee Bean & Tea Leaf

Small Regular Large

Café Latte 115 130 145

Mocha Latte 125 140 155

Vanilla latte 125 140 155

Caramel Macchiato 135 150 165

Cappucino 125 140 155

Dark Chocolate 130 145 160

 Dreamland Art and Craft Cafe

Regular Price

Mocha Almond 200

Choco Locco 200

Strawberries & Dream 210

Cookies & Cream 200

Nuty Avocado 210

Java Chips 200

Iced Mocha 150

Ice Choco 150

Competitive Evaluation of Product

Distinct Competitive advantage

Starbucks Coffee

► Core business is to brew the best coffee, handcrafted beverages, food,

consumer products and maintaining a great relationship with the customer. Provide
services which are beyond customer expectations such as personalizing customer
request according to their preferences. Starbucks provide a great work environment and
treated each other with respect.
Putting arms around people and showing the different from each other in the way they
do their business. Supply the highest standards of excellence in purchasing, roasting
and fresh delivery of their coffee.

Bo’s Coffee

Also offers, lot’s of products like as Pasta, Sandwich, Dessert, Big Breakfast
Set, they offer a lot of products for their customers and yet their price is so expensive
because it is a popular coffee shop.

The Coffee Bean & Tea Leaf

Is actually considerably a worldwide high end coffee shop because it does
providing the high quality products especially the most famous - coffee. Of course, by
enjoying the high quality coffee, in return it must be a premium price from the consumer.
Nowadays, it found that the willingness of spending by consumers is increasing and it
comes to become younger and younger generation instead of the elder and high
income generation on those days.

Dreamland Arts & Crafts Café

A cool place to spend with family and friends away from the digital world and
can play board games and sungka. Good food, good place. Food is a little bit pricey.
This place is dreamy. Affordable and good food. The staff were ver accommodating and
warm despite us visiting their place
Dreamland Arts & Crafts Café, a homey place targeted to all dreamers as well as doers,
thinkers, artists and crafters. Just look at that lovely interior and colorful decorations.
Everywhere you look you’ll find something that would brighten your day –
dreamcatchers of every color and size, inspirational quotes as well as arts & crafts (that
you can buy). Even the tables, seats and stairs don’t break theme. ...
V. Marketing And Sales

Products Offered

Frappes

Mocha Java Chip

Lattte Vanilla

Cappuccino Dark Chocolate

Caramel Mocha

Coffee w/Herbal Herbal Tea

Mocha Thyme Fennel

Latte Macchiato Tarragon Cilantro

Cappucino Parsley Peppermint

Brewed Coffee Mints White Savory

Lovage Coffee Lemon

Lemon Verbena Coffee Tarragon

Desserts

Blueberry Lemon Cake Ginger Bread

Lemon Cake Mocha Winter Cupcake

Chocolate Almond Cake Mango Grilled Cake

Pricing

Frappes Tall Grande Venti

Mocha 150 160 175

Latte 150 160 175
Cappuccino 145 155 165
Caramel Mocha 155 165 175
Java Chip 165 175 185
Vanilla 130 140 150
Dark Chocolate 160 175 185

Coffee w/Herbs Tall Grande Venti

Mocha Thyme 155 175 185

Latte Macchiato 155 175 185
Tarragon
Cappuccino Parsley 150 170 180
Brewed Coffee 145 160 175
Mints
Lovage Coffee 150 165 180
Lemon Verbena 150 165 180
Coffee

Herbs Tea Regular Price

Fennel 95
Cilantro 95
Peppermint 95
White Savory 85
Lemon 85
Tarragon 95
 Dessert Price
Blueberry Lemon Cake 120.00 1/slice
Lemon Cake 110.00 1/slice
Chocolate Almond Cake 130.00 1/slice
Ginger Bread 90 1pcs
Mocha Winter Cupcake 95 3pcs
Mango Chilled cake 125.00 1/slice

Distribution

The Other ingredients such as coffee beans and herbal leaves are from our
own farm so it's safer and really fresh as our used product and it is not contaminated
with chemicals because we are always caring and fed.

Promotions
Social media will be a vital part of our advertising Genuine Herbs Coffee will
advertise through social media by use online accounts. With this we will attract
customers and spread awareness of Genuine Herbs Coffee publicly Genuine Herbs
Coffee also consider other means of promotions such as:

►Partnership
►Discounts and Incentives
►Offer an Upgrade
Sales Forecasting
VI. Operations
Product Equipment

Equipment Quantity Price (each) Total Cost

Drip Coffee Maker

1 P5,090 P5.090

Espresso Machine
1 P29, 990 P29,990

Industrial Coffee
Grinder 1 P3,300 P3,300
Oven

1 18,000 18,000

Oven Toater
1 P4500 P4500

Industrial Blender
2 P3,900 P7,800

Freezer Display case

1 P39,000 P39,000
Ice Machine
1 P11,500 P11,500

Coffee brewer
1 P4,500 P4,500

Airpot
3 P1,600 P4,800

Water Dispenser

1 3,078 3,078

Water Filter
1 8,000 8,000
3 Compartment sink

1 P15,500 P15,500

Measuring Cup & Spoons

1 939 939

Syrup Pump

3 50 750

Frappe Cup

100 set of 14oz 2.00 200

100 set of 16oz 2.00 200
100 set of 20oz 3.00 300
Tea Cup

100 set of 80z 2.00 200

100 set of 12oz 2.00 200
100 set of 16oz 2.00 200

Condiments Organizer

1 2,600 2,600

Take out carrier

100 pax 500 500

Dishwasher liquid

100 pax 950 950

Product Delivery

Raw Materials (Ingredients)

INPUT

PROCESS
Preparation for the Coffee

OUTPUT Finish Product

Customer Service

Is the act of taking care of the customer’s needs by providing and delivering
professional, helpful, high quality service and assistance before, during, and after the
customer’s requirements are met.

Human Resources

The owner of the coffee shop Jason Ferrer and my business partner Trisha
Joyce Contreras and we will also be assigned a coffee shop manager to keep our
coffee business in good shape and we will also assign four employees to process
consumer products and they also provide good service as an employer. And to raise
their knowledge as an employee.

VII. Management and Organization

Management Team

Is the group of individuals that operate at the higher levels of an organisation and
have day-to-day responsibility for managing other individuals and maintaining
responsibility for key business functions.
Jason P. Ferrer
The business owner of the coffee shop provides the vision and mission and
direction for his / her business and the owner provides the financial fund for the
business and he / she should also take into account the needs of the employee and the
customer and also a career of hard work, long hours and full of meeting people,
exceptional coffee and plenty of adventure. As the store owner, you have the ultimate
responsibility for the store’s success.

Trisha Joyce A. Contreras

My business partnership of the Coffee Shop she also shares equally in the
responsibility of maintaining financial records and ensuring the partnership maintains its
appropriate licenses to legally operate the business. If a partnership determines
management roles for partners in its partnership agreement, each member has a legal
obligation to perform the duties of these management positions. Each partner owes a
duty of loyalty to the partnership, and this duty bars the making of any secret profit at
the expense of the firm and bars the use of the firm’s property for personal benefit. A
partner cannot promote a competing business, and if he does so, he can be liable for
any damages sustained by the partnership.

Open Position
The Our Coffee Shop are hiring for the Store manager, Staffs such as Service Crew,
Bartista, Cashier Personnel

Owner and Key Personnel

The owner of Genuine Herb’s Coffee are Jason and Trisha. They are also the key
personnel which holds the authority and responsibility for planning, directing and
controlling the activities of Genuine Herb’s Coffee.
Organizational Chart

JASON P. FERRER

OWNER

TRISHA JOYCE A. CONTRERAS

CO-OWNER

STORE MANAGER

SERVICE BARISTA CASHIER

VII CREW PERSONNEL
The Coffee shop Inside

Outdoor
Rest Room