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    Group Assignment BPMM1013 A191

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    Hafiz khalid
    The document provides instructions for a group assignment to analyze a company and its product. Students must choose a company that produces consumer products operating in Malaysia, discuss the company's background, target market, product description, pricing, distribution, promotion, competitors, and challenges. The assignment requires a 15-20 page report following an outlined structure and formatting guidelines.

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    Group Assignment BPMM1013 A191

    Uploaded by

    Hafiz khalid
    372 views3 pages
    The document provides instructions for a group assignment to analyze a company and its product. Students must choose a company that produces consumer products operating in Malaysia, discuss the company's background, target market, product description, pricing, distribution, promotion, competitors, and challenges. The assignment requires a 15-20 page report following an outlined structure and formatting guidelines.

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    Original Title

    Group Assignment BPMM1013 A191 (1)

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    The document provides instructions for a group assignment to analyze a company and its product. Students must choose a company that produces consumer products operating in Malaysia, discuss the company's background, target market, product description, pricing, distribution, promotion, competitors, and challenges. The assignment requires a 15-20 page report following an outlined structure and formatting guidelines.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    372 views3 pages

    Group Assignment BPMM1013 A191

    Uploaded by

    Hafiz khalid
    The document provides instructions for a group assignment to analyze a company and its product. Students must choose a company that produces consumer products operating in Malaysia, discuss the company's background, target market, product description, pricing, distribution, promotion, competitors, and challenges. The assignment requires a 15-20 page report following an outlined structure and formatting guidelines.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    GROUP ASSIGNMENT 1 A191

    BPMM1013 PRINCIPLES OF MARKETING


    GROUP ASSIGNMENT (20%)

    1. WHAT YOU NEED TO DO:

    i. Each team is required to choose a company where you can easily obtain
    information through the company’s website

    ii. This company should be a company that produces product (e.g. smartphone,
    cloth, soft drink, watch, handbag, tv, etc) that operates in Malaysia.

    iii. Groups must discuss with the lecturer before choosing the company and the
    product it produces.(Remember: Choose ONE (1) product only and be specific
    for example uht chocolate milk dutch lady)

    iv. Students are required to discuss on the following :

    A. INTRODUCTION (10%)
     Discuss about the company’s background - the company’s history
    and profile, its core business, its product portfolio, management
    team, organization structure, etc.
     Describe the target market for the product under research (target
    customers for the product) and describe these consumers in relevant
    ways (demographics, lifestyles, knowledge of product, etc.)

    B. PRODUCT DESCRIPTION (15%)


     Detailed description of ONE (1) PRODUCT in terms of:
    i. The product category (electronic, food, fashion)
    ii. Core benefits of the product
    iii. When the product was launched?
    iv. Brand name
    v. Warranty
    vi. Ingredients
    vii. Color
    viii. Size
    ix. After sales service provided for the product
     Discuss the strengths and weaknesses of the product
     Discuss the opportunities and threats in offering the product by the
    company

    1
    GROUP ASSIGNMENT 1 A191

    C. PRICE STRATEGIES (15%)


     Discuss the price approach used by the company (cost @
    customer@ competitor)
     Is the price charged lower, at par, or higher than the competitors?
     Does the company offer discount or rebate for its product?
     Are there any specific pricing strategies utilized by the company?

    D. DISTRIBUTION STRATEGIES (15%)


     How the company distribute its product?
    -Through intermediaries – Offline and online retailers – where?
    -Without intermediaries – selling directly (online/telephone/tv)
     Distibution strategy currently used – intensive/selective/exclusive

    E. PROMOTION STRATEGIES (15%)


     How the company promotes its product by utilizing :
    -advertisement
    -sales promotion
    -personal selling
    -public relation
    -direct marketing

    F. COMPETITORS ANALYSIS (10%)


     List and describe competitor(s) that offers similar product in the
    market
     Differentiate in terms of the brand names and price

    G. PROBLEMS AND SOLUTIONS (10%)


     Identify and discuss TWO (2) problem faced by the company
     Provide solutions for the problem identified above.
    (10% will be given for each problem and solution provided)

    H. CONCLUSION (5%)
     Conclude your assignment
     You can also have a brief discussion or some recommendations to
    market this service effectively to the targeted customers.

    (Formatting and report clarity, etc. = 5%)


    TOTAL MARKS FOR THIS ASSIGNMENT = 100 %

    2
    GROUP ASSIGNMENT 1 A191

    2. REPORT OUTLINE

    Table of Content
    A. INTRODUCTION
    B. PRODUCT DESCRIPTION
    C. PRICE STRATEGIES
    D. DISTRIBUTION STRATEGIES
    E. PROMOTION STRATEGIES
    F. COMPETITOR ANALYSIS
    G. PROBLEMS AND SOLUTIONS
    H. CONCLUSION
    References
    Appendices

    3. A REPORT FORMAT AND DATE LINE:

    Write a marketing report following the outline provided.

     Page Limit (15-20 pages).


     This report should have a Table of Contents, References, and Appendices.
     It should be neatly typed on A4 type of paper, using the 'font' Times New
    Roman, size 12, 1.5 Spacing, and page number on each sheet.
     Bind your report using the normal binding (comb binding).
     Assignments must be submitted in week 13. ONE (1) mark will be deducted for
    each day late submission.

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