JULIO VISKOVICH - HIGHER EDUCATION GAME CHANGER

Ju l i o Vi s k ov i ch
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat”

Primary Contact Information

(604) 209-3001
[email protected]

EXPERIENCE
ACCOMPLISHMENTS
Forbes Top 30 Most Influential Thompson Rivers University, Kamloops, BC 2016 - Present
Full-Time Marketing Instructor. Developed curriculum creating 3 new digital
Social Media Influencers in 2014
marketing related new courses to help modernize the marketing department:
social media, digital marketing and advertising. In addition I teach a full course
Top 25 Most Influential Sales
load including Entrepreneurship, eCommerce, Professional Selling,
Professional 2013 by AA-ISP
International Marketing, Intro to Marketing.

Featured on Global News as a Thompson Rivers University, Kamloops, BC 2016 - Present

social media expert in 2015 Social Media Expert-in-Residence. I work with the School of Business on
digital transformation initiatives including internal projects, faculty personal
EDUCATION branding, social media in the classroom, social media recruitment strategies
Doctorate - Marketing 
 and more. This pilot is Canada's first step towards new techniques universities
(in progress) Liberty University will require to stay current with the technologically connected new students
and recruits.
B.A. (Hons) Communications via
Pearson Education , Toronto 2017 - Present
Nipissing University (2004)
Editorial Contributor/Subject Matter Expert in Marketing. I developed
Learning Catalytics, multiple choice questions and revisions to modernize
M.B.A. Marketing via Grand
Pearson textbooks and elements of Pearson’s Technology educations solution
Canyon University (2010) MyMarketingLab.

Advanced Social Media Strategist Strasbourg University, France 2017 - Present

Certificate via Newhouse School Online Marketing Instructor. I have also developed and continue to teach
of Communications (2013)*
 undergraduate social media courses via distance learning online at Strasbourg
*#1 ranked Communications school in the US University in France.

SOCIAL MEDIA rFactr, Charlotte, NC 2014 - 2017



Vice President of Marketing. As VP, I oversaw all facets of global marketing
Twitter.com/JulioVisko
including strategy, branding, internal and external communications including
social media, sales, analyst relations, demand generation, channel marketing,
Linkedin.com/in/SocialSelling
email marketing, web properties and reported to the CEO. I supervised and
trained a team of 8 and ran marketing with an annual budget of $500,000.
 HootSuite, Vancouver, BC 2011 - 2014
Head of Sales Enablement and Training. Work closely with all HootSuite account executives to hone their sales and
positioning skills. As the head trainer I onboarded and trained over 1000 employees while we grew the company from
50 people over 1000 including achieving a valuation of $1 Billion. I supervised and managed the NA sales team made
up of 25 sales reps

University of British Columbia, Vancouver, BC 2013 - 2014

Part-Time Marketing Instructor. Developed and taught eMarketing and Social Media Marketing courses to
undergraduate and graduate students taught both to Marketing and Journalism majors. The included development of
curriculum, classroom instruction and student evaluation.

Simon Fraser University, Vancouver, BC 2013-2014

Part-Time Digital Communications Instructor . Planned, developed, and taught courses for SFU’s successful pilot of
newly implemented Digital Communications Certificate for the Continuing Studies Program.

Microsoft Canada, Vancouver, BC 2008 - 2011

Senior Retail Sales Trainer. Responsible for providing 360 degree sales and positioning training through consultative
selling of our hardware and software solutions. Met with Microsoft leadership team to ensure that the program
was administered, built and delivered effectively across disparate sales regions/territories. I led a team of 4 junior
trainers across Canada.

Northern College, Kirkland Lake, ON 2004 - 2008

Business Instructor. Position included lesson planning and curriculum development, as well as, classroom
instruction. Teaching methodologies included classroom, distance, and online instruction. My courses included 

Business Communications, Marketing, Grant Proposal Writing (RFP), and Advanced Management & Supervision.

CERTIFICATIONS

✦ Hootsuite Platform Certification (2018)

✦ Facebook Certified Buying Professional (2018)
✦ Facebook Certified Planning Professional Advanced Social Marketing Training (2018)
✦ Google AdWords & Advanced Google Analytics Certifications (2018)
✦ HootSuite Professional Social Media Certification (2018)
✦ Newhouse School of Communication Advanced Social Media Strategy Certificate (2014)
✦ Marketo Email Certified Expert (2017)
✦ HubSpot Certified:
✦ 1. Sales Enablement
✦ 2. Inbound Marketing
✦ 3. Email Marketing,
✦ 4. Content Marketing
✦ 5. Inbound Marketing Certified

JULIO VISKOVICH PAGE 2

ACADEMIC PUBLICATIONS, EDITORIAL WORK AND BOOKS

Funded Publications in Prog ress

2018/2019 SSHRC Grant Recipient: http://www.sshrc-crsh.gc.ca/results-resultats/recipients-recipiendaires/2018/idg-

sds-eng.aspx#9

McGlaughlin, C., Haverila, K., Haverila, M & Viskovich, J. (ND). The Role of Online Brand Communities in Building
Behavioral Brand Loyalty Through Customer Engagement From a Social Media Perspective. (Expected publication
2019 - In Progress)

McGlaughlin, C., Haverila, K., Haverila, M & Viskovich, J. (ND). Misalignment of customer’s and
firm’s goals may lead to negative CE consequences. (Expected publication 2020)

McGlaughlin, C., Haverila, K., Haverila, M & Viskovich, J. (ND). What is the role of delight in the context of Brand
Community engagement? (Expected publication 2020)

McGlaughlin, C., Haverila, K., Haverila, M & Viskovich, J. (ND). The effect of multiple community
memberships (Expected publication 2020)

Publications

Viskovich, J. (2018). The Strategic use of Social Media in the Role of Brand Innovation. Google Scholar: https://
scholar.google.ca/citations?user=4sY62AcAAAAJ&hl=en

Viskovich, J (2018). Online Brands and Social Media Communities: How Brands Can Engage and Establish
Relationships with Customers via Online Brand Communities. Journal of Accounting and Marketing, 7: 299, Vol
7(4). DOI: 10.4172/2168-9601.1000299

1st Round Review (Revise & Resubmit)

Viskovich, Julio (ND). The Strategic use of Social Media in the Role of Brand Innovation. Journal of Digital and Social
Media Marketing.

Books (Editorial)
Tuckwell, K. & Jafffy, M. (2018) THINK Marketing 3e Plus MyMarketingLab. Pearson Canada.
As a Contributing Editor and Content Specialist I updated the Learning Objectives, multiple choice questions, from the
previous edition and built the Learning Catalytics which accompanies MyMarketingLab to engage students in class.

Armstrong, G, & Cutler, P. (2018) Marketing: An Introduction 6e with MyLab MarketingLab. Pearson Canada.
As a Contributing Editor and Content Specialist I updated talk of the homework, quizzes, test, marketing metrics and
multiple choice questions the accompany MyMarketingLab.

Ebert, Griffin, Starkes & Draccopoulos (2019), Business Essentials, 9Ce. Pearson Education Canada.
As a contributing editor and Subject Matter Expert I update the learning objectives and develop study plans to
accompany MyMarketingLab.

JULIO VISKOVICH PAGE 3

TEACHING & COLLEGIAL SERVICE

Supervising and Advising Students

I regularly meet with students as a consultant and have helped 2 groups of students successfully l launch consulting
ventures and have helped over 200 students revamp their LinkedIn profiles to become more employable in the 21st
century. In addition to this service, I have supervised 2 Directed Study projects that were successfully excused and
resulted in employment for both students as residual impact of their Directed Study experience. In addition, student have
often referred to me as the most accessible faculty member. This results from making myself available outside of office
hours using a booking mechanism called Calendly which allows students to book time with me outside of office hours.

Innovative Course Creation

Within 2 years of teaching at Thompson Rivers University, I have created and implemented 3 different courses that have
modernized the school of business’ marketing department. These courses include Social Media Marketing, Advertising
and Digital Marketing. Each of these courses have gone through testing and have been added as permanent courses to
the marketing curriculum. The feedback from the students have been extraordinarily positive and feel that the marketing
department has progresses significantly as a result of these 3 new courses based on the evidence in the course
evaluations by both the students and tenured Professors during class visitation evaluations. Each of these courses have a
theoretical baseline with a practical component that allows each student to achieve an industry recognized certification
which increases their employability.

Digital Transformation Initiatives

In addition to my teaching role, I also act as Canada’s 1st Social Media Expert in Residence reporting
directly to the Dean. In this role I have created and implemented an social media brand ambassador
program that has increased the amount of social media awareness and engagement by the students
attending the school and with prospective international and domestic students. The program has been
such a success that Hootsuite has published a case study about our school’s innovative use of social
media. Beyond this project, I have also worked directly with the MBA program’s Bride to Business
initiative by creating a digital badge based gamification system that awards badges to students that
complete various activities relating to the program. The badges are tracked and administered using
accredible.com and can be directly integrated into the LinkedIn profile of the recipient to show employers
the additional competencies the students have mastered.

CONFERENCE SPEAKER & PRESENTER

International Business Review Conference - Australia (2015)

Global Social Media Summit - San Francisco, Chicago, Las Vegas (2014, 2015, 2016)
Social Media Strategies Summit - Las Vegas, San Francisco, Boston (2014, 2015, 2016)
IAB Canada Workshop Presenter for Telus (2016)
Digital Marketing Conference St. Louis (2016)
Social Tools Summit - San Francisco (2016)
BCLC Annual Summit - Kamloops (2018) *Keynote Speaker
TRU Business Gala - Kamloops (2017,2018, 2019)
TEDx - Kamloops (2019)

JULIO VISKOVICH PAGE 4

 STATEMENT OF TEACHING PHILOSOPHY

I believe education is fundamentally a transformational process, which is why I am interested both

in transforming the way students think, but also the way that I deliver the curriculum. One of my
main goals is to provide students with the basic course information, but to also engage them in
stimulated discussion that promotes a higher level of thinking. It is a personal challenge of mine to
change the view that the experience of going to university is to simply obtain a piece of paper –
their degree, and provide them with an experience they will cherish as part of their life’s legacy. In
actuality, they are part of a larger social context from many different cultures.

As a university instructor, it is my role is to transform their mindset of incuriosity to one of critical

thinking and experiential learning. I strive to encourage my students to question and disagree with
what they read as well as to find counterarguments rather than passively accepting everything we
read in our texts.

Since I believe that education is not a spectator sport, I have coined a term called “continuous
education” where marketing students must participate by sharing articles applicable to the weekly
lectures and/or commenting on their peer’s articles. This is done by using a unique class hashtag on
Twitter which not only caters to the new way students are communicating, but also allows them to
start building their personal brands and professional image online.

In order for students to learn how to craft an integrated marketing strategy, I merge different
examples of traditional and digital marketing, and have students work in groups in order to
encourage them to apply their learning through experience by choosing a local company or
product. Learning by doing reinforces the concepts that are introduced in lectures and readings
whilst providing a structured and supportive environment for group work. That is why I have
always strived to have students work on large, real-life projects. Many of these projects and other
directed study-coaching projects have led to real life employment opportunities immediately upon
graduation.

I believe that we are now teaching the connected generation made up of digital natives who have
grown up with smartphones, multiple device screens and instant access to the Internet. This new
generation of students get bored easily and need to be engaged with different methods in the
classroom with both new technology innovations and proven traditional methods.

Finally, I also try to be as accessible to my students as much as possible during office hours, after
office hours using a calendar booking app, by telephone (home or office), or electronically via both
email or social media. I take my role of professor and adviser very seriously, and the students know
I am available to them when they need it.

JULIO VISKOVICH PAGE 5

 STATEMENT OF CRITICAL REFLECTION

Critical reflection is an extremely that allows us as educators the opportunity to both evaluate
and set personal goals for improvement, confront your own bias, contrast theories, articulate
question from the previous year, and examine the improvement of your own personal knowledge
transfer methods which also involves reflecting on who I can exemplify TRUs mission and
values in the classroom.

Over the past 3 years at TRU and prior teaching experiences at SFU and Sauder, I have diligently
set goals to improve all aspects of my student engagement through using course evaluations to
identify strengths and weaknesses that help shape my growth and set teaching practice
improvement goals. This statement demonstrates some of the critical reflections and dimensions
of improvement I would like to share as a way of demonstrating how I use critical reflection,
faculty evaluations and student evaluations to aspire continuous improvement. A comparison
with my peers at each institution will consistently demonstrate that I successfully motivate my
students through the right method of engagement, and that I have a deep passion and knowledge
in the subjects I teach. I take and seriously consider the suggestions that students give me
through course evaluations; peers give me in peer evaluations, and through the pursuit of my
DBA, I consistently monitor the most trending topics in Marketing and actively looking to
publish groundbreaking research. Here are some of the ways I’ve used reflective activities to
transcend the way I teach.

Use the technology to the fullest and go beyond. After reading what both students and peers
had to say about my teaching style I’ve have changed the way I transfer knowledge both in the
class and through Moodle. I began to realize that a more effective way of transferring knowledge
was switching delivery methods throughout the class in order to keep students engaged. That can
be through Moodle quizzes/discussions, or even moving the class into the cyber world with
classroom hashtags.

Encourage multiple perspectives. Being exposed to different perspectives and different

cultures at TRU requires an instructor to use a myriad of methods in order to engage and drive
participation in a dialogue with others (peers, instructors) about matters of importance is critical
to the reflective thinking process. Having students work on collaborative projects (using
workplace programs like Slack to communicate and monitor group participation) can facilitate
this and each of my classes now requires these endeavors in order to promote community
sustainability within the class and in team projects that allow students take on different team
roles, personalities and approaches to solving problems.

Provide clear grading criteria and exemplars. After careful reflection of student evaluations, I
recognized the importance of clearly stating the criteria for success and show students an
example of a good reflection. Explain why the example is a good one (e.g., show how the
reflection provides concrete examples to support the observations, and ties the observations back
to the course content/learning outcome).

JULIO VISKOVICH PAGE 6

REFRENCES

Greg Leach
Retail Marketing Training Manager at Microsoft

“In Julio’s tenure working with Microsoft he did an exceptional job and was
hand picked for a senior role and thrived in it.”

Oren Friedman
Senior Account Executive at SAP
“Julio is the king of social selling --- utilizing social media to drive sales.
Besides being an expert and a thought leader in this space, Julio has an
amazing capacity to train and coach sales professionals.”

Ryan Holmes

CEO at Hootsuite

“Julio was instrumental training our internal staff and external clients on social media.

He helped us onboard many of 80% of Fortune 500 companies that use our product. He

developed and executed our on boarding plan scaling our company from 35-1000 in 3
years.”

Over 30 more business references available on my LinkedIn profile: linkedin.com/in/SocialSelling

Sample Upper Level Underg raduate Course Student Evaluations