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    INDULEKHA

    Uploaded by

    Pranav Tripathi
    Indulekha is a Kerala-based hair care brand established in 1976 that originally manufactured coconut oil. In 2008, it launched its flagship hair oil and skincare brand Indulekha under new ownership. Indulekha was acquired by Hindustan Unilever in 2015 for 330 crore INR. The brand offers hair oils and an anti-hairfall shampoo and competes with hair care brands like Kesh King and Kama Ayurveda in India.

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    INDULEKHA

    Uploaded by

    Pranav Tripathi
    307 views27 pages
    Indulekha is a Kerala-based hair care brand established in 1976 that originally manufactured coconut oil. In 2008, it launched its flagship hair oil and skincare brand Indulekha under new ownership. Indulekha was acquired by Hindustan Unilever in 2015 for 330 crore INR. The brand offers hair oils and an anti-hairfall shampoo and competes with hair care brands like Kesh King and Kama Ayurveda in India.

    Original Description:

    HUL PRODUCT

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    Indulekha is a Kerala-based hair care brand established in 1976 that originally manufactured coconut oil. In 2008, it launched its flagship hair oil and skincare brand Indulekha under new ownership. Indulekha was acquired by Hindustan Unilever in 2015 for 330 crore INR. The brand offers hair oils and an anti-hairfall shampoo and competes with hair care brands like Kesh King and Kama Ayurveda in India.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    307 views27 pages

    INDULEKHA

    Uploaded by

    Pranav Tripathi
    Indulekha is a Kerala-based hair care brand established in 1976 that originally manufactured coconut oil. In 2008, it launched its flagship hair oil and skincare brand Indulekha under new ownership. Indulekha was acquired by Hindustan Unilever in 2015 for 330 crore INR. The brand offers hair oils and an anti-hairfall shampoo and competes with hair care brands like Kesh King and Kama Ayurveda in India.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 27

    # INDULEKHA

    Timelin
    e
    Mosons Group

    1976
    The Kerala-based Group, Established In 1976,
    Was A Manufacturer And Supplier Of Coconut Oil

    Launch
    2008

    In The Year 2008 Fayas ( Owner ) Took The Company To


    A New Direction, Followed By The Indulekha, A Hair Oil
    And Skincare Brand
    Acquisition
    2015
    Indulekha Was Acquired By Hindustan Unilever Limited
    In Dec 2015, For 330Cr INR.

    201
    Victory

    8
    Products

    Indulekha Bringha Hair Oil

    Indulekha Bringha Anti-Hairfall


    Shampoo
    # TARGET AUDIENCE
    Hair Care
    Our Top Two Competitors
    Started by a businessman named Sanjeev Juneja from
    Chandigarh in 2009

    Kesh King was acquired by Emami in 2015 for Rs 1,651Cr, a


    valuation that's more than 5 times its annual sales.

    Sales: Rs 300 crore in sales in 2014-15


    Vivek Sahni, co-founded Kama Ayurveda in 2001 with
    Rajshree Pathy, Vikram Goyal and Dave Chang.

    Estimated Annual Revenue : $3.7M


    # SEO Analysis
    1. Hair Fall Oil
    2. Related Keywords
    2. Best Hair Regrowth Oil For Baldness
    3. Is Indulekha Hair Oil Effective
    Kesh King
    Kesh King’s Website
    Kama Ayurveda
    Kama Ayurveda
    # Social Media
    #LoveIsInTheHair
    # Thank you

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