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    Typeface and Emotional Response

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    shivani kolte
    This document discusses how typefaces can elicit emotional responses based on their visual design elements. It explains that typefaces have qualities like lines, shapes, color, form and value that influence perception and trigger emotions like happiness or sadness. The human brain tries to group new information and find similarities to familiarize itself, influencing how typefaces are perceived. Understanding how emotions and typefaces are linked can help designers develop visual language through typography.

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    Typeface and Emotional Response

    Uploaded by

    shivani kolte
    75 views2 pages
    This document discusses how typefaces can elicit emotional responses based on their visual design elements. It explains that typefaces have qualities like lines, shapes, color, form and value that influence perception and trigger emotions like happiness or sadness. The human brain tries to group new information and find similarities to familiarize itself, influencing how typefaces are perceived. Understanding how emotions and typefaces are linked can help designers develop visual language through typography.

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    typeface and how emotional responses are guided by preconceptions

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    This document discusses how typefaces can elicit emotional responses based on their visual design elements. It explains that typefaces have qualities like lines, shapes, color, form and value that influence perception and trigger emotions like happiness or sadness. The human brain tries to group new information and find similarities to familiarize itself, influencing how typefaces are perceived. Understanding how emotions and typefaces are linked can help designers develop visual language through typography.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    75 views2 pages

    Typeface and Emotional Response

    Uploaded by

    shivani kolte
    This document discusses how typefaces can elicit emotional responses based on their visual design elements. It explains that typefaces have qualities like lines, shapes, color, form and value that influence perception and trigger emotions like happiness or sadness. The human brain tries to group new information and find similarities to familiarize itself, influencing how typefaces are perceived. Understanding how emotions and typefaces are linked can help designers develop visual language through typography.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Typeface and Emotional Response

    Shivani Kolte, GD UG3, MITID

    Abstract
    A typeface is a particular design of type compiling the various weights, styles, widths, slants
    and more. Seeing as they are based on physical factors of the type, they can be broken down
    into the basic elements of design such as the lines, shapes, color, form and value. Deriving
    from these the paper explores the nuances of how various Typefaces associate with different
    emotions and the basis on which these correlations are inferred. Analysing typography on the
    basis of visual perception the above factors add up to create certain emotional responses
    which build up to give the typeface a specific personality. Emotions triggered through these
    factors which affect our psychological response and thus perception take the text from a
    bunch of words to the next level bagging it a certain character and individuality. Agreeably
    there can be multiple responses to one typeface depending on the context or environment it
    is used in.
    Going over the emotional response, the human brain always tries to subconsciously attempts
    to group and find synonymous features in any new information in order to familiarise itself
    and find parallels to the information that it has. This is how our perception is biased and
    influenced by our subconscious which uses visual recall to make sense of new information.
    Typography if understood as a form of expressionism can be analysed in the form of a unified
    system which brings all our senses together in order to create a unique experience. As emo-
    tions motivate behaviour, our assessment could also take shape by virtue of how we physical-
    ly express ourselves; a smile being a curve upwards indicating happiness, a frown being a
    curve downwards indicating sadness and so on.
    Studying further through researches can help define and have a deeper look into why and
    how emotions and typefaces are concurrent making it easier for designers to understand how
    visual language can be developed through typefaces and how important a role it plays a visual
    element in the system that makes up a whole to form a design.
    Keywords
    Emotions, Cognitive Response, Form, Typography, Visual language, Perception

    References
    Why Fonts Matter, and how they impact your mood
    Sarah Hyndman

    https://www.itsnicethat.com/articles/why-fonts-matter-sarah-hyndman-260116

    Emotion and Perception: The Role of Affective Information


    Jonathan R. Zadra and Gerald L. Clore

    https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3203022/

    Emotional Interface Methodology


    Sylvia Tzvetanova

    https://www.sd.polyu.edu.hk/iasdr/proceeding/papers/Emotion-
    al%20Design%20Methodology.pdf

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