University of Cebu Lapu - Lapu and Mandaue A.C. Cortes Avenue, Looc, Mandaue City
University of Cebu Lapu - Lapu and Mandaue A.C. Cortes Avenue, Looc, Mandaue City
University of Cebu Lapu - Lapu and Mandaue A.C. Cortes Avenue, Looc, Mandaue City
IN
ENTREPRENEURSHIP
BUSINESS PLAN
OF
SUBMITTED BY:
SUBMITTED TO:
Camote Jam Rice Roll. This snack is perfect for anyone who is
palate. The Camote Jam Rice Roll is handcrafted with the best quality of
products and ensures that the ingredients are sourced locally as much as
possible. The business ensures that the product is made on the same day
that it is served and the freshness of the said product is monitored at all
conducive, and clean for the employees and most especially the
customers.
Page 3
LOCATION OF THE BUSINESS
In order to attain a good reputation and have a positive grow with the
built. And with this, the business has decided to have this company
the company's target market can be found: the people and residents of
Looc, Mandaue City. The location could also attract the potential
The funding for the business will include the start-up capital for the
business and the money which will be used in the operations of the
will be used in buying the equipment and tools needed, renovations, and
Page 4
licenses needed before opening the business. This will also be used in
paying the rent, production cost, utilities, and expenses. There will also
Page 5
EXECUTIVE SUMMARY
VISION
MISSION
GOALS
success.
the Philippines.
OBJECTIVES
BUSINESS MODEL
employees that will help and assist customers’ needs leaving the
customers satisfied and will hopefully come back for more. There are 4
and each of them are equally assigned with tasks be it in the operations,
Page 7
BUSINESS AND PRODUCT POSITION
The Hermosa Partnership does not only limit itself from selling the
product to the residents. This product can also cater to anyone who
passes by the location. The product offers a unique taste ready to entice
does not want to be bothered with bringing so much food with them.
from now, the business foresees its store to be one of the famous go - to
spot of the people of the residents and that it will have branches in the
different locations here in Cebu. Five years from now, the partners see
Page 8
PARTIES SUPPORTING THE BUSINESS
Ursal. The company will then employ 2 managers, 1 cashier, 2 cooks and
2 packagers respectively.
Page 9
BUSINESS DESCRIPTION
PRODUCT DESCRIPTION
Hermosa Partnership will carry the product, Camote Jam Rice Roll. The
because they believe that when customers are satisfied with the
The product is made with the sticky rice which is filled with the camote
jam. This is rolled together with the nori as its outside layer. The food is
then cut into bite sized pieces and is wrapped with banana leaves. The
Page 10
EQUIPMENT/MATERIALS NEEDED
The Hermosa Partnership will serve camote jam rice roll and in order to
process, containers, storage bins for the ingredients and other cookware
which are needed in cooking the pilit rice. A display glass is also needed
since this is where the final product will be displayed and by using this, it
can prevent insects from getting inside the glass. For the production
process, the business will need calderine, refrigerator, stove, and all
square meters across UCLM. This is where the production and the selling
Page 11
PERSONNEL REQUIREMENT
keen in looking and finding personnel that are dedicated on their field
personnel who are reliable, responsible, and patient with what they do.
Having this kind of manpower in our business will be a great asset that
Page 12
ENVIRONMENTAL ANALYSIS
of the moment and how they are going to adjust and adapt to all these
constant changes. Knowing the trends in the industry is one key factor
observing the residents buying snacks, the company can say that the
local residents are more into foods that are easy to eat, no fuss and can
be carried to go.
SWOT ANALYSIS
Strength
Page 13
Weakness
Opportunities
Threat
PESTEL ANALYSIS
IMPACT ASSESSMENT
P - POLICIES
Hermosa Partnership would ask permit to allow the company to rent
a stall in their commercial building.
E – INFLATION
May impact the price of the final product due to the unstable price
of raw materials.
S – MEDIA
Hermosa Partnership employee who is active on social media can
endorse the said products through the different social networking sites.
Page 14
T – WASTE REMOVAL/ RECYCLING
The stall will provide trash cans for the extra wrappers.
E – ENVIRONMENTAL ISSUES
The business location may affect the performance of the workers
(heat, etc.).
CONSUMER ANALYSIS
Since majority of the company’s target market are the local residents,
product. In this way, the company will not only be attracting young
customers with its unique appearance but also giving them the best way
Page 15
COMPETITOR ANALYSIS
Jose Bakeshop, the street foods and Alberto’s Pizza. The 7 eleven and
San Jose bakeshop being the two major threats as it hold the largest
though did not hold a large market share, and is still a threat as they
offer different flavors of their product. And lastly, the street foods since
they sell different variations of product that can potentially attract more
customers
MARKET FORECAST
Hermosa Partnership business will grow in the next 5 years. This growth
will lead to new and changing roles in the business for everyone,
Page 16
product in the future. As of now, since it is a start-up business, the
company will offer their main product, Camote Jam Rice Roll to the local
MARKET SHARE
5%
9%
6% Hermosa Partnership
37%
Alberto's Pizza
Streetfoods
Seven Eleven
San Jose Bakeshop
43%
already operating. The survey was done across UCLM and the
San Jose Bakeshop and Alberto’s Pizza. The selection of competitors was
Page 17
Jam Rice Roll which involves the ingredients camote and sushi wrapper.
and refreshing ambiance which also offers good quality and cheap
product. This is offered by 7/11 which has the highest percentage due
to distance, price offered, and the variety of their products. San Jose
Bakeshop has 37%, Streetfoods has 6%, Alberto’s Pizza has 9% while
MARKET SEGMENTATION
1. Students
2. Locals
3. Workers
These groups are all potentially strong customer segments. The benefit
inform the people that there is a new business offered called as ‘Camote
Jam Rice Roll’ located in Looc, Mandaue City across University of Cebu
from the customers who visited and stayed while eating the main
product.
Page 19
ORGANIZATIONAL PLAN
would mean that each member is jointly liable and responsible that
he/she is incurred with. Whatever mistake that one member has done,
the other members are jointly responsible and obligated for that too.
Page 20
ORGANIZATIONAL STRUCTURE
PARTNERS
Jumao-as, Jenelyn
Ursal, Sarah Angela
Borlasa, Keziah
Mondejar, Allysa
There are 2 managers and 5 workers which include the cashier, cooks
and the packager. The most experienced and skilled individual will be
Page 21
selected to be the managing partner, and each other division should be
• financial goals,
on the task.
goals and success for the business. It includes the vision to be creative
Page 22
dedicated to spend long nights for the success of the partnership. They
must give a friendly and positive feel in order to motivate and give
Page 23
PROPOSED SALARY
do this, the business has to fuel the employees’ performance not only by
training them but of course by paying them the salary they deserve.
Since the business is just starting up, they will be having 4 partners. The
the said partner for the allotted time. After the salaries and interest on
Page 24
PRODUCTION PLAN
PRODUCTION SCHEDULE
The store opens at 6:00 am in the morning and closes at 2:00 pm in the
afternoon. The store will be open every Monday to Friday. Prior to the
said schedule, employees are to report an hour and a half before the
PRODUCTION PROCESS
Prior to the day of operation, the staffs are to soak the pilit rice
overnight. This will be used on the next day. Set it aside while you wait
for the water to boil. Place the pilit rice in the calderine and let it cook
for 15 minutes. At the same time, cook the sweet potato in boiling
water. Remove the sweet potato after it has been cooked and mash it
until smooth. For the cooked pilit, transfer it in a large bowl and pour in
the fresh coconut milk together with ¼ cup of sugar. Cook it again for
another 15 minutes and place it in a bowl after it has been cooked. For
Page 25
the mashed sweet potato, heat the pan to slow heat and place the
sweet potato together with the ½ cup of sugar, milk and cornstarch. Mix
it all up together until blended and smooth. For the sauce, heat equal
In assembling the product, place a nori in a plate and place the cooked
rice and flatten it. Leave a centimeter on each side the sides to prevent
from spilling. Next, place the camote jam on top of the rice and roll it
lengthwise. Cut it into small bite-size pieces and place it in its banana
leaf packaging.
Ingredients:
White Sugar
Evaporated Milk
Coconut Milk
Cornstarch
Nori
Page 26
EQUIPMENT REQUIRED
Below is the list of equipment (and its corresponding costs) needed for
Page 27
SOURCES OF MATERIALS
The Hermosa Partnership Company will propose on who will provide for
the ingredients and materials for our product. The main product is the
Camote Jam Rice Roll which consists of pilit rice, mashed camote,
evaporated milk, sugar and sushi wrapper. The materials needed for our
products are the spoons & forks, fryers and plates. The materials and
company suppliers:
6. MCWD
The sources or the companies that will be providing the company are
that show that they are legally operated and approved by the
government.
Page 28
ESTIMATED PRODUCTION COST & SELLING PRICE/PIECE
Page 29
OPERATIONAL PLAN
EVALUATION OF SUPPLIERS
In order to attain good and safe preparation of the product, the
capabilities of such suppliers that can provide the needs in making the
6. MCWD (water)
Page 30
need of the business. These suppliers are certified licensed by the
do a test to their supplies to ensure that the product the business serve
PURCHASE PROCEDURES
Hermosa Partnership will first identify the specific needs in making the
ingredients to ensure its quality. The purchaser will pay the needed
ingredients with use of company's money. The company will keep the
receipt and inspect the purchased ingredients to make sure. And then,
Page 31
STORAGE AND INVENTORY CONTROL
The company will have a storage room exclusive for the purchased
while the non-perishable will be store in a cool, dry and clean dry store.
The company will have a storage and inventory personnel to record the
purchased stocks and finished products as they label it in and out in the
labelling.
Page 32
SALES PROCEDURES
First, the company will make sure that the product is presentable to the
customers.
Second, the customers can buy the camote jam rice roll at the
company's store.
Third, as they enter the store, the company's joyful employees will greet
them joyfully and will use persuasive speech to convince the customers.
Fourth, when the customers finally buy the product, the employee will
prepare their order and place it in a paper bag with the company's logo.
Page 33
MARKETING PLAN
Product
product. Camote Jam Rice Roll requires minimum effort and thought
mind. The target market will usually purchase Camote Jam Rice Roll as a
Place
areas where the company are originally located. As the success of the
overall business increase, the company will slowly open other stalls in
Page 34
larger areas like cities. The company won't just limit its place of
Price
The Hermosa Partnership decided to use the cost based in pricing. Cost
based pricing is the most popular pricing method for product businesses.
Aside from it, it is easy to understand and calculate the price and it is
also logical and fair. This pricing strategy make sure that incurred cost is
covered and could be a very useful when setting a price for a new
product.
Promotion
The marketing strategy that the Hermosa decided to use is the personal
Page 35
business. It does not only improve the employees’ communication and
persuasive skills but it also helps the company to gain more customers
People
are flexible to do any job since they are workers who completed college
workers who are knowledgeable enough to do any task and has ability to
do work at the same time. In hiring matrix workers, the business can
assure that they will do a great job since they have specialized skills,
trainings and they have also advanced skills required for the job.
Page 36
Packaging
convenient for everyone than selling it by pack and box. Through selling
Process
The company uses the “just in time” process. This minimizes the time,
as they are needed. The product has to be freshly cooked before serving
thus making it more delicious because of its hot and texture when eaten.
This process best suits the company’s production process because the
product is close to spoilage so with this process, it can help preserve and
Page 37
APPENDIX
DOCUMENTARY
Page 38
MATERIALS
Page 39
EQUIPMENTS
Page 40
CURRICULUM VITAE
Personal Data
Height: 5’4
Weight: 40 kilograms
Nationality: Filipino
Educational Attainment:
Page 41
Name: Melody A. Hibay
Personal Data
Height: 5’2
Weight: 69 kilograms
Nationality: Filipino
Educational Attainment
Page 42
Name: Jenelyn R. Jumao-as
Personal Data
Height: 4’8
Weight: 40 kilograms
Nationality: Filipino
Educational Attainment
Page 43
Name: Farizza Ann Kiseo
Personal Data
Height: 4’9
Weight: 43 kilograms
Nationality: Filipino
Educational Attainment
Page 44
Name: Allysa Mae Mondejar
Personal Data
Height: 5’4
Weight: 40 kilograms
Nationality: Filipino
Educational Attainment
Page 45
Name: Janelle D. Samaco
Personal Data
Height: 5’4
Weight: 68 kilograms
Nationality: Filipino
Educational Attainment
Senior High School: University of Cebu Lapu Lapu and Mandaue (S.Y.
2017-2019)
Page 46
Name: Jovecair Mae S. Suarez
Personal Data
Height: 5’6
Weight: 63 kilograms
Nationality: Filipino
Educational Attainment
Page 47
Name: Reyna Tolero
Personal Data
Height: 5’4
Weight: 40 kilograms
Nationality: Filipino
Educational Attainment
Page 48
Name: Sarah Angela P. Ursal
Personal Data
Age: 18
Height: 5’
Weight: 56 Kg
Nationality: Filipino
Religion: -
Educational Attainment:
Page 49
Name: Mia E. Valmores
Personal Data
Height: 5’2
Weight: 69 kilograms
Nationality: Filipino
Educational Attainment
Page 50
Name: Camelle Fritz Varron
Personal Data
Height: 5’1
Weight: 46 kilograms
Nationality: Filipino
Educational Attainment
Page 51