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    INCENSE

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    Rakshit Jain
    India is one of the largest producers of incense sticks (agarbatti) in the world, capturing both domestic and foreign markets. Karnataka is the top producing state in India, with over 1000 units reported. The agarbatti industry is mainly cottage-based and labor intensive, providing income to around 500,000 people, 90% of whom are women. It has grown significantly over the years but still faces challenges like lack of research and development, quality standards, and control over raw materials.

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    INCENSE

    Uploaded by

    Rakshit Jain
    137 views2 pages
    India is one of the largest producers of incense sticks (agarbatti) in the world, capturing both domestic and foreign markets. Karnataka is the top producing state in India, with over 1000 units reported. The agarbatti industry is mainly cottage-based and labor intensive, providing income to around 500,000 people, 90% of whom are women. It has grown significantly over the years but still faces challenges like lack of research and development, quality standards, and control over raw materials.

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    INCENSE

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    India is one of the largest producers of incense sticks (agarbatti) in the world, capturing both domestic and foreign markets. Karnataka is the top producing state in India, with over 1000 units reported. The agarbatti industry is mainly cottage-based and labor intensive, providing income to around 500,000 people, 90% of whom are women. It has grown significantly over the years but still faces challenges like lack of research and development, quality standards, and control over raw materials.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    137 views2 pages

    INCENSE

    Uploaded by

    Rakshit Jain
    India is one of the largest producers of incense sticks (agarbatti) in the world, capturing both domestic and foreign markets. Karnataka is the top producing state in India, with over 1000 units reported. The agarbatti industry is mainly cottage-based and labor intensive, providing income to around 500,000 people, 90% of whom are women. It has grown significantly over the years but still faces challenges like lack of research and development, quality standards, and control over raw materials.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    India is one of the largest agarbatti (incense sticks) producing country, which could capture

    both domestic and foreign market.

    Among the agarbatti producing states Karnataka leads first place in the entire
    country. The percentile domestic sale of incense/agarbatti in South-India estimated as 35
    percent, West-India accounted for 30 percent, North-India for 18 percent & East-India for 17
    percent respectively.

    Significantly, about two-thirds of domestic consumption of agarbatti takes place in rural


    areas (61.23%). The demand for agarbatti is increasing day by day for both in domestic and
    export markets due to the availability of improved quality and varieties of incense sticks. As
    per estimation of All India Agarbathi Manufacturers Association (AIAMA),
    the total exports has increased by 266 percent from Rs.1.5 billion in 1989-90 to Rs.5 billion
    in the domestic market and exported agarbatti amounting Rs 2 billion in the year 2000.

    The market is flourishing and sale in the domestic market is also increase d to
    Rs 3600 crores and likewise export to other countries also attains of the worth of Rs
    600 crores in the year 2013 with a compounded annual growth rate of 15% (AIAMA).

    The industry is still running with the influence and monopoly of agarbatt imerchant and
    lack of research and developmental (R&D) works regarding improvement in quality,
    composition and cost-effectiveness in packaging, storage as well as health and
    environmental concerns. Sustainable bio -resource utilization, value addition, skill
    development, improvement and capacity building in tools, machines and techniques for
    preparation of quality agarbatti, employment generations are a few thrust area of R &D
    works.

    Moreover, the Buru of Indian standard (ISI) has provided only tentative quality control
    standard so far. Most of the materials used in agarbatti industry are collected from plant
    resources. However, India does not have the sufficient control over them for patenting
    resources, composition, formulas or process of agarbatti making for why it is delicately
    pruned to piracy.

    The agarbatti industry plays a vital role in India's economy.It is estimated to provide income
    to 500,000 people, of which, about 90 percent are women. Recently the industry is growing
    its popularity in northeast India, wherein the raw materials like bamboo and binder
    materials required for making masala of the agarbatti industry including labor are
    sufficiently available in this region.

    India's Agarbatti industry is mainly in the form of cottage industry and also labour
    intensive. The modern era of Agarbatti manufacturing in India was started first in
    Thanjavur of Tamil Nadu and from there it has been gradually expanded to other parts of
    the neighboring states. Agarbatti industry now reigns in
    Karnataka, Andhra Pradesh, Kerala, Orissa, Tamil Nadu, Gujarat, Dadra and Nagar
    Haveli, Bihar,Tripura, and Assam. Karnataka is first place among the producer states of the
    country with its focal canters such as Mysore and Bangalore cities.
    Nearly 1000 units are reported to exist in Karnataka. Agarbatti industry is increasingly
    expanded. According to Bordoloi & Sharma approx. Rs 7.1 billion comes from the total
    domestic sales of which, the contribution of South India for 35%, West 30%, North
    18% and East 17%.
    Although, this industry has received much attention as it contributes towards the
    country's economy and employment, it has many constraints for the
    Traders/Manufacturers and also limitations to Agarbatti rollers such as deficient of raw
    materials, technology, policy and lack of support industries for perfume and packaging,
    labour, low wage to the rollers and lack of exposure to market etc here are about 800
    registered and 3000 unregistered agarbatti manufacturing units across in
    India

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