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    Assignment of Specialization Marketing

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    Er Uday Pandey
    This document outlines marketing specialization assignments for an MBA program. It lists 5 questions each for 7 courses: Consumer Behaviour, Industrial Marketing, Product & Brand Management, Marketing Research, Advertising Management, International Marketing Management, and Sales Management. The questions cover topics such as lifestyle marketing, consumer determinants, industrial buying processes, product mix, brand equity, research design, advertising appeals, international marketing challenges, and sales objectives.

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    Assignment of Specialization Marketing

    Uploaded by

    Er Uday Pandey
    125 views1 page
    This document outlines marketing specialization assignments for an MBA program. It lists 5 questions each for 7 courses: Consumer Behaviour, Industrial Marketing, Product & Brand Management, Marketing Research, Advertising Management, International Marketing Management, and Sales Management. The questions cover topics such as lifestyle marketing, consumer determinants, industrial buying processes, product mix, brand equity, research design, advertising appeals, international marketing challenges, and sales objectives.

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    MBA iv sem

    Original Title

    Marketing

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    This document outlines marketing specialization assignments for an MBA program. It lists 5 questions each for 7 courses: Consumer Behaviour, Industrial Marketing, Product & Brand Management, Marketing Research, Advertising Management, International Marketing Management, and Sales Management. The questions cover topics such as lifestyle marketing, consumer determinants, industrial buying processes, product mix, brand equity, research design, advertising appeals, international marketing challenges, and sales objectives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    125 views1 page

    Assignment of Specialization Marketing

    Uploaded by

    Er Uday Pandey
    This document outlines marketing specialization assignments for an MBA program. It lists 5 questions each for 7 courses: Consumer Behaviour, Industrial Marketing, Product & Brand Management, Marketing Research, Advertising Management, International Marketing Management, and Sales Management. The questions cover topics such as lifestyle marketing, consumer determinants, industrial buying processes, product mix, brand equity, research design, advertising appeals, international marketing challenges, and sales objectives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    ASSIGNMENT OF SPECIALIZATION

    MARKETING

    NOTE: All questions are compulsory.

    MBA 571 (CONSUMER BEHAVIOUR)


    Q-1. What is lifestyle marketing?
    Q-2. List and explain the individual determinants of consumer behaviour.
    Q-3. Explain the term culture.
    Q-4. How does external environment affect the consumer behaviour?
    Q-5. What are the characteristics of opinion leaders?
    MBA 572 (INDUSTRIAL MARKETING)
    Q-1. Explain the main differences between consumer and industrial marketing.
    Q-2. Explain the different participants in industrial buying.
    Q-3. Explain the process of Developing a Target Market Strategy.
    Q-4. Explain the need for channel distribution in industrial marketing?
    Q-5. What is sales promotion?

    MBA 573 (PRODUCT & BRAND MANAGEMENT)


    Q-1. Write detailed note on the product mix.
    Q-2. Explain the concept of product and product management, with suitable examples.
    Q-3. What is marketing strategy development?
    Q-4. Explain brand equity. What are the benefits of it to the society?
    Q-5. Distinguish brand equity and brand image.
    MBA 574 (MARKETING RESEARCH)
    Q-1. Define Marketing Research.
    Q-2. Describe Research Design and Its Importance in Research.
    Q-3. What are Advantages and disadvantages of cross-sectional and longitudinal designs?
    Q-4. Describe Classification of sampling techniques.
    Q-5. What are the Importance of measurement and scaling in marketing research?
    MBA 575 (ADVERTISING MANAGEMENT)
    Q-1. Discuss about advertising and other promotional tools.
    Q-2. What to you mean by source, what are its characteristics?
    Q-3. What do you mean by appeals?
    Q-4. What do you understand by creative strategy in advertising?
    Q-5. Explain position and repositioning of advertising.
    MBA 576 (INTERNATIONAL MARKETING MANAGEMENT)
    Q-1. Describe the scope and challenges to international market?
    Q-2. Describe Basic Aspects of Society and Culture in international market.
    Q-3. What must be the planning for global markets?
    Q-4. Describe about Licensing, Strategic Alliances, Manufacturing Subsidiaries?
    Q-5. Discuss about International Retailing.

    MBA 577 (SALES MANAGEMENT)


    Q-1. Differentiate between production, sales and marketing orientation.
    Q-2. What are sales objectives?
    Q-3. What is database marketing?
    Q-4. What are the stages of managing a direct marketing campaign?
    Q-5. What general factors should be taken into account when recruiting salespeople?

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