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AMITY SCHOOL OF BUSINESS

AMITY UNIVERSITY UTTAR PRADESH NOIDA

WIPRO

Name of the Student: YASH MITTAL

Enrollment Number: A3923016021

Class Roll Number: 15

Program:

Bachelors of Business Administration + Masters Of Business Administration

(B.B.A+M.B.A Dual Degree)

Batch: 2016-2020

Course: NTCC Term Paper

Faculty Supervisor: Dr. ANUSHREE TANDON

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DECLARATION BY STUDENT

This is to certify that I, YASH MITTAL, a student of BBA + MBA (Dual Degree) of 2016 -2020
Batch, Amity School of Business, Amity University Uttar Pradesh, Noida have worked under the
guidance and supervision of Dr. ANUSHREE TANDON for NTCC Term Paper.
This report has the requisite standard for the partial fulfillment of the Post Graduate Degree in
Business Administration (BBA+ MBA Dual Degree). To the best of my knowledge no part of
this report has been reproduced from any other report and the contents are based on original
research.
I am aware that in case of non-compliance, Amity School of Business is entitled to cancel the
report.

Signature (Student)
Name of the student – YASH MITTAL
Enrollment No- A3923016021
Batch: 2016 - 2020

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DECLARATION BY FACULTY SUPERVISOR

This is to certify that Mr. YASH MITTAL, Enrollment No. A3923016021, a student of BBA +
MBA (Dual Degree) in, 2016 -2020 Batch, Amity School of Business, Amity University Uttar
Pradesh, Noida has worked under my guidance and supervision for the duration of NTCC Term
Paper.
The report being submitted incorporates original work and research and is being submitted as a
partial fulfillment for the Post Graduate Degree in Business Administration (BBA+ MBA Dual
Degree).

Signature
Name of Faculty Supervisor: Dr. ANUSHREE TANDON

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ACKNOWLEDGEMENT

I would like to express my sincere gratitude to my faculty guide Dr. ANUSHREE TANDON,
whose contribution in stimulating suggestions and encouragement, helped me to coordinate my
project especially in writing this report

Signature
(Student)

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EXECUTIVE SUMMARY

The First Chapter introduces the topic and the reason the topic was chosen. It tells about the IT
industry and various Products in the industry, mainly the FMCG Products. It also tells about the
importance of computing in daily life.

The second chapter is the literature review which briefs about the IT industry and the factors that
affect it.

The third chapter is the industry review which highlights the Financial aspects of the company
and also briefs about it’s performance over the years.

The fourth chapter is the research methodology adopted. It states why the method was chosen
and sources used as well as the objective of this research. It also focuses on the issues faced by
Wipro and their reaction to it.

The fifth chapter introduces the case study. It tells the history of Wipro, SWOT analysis, and the
marketing mix of the company.

The sixth chapter includes the conclusion of the whole report and the learnings from the report.

The final chapter includes the bibliography which cites the sources this information was taken
from. This whole report is based on secondary information, thus the articles, research journals
and the links for the pictures used have been cited.

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TABLE OF CONTENT

S.No. Topic Page No.

Declaration by Student 02
Declaration by Faculty 03
Acknowledgment 04
Executive Summary 05

1. Chapter 1: Introduction 07

2. Chapter 2: Literature Review 08

2.1 Factors affecting IT Industry 08

3. Chapter 3: Industry Profile 09

3.1 Financial Highlights 09

4. Chapter 4: Research Methodology & objectives 11

4.1 Objectives of Research 11
4.2 Research Design 11

5. Chapter 5: Case Study 12-14

5.1 History 12
5.2 Marketing Mix Of Wipro 13
5.3 SWOT Analysis 14
5.4 Chart Showing Performance

6 Chapter 6:Conclusion 17

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6.1 Conclusion 17
6.2 Recommendations 17
6.3 Limitations 17

7 Bibliography 18

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CHAPTER I: INTRODUCTION
This report is the study of an IT Industry, focusing on popular IT company, Wipro. The report
highlights the history, performance, sales and its standing in the market, as well as the strategies
adopted by the company. The issues faced by the company is also covered in this report.

Why this topic?

With the rapid growth of theIT industry, the impact of the industry to the society is huge. Wipro
being one of the oldest companies in the industry has a rich history of success and failure over
the years. Wipro has a presence in various segments, be it health care products, FMCG Products
or Green Technology products. With such mass customer reach all over the world, Wipro has
proved to be a major player in the market.

Importance of the topic

Many companies are competing to get the majority of the consumers, which has lead to large
variety of products produced at different price range. The need for computing is becoming
essential because primary focus is on blending green computing.

This report will highlight the impact of IT industry and the factors affecting the sales of the
vehicles of various segments.

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CHAPTER II: LITERATURE REVIEW

The IT industry is one of the most important economic sectors by revenue. In the recent years,
the industry has experienced a tremendous growth rate and performance. The contribution to the
GDP has risen to 2.3%.
According to an Industry performance review of 2015-16, the IT sector has had a turnover of Rs
5.16 lakh crore. FMCG Products grew to Rs 70,900 crore from Rs 68,500 crore in FY2016 with
a CAGR of 18 percent over the last 6 years. Asia and Europe contributed to 58.6 percent and
30.9 percent of the imports.

2.1 Factors affecting the IT industry:

1) Government regulations. The extensive government support for Indian IT industry has led to
considerable amount of foreign direct investment. There is permission of 100% FDI in this
industry which is fully de-licensed, so it has become quite easy for investors to set up shops in
India. Also there are tax incentives and investors can export the automobiles for free.
2) Economic Stability. The future of the IT industry in India seems to be bright, and it has to
deal with the inflation and economic stability inside the country. Lower rate of inflation and
stable economy will lead to increase in domestic income, followed by increase in domestic
consumption of IT sector in India.
3) Size of the market. Having both local and foreign consumers has led to increase in
production levels and size of the market. There is a huge market for FMCG Products within the
domestic market, while sale of these products was higher in the foreign market. With growing
domestic income, more and more IT sector services are expected to be made for local consumers,
leading to further increase in domestic market size for India’s IT industry.
4) Competition among industries. The increase in number of foreign investors from all over the
world for IT industry in India has created competition among the renowned companies. It has led
to higher economy of sale.
5) Research and Development. Initiatives for research and development from both private
companies and government has been aimed at improving the Indian IT industry. Wipro GE
Medical Systems Limited is Wipro’s joint venture with GE Healthcare South Asia & is engaged
in the research and development of advanced solutions to cater to patient and customer needs in
healthcare.

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CHAPTER III: INDUSTRY PROFILE

3.1 FINANCIAL HIGHLIGHTS

FINANCIAL PERFORMANCE 2013-2014 2014-2015 2015-2016

Revenue 43,628 473,182 516,307

Profit before depreciation, 100,460 108,246 111,986

amortization, Interest and tax

Depreciation and Amortisation 11,106 12,823 14,965

Profit before Interest and tax 89,354 95,423 97,021

Tax 22,600 24,624 25,305

Effective Tax Rate(%) 22.4% 22.0% 22.1%

Profit before tax 101,005 111,683 114,713

Profit after tax-attributable to equity 77967 86,528 88,922

holders

PER SHARE DATA

Earnings Per Share- Basic 31.76 35.25 36.20

Earnings Per Share- Diluted 31.66 35.13 36.12

FINANCIAL POSITION

Share Capital 4,932 4,937 4,941

Net Worth 344,886 409,628 768,302

Total Debt 51,592 78,913 125,221

Property, Plant & Equipment(A) 51,449 54,206 64,952

Intangible Assets( B ) 1,936 7,931 15,841

Property, Plant & Equipment with 53,385 62,137 80,793

Intangible Assets (A+B )

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Gross Cash 187,258 251,048 301,432

Goodwill 63,422 68,078 101,991

Net Current Assets 218,534 272,463 287,030

Capital Employed 396,478 488,538 593,523

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CHAPTER IV: RESEARCH METHODOLOGY

Research refers to search for knowledge. It is an art of scientific investigation through search of
some facts in the branch of knowledge.

4.1 Objective Of a research

Purpose of research is to find answers to questions through scientific procedures. Main aim of
the research is to find out the truth which has not been discovered yet. Each research has its own
specific purpose, but research has some of the broad categories:

 To gain knowledge of the fact

 To accurately portray the characteristics
 To Determine Frequency
 To know about the relationship

4.3 RESEARCH DESIGN

Research design facilitates smooth sailing of various operations. It is basically the blueprint of
research i.e. what, where, how much are we going to inquiry. Design stands for advance planning
of the methods to be adopted, keeping in view of objectives of research. Preparation of the report
should done with great care as any error may ruin the entire project.

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CHAPTER V CASE STUDY

5.1 HISTORY

1966-1992
In the year 1988, WIPRO decided to diversify its business into Industrial and Hydraulic
cylinders. In 1989, to manufacture diagnostic products Wipro opened G.E. Medical Pvt. Ltd.
1994-2000
During this period there was a great amalgamation of WIPRO Infotech and WIPRO Systems.
WIPRO’S Manufacturing facilities achieved ISO certification during this year and also in 1999
WIPRO acquired ACER. In the year 2000 WIPRO & KPN became partners to serve its Internet
services across the globe “WIPRO NET LIMITED”. In this year WIPRO got itself listed in the “NEW
YORK STOCK EXCHANGE”.
2001 AND PRESENT
In the year 2002 WIPRO achieved ISO 14001 certification and became the first Software
Technology Company in India. WIPRO also achieved ISO 9000 Certification to get SEI People
Capability Maturity Model (PCMM) Level 5 in 2002. WIPRO witnessed the launch of its own
laptops and mobile processor and also it acquired an US based Infrastructure Consulting firm,
cMango Inc.. In 2008 WIPRO with Wipro Eco Energy It entered into clean business. In 2011,
WIPRO signed an agreement with Science Applications Internationals Corporation (SAIC) for
the acquisition of their global oil & gas Information technology practice of the commercial
business unit.

5.2 Marketing Mix Of WIPRO:

Marketing Mix analyses the company/ brand which comprises of 4P’s ( Product, Price, Place,
Promotion) and explains the business & marketing strategies.

PRODUCT
With its widespread services WIPRO is considered to be one of the most biggest companies in
India. Being a IT Company, WIPRO combines various skills of business knowledge, Industry
expertise, technical knowledge and Implementation in designing their products and solutions in
order to make their clients satisfied. Although WIPRO deals in distinct products across various
sectors, their primary product width in the marketing mix includes Aerospace, Automotive,
Consumer goods, Healthcare, Insurance, Professional services, infrastructure services, Product
engineering and many more. Technologies like Java, SAP, Dot Net, Agile, Python is adopted by
WIPRO which gives its clients certain competitive advantage.

PRICE
Various Consumer goods like LED bulbs, emergency lights, iron etc. are priced at normal price,
above products are primarily catering to B2C segment. In Such segment price effectiveness is a
major concern therefore, competition in the market decides the price. In WIPRO for IT service
projects like SAP implementations , JAVA Development price tends to be lower than the MNCs
like Accenture but higher than the national players like Infosys, Tech Mahindra etc..

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PLACE
Wipro is one of the leading companies with a huge geographic reach. FMCG sector products are
available in any retail store across India. Wipro has a vast distribution and retail network both in
rural and in urban area. This leverages its profit and helps them in making greater sales and
revenues. Due to its location, outsourcing of technology and services across various continents
becomes very economical.

PROMOTION
Wipro spends good amount of their revenues on promotional activities. Billboard and placards
are sometimes put up at a strategic locations to encourage sales of Wipro. Wipro does a lot of
efforts in promotions and also does a lot of social responsibility in order to increase their
goodwill. Wipro is also indulged in social activities such as teaching in government schools of
rural areas. This indirectly benefits the industry.

5.3 SWOT Analysis of Wipro:

STRENGHTS WEAKNESS
 Diversified operations &
broad range of R&D  Dependence on Market
Services.  High reliance of US &
 Market leader in offshore, European Markets
business process  Higher attrition
outsourcing unit
 Large employee base:
(98,391 on 27th oct
2009)
 Strong R&D Division

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THREATS
OPPURTUNITIES  Small IT Companies
 Boom in the IT sector are increasing.
 New Adaptations in  Change in companies
Technologies law, code of conduct.
 Expansion of business  Immigration
 Global Developmental Restrictions
centers  Exchange rate
 Strategic Alliances fluctuations

5.4 CHART SHOWING WIPRO’S PERFORMANCE OVER THE YEARS

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1
Source: Google
images

In the above chart we can clearly see that there is a lot of change in the graph of Wipro’s
performance over the years . The Chart Depicts its Revenue , Earning Per Share etc..
The following chart shows that the Revenue has taken a rise from 20,000 to 30,000.
EBITDA has rose from 5,000 to 10,000 , PAT has also shown a rise from 4,000 to 6000.

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CHAPTER VI: CONCLUSION

Wipro limited, a leading IT consulting has a harness power of cognitive computing , hyper
automation and emerging technologies to help clients adapt the digital world and make them
successful.

6.1 Recommendations
After the completing the research I would recommend the following:
 Wipro should focus on blending green computing while also looking into expanding its
offerings of FMCG Products. Thus, making itself a better alternative option for the
customers.
 With continued focus on improving the fuel-efficiency of its current lineup, Wipro will
not only be satisfying customer demand, but it will also be working towards the Products
standards regulated by the government. With competition also focusing on IT sector, it
would be remising of Wipro to focus elsewhere and fall behind the competition. It is also
recommended that the after sales service to be more customer friendly as well as
affordable and ensure that problems to be avoided as soon as possible. Thus, making the
services safer for the customers.
 For the Indian market, Wipro should come back with strong and improved brand strategy,
better Jobs in IT sector & cost effective service as well as affordable price tag for the
products. Better product placement, marketing efforts and strategy is needed to win over
the Indian market in the future.

6.2 LIMITATIONS

Since, research was limited to secondary data source thus I was limited to my data available
and I couldn’t conduct further research about the company. The main source was internet
which consisted of articles that were already written and thus the information was a bit dated
rather than the current information.

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7. BIBLIOGRAPHY

Referenences
e..wikipidea.corg. (2017). wipro. [online] Available at:  https://en.wikipedia.org/wiki/Wipro
[Accessed 20 Jul. 2017].
Issuu.com. (2017). Research analysis of wipro. [online] Available at: 
https://issuu.com/sanjaykumarguptaa/docs/research-and-analysis-of-wipro-products-in-educati
[Accessed 10 Jul. 2017].
slideshare.net. (2017). wipro financial analysis. [online] Available at: 
https://www.slideshare.net/inzmamulhaq/wipro-financial-analysis-project [Accessed 20 Jul.
2017].
timesofindia.indiatimes.com. (2017). wipro-business-model. [online] Available at: 
http://timesofindia.indiatimes.com/topic/Wipro-business-model [Accessed 20 Sep. 2017].
wipro.com. (2017). analytics. [online] Available at:  http://www.wipro.com/services/analytics/
[Accessed 18 Jul. 2017].
wipro.com. (2017). pharmaceutical and life sciences. [online] Available at: 
http://www.wipro.com/industries/pharmaceutical-and-life-sciences/segments/sales-marketing/
[Accessed 17 Jul. 2017].

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