Corporate Responsibility: Using Our Expertise To Build A Stronger and Safer Society
Corporate Responsibility: Using Our Expertise To Build A Stronger and Safer Society
Corporate Responsibility: Using Our Expertise To Build A Stronger and Safer Society
RESPONSIBILITY
Using our expertise
to build a stronger
and safer society
OUR CORPORATE
RESPONSIBILITY
FACTS AT-A-GLANCE
AXA — CORPORATE RESPONSIBILITY
AXA — CORPORATE RESPONSIBILITY
CR is strategic
SRI RATINGS*
Sustainalytics 81/100
CR is material to AXA
EFFICIENCY AND
PROFITABILITY MILLION
PRODUCTIVITY SAVINGS IF WE ACHIEVE OUR
ENERGY, PAPER AND WATER
REDUCTION TARGETS
ANTICIPATION
RISK
OF EMERGING REPUTATION RISKS
MANAGEMENT
RISKS IDENTIFIED IN THE MEDIA
AS CR RELATED TOPICS
BRAND IMAGE
REPUTATION AND
POSITIONING
> FACEBOOK LIKES
AXA’S “PEOPLE PROTECTORS”
FACEBOOK PAGE
UNDERLYING EARNINGS
04 C orporate responsibility:
Why it matters to us
05 Key megatrend risks
08 Interview with Henri de Castries,
Chairman and Chief Executive Officer
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AXA — CORPORATE RESPONSIBILITY
Corporate responsibility
Why it matters to us
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WHY IS CR IMPORTANT? > KEY MEGATREND RISKS
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AXA — CORPORATE RESPONSIBILITY
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WHY IS CR IMPORTANT? > KEY MEGATREND RISKS
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AXA — CORPORATE RESPONSIBILITY
HENRI DE CASTRIES,
CHAIRMAN AND
CHIEF EXECUTIVE OFFICER
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LIZA,
AXA GROUP
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OUR CORPORATE
RESPONSIBILITY
IS A WAY OF WORKING
NOT SIMPLY A
PROGRAMME
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AXA — CORPORATE RESPONSIBILITY
> HOW WOULD YOU SUMMARIZE AXA’S This decision has since proved a game-changer
CORPORATE RESPONSIBILITY JOURNEY? for corporate responsibility at AXA. It catalyzed the
Over the past few years, we have made a significant creation of a common system for measuring CR
effort to integrate corporate responsibility into performance, equipping every entity with a single
the business. This means our approach has been KPI to express its performance across a range of
progressing from a broad commitment into a issues, and report on this performance annually to
focused set of strategic priorities, where relevant key stakeholders (see the following page for more
corporate responsibility issues are increasingly on the CR strategy planning process).
embedded in the way we work. Critical to this
journey has been the formalisation of Group- ENGAGING EMPLOYEES WAS ANOTHER OF
THE THREE PRIORITIES IDENTIFIED EARLY
wide structures, processes and commitments that
ON. HOW IMPORTANT HAS IT BEEN IN THE
define and guide our CR approach.
JOURNEY SO FAR?
Very important! It is our way of helping employees
AT WHAT STAGE DID THE GROUP BEGIN TO
understand and get involved in corporate
IDENTIFY CORPORATE RESPONSIBILITY
responsibility. We ran an online forum for
AS A NEW PRIORITY?
employees in January 2010, allowing employees to
In 2008, the Group Strategic Planning Department submit ideas for relevant actions their local entity
conducted a competitor review that revealed that could take. This provided a source of additional
while great work was being done by various AXA support for our network of Chief Corporate
entities, CR was an area requiring a more focused Responsibility Officers (CCROs) as they developed
and coordinated approach at Group level. As a their local action plans. Our analysis of the forum
result, CR was chosen as a topic for a conference comments showed an extremely high level of
bringing together some of the Group’s most senior engagement, so clearly these issues resonated
executives. Three key recommendations were personally for those that contributed. To feedback
identified at this event: to engage employees around on employee contributions and progress we ran
an expanded definition of CR at AXA, to structure the first global AXA CR Week in 2011, after which
CR to bring further visibility and accountability, and 87% of participants said they were prouder to
to differentiate the company through a commonly work for AXA. This success led the Management
embraced CR theme. Risk research and education Committee to designate CR Week as an annual
was chosen as our “flagship” theme for its clear link event. In 2012, 54% of our employees participated
to our core business. in the event, including many of our distributors,
notably through volunteering activities.
IN 2010, THE GROUP DEVELOPED ITS
STRATEGIC ROADMAP FOR 2015. HOW DID CAN YOU SHARE A CHALLENGE FROM
CORPORATE RESPONSIBILITY FIT INTO THIS? THIS JOURNEY?
Through Ambition AXA we focused on how to There is one challenge that stands out to me -
accelerate our corporate responsibility progress. the question of how to bring meaningful focus
With the support of the Management Committee to corporate responsibility for a Group as global,
we decided clear measurement, through a complex and diverse as AXA. The key is finding
single Group-wide “CR Maturity” indicator the right balance between Group-level guidance
for performance, was the key to unlocking and flexibility in local implementation. Group
further development. Corporate Responsibility provided a common
framework for interpretation by entities, based on
a clear definition of what CR means for AXA and
backed up by a set of measurable commitments.
The addition of our universal KPI for “CR
Maturity” further supported this. Finally, setting
up the right infrastructure for decision-making on
these issues to flow through the Group is critical.
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AXA — CORPORATE RESPONSIBILITY
CR strategy
planning process
> AXA has a unique approach to CR strategy The tool analyzes more than 70 factors related to
planning. Every year each local AXA entity a broad set of CR criteria. Each factor is weighted
submits a strategic plan for the following year and rated according to the performance of the
to the Group Strategy teams. This plan includes entity, resulting in an aggregate global score out
all strategic issues, ranging from finance to of 100. This rating positions each entity at one of
marketing to risk management. CR is also part five levels of “CR maturity” based on a defined
of this strategic plan, which is reviewed and scale. The maturity scale tracks progress from the
challenged each year by the Group’s senior lowest “defensive” stage through to the highest
executive team. “civic” stage.
Each local entity’s CR strategic plan includes a Each year since 2010, AXA entities have used
target in terms of CR Maturity for the following the tool to fine-tune their analysis of corporate
year. This target is derived from a CR Maturity responsibility strengths and weaknesses and to set
Self-Assessment tool that measures the Group’s a target for improvement the following year. These
performance across a wide range of CR-related targets are included in the objectives of senior
issues. Inspired by the assessment systems of management, linked to variable compensation. Our
specialized rating agencies, we created our own goal for 2015 is to help entities achieve the “strategic
model, with the help of each corporate function stage” rating on the CR maturity scale*, which
at Group level and all local Chief Corporate corresponds to systematically integrating societal
Responsibility Officers, adapted to the needs of challenges within the company’s strategy.
our local operations.
CR MATURITY SCALE
*Scale developed by Simon Zadek, “The Path to Corporate Responsibility”, Harvard Business Review, December 2004.
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HOW DO WE MANAGE CR? > CR GOVERNANCE
CR governance
> The implementation of AXA’s CR strategy is senior executives, notably our network of Chief
supported by a dedicated governance framework. Corporate Responsibility Officers who sit within
This matrix approach assigns CR-related the Executive Committee in most major entities.
responsibilities both to Group-level “professional In addition, the central CR team regularly reports
family” heads (such as HR, Compliance, Risk to the Group’s senior executive management and
Management and Procurement), through to the Board of Directors.
the Group CR Committee, as well as to local
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AXA — CORPORATE RESPONSIBILITY
Stakeholder
engagement
UN PSI: See pg 22
UN PRI: See pg 25
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HOW DO WE MANAGE CR? > STAKEHOLDER ENGAGEMENT
MEMBERSHIPS INCLUDE:
PSI
Principles
for Sustainable
Insurance
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SYLVAINE,
AXA ASSISTANCE
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OUR CORPORATE
RESPONSIBILITY
STRATEGY IS DESIGNED
TO STRENGTHEN OUR
BUSINESS AND SOCIETY
20 O
ur approach to materiality and ESG integration
20 Our approach to materiality
21 Sustainable insurance
23 Responsible investment
26 Our stakeholder framework
27 Shareholders
28 Employees
30 Customers
32 Suppliers
34 Environment
36 Communities
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AXA — CORPORATE RESPONSIBILITY
> The Group regularly assesses which corporate We also review indicators from key reporting
responsibility issues are most important to our frameworks and the UN Principles for Sustainable
business and to our stakeholders. AXA identifies Insurance (PSI) and for Responsible Investment
these issues through ongoing dialogue with our (PRI). The materiality landscape below illustrates
stakeholders, consultation across the Group, and examples of themes and issues we have identified and
analysis of a comprehensive set of inputs. As part prioritized through this assessment.
of this assessment we analyze relevant CR ratings,
emerging risks identified by the Group and the FOR MORE INFORMATION ON OUR
AXA Research Fund, and customer surveys. APPROACH TO MATERIALITY:
axa.com/en/responsibility/strategy-commitments/
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WHAT IS OUR CR STRATEGY? > SUSTAINABLE INSURANCE
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WHAT IS OUR CR STRATEGY? > RESPONSIBLE INVESTMENT
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AXA — CORPORATE RESPONSIBILITY
L AURENT CL AMAGIRAND,
GROUP CHIEF
INVESTMENT OFFICER
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AXA — CORPORATE RESPONSIBILITY
Our stakeholder
framework
Customers
Offering clear and accessible products
and services
Suppliers
Promoting responsible procurement
Environment
Reducing our direct and indirect impacts
Communities
Using our skills, resources and expertise
to strengthen society
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WHAT IS OUR CR STRATEGY? > SHAREHOLDERS
Shareholders
Operating ethically
and transparently
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AXA — CORPORATE RESPONSIBILITY
Employees
Developing our people and
fostering a culture of trust
and achievement
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WHAT IS OUR CR STRATEGY? > EMPLOYEES
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AXA — CORPORATE RESPONSIBILITY
Customers
Offering clear and accessible
products and services
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WHAT IS OUR CR STRATEGY? > CUSTOMERS
MICRO-INSURANCE IN INDIA:
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AXA — CORPORATE RESPONSIBILITY
Suppliers
Promoting responsible
procurement
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WHAT IS OUR CR STRATEGY? > SUPPLIERS
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AXA — CORPORATE RESPONSIBILITY
Environment
Reducing our direct
and indirect impacts
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AXA — CORPORATE RESPONSIBILITY
Communities
Using our skills, resources and
expertise to strengthen society
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WHAT IS OUR CR STRATEGY? > COMMUNITIES
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IGNACIO,
AXA SEGUROS
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OUR CORPORATE
RESPONSIBILITY
PROGRESS IS
MONITORED
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AXA — CORPORATE RESPONSIBILITY
STAKEHOLDER TARGET
Environment Reduce by 10% vs. 2012 our CO2 emissions linked to energy
consumption, business travel (air, train and car) and paper
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DATA CENTER > KEY GROUP INDICATORS
Power consumption
4,928 4,662 4,315 -7%
(kWh / employee)
CO2 emissionsiii
2.76 2.38 2.28 -4%
(T.CO2 eq. / employee)
Water consumption
10.41 10.12 9.96 -2%
(m3 / employee)
Paper consumption
41 31 28 -11%
(kg / employee)
i
Salaried workforce, open and fixed-term contracts.
ii
Related to sick leave, maternity leave and workplace accidents.
iii
CO2 emissions resulting from onsite power consumption, business travel and AXA vehicle fleet.
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AXA — CORPORATE RESPONSIBILITY
Micro-insurance: n° of
640,000 660,000 1.700 000 +61%
insured lives
Corporate responsibility
55% 58% 63% +8.6%
maturity KPIIV
Corporate responsibility
69% 69% 69% 0%
Employee Perception IndexV
SRI ratings
AXA’s social, environmental and governance AXA is ranked above the average for its industry and
performance is rated by a number of specialists, is included in the four major global SRI indices:
including investors, brokers and rating agencies
—DowJones Sustainability Index Europe and
that serve the Socially Responsible Investment
World (based on Robecosam research)
(SRI) market.
—FTSE4GOOD (based on EIRIS Research)
—Europe 120 and France 20 (based on
Vigeo* Research)
—Carbon Performance Leadership Index
(based on Carbon Disclosure Project research)
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www.axa.com