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Perception: Advertisements
Perception: Advertisements
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All managers should know where they stand in the light of their
strengths and weaknesses, understand the problems they wish to
solve and know what they gain. Setting objectives depends on the
awareness. Planning requires realistic diagnosis of the opportunity
situation.
Step # 2. Establishing Objectives:
This is the second step in the planning process. The major
organisational and unit objectives are set in this stage. This is to be
done for the long term as well as for the short range. Objective
specify the expected results and indicate the end points of what is to
be done, where the primary emphasis is to be placed and what is to
be accomplished by the various types of plans.
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