Q.3 What Is Communication and Define Its Process
Q.3 What Is Communication and Define Its Process
Q.3 What Is Communication and Define Its Process
The other important feature is the feedback cycle. When two people interact,
communication is rarely one‐way only. When a person receives a message, she
responds to it by giving a reply. The feedback cycle is the same as the
sender‐receiver feedback noted in Figure . Otherwise, the sender can't know
whether the other parties properly interpreted the message or how they reacted to
it. Feedback is especially significant in management because a supervisor has to
know how subordinates respond to directives and plans. The manager also needs to
know how work is progressing and how employees feel about the general work
situation.
1. SENDER/ENCODER
The sender also known as the encoder decides on the message to be sent, the
best/most effective way that it can be sent. All of this is done bearing the receiver
in mind. In a word, it is his/her job to conceptualize.
The sender may want to ask him/herself questions like: What words will I use? Do
I need signs or pictures?
2. MEDIUM
The medium is the immediate form which a message takes. For example, a
message may be communicated in the form of a letter, in the form of an email or
face to face in the form of a speech.
3. CHANNEL
The channel is that which is responsible for the delivery of the chosen message
form. For example post office, internet, radio.
4. RECEIVER
The receiver or the decoder is responsible for extracting/decoding meaning from
the message. The receiver is also responsible for providing feedback to the sender.
In a word, it is his/her job to INTERPRET.
5. FEEDBACK
This is important as it determines whether or not the decoder grasped the intended
meaning and whether communication was successful.
6. CONTEXT
Communication does not take place in a vacuum. The context of any
communication act is the environment surrounding it. This includes, among other
things, place, time, event, and attitudes of sender and receiver.