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    Research Methods For Business Students - Chapter 1

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    Lasitha Nawarathna
    This document provides an overview of research methods for business students. It discusses the purpose of business and management research, which aims to systematically investigate topics to increase knowledge in a way that considers both theoretical and practical relevance. The document outlines the stages of the research process, including formulating a topic, reviewing literature, designing the study, collecting and analyzing data, and writing up findings. It also notes that the research process is not always linear and stages may cross-reference each other. The nature of business research is explained, focusing on both pure/basic research and applied research approaches.

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    Research Methods For Business Students - Chapter 1

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    Lasitha Nawarathna
    605 views6 pages
    This document provides an overview of research methods for business students. It discusses the purpose of business and management research, which aims to systematically investigate topics to increase knowledge in a way that considers both theoretical and practical relevance. The document outlines the stages of the research process, including formulating a topic, reviewing literature, designing the study, collecting and analyzing data, and writing up findings. It also notes that the research process is not always linear and stages may cross-reference each other. The nature of business research is explained, focusing on both pure/basic research and applied research approaches.

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    chapter summary

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    Research methods for business students - chapter 1

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    This document provides an overview of research methods for business students. It discusses the purpose of business and management research, which aims to systematically investigate topics to increase knowledge in a way that considers both theoretical and practical relevance. The document outlines the stages of the research process, including formulating a topic, reviewing literature, designing the study, collecting and analyzing data, and writing up findings. It also notes that the research process is not always linear and stages may cross-reference each other. The nature of business research is explained, focusing on both pure/basic research and applied research approaches.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    605 views6 pages

    Research Methods For Business Students - Chapter 1

    Uploaded by

    Lasitha Nawarathna
    This document provides an overview of research methods for business students. It discusses the purpose of business and management research, which aims to systematically investigate topics to increase knowledge in a way that considers both theoretical and practical relevance. The document outlines the stages of the research process, including formulating a topic, reviewing literature, designing the study, collecting and analyzing data, and writing up findings. It also notes that the research process is not always linear and stages may cross-reference each other. The nature of business research is explained, focusing on both pure/basic research and applied research approaches.

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    © All Rights Reserved
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    of 6

    The nature of business and management research

    and structure of this book


    Chapter 01 - Summary

    Research Methods for Business Students

    BM 5207 - Research Methods for Managers

    G.G.N.M.L.C.K.Nawarathna
    # 17253
    Chapter objectives

    • Be able to outline the purpose and distinct focus of management research.


    • Be able to place your research project on a basic-applied research
    Continuum according to its purpose and contex.
    • Understand the stages you will need to complete (and revisit) as part of
    Your research process
    • Have an overview of this book’s purpose, structure and features;
    • Be aware of some of the ways you can use this book.

    Contents
    Introduction to the research process ............................................................................................... 2
    What is research? ............................................................................................................................ 2
    The nature of business and management research .......................................................................... 3
    The research processes .................................................................................................................... 4
    Introduction to the research process

    This book teaches the different steps one should take when conducting business and management
    research. It will help you to undertake a research project by providing a range of approaches,
    strategies, techniques and procedures. Throughout this book the term methods and methodology
    will be used. However, some may think these terms refer to the same thing, they actually have
    different meanings.

    • Methods :- refers to techniques and procedures used to obtain and analyses data.
    • Methodology: refers to the theory of how research should be undertaken.

    What is research?
    Definition
    ‘Something that people undertake in order to find things out in a systematic way, thereby
    increasing their knowledge’
    Saunders et al. (2009)
    People conduct research to systematically investigate things in order to enhance their knowledge,
    but research is not merely collecting data.

    • Data are collected systematically


    • Data are interpreted systematically
    • There is a clear goal: to discover new findings

    for you to systematically behavior research based on logical relationships, a researcher have to
    provide an rationalization of the methods used to gather records, show why the outcomes are
    meaningful and description any obstacles to the studies. The goal of studies is not simplest to
    provide an explanation for, describe, criticize, recognize or examine something, however also to
    certainly discover a clear solution to a specific hassle.
    The nature of business and management research

    Using our earlier definition of research, it would seem sensible to define business and management
    research as undertaking systematic research to find out things about business and management.
    • managers draw on knowledge from other disciplines
    • Managers are more likely to allow access if they see
    • commercial or personal advantage
    • Managers now tend to be as educated as the researchers
    • Managers require research to have some practical consequence
    Management research is different from other kinds of research because it is transdisciplinary
    (multiple studies are involved with it) and it is a design science. Moreover, it has to be theoretically
    and methodologically accurate, while at the same time being of practical relevance in the business
    world. The researcher Michael Gibbons has introduced 3 modes of knowledge creation:
    • Mode 1 – creating fundamental knowledge.
    • Mode 2 – creating practical relevant knowledge, with emphasis on collaboration.
    • Mode 3 – creating knowledge that is mainly relevant to the human condition.
    Research that only emphasizes Mode 1 ways of creating knowledge which only focuses on
    understanding business and management processes and their outcomes is called basic, fundamental
    or pure research. Another type of research is called applied research where the emphasis is more
    on Mode 2. In this case research is only being conducted direct relevance to managers and is
    presented in ways these managers can understand and act upon. Pure and applied research are two
    extremes, in order to successfully conduct business and management research there has to be a
    balance between the theoretical (Mode 1) and practical (Mode 2) part of research.
    The characteristics of pure/basic and applied science are summarized in
    figure 1.1
    The research processes

    When doing research on needs to go through several stages, usually involving: formulating and
    clarifying the research topic, reviewing the literature, designing the research, collecting the data,
    analyzing the data and finally the writing. However, it is not always necessary to pass through
    these stages one at a time. More frequently the stages in a research process will cross-refer to other
    stages, meaning that there is no linear line in the research process.

    Stages of the research process


    • Formulating and clarifying a topic
    • Reviewing the literature
    • Designing the research
    • Collecting data
    • Analysing data
    • Writing up
    Factors to consider
    • The impact of your personal feelings and beliefs
    • Access to data
    • Time and other resources
    • Validity and reliability of the data
    • Ethical issues

    Overview of the Chapters

    • Tutorials for data analysis software


    • Smarter Online Searching Guide
    • Terminology that is defined and explained
    • Examples of research projects
    • Checklists for focused guidance

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