PRODUCT KNOWLEDGE GUIDE

INTO THE RAINBOW

DISCOVER A DAZZLING SPECTRUM OF BOLD,
BRILLIANT COLOR WITH JOICO® COLOR SHADE PALETTE
INTENSITY—our intensely concentrated pigments
designed to help you create over-the-top results that
BOLD SHADES
Over-the-top vibrancy that lasts up to 20+ shampoos*
last up to 20+ shampoos.*
Color Intensity’s intermixable formula can be applied
straight from the tube, or mixed and mingled to your
Ruby Red Yellow Kelly Green Peacock
heart’s content for endless creative possibilities. Red Green

Bonus benefit: NO DEVELOPER REQUIRED!

WHY YOU’LL LOVE IT Mermaid Sapphire Cobalt True Blue Indigo

• Over-the-top vibrancy that lasts and lasts Blue Blue Blue

• Reconstructs with Quadramine® Complex for guaranteed

healthier-looking hair after every color service
• Ultra nourishing Kukui Nut Oil leaves hair gorgeously
Amethyst Light Orchid Magenta Pink
conditioned + amps up shine Purple Purple
• Intermixable shades = endless creative possibilities

DIFFERENT STROKES FOR DIFFERENT LOOKS

• Horizontal slices = Maximum color visibility on the surface Hot Soft Titanium
Pink Pink
• Vertical slices = Minimal bursts of color
• Diagonal slices = Visible-yet-diffused color effect
• Mix-and-match foil placement = Very dramatic results METALLIC SHADES
• Clear Mixer allows you to control the intensity of each shade Modern, multidimensional metallics that mimic the muted
luster of liquid metal and last up to 15 shampoos*
EASY DOES IT
Step 1: Apply to clean, dry hair ¼-inch from the scalp.
Step 2: Process for 20 minutes.
Metallic Metallic Metallic Metallic Metallic
Step 3: Rinse well, with cold water, for several minutes, rinsing Mauve Quartz Bronze Violet Moonstone Pewter
different colors separately.
Step 4: Shampoo with Color Endure® or K-PAK Color Therapy™.
Apply K-PAK Cuticle Sealer, then rinse. Finish with K-PAK Intense PASTEL SHADES
Creamy pastels that last up to 10 shampoos
Hydrator.
thanks to our exclusive Pastel Extend Technology*
• Do not mix with Vero K-PAK Color or Vero K-PAK Chrome
shades.
• Wear gloves to avoid staining.
• After lightening, tone hair with Vero K-PAK Color, Vero K-PAK Lilac Peach Rose Blush Rose
Chrome or LumiShine Demi-Liquid shades to create the perfect Gold

base for vibrancy.

Silver Ice Violet

Pearl
*Depending on daily care habits, hair history, and texture
**Follow with the K-PAK Color Therapy regimen.
ERASE WITH EASE
COLOR INTENSITY ERASER LIFTS
DIRECT DYES / SEMI-PERMANENT
COLOR IN 30 MINUTES OR LESS!
Color-obsessed clients can now change their custom
color quickly and easily while leaving locks gleaming
with healthy-looking condition! In 30 minutes or less, this
brilliant K-PAK® Keratin-enriched formula lifts direct dyes,
leaving hair joifully ready for its next color transformation.
WHY YOU’LL LOVE IT
• Easy one-step direct dye removal in 30 minutes or less
• Creamy, drip-free formula is a breeze to apply and
stays put through processing
• Cuticle-nourishing K-PAK® proteins help condition and
protect hair during lifting for healthy-looking post-
service results**

COLOR INTENSITY REMOVAL CHART

WATER
(H2O) Lilac Rose Blush Violet Rose
Pearl Gold

10 Mermaid
Blue
Sapphire
Blue
Indigo Metallic
Moonstone
Amethyst
Purple
Light
Purple
Orchid

VOLUME
(3%)
Pink Hot Soft Metallic Kelly Green True Blue
Pink Pink Mauve Quartz

20 Ruby Red Yellow Magenta Titanium Cobalt Peacock

Red Blue Green
VOLUME
(6%)
Metallic Peach Metallic Silver Ice
Pewter Bronze
PROSERIES BOND PROTECTING & COLOR PERFECTING TREATMENT
DEFY DAMAGE AND DELIVER MIND-BLOWING PERFORMANCE WITH EVERY COLOR
INTENSITY SERVICE. In two easy steps, Joico’s Defy Damage ProSeries helps protect and
strengthen hair bonds—before, during, and after every chemical service—helping to ensure the
healthiest-looking hair imaginable… and stunning results you have to see to believe.

DEFY DAMAGE PROSERIES 1

Bond-Protecting Color Optimizer Spray
This ultra-dry bond protector instantly helps shield hair
from chemical service damage, improves color deposit, and
provides greater, more even lift when lightening.

DEFY DAMAGE PROSERIES 2

Bond-Strengthening Color Treatment
This intensive treatment helps strengthen bonds and
hydrates—for damage-resistant, healthy-looking hair in just
one use.

seeing is believing
4 REASONS TO USE DEFY DAMAGE WITH EVERY COLOR
INTENSITY SERVICE…
1. Powerful Damage Protection & Prevention: 5X stronger hair* and with without
80% less breakage*.
2. Greater, more even lift when lightening.
3. Evens porosity for improved color deposit.

START TO FINISH DAMAGE PROTECTION IN

TWO EASY STEPS
Step 1: Defy Damage ProSeries 1
• SHAKE CAN VIGOROUSLY. Apply to dry hair prior to color service. Results may vary
depending on color history,
• Apply starting at the back of the head, spraying onto horizontal porosity, and hair condition.

sections, two inches apart.

• Continue this application method until all sections have been
treated. Step 2: Apply Defy Damage ProSeries 2 to damp hair. Leave in for
• If you have sections of hair that are more damaged than others, 5 minutes. Rinse.
you may reapply ProSeries 1 to those areas for added protection. *Against combing breakage on damaged hair during heat styling; when using Defy Damage Shampoo and
• Comb through hair to ensure complete, even distribution. ProSeries 2 vs. a non-conditioning shampoo

Perform Color Intensity service as usual. If prelightening hair, apply

Defy Damage ProSeries 1 before lightener application, then proceed
with Color Intensity service as usual. FIND COLOR FORMULAS AND STEP-BY-STEPS ON
Rinse Color Intensity from hair with cold water, then shampoo with JOICO.COM OR JOICO APP.
Defy Damage Protective Shampoo.

©Joico® Laboratories, Los Angeles, CA 90042-0308

HAIR & COLOR Larisa Love PHOTO Hama Sanders J68871