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    Megan Boyd Resume

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    Megan Boyd has 6 years of experience in digital marketing, social media, and nonprofit work. She currently works as a Digital Marketing Specialist developing marketing materials and managing social media platforms and analytics. Previously, she was a Community Outreach Coordinator for the National Kidney Foundation and an Administrative Assistant. She has a B.S. in Mass Communications and is Social Media Certified by Hubspot Academy.

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    Megan Boyd Resume

    Uploaded by

    api-275589411
    41 views1 page
    Megan Boyd has 6 years of experience in digital marketing, social media, and nonprofit work. She currently works as a Digital Marketing Specialist developing marketing materials and managing social media platforms and analytics. Previously, she was a Community Outreach Coordinator for the National Kidney Foundation and an Administrative Assistant. She has a B.S. in Mass Communications and is Social Media Certified by Hubspot Academy.

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    Megan Boyd has 6 years of experience in digital marketing, social media, and nonprofit work. She currently works as a Digital Marketing Specialist developing marketing materials and managing social media platforms and analytics. Previously, she was a Community Outreach Coordinator for the National Kidney Foundation and an Administrative Assistant. She has a B.S. in Mass Communications and is Social Media Certified by Hubspot Academy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    41 views1 page

    Megan Boyd Resume

    Uploaded by

    api-275589411
    Megan Boyd has 6 years of experience in digital marketing, social media, and nonprofit work. She currently works as a Digital Marketing Specialist developing marketing materials and managing social media platforms and analytics. Previously, she was a Community Outreach Coordinator for the National Kidney Foundation and an Administrative Assistant. She has a B.S. in Mass Communications and is Social Media Certified by Hubspot Academy.

    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    of 1

    MEGAN

    CONTACT DETAILS
    Cell: 804-389-0537

    BOYD
    [email protected]
    http://meganaboyd.weebly.com/
    https://www.linkedin.com/in/meganaboyd/

    DIGITAL MARKETING 

    WORK EXPERIENCE PERSONAL PROFILE


    Experienced marketing and social media maven
    DIGITAL MARKETING SPECIALIST
    with 6 years know-how in non-profit and
    Anton Paar USA | July 2017 to present corporate online content management. Strong
    - Work with corporate teams and sales managers to develop social services and community driven
    comprehensive marketing materials to include print collateral, email professional with skills in Social Media and
    pieces, advertisements, social media assets and internal communications Email Marketing, Community Relations,
    - Management of social media platforms, along with content Fundraising, and Event Planning.
    development and social media reporting
    - Determine which tactics contribute most to increasing brand awareness
    and lead generation. Analyze content type, create editorial calendars,
    channel and posting schedule to maximize effectiveness of content ACADEMIC BACKGROUND
    - Collect data and provide monthly metrics on social media, maintaining a
    consistent presence across all social media channels VIRGINIA COMMONWEALTH UNIVERSITY
    - Coordinate and execute Anton Paar’s extensive Webinar and Live
    Demonstration programs B.S. Mass Communications
    - Created and maintained complete records for all prospect and Concentration, Strategic Advertising
    customer interactions within CRM SAP software Minor, General Business

    ACHIEVEMENTS
    COMMUNITY OUTREACH COORDINATOR
    Hubspot academy: Social Media Certified
    National Kidney Foundation Serving Virginia| Dec. 2015 to April 2017
    Responsible for coordinating key components to support the
    successful execution of the Virginia office fundraising events and SPECIALIZATIONS
    program activities.
    - Social Media Ad Campaigns
    - Successfully planned 11 KEEP Healthy kidney screenings, reaching - Campaign Tracking
    over 5,000 individuals in the state of Virginia and over 45 Your - Email Marketing
    Kidneys & You kidney education classes, reaching over 2,000 - Community Relations
    individuals in the state of Virginia - Fundraising Development
    - Managed, trained, and recruited program and communications - Event Planning
    interns and over 800 volunteers for both fundraising and program - Graphic Design
    related events - HTML Editing for Communications
    - Lead new programs committee of 10 members - Webinar Content Development
    - Managed Twitter and Facebook accounts with content development
    and social media reporting
    - Create and coordinate email marketing campaigns and regularly
    update customer databases reaching over 800 volunteers and over
    8,000 constituents
    SOFTWARE
    - SAP CRM
    - Salesforce CRM
    - Adobe Creative Cloud
    - Facebook Ads Manager
    ADMINISTRATIVE ASSISTANT - Linkedin Ads Manager
    Hanover Education Foundation | Sept. 2013 to May 2014 - Informz
    - Constant Contact
    - Provide support to the Executive Director and handled multiple
    - Hootsuite
    fundraisers raising over $50,000 fundraising dollars.
    - Microsoft Office

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