Developer First Look

Competitive Mobile Gaming

3 INTRODUCTION

4 CHAPTER 1
From Sports to Traditional Esports

A Brief History of Esports

The Content Play around Esports
Who Is Watching? Who Is Playing?
The Community Engaged in Esports
The Role of Brands in Traditional Esports

12 CHAPTER 2
Beyond Traditional Esports: The Transition to Competitive Mobile Gaming

The Evolution
Where Competitive Mobile Gaming Is Today
Types of Organized Competition to Incorporate in Mobile Games
Survey: Amazon Appstore Developers on Competitive Mobile Gaming

23 CHAPTER 3
Best Practices

26 CHAPTER 4
About Amazon GameOn
INTRODUCTION
We are wired for competition and connection. Nothing in today’s
world exemplifies this more than professional sports. Every Sunday
millions of Americans turn on their favorite NFL team’s game and
cheer for them to win. We gather in our living rooms and sports
bars, and wear our favorite team’s clothing to showcase our pride.
The joy of a shared experience leads us to spend Monday at the
office telling stories about the game we watched the day before. We
love to relive the thrill of victory or the crushing feeling of defeat.

The enjoyment of competition isn’t limited to traditional sports.

PC and console gaming experience similar behavior, with millions
of people joining together to watch teams compete in games like
League of Legends and Counter-Strike. These events bring the game
to life by creating compelling narratives that fans can follow over
time and share with their friends. The result is hundreds of millions
of hours spent watching esports each year, investing deeply into the
games, and personalities they play and watch. In fact, global esports
are estimated to reach 500 million fans and $1 billion by 2020.

While PC and console games have experienced massive growth in

esports, mobile gaming has been left behind. This is because mobile
gaming has largely missed delivering on our basic human need for
competition and connection - until now.

We created Amazon GameOn to bring more robust competitive

experiences to mobile gaming. It enables developers to offer the
most exciting and engaging competitive gameplay and create
vibrant communities of players. And these communities ultimately
help extend the lifespan of a game, fuel a more compelling gaming
experience for players, and increase retention.

In this ebook, we’ll explore esports, competitive mobile gaming,

and how they can benefit you. We’ll highlight real examples of
competition in mobile games, share best practices, explain the
different types of competitions you can incorporate into your game,
and introduce you to Amazon GameOn.

3
CHAPTER 1

From Sports to Traditional Esports

Competition brings like-minded people together and creates a

robust community where people feel like they belong. It’s about
socializing with fellow fans, showing team spirit, and sharing that
experience with friends and family.

How did our love for competition evolve from sports like football
into a stand-alone industry called esports? In this chapter, we’ll
cover the brief history of how esports began, the content play
around esports, who is watching and playing, and more.
Competitive gaming has been around almost as long as video
games themselves. Early competitive games like Tennis for Two
and Pong involved friends challenging each other. The innate
competitive nature of games resulted early on in the first video
game competition in 1972 at Stanford University where students
played an “Intergalactic Spacewar Olympics” and could win a year’s
subscription to Rolling Stone.

Eight years later, The Space Invaders Championship held by Atari

in 1980 was the earliest large scale video game competition,
attracting more than 10,000 participants across the United States.
Competitive gaming had finally become a mainstream hobby and
by the 1990s, companies like Nintendo and Blockbuster were
sponsoring world championships.

Like all industries, the Internet changed gaming. Players were finally
able to compare scores, share strategies, and build a community
thanks to features like message boards. And in 1997, the Red
Annihilation tournament for first-person shooter Quake was
considered to be the first real instance of esports, with more than
2,000 participants competing for a chance to win a Ferrari that had
been owned by John Carmack, the lead developer for Quake. A few
weeks after the tournament, The Cyberathlete Professional League
was founded.

Blizzard Entertainment set the foundation of how esports games

were to evolve with two of its most successful games, Starcraft
(released in 1998) and Warcraft III (released in 2002). These games,
especially Starcraft, required players to make an endless amount
of decisions and actions with its intricate play. It took off in South
Korea. Less than two years after launching, Korean television was
broadcasting Starcraft matches as part of a professional sports league.

5
From South Korea to North America, esports transformed into a true
spectacle in the first decade of the 21st century. More international
CENTURY
tournaments were being held, with prize money increasing into
the six figures. Professional gaming teams like NRG Esports were
formed, drawing in stadium-sized crowds and loyal fans.

While Counter-Strike, Quake, Warcraft, and Starcraft had been solid

players in the esports industry, the Defense of the Ancients mod
for Warcraft III amplified a new genre – MOBAs, multiplayer online
battle arena games. These games allow players to control only a
single hero, forcing them to work with other players to defeat the
enemy.

Today, battle royale is quickly becoming a popular genre. It blends

the survival, exploration, and scavenging elements of a survival
game with last-man-standing gameplay. Battle royale games, like CENTURY
Fortnite Battle Royale and PlayerUnknown’s Battlegrounds, challenge
a large number of players, with the winner being the last competitor
in the game.

THE CONTENT PLAY AROUND ESPORTS

Esports could not have risen to its popularity without a big
audience. A really big audience.

In-person tournaments fill thousands of seats in arenas and

stadiums, but those events don’t happen every day. Esports needed
to attract big crowds, from around the world.

That’s where live streaming services come into play. With services
like Twitch, YouTube, Niconico, and Huya, esports has quickly built a
loyal following and fanbase around the world, eliminating the need
for geographic proximity and physical stadiums.

6
Here’s an overview of four of the
biggest live streaming services:

TWITCH

Considered to be the leading live streaming

service for video games in the U.S., Twitch has
more than 15 million visitors to the site each day
to interact about video games, music, and their
lives, with more than two million unique creators
who broadcast each month. Twitch has a strong
presence in the U.S., and is growing its presence in
Asia; the average viewer spends 106 minutes per
day watching content on Twitch, and in Asia, that
number jumps to 300 minutes per day. Twitch also
rivals TV viewership. For example, during the 2017
ELEAGUE Major tournament, Twitch beat TV in
viewership 337,500 compared to 228,000.

YOUTUBE

YouTube, the video-sharing behemoth, has also

invested in esports content. In 2015, it launched
YouTube Gaming, a dedicated site and separate
app that aggregates gaming videos and live
streams. In 2017, esports tournament footage
had attracted 320 million people worldwide and
20 million gaming how-to videos were uploaded.
And with a multi-year broadcasting deal with
Faceit to stream the Esports Championship Series
(ECS), YouTube’s investment doesn’t appear to be
slowing down.

7
NICONICO

Launched in 2006, Niconico, a game

streaming service, is one of Japan’s most
visited sites. Users can find countless
streams of different games, with console
and smartphone games being the most
popular. One of the most appealing
features for Japanese users is the user-
generated comments that stream across
each video; some videos can be covered
with thousands of lines of text. This
helps create a sense of community and
a shared watching experience, where
viewers can interact with each other
in real time as the video plays. As of
2015, Niconico has more than 50 million
registered users (compared to Japan’s
127 million population). According to
Niconico, as of March 2015, 90% of
Japanese people in their twenties have
an account.

HUYA BROADCASTING

Huya Broadcasting is a Chinese live

streaming service. Users can apply to be
a presenter on Huya and host their own
live streaming shows. Others can find
shows based on their interests and send
virtual gifts to the presenters. There are
four categories (games, single-player
games, mobile games, and arts and
entertainment), with more than 300
subsidiary channels. Huya has more
than 32.5 million active users, with more
than two million paid subscriptions and
in 2016, Huya Broadcasting saw a 120%
year-over-year increase in revenue.

8
WHO IS WATCHING? WHO IS PLAYING?
We all play games for a variety of reasons, but after talking to
fellow players at the Amazon headquarters, one thread remains
consistent: games provide a sense of belonging. They naturally
bring us together in communities of like-minded people, leading “I love gaming because
to strong bonds and long-lasting relationships. Competitions and
I love to interact and
tournaments foster socialization, networking, and team spirit.
share a passion with
They also speak to our deep-rooted obsession with besting our my friends and the
peers. We constantly measure ourselves against each other, from
communities that
comparing test scores as students to salaries, jobs, and titles as adults.
follow those games.”
In addition to this desire to belong and compare ourselves against
others, esports players and fans also share the following traits and
behavior. The data below comes from our friends at Newzoo, the
leading provider of market segment intelligence covering the global
games, esports, and mobile markets.

In 2016, Twitch viewers spent Of the 165 million esports enthusiasts, APAC The number of occasional viewers
(Asia Pacific) will get just over half of them globally has grown from 160 million
in 2016 to 215 million in 2018, and
will reach over 300 million by 2021.

with Europe, North America, and

watching people the rest of the world sharing
play games. roughly the other half.

Esports enthusiasts watch 22% of men aged Of the 200+ million occasional viewers
and esports enthusiasts worldwide,

of all their video content on mobile, watch more esports

versus 21% of all consumers. than baseball or hockey. do not play the games they watch.

9
THE COMMUNITY ENGAGED IN ESPORTS
Competition brings people together into communities that have the
power to create strong bonds and long-lasting relationships. People
from all over the world can connect with each other, developing
friendships that begin with gaming but have the potential to extend
to daily, meaningful interactions.

For example, Andy Ta, better known as “Smoothie,” has met some
of his best friends through gaming.

Smoothie is a Canadian League of Legends player who plays for

Cloud9 of the North American League of Legends Championship
Series. When asked whether the majority of friends come from
gaming, Smoothie responded, “Yeah definitely. During high school
or junior high I did have a lot of friends but I didn’t really consider
them like... I would share everything... not best friends... I have some
best friends of course but like the people I met online I could trust
my life with... really good friends I’ve known for a couple of years and
playing with consistently every day after I got home from school.”

Esports can also help break the ice when someone is new to a city.

NYU freshman Kenneth Yu turned to League of Legends to make new

friends in a brand new city and school, saying “Many times I’ve met
somebody because I see that they play League of Legends.
Then other times I can bond more with a friend if I know that they
play League.”

And for some, friendships forged through gaming can even turn
into romance. Redditor Shaushka says, “I met my boyfriend through
Dota 2. He would play occasionally with my ex and we became
friends through our mutual love of all things awesome: Doctor Who
and other TV shows, anime, and games!”

10
THE ROLE OF BRANDS IN
TRADITIONAL ESPORTS
More than 600 esports sponsorship agreements have been
made since the beginning of 2016, according to Nielsen
market intelligence. Brand investments like media rights,
ads, and sponsors generated over half the revenue in the
past and should generate over half the revenue moving
forward as well.

What does this look like? Here’s how two mainstream

brands are sponsoring esports competitions:

COCA-COLA SPONSORING THE LEAGUE

OF LEGENDS WORLD CHAMPIONSHIP

Coca-Cola began its partnership with Riot

Games, creator of League of Legends, in 2014
as a way to build a strong connection with the
global gaming community. In 2015, the brand
took it to the next level and partnered with
select cinemas to host viewing parties with more
than 200 screens across the United States.

AUDI SPONSORING DANISH COUNTER-

STRIKE: GLOBAL OFFENSIVE TEAM, ASTRALIS

In 2017, the German auto manufacturer

sponsored Danish CS:GO organization Astralis.
This turned out well for Audi; the team won the
eLeague Major 2017 and was photographed
with their trophy and Audi-sponsored jerseys
with the Audi Q2’s campaign #untaggable.

11
CHAPTER 2

The Transition to Competitive

Mobile Gaming
THE TRANSITION TO COMPETITIVE
MOBILE GAMING
While PC and console games seem to have been the standard for
competitive gaming, that is changing. Newzoo reported that 42% of
the current gaming market segment belongs to the mobile industry, OF THE CURRENT
GAMING MARKET
with mobile projected to claim more than half the market segment and
forecasted at $72.3 billion by 2020 (up from $50.4 billion in 2017).

The ubiquity of smartphones creates a much larger opportunity for

competitive gaming than PC and console. For players, there is no barrier
to entry; anyone can just download an app on their phone and play a
tournament, regardless of their physical location. For developers with
competitive games, they have the chance to reach and engage more
players, easier than ever.

Mobile competition also offers the following benefits for developers:

MAKES YOUR DRIVES ORGANIC, CREATES A

GAME EVERGREEN HIGH-QUALITY GROWTH VIBRANT COMMUNITY

You’ve already spent the time and Earned traffic is better than paid Competition brings your players
money building your game, and traffic. Competition can cultivate together more often and they spend
competition can make it better. engagement without having to more time in your app. It provides a
Rather than adding additional, new persuade players to click on an quality way to engage fans, leading
features into your roadmap each year ad. And, your existing players will to a higher chance of retaining and
to improve your game, competition is continue to help you recruit more re-engaging them.
a DIY, simple addition to make your fans by inviting friends and family
game new again and extend your to compete against.
investment.

13
Here are some examples of developers adding competitive
elements to their mobile games:

GEAR.CLUB

In this ultimate racing game, you will

get to explore breathtaking settings and
compete live with your online friends
and foes through races, championships,
and events.

WORD FIENDS

Word Fiends is a fast-paced, fun word

game. Challenge your friends or random
players to find as many words as
possible in two-minute matches.

14
COOKING CRAZE

In Cooking Craze, players can see how

they stack up against their friends and
go for the best score on every level
throughout the game.

GUNS OF BOOM

Guns of Boom is a hardcore multiplayer

shooter with 3D graphics and
competitive gameplay.

Engage in online PvP battles with a

variety of maps.

15
WHERE COMPETITIVE
MOBILE GAMING IS TODAY
Mobile games with competition in their DNA are growing in popularity
across the globe. The number of competitive mobile games in the top
100 games on iOS grew 13% from 2016 to 2017, according to Newzoo.
Today, half of the top 10 grossing mobile games are competitive, with
Honor for Kings, Fantasy Westward Journey, and Monster Strike taking
the top three spots on iOS worldwide.

More apps with competition in their gameplay are continuing to be

released. New titles include:

ARENA OF VALOR

One of China’s most popular MOBAs, Honor of Kings, became available

on mobile devices as Arena of Valor in North America in December
2017. The game features 10- to 15-minute rounds of 5V5 action.

16
HEROES EVOLVED

After worldwide success with PC

game, Heroes Evolved was released in
early 2017 on Android and iOS. It is a
lightweight client-based game with a
focus on real-time strategy and online
multiplayer arena combat. Two teams
face off in epic battles and the team
that can destroy the opposing base
first wins.

SONIC THE HEDGEHOG 2

BY SEGA OF AMERICA

In addition to completely new titles,

competitive mobile gaming has also
allowed classic franchises to extend
their longevity. For example, Sonic the
Hedgehog, Sega’s mascot, has been
around for more than 20 years in
games, TV series, comics, and more.
And now, Sega is continuing to
reinvent the hedgehog; this time,
with competitive gameplay.

In June 2017, the company

announced Sega Forever, an iOS and
Android app that gives users free
access to its library of classic games.
The app includes games from all of
the company’s game consoles, like
the Genesis and the Dreamcast, but
bundled with new features like online
leaderboards so players can “compete
with the world for high scores.”
Additional games are released each
month.

17
TYPES OF ORGANIZED There are many different ways to include competition in mobile
games, each one with pros and cons. Choosing the type of
COMPETITION TO
tournament, whether it be leaderboards or double elimination,
INCORPORATE IN depends on your game mechanics, how many participants will play,
MOBILE GAMES and what kind of user engagement you’re looking to promote.

Here are the most popular types of tournaments for mobile

games and which ones work with which kinds of games:

LEADERBOARDS

Leaderboard-style competitions rank players based on the score

they achieved while playing the game. Players receive a certain
number of “lives” or “tries” to achieve the highest store they can and
Leaderboard graphic can see where they rank on the leaderboard during the competition.

Leaderboards are a familiar and flexible competition style that can

be used for most games. We recommended using leaderboards to
help bring competition to single-player games like endless runners,
match-3, racing, sports, shooters, and puzzle games.

LEAGUES

Leagues are particularly popular in competitive, synchronous PvP

Ranking medal Graphic
games. Rather than ranking players based on a score within a game,
players are ranked by the number of wins (or any other metric you’d
like to track over a period of time).

MULTI-ROUND COMPETITIONS

Multi-round competitions crown a champion through a series of

rounds. At the end of each round, the top players advance to the
next round. The winner of the final round is the winner of the entire
tournament.

This structure acts more like a traditional tournament and works well
for engaging fans for a longer period of time.

18
 SINGLE AND DOUBLE ELIMINATION

Two of the most popular formats, single and double elimination,

are very easy to organize. In single elimination, if a player loses
once, he is out of the tournament. Although single elimination is
straightforward and easy to run, remember that it may not be the
most fun option if each round is very short (for example, if a round
only takes a couple seconds and someone loses, he will be out very
shortly after starting to play and may feel discouraged).
WINNER

In double elimination, a player must lose twice and then is out of

LOSER the tournament. There is a winners bracket and a losers bracket.
Everyone starts in the winners bracket and when someone loses,
he moves to the losers bracket where he can battle his way to play
in the championship match.

ROUND-ROBIN

A round-robin tournament (or all-play-all tournament) is when each

player meets every other player in turn. In a single round-robin
Round-robin table tournament, each person plays all other participants once. If players
play all others twice, it is called a double round-robin.

Round-robin tournaments are best when you have a small number of

teams, a long time frame, or both.

POOL

Based on the number of players in a round-robin tournament,

the format can be broken into pools. A pool is a group of teams
that play round robin and the winner of each pool faces off in a
championship tournament. This type of tournament is helpful when
you have a large number of participants and want to cut down on
the total number of games and time required.

19
 SWISS

A swiss-style tournament is a non-eliminating tournament that

features a set number of rounds of competition (but fewer than
in a round-robin tournament). Each player does not play every
other player. Instead, players meet one-to-one in each round and
are paired using a set of rules designed to ensure that users play
opponents with a similar score, but do not play the same person
more than once. The winner is the player with the highest aggregate
points earned in all rounds.

This type of tournament is used for competitions where the number

of participants is too large for a full round-robin and if you don’t
want to eliminate any players before the end of the tournament.

SURVEY: AMAZON APPSTORE DEVELOPERS

ON COMPETITIVE MOBILE GAMING
Knowing that competition in casual mobile games is a fairly new
concept, we wanted to learn about the current sentiment and
behavior among Amazon Appstore developers. We surveyed a pool Survey graphic
of 1,290 U.S.-based developers published on the Amazon Appstore
to get their thoughts. Note: for this survey, we defined an organized
competition as a game including tournaments like leaderboards,
double elimination, leagues, etc.

We learned that the majority of developers, 74%, have never run an

organized competition. We wanted to find out why, and also learn
about the experience of developers who have run them.

20
Here’s what we discovered:

DEVELOPERS CITE A “LACK OF Of the developers who have never run an organized competition,
RESOURCES” AS THE MAIN REASON 31% point to a “lack of resources” as the number one cause. This
FOR NOT RUNNING ORGANIZED makes sense, as 62% of those developers are the only person on
COMPETITIONS their development team. Developers say they “simply do not have
the time.”

Developers also expect to spend hours running an organized

competition, with 40% saying they would expect to spend more
than two hours running one from start to finish.

KNOWLEDGE AND INFORMATION What would make these developers more inclined to run a
WOULD MAKE DEVELOPERS MORE tournament? Two main themes emerged:
INCLINED TO RUN A TOURNAMENT
Knowledge of how to run a competition

Many developers don’t know where to start. Developers say they

were “just not familiar with the process” and want to understand
“actually knowing how to implement it.” They focus on ease,
looking for an “easy way to do it, with very little ramp up time” and
“documentation to do so on my platform.”

Understanding the value of the competition

In addition to understanding how to run a competition, developers

also want to learn why they should invest the resources in doing so.
They want to “read about success stories,” “have good samples and
tutorials,” and “know the results of other competitions.” Data would
be especially meaningful, helping developers “know there would be
a big enough return vs the effort.”

21
LEADERBOARDS ARE THE MOST Leaderboards are the most popular type of tournament among
POPULAR TYPE OF TOURNAMENT developers who have run an organized competition. This makes
sense, as leaderboards are the most flexible competition style that
can be incorporated in most games. After leaderboards, 18% of
developers have used leagues, 14% have used round-robin, and
10% have used double elimination.

51% of developers said these types of competitions were run

through features built into their game. 29% used a third-party site
or service, 13% used message boards, and 7% used other ways
(like using a whiteboard at a physical location).

DEVELOPERS RUN ORGANIZED 31% of developers decided to run organized competitions in order
COMPETITIONS TO INCREASE USER to increase user engagement. They see competitions as another way
ENGAGEMENT to incent users to keep playing their games, and keep coming back.

Other top benefits of organized competitions include rewarding

users, increasing retention, and building a robust community.

THE BIGGEST CHALLENGE IS Of the developers who ran an organized competition, 24% said
PROMOTING THE TOURNAMENT the biggest challenge they faced was promoting the tournament.
After all, once you invest the time and effort into organizing a
competition, you want enough players to participate. And it can be
challenging to attract new users to a tournament.

Other top challenges included maintaining player participation

(22%) and registering users (15%).

22
CHAPTER 3

Best Practices: Incorporating

Competition into Mobile Games
INCORPORATING COMPETITION
INTO MOBILE GAMES
With benefits like increasing user engagement and retention, it may
be an easy decision to incorporate organized competition in your
mobile game. But it’s harder to know where to start.

Here are some best practices to keep in mind when including

competitions and tournaments in your game:

THINK ABOUT THE SMALLER SCREEN

On a smartphone or tablet, users naturally have less real estate due

to the smaller screen sizes. If you already have a successful PC game,
for example, avoid the temptation to take the PC game as-is and put
it on mobile. Redesigning the experience to work for touch and smaller
screens will ultimately create a much better player experience.

DESIGN FOR A GLOBAL AUDIENCE

Competitive gaming is a worldwide phenomenon, so consider

optimizing your game for any player, regardless of their physical
location. Think about localization, time zones, and digital prize
delivery in order to include worldwide participants.

KEEP COMPETITIONS FUN BY GROUPING

PLAYERS WITH SIMILAR SKILLS

To help make your competitions feel fair to the players, place users BRONZE
1-100
into tournament cohorts based on their skill level. For example,
you may want to create a tournament that only allows players with
a certain top score, location, or possession of a specific item. Test
out different approaches and see which ones create the most fun SILVER GOLD
environment for your players. 100-250 250-500

24
UNLEASH YOUR COMMUNITY WITH
USER-CREATED TOURNAMENTS

Enable friends and family to easily challenge one another with user-
created tournaments. You could restrict invites to in-game only,
or allow users to share a link to invite others to play against them.
These user-created tournaments bring friends and family together
to share the gaming experience, ultimately adding more people to
the community around your game.

HAVE FUN WITH PRIZES

Reward your players with in-game and real-world prizes. We

recommend giving many customers in-game prizes to reward them
for participating, and awarding special, limited in-game prizes to
top performers. You can also award players real-world prizes, like
t-shirts that feature game IP.

MAKE IT EASY FOR PARTICIPANTS

TO SHARE THEIR PERFORMANCE

Make it easy for your players to share their results with others. After
all, competitive games are all about building a community. So, let
participants share their results on social media with their friends,
family, and followers. This will also help engage non-players and
promote your game to potential new players.

25
CHAPTER 4

Introducing Amazon GameOn

INTRODUCING AMAZON GAMEON
Amazon has announced Amazon GameOn, a cross-
platform, competitive gaming service for developers.
GameOn is a set of flexible APIs that allows you to easily
build cross-platform competitions into your games,
allowing your players to compete for real-world prizes
fulfilled by Amazon or other in-game rewards. GameOn
is built on AWS’s cloud infrastructure and works on any
operating system, enabling you to scale quickly and invest
more time in what you do best—designing great games.

At the core of GameOn are highly engaged players who

are passionate about your game. Passionate players spend
hours playing your game; they recruit their friends to play,
buy your merch, compete in fan art competitions, and
form a community around what you do. Everyone has a
niche of players that looks like this. The question is: how
do you get more of them?

Amazon believes that cultivating competition in

your game is the key to driving player engagement.
Competition elicits an emotional reaction. Finding a way
to spark that emotional reaction - that passion - across
your base of players is how you can ultimately cultivate
engagement and build a community around your game.

GameOn gives developers a simple, yet powerful toolkit

to help increase retention, foster community among
players, and take advantage of the momentum around
competitive gaming and esports.

27
As of this writing, GameOn is being used by nWay, Game Insight,
Millennial Esports’ Eden Games, Umbrella Games, Nazara,
Mindstorm, Mokuni, Avix, and GameCloud Studios in games ranging
from casual to core across different genres.

With GameOn, you’ll be able to:

A Easily add organized competitions to your game, including

leaderboards, leagues, and multi-round league tournaments.

B Allow your users to create tournaments right within the game.

C Award players with real-world prizes fulfilled by Amazon or other

in-game rewards.

D Keep competitions fun and fair by specifying entry requirements,

like achieving a specific level, or geolocation.

Amazon GameOn is a collection of web services running on AWS, so

it’s a robust, scalable, and reliable solution that performs well even
under heavy load. It exposes a set of REST APIs that are accessible
from your backend, or directly from client devices, making GameOn
platform- and language-agnostic. You’re not forced to use custom
SDKs or libraries to access the service; use what works for you in
whatever language you like best.

Anyone can access the GameOn APIs by visiting developer.amazon.com/gameon.

GET STARTED

28
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https://blog.betway.com/esports/a-brief-history-of-esports-how-the-game-stream-went-mainstream/

http://www.businessinsider.com/youtube-has-made-its-biggest-esports-investment-yet-2017-3

http://www.esprts.com/4-8-billion-hours-spent-watching-twitch-in-2016

https://blitzesports.com/lol/video/45/smoothie-meeting-best-friends-games-growing-tdk-teaching-d

https://impulse.coreatcu.com/expanding-the-social-side-of-video-games-8eb334715ae1?gi=6f429efa24ad

https://www.reddit.com/r/GirlGamers/comments/3a9jty/out_of_curiosity_who_met_their_so_through_gaming/

http://tnl.media/esportsnews/2017/1/31/twitch-beats-tv-in-eleague-major-viewership
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