SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

BACHELOR OF QUANTITY SURVEYING (HONOURS)

BUILDING AND DEVELOPMENT ECONOMICS ASSIGNMENT

GROUP MEMBERS:
NO. NAME STUDENT ID

1 ANDY CHIN 0326973

2 CHEAH SHU EE 0330936

3 DAPHNE TAN LI WEN 0329055

4 JEROME THAM QING RONG 0328142

5 CALVIN WONG KIM MING 0323642

6 LEONG LI JING 0323628

7 LETTITIA LOIS HIEW 0323908

8 LEW QUO MING 0322884

9 LIEU XUE QI 0327523

10 LIEW WEI ZHEAN 0331225

11 LIM HONG WEI 0322741

SEMESTER: 5 & 6 (MARCH 2019)

LECTURER: MS TAY SHIR MEN & MS NURULHUDA HASHIM & SR. SHIRLEY CHIN
AI LING
 TABLE OF CONTENT
PART CONTENT PAGE

1 INTRODUCTION
1.1 Company Profile
1.2 Client’s Brief
1.3 Project Requirement
- Procurement Method
- Tendering Method
- Type of Contract
- Work programme
1.4 Key Features of the Proposed Location & Site
1.5 Benchmark Project

2 DESIGN PROPOSAL
2.1 Overview
2.2 Structural Design
2.3 Architectural Features
2.4 M&E Design
2.5 Other Services Facilities

3 CONSTRUCTION COST
3.1

4 MARKETING PLAN
4.1

5 CONCLUSION

6 REFERENCES

7 APPENDICES
PART 1 - INTRODUCTION

1.1 Company Profile

Seagull Construction is a consultancy company consisting of multidisciplinary group of

consultants that established in year 1997, based in Kuala Lumpur, Malaysia. In 2019, the
company has proved itself as a company with strong expertise and long experience in this
challenging construction industry.
1.2 Client’s Brief
No requirement from client, consultant shall proposed budget based on building
design

Gainvest Development Berhad

Gainvest Development Berhad is a premier territorial property company operating in

the geographical markets in Malaysia. In 2019, Gainvest Development Berhad intents
to start the development of multi-storey high-rise residential building in Kuala
Lumpur. Your firm has been selected to be our partner as a consultant in this project.
The project detail will be stated in the following:-
1.3 Project Requirement

Procurement Method

Procurement method is an overall management structure and specific management practices

used in construction projects. The type of procurement has significant impact on the
achievement of time, cost and quality for a project. Thus, the procurement method chosen for
this project is Traditional method, which is also known as Design-Bid-Build (DBB).

Traditional method is selected for this project is mainly because

- The design documents/project drawings are completed
- The quality of work is control by the Client.
- Client can achieve the best price through competitive tendering.
- Clients can easily request any variation of the works.
- Client’s interest is protected by the Consultants who serve as advisors and
independent certifies in the building contracts

Comparison between Traditional method and Design & Build

 Tendering Method

The tendering method chosen for this project is selective tendering as quality is a priority for
this mix development project. Selective tendering enables the employer to advertise his
project and invite contractors to apply to be placed on a selected list of contractors who will
be invited to bid for the project. Contractors applying for the project are given a list of
information they should supply about themselves in order to ‘pre-qualify’.

The advantage of selective tendering to the employer is that he can select contractors, who
are financially sound, have adequate experience, and have the resources and skills to do the
work. Also, each contractor knows he has a reasonable chance of gaining the contract and
therefore has an incentive to study the tender documents thoroughly and put forward his
keenest price.

There are two-stages in the selective tendering process, which is combined with elements of
competition and negotiation. The first stage is a process of selecting a suitable contractor,
while the second stage is a process of negotiation with the selected contractor on the final
contract price. If no agreement is reached, the employer has an option to abandon the
tendering exercise and re-tender the works using any other tendering procedure.

Type of Contract

PAM Form 2006 (With Quantities)

As this project is a private project, the type of contract selected for this project is PAM Form
2006 (With Quantities). PAM form is a standard form of contract that has been widely used in
Malaysia for over the last 40 years. It is extensively used in private sector commercial,
institutional, housing and other building projects. According to Sundra Rajoo (2010), it is
estimated that 90% of the building contracts in the private sector is based on PAM form. It
can be identified as that the clauses included in the contract is generally understood by parties
who are involved in the contract.

PAM form is home base form where the risks are known to be local industry and intended to
be used as a building contractor and not as a civil engineering contract. It has been widely
used for major projects and is also known to have sufficient clauses in the event of disputes.
As comparison, FIDIC is generally meant for engineering works of a relatively small capital
value.
The comparison of standard forms in terms of the roles and responsibilities of administrator
in the Standard Conditions of Contract:

1. PAM Contract 2006 – PAM provides for the Architect to Act as an independent certifier
which is a typical type of private forms of contract. (Clause 2.0: Architect’s Instruction).
2. FIDIC 1st edition RED BOOK – FIDIC defines the function of the engineer, where he is
acting on behalf of the employer, and any decisions of matters in dispute are resolved by the
Dispute Adjudication Board (DAB) (Sub-Clause 20.4) rather than by the engineer (Sub-
Clause 3.1: Engineer’s Duties and Authority).
3. PWD Form 203A (Rev.2007) – PWD defines the S.O.’s duties as being responsible for
the overall supervision and directions of the works. The important decision on the Damages
for Non-Completion (Clause 40), Delay and Extension of Time (Clause 43), Events and
Consequences of Default by the Contractor (Clause 51), Termination on Corruption (Clause
53), Effect of Force Majeure (Clause 57) or Arbitration (Clause 65), where appropriate, is
expressly reserved to the Appendix (usually a person more senior than the S.O) (Clause 3.0,
4.0 and 5.0).

Work Programme
1.4 Key Features of the Proposed Location & Site

,
Location of Proposed Site

The proposed site is located at Jalan Taman Seputeh, Taman Seputeh, 58000 Kuala Lumpur,
Wilayah Persekutuan Kuala Lumpur. The proposed site with land area of 1.13 hectare; 2.78
acre is located near
1.5 Benchmark Project

PROPERTY DETAILS
Name : Millerz Square
Address : Old Klang Road, Kuala Lumpur
Developer : EXSIM Development Sdn Bhd

The benchmark project we have chosen is the Millerz Square which is located at the
architectural township of Old Klang Road in Kuala Lumpur. This built up area for this
benchmark project is a total of 296,208 sf. It is a luxurious mix development project that has
incorporated with many pampering facilities to ensure the enjoyment and well-being of its
residents are properly taken care of with a total gross development value of RM1.68 billion
and divided into three phases that consist of 5 towers, Millerz Square is developed by EXSIM
Development. It is designed with an expansive central park nestled amid the high rises and
lavishly landscaped.
 Milerz Square consist of three phases which comprised of three sections of five blocks.
Phase 1 includes of Tower A and Tower B, Phase 2 includes Tower C and Tower D, Phase
3 consist of Tower E.

For the benchmark project, only Phase 1 would be used for benchmarking as it bears
similarities to the proposed project. This project is categorised as a mix development which
fits the proposed project even more as Phase 1 does indeed consist of residential, commercial
and office space, hence it is a perfect representation of a mix development project. The Millerz
Square are also considered a High-end type of project which also consist Grade A type
facilities and offices. Besides, the completion date for this benchmark project phase 1 is
between 2017 to 2018 and the completion date for the proposed project is 2019. Hence, there
is only a little difference of the price of cost plan which is valid for this proposed project.

PART 2 - DESIGN PROPOSAL

2.1
2.2 STRUCTURAL DESIGN

2.2.1 Foundation system

Bored Pile Foundation

Most of the site location of Kuala Lumpur is well known for its highly erratic
karstic limestone formation. With the exception of Batu Caves, exposures of Kuala
Lumpur Limestone are mainly found in tin mining areas. Limestone formation have
posed various challenges to geotechnical engineers due to the karstic features of
limestone such as steeply inclined bedrock, slime zone, cavities, floaters, etc. The
design of foundations in such highly irregular ground conditions requires careful
planning and execution of the works from preliminary to detailed subsurface
investigation, analysis and design, and up to the construction stage where continuous
feedback is essential for the satisfactory performance of the foundations.
 For the mix development of commercial and high rise serviced apartment, this
type of bored pile system is great in penetrating hard rock layers. A bored pile is a cast-
in-place concrete pile, meaning the pile is cast on the construction site. This differs from
other concrete pile foundations, like spun pile and reinforced concrete square pile
foundations, which use precast concrete piles. Bored pile is commonly used for the
massive construction complexes where the load of the vertical structures is hug and all
which require deep foundation. It uses a special drilling rigs or by hydraulic crane to drill
in the pile, it helps in ensuring that the pile is sufficient length and making sure that the
risk of foundation settlement can be minimised.

Advantages of using bored piles

➢ Bored piles is that it does not creates vibrations and noise that is generated
due to tradition pile system.
➢ The pile of various lengths can be inserted into the soil at varying length. The
length of the pile can go beyond seasonal variation in moisture levels etc.
➢ The large excavations are backfilling are avoided in the construction of bored
piles.
➢ The adjacent soils are less disturbed and the absence of vibration will never
disturb the adjacent structures.
➢ The bored piles are very little displacement and no risk of heave.
➢ Bored Piles can drill into rock conditions to enhance the chances of
minimising any foundation settlement.
➢ High-capacity caissons can be constructed by expanding the base of the pile
shaft up to three times the shaft diameter, thus eliminating the need for caps
over groups of multiple piles.
 ➢ For many design situations, bored piles offer higher capacities with potentially
better economics than driven piles.

As the area around Kuala Lumpur is always busy, creating too much noise
pollution can cause complaints from the local authority, by using bored piles, noise
pollution can be reduced to the nearby resident in Kuala Lumpur. These few potentials
of using bored piles for this development may incur a high initial cost but it offers better
design economics and higher sustainability and buildability.
2.2.2 SLAB
Flat Slab Construction

As for the type of slab system that this project should implement, we’ve decided
to implement flat slab construction. Flat slab construction is a reinforced concrete slab
supported directly by concrete columns without the use of beams. Flat slab is defined as
one sided or two-sided support system with sheer load of the slab being concentrated
on the supporting columns and a square slab called ‘drop panels’. The uses of drop
panels play a significant role to increase shear strength of slab and to increase negative
moment capacity of slab. It is also to stiffen the slab and hence reduce deflection. The
height of drop panels is usually about two times the height of slab.

The reason and benefit why we decided to use the flat slab construction in our project: -
➢ Flat slabs construction can reduce the construction time.
○ Use of big table framework helps to reduce construction time
➢ Flat slabs construction can reduce building height.
○ As no beam is used, floor height can be reduced and consequently the
building height will be reduced.
○ Approximately 10% of the vertical member could be saved
○ Foundation load will also reduce.
➢ Flat slabs are many like depth solution, flat soffit and flexibility in design
layout.
○ Partition walls can be placed anywhere.
○ Offers a variety of room layout to the owner.

➢ Flat slabs are ease of installation

 ○ All M & E services can be mounted directly on the underside of the slab
instead of bending them to avoid the beams.
➢ Flat slabs are more easier in placement reinforcement.
○ As reinforcement detailing of flat slab is simple, it is easier to place.
➢ Flat slab construction can deeply reduce floor-to –floor height
○ Especially in the absence of false ceiling as flat slab construction does
act as limiting factor on the placement of horizontal services and
partitions.
○ Lower building height, decreased cladding expense and pre-fabricated
services.
➢ Flat slabs can be prefabricated welded mesh.
○ Less installation time
○ Better quality control
○ Standard sizes
2.2.3 STRUCTURAL FRAME
Concrete Frame System

In the construction industry, most of the construction material are steel frame,
wood frame and concrete frame frame structures. Each of the frame structure have its
positive and negative properties. For this project, we decided to use concrete frame
structure rather than steel frame and wood frame. Concrete frame structure is a
common form of structure, comprising a network of columns and connecting beams that
forms the structural ‘skeleton’ of a building. This grid of beams and columns is typically
constructed on a concrete foundation and is used to support the building’s floors, roof,
walls, cladding and so on.

When choosing the frame structure, there are two considerations which are
project initial costs and the total cost of ownership for any project. While architects and
developers should consider a framing solution that will let them stay within budget, it
may be more important to keep in mind that materials that initially seem more costly can
end up saving owners thousands of dollars over a prolonged time. However, while wood
or steel frames were initially less expensive than the concrete frame structures,
concrete added benefits can make it the most cost-effective framing material in the long
run. According to the study’s researchers, both cast-in-place and precast concrete can
pay for their added initial costs over the structure’s lifetime. Its fire resistant and damage
resistant properties make concrete more cost efficient overall.

Why we choose concrete framing rather than steel framing? Even though steel
framing is an increasingly popular construction option due to its modern aesthetic
qualities and environmental advantages. There are some advantages likes efficiency.
For example, the rise of 3D modelling technology guarantees steel frames will be built
precisely to a building’s specifications, which reduces the risk of error. This technology
also ensures fast product construction and completion. Another than that steel can also
reduce labour. Off-site steel construction minimizes the need for on-site labour as
compared to cast-in-place concrete. Lowered labour reduces on-site risk and noise
disruption to the surrounding community. Steel is very sustainability. Steel frames
reduce excess waste removal, and most structural steel can be reused and recycled.
Concrete frame also offers several added benefits, which give it an advantage over
steel framing. Concrete’s strength and durability are ideal for large structures and
concrete buildings can last up to 100 years or more when properly maintained. It is also
versatility. Other materials can be incorporated into concrete for added strength,
insulation, and aesthetic attractiveness. Insulation is one of the advantage of concrete
frame structure. For example, concrete frame thermal properties reduce temperature
changes in buildings, which significantly reduces energy costs. In conclusion, concrete
frame structure can increase efficiency and reduce labour costs nearly as well as steel,
and concrete’s added durability and energy-efficiency make it an ideal choice for
commercial buildings.

Why we choose concrete framing rather than wood framing? Timber is commonly
used in residential construction and is safe to use for buildings of up to five stories.
Although wood frame are very low initial costs than concrete frame, but wood framing is
the preferred choice for many smaller architectural projects. Timber are eco-friendliness
and it can remove carbon emissions from the surrounding environment and is typically
sourced from sustainably managed forests. One of the benefits of wood frame include
natural beauty. Wood’s aesthetic appeal makes it a popular choice for interior and
exterior building design, producing a homier atmosphere than other materials. However,
even with the surge of popularity in high-rise wood frame buildings, wood fails to offer
the same level of safety and durability of concrete. Concrete is more safety than wood.
It is because concrete doesn’t burn easier, which often makes it an ideal choice over
flammable wood. It offers increased protection to multi-residential buildings and
structures built in storm-prone areas. Concrete frame structure is very durability.
Concrete frame structure keeps its structure intact for years, even when faced with
severe weather conditions. It’s also far more resistant to pests such as termites.
Concrete frame structure is economic benefits. For example, concrete thermal
properties reduce energy costs and total cost of ownership. Concrete buildings can
save owners in both air conditioning and heating costs as opposed to wood frames.
While wood may be aesthetically pleasing as a decorative touch on a building or
structure, overall, concrete frame structure provides more value through the maximum
protection and durability necessary for schools, apartments, offices and other buildings
where safety concerns and longevity are a top priority.

Advantages of Concrete Frame: -

● Availability of concrete ingredients easily.
● Easy handling and moulding of concrete into any shape.
● Easy transportation from the place of mixing to place of casting before initial
set takes place.
● Ability to pump/spray to fill into cracks and lining of tunnels.
● When reinforced, all types of the structures are made possible from an
ordinary lintel to massive fly overs
● Monolithic character gives better appearance and much i rigidity to the
structure.
● The property of concrete to possess high compressive strength, makes a
concrete structure more economical than that of steel structure.
2.2.3 Transfer Structure

In this development, we need a transfer structure. Transfer structures are often

times used in tall buildings, usually for transferring high forces and loads to other
structures that can resist them. In order to transfer the massive load of a skyscraper to
perimeter support posts and through to the foundations, a huge table top like slab is
constructed out of concrete and reinforced with rebar and post-tensioned tendons.
Called a transfer slab or transfer beam, the complex undertaking is one of the most
important, and longest to complete, especially the tasks in the construction of a multi-
storey building and large podium. It often required additional structural stability to handle
the excessive weight of the building.

Transfer beams transfer heavy and concentrated loads through shear. In order to
avoid progressive collapse, the transfer beam should be cast monolithically and
continuously while spanning over several supports. The structural system should also
provide an alternative load path for load path redundancy. Moreover, for transfer
beams, deflection controls. If the transfer beam deflects, all the floors above the transfer
beam will deflect with it.
 A transfer floor is the floor system which supports a vertical as well as lateral load
resisting system and transfer its loading to different underneath system. Transfer floor
distribute the load from closely spaced columns to the columns with long span.

In our proposed project, there are two block of serviced apartment sit on a large
podium that makes provision for public and commercial facilities. Generally, this type of
slab constructed and placed at ground level parking with 4-5 levels of conventional
residential construction above. The name is derived from the “podium” that separates
the two occupancies. The purpose is to works as a structural floor and transfer slab for
loads from the above superstructure to the walls and columns below. As a horizontal
separation, podium slab works as a fire separation between different building
occupancy types and reduced sound transmission.There also need a transfer structure
above the MRT station which to transfer the load into foundation.
 Advantages of transfer structure: -

● Provide solid separation between parking areas and living spaces and
consequently offers sound and fire protection.
● The application of podium slab permits the decrease of overall thickness of
the frame. This will cause the reduction of excavation because the parking is
below grade.
● It is proven to be cost effective.
● It provides large open spaces at or below grade for example parking and
retail.
● Transfer slab provides high fire rating, decline sound transmission and floor
vibration.

2.4 Architectural Features

FACADE SYSTEM
This apartment is made up of mixture of two materials, which are aluminums and glass.
Aluminum claddings and square-perforated panels will give a modernity to the podium facade.
Aluminum fins will run vertically along the apartment tower. Besides, aluminum does not
provide a lavish appearance but it provides strong and durable to the building that can
withstand almost kill of weather. In addition, large glass windows will be applied on the
apartment towers which provide the building look more elegance and cozy. Which softens the
outlook of the whole building while allowing the natural light to pass through into the building.
WATER FEATURES
There will be outdoor one water features located at the walkway before the entrance of the
and another one located at the lobby. The purpose of these greenery pond water features is
to provide an aesthetic purpose as well as inviting the inviting appearances to create a
soothing environment to make the visitors and tenants to have calm and peaceful soul.
Besides, all components must be present in order to be considered an ecosystem since all
components interact to keep the pond naturally balanced, thereby minimizing maintenance.
Water features often offer additional benefits such as increased curb appeal, reduced noise
pollution due to the sound of water overpowering outside noise and improved air quality.
GROUND FLOOR: DROP-OFF

GROUND FLOOR: GRAND LOBBY

Style and substance come together when you arrive at Devon and step into its luxurious
corporate lobby, where intellectual conversations unfold in a sophisticated setting- cleverly
designed to create a positive company identity and impression for associates.
RETAIL LOTS

SKY GYM
From its spacious environment to contemporary interiors and furnishings, this modern
Business Centre offers the right atmosphere to hold large corporate events to casual office
discussions. With an on-site gym facility conveniently located at the workplace, you can keep
up with your regular fitness routine.
BBQ AREA HERBS GARDEN

Warm, welcoming, inspiring and tantalizing underlines the memorable experiences that one
can expect at Astor and Barrow’s facilities. Each one is splendidly designed to offer that
perfect setting to socialise and relax with friends and family.

WATER SPLASH AREA SKY POOL

Both young and seniors in search of physical activity and total relaxation will love our mixed
modern recreational and well-being facilities. Here, residents can enjoy a well-balanced
lifestyle with fun and repose in equal measure.
SPORT LOUNGE & GAMES ROOM
There is no better way to unwind and entertain guests after a stressful day than having
some great indulgence, fun and entertainment accompanied by the scenic views of the city.
GARDEN LANDSCAPE (ROOFTOP)
One of the main reasons to include a garden landscape located the rooftop of the podium is
because it set a path or walkway on their lawn or garden is simply to provide better access to
hard to reach places, such as gardens and flowerbeds. Garden landscape is to provide a
comfy surrounding not to forget to enable the tenants to relax and chill during their off time
from work with their families. Many times, Gardens provides health benefits such as providing
cleaner air from the plants and reduce stress levels with its attractive environment.

OTHER SERVICE FACILITIES

INDOOR MULTIPURPOSE MEETING ROOM
Indoor multipurpose meeting room can be a big bonus to the tenant as it allows them to hold
a small meeting, without having the trouble to find a suitable place for their own private
meeting. The meeting room can also be used as a gathering or small event without the need
to pay more, when it’s given to you freely.

MULTIPURPOSE COURT
A multipurpose court can be used for basketball, badminton, futsal and more. This allows a
healthier lifestyle and shows a livelier environment. Through this ambiance, it would attract
more people are looking for lively neighborhoods. This could be a free advertisement
attracting more people to acknowledge the existence of the condominium.

Security
Visitor Management System (VMS)
It allow user to enroll visitor as they enter and exit the premises. Enhanced with the latest
web technologies (full web application that require Internet browser to operate), enhance
the new way to welcome visitors by streamlining the process for visitor check-in.

VMS dynamic architecture fulfill enterprise of any size to freely deploy the system as a
standalone application, networked solution, single or multi-tenant facility, or single or
multiple facility company. VMS have the extension room to be configured to integrate with
Entrypass Platform1 Access Control System to ensure greater security and better visitor
management and tracking purposes.

It provide business owner to start the visitor management process from the moment a visit
is being planned either by the host or the visitor themselves. The tenant that are expecting a
visit are allow to access the scheduling portal prior the visitor arrival to simplifying the
registration process in the check-in counter to prevent long wait time.

24-hour security guard patrols

This service provide security patrol during the night. During non- operation hour from 10.00
pm onward till 5.00am) our patrol schedule will be every 60 minutes for the whole building.
We will have 8 security for day shift and 4 for night shift.

Closed Circuit Television (CCTV) monitoring

For the tenant safety, CCTV will allocate all around the building, including all entrance point,
parking area, access point, lift and others. This service is to ensure safety of tenants.

Central security control centre

Central security control center will be allocated at Ground Floor ( Lobby) and p, where those
CCTV’s monitor and Visitor Management System will be allocate. There will be security
guard on shift 24/7.

Access Control System

Every tenants will have an access card to access the residential building. This service will
enhanced the safety of building as outsider cannot enter. Moreover, it cut down the cost on
security guard as less guard is needed.
2.3 M&E features
LED Lightning System ( Electrical Services/Lightning)

LED uses low amount of energy and have high design flexibility which an be integrated with
intelligence sensors and brightness of light can be adjusted according for user comfort.
Moreover, it produce less UV emission and environmentally safe because it does not
contain mercury like fluorescent light bulbs.

Centralised chilled water system

Water is non-corrosive and non-toxic compared to refrigerant that has element such as
sodium chloride brines, propylene glycols etc, thus it is environmental-friendly
Moreover,water chiller system last longer than air cooled system chillers. This is because air
cooled chiller system is installed outdoors, whereas the water chiller system is installed
indoor. Furthermore, it also reduced risk by not having refrigerant pipes all over the building
Lastly, it is cost effective in terms of energy consumption

Green Roof

In order to implement green roof, it is required to grow plant on top of the roof. It can reduce
heat flux through roof and provide natural insulation for the building. Moreover, it also cost
saving as there will be less energies needed for cooling and heating. Lastly, the plant can
removes air pollutants and provide oxygen which increase the air quality for the
surrounding.

Centralised fire alarm and monitoring system (Fire Protection)

Fire Alarm Monitoring means that there is a fire monitoring panel installed and connected to
the fire alarm system. When the fire alarm system goes off, the fire monitoring panel will
immediately send a signal to a Signals Receiving Centre (sometimes called a monitoring
station). An operator will dispatches Fire Department to attend the building in alarm.

Centralised public announcement system (Fire Protection)

When a fire incident happen, we will have our announcement system active, warn the public
and the tenants. Our announcement system not only act as a tool for fire incident but also
any incident that require it.
Part 3: Construction Cost

3.1

4.1 Marketing Plan

 1. Target Market:

Age above 30 years old. People who are starting their business and looking for commercial units
for sale or rent. People who are finding a new place to stay. Income level above RM 15,000 per
month. Viewer type: Privates, Business, Consumers.

2. Market Objectives:

Goal is to increase sales on commercial units, residential units and increase rent of retail units.

Marketing Plan (4Ps)

1. Products. ( Mixed building of commercial, office and residential units)

It is appropriate and suitable for market and customers today as many people are looking into a
nearer working place to their home due to transportation issues and the jam on the traffic.

● Type A1 Residential: 852 sq. ft.

● Type A2 Residential: 907 sq. ft.
● Type A3 Residential: 907 sq. ft.
● Type A1 Penthouse: 2900 sq. ft. ( Two Floors)
● Type B1 Penthouse: 2900 sq. ft. (Two Floors)
● Retail unit for sales and rent: 1250 sq. ft.

2. Prices.

Residential Unit:
● Current pricing structure in the market: RM 850.00 per sq. ft.
● Renting rate in the market is RM 3.41 per sq. ft.

Commercial Unit:
● Current pricing structure in the market: RM 1550.00 per sq. ft.
● Renting rate in the market is RM 6.20 per sq. ft. per month.
3. Place.
Located opposite Mid Valley Megamall, it is a attractive location to buyers who are looking for a
working place or a home, or both.

Culture Hubs:
Japan club of kuala lumpur, zhen lu shi (buddhist temple)

Accessibilities:
2KM to Mid Valley Megamall and Mid Valley KTM Station
5KM to Office tower
Connected to Federal highway

Educations:
2.5 KM to Sekolah Kebangsaan Bangsar
1.5 KM to SMK La Salle

Sports Centre:
2KM to DBKL Sports Club

It is near to a shopping mall that are easily accessible such as supermarket, banks, restaurants,
cafes, coffee shops, fitness centre and etc. Nearby our site there is a housing area which they can
easily access our building.

4. Promotion.

A) Physical Marketing

● Brochure
● Property Roadshow with scaled model of building
● Billboards

We will be using physical advertising to promote the sales and rent of residential, commercial
and office units. Organising a property roadshow with a scaled model of building in shopping
malls or other commercial real estate events. Scaled model of the building is used for display
purposes so that customers can know how is the building going to look like. People who are
interested on purchasing properties and discovering places to rent will go to these events to
approach for unit seeing.
]

Providing brochure with information and pictures of the units.

Billboards will be placed at the roadside that people can easily see it from everywhere when they
pass by anytime. Billboards are difficult to miss especially they are set in areas where bystanders
can see clearly. Billboard advertisements are designed to catch a person's attention and create a
memorable impression very quickly, leaving the reader thinking about the advertisement after
they have driven past it.

B) Digital Marketing

● Social Medias
● Website

We will promoting this project through social media, for example, Facebook, Instagram and etc.
where people of all scope of age these days spend most of time on it. It can be promoted through
paid advertisements or through Facebook open gatherings that are focusing on a specific certain
group of people. For example, there is a Facebook page implied for properties in Kuala Lumpur
for selling and renting. People who are interesting in purchasing and selling properties will be
suggested to join these groups.

We will also postings of our residential,

commercial and office units on commercial real
estate websites, for example,
www.Iproperty.com and www.propwall.my
 We will make our own site for this development project. Having a website gives buyers more
information about this project. It is more convenient when buyers wanted to find out more
information such as, price of the units before they decided to buy it. There will be few photos of
the building, location, commercial, residential and office unit displayed on our website. We will
also posting a video of the commercial, residential and office space on the website so that
customers know how does it look like. The video showcases the space in a way that pictures will
not able to show.

Marketing Strategies

● Maximum functional benefit such as, porcelain tiles that are cheaper than marble
tiles but porcelain tiles have the same surface as marble tiles.
● 8000m2 of facilities located at podium level 5 such as, sky pool, sky gym, sport
lounge and games room etc.
● Sixteen units of luxury penthouses.
● The high initial cost for 622 residential units are justifiable as in the long run, there
is a high return of investment from each unit through leasing and sales of each
unit.
● Our project has a construction period of 4 years, 1 year of pre-construction and 3
years of construction. The construction period was based on the works as well as
being averaged out from numerous benchmarked project to produce a suitable
timeline for it.