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Bitter Gourd Muffin

CATALBAS, LEVIE
DELA CRUZ, NOEL ROSTOM
JUTBA, ISRAFEL
LORONO, VIRGINIA
MONLEON, RHENA JAY
OAMIL, DEXTER
PAQUIAO, CELOMAR
SAMUDIO, NORMAN
VALERIO, LOU BRIAN

1
MARKETING PLAN

ISAW
(PRODUCT)

I. PROJECTED SALES:
Day 1 Week 1 Month 1 Month 2
Projected Sales Volume (pieces) 50 150 600 1200
Selling Price Per (pesos) P3.00 P3.00 P3.00 P3.00

II. MARKETING STRATEGY:


Target Buyers:
Students, Children, Teachers,anyone who is likes to eat isaw.

Products:
Isaw

Price:
Isaw will be sold at P3.00 each.

Channels of Distribution:
Inside the School Campus.

Promotion:
Billboards,Signs and word of mouth.

2
PRODUCTION PLAN
I. PRODUCTION SCHEDULE:

Planned Day 1 Week 1 Month 1 Month 2


Sales
Volume 150 3,000 13,200 26,400

II. Estimated Cost of Production:


Quantity Unit Description/Article Unit Cost Total Cost
110 Grams Butter P4.40 P25.00
200 Grams Sugar P0.05 P10.00
2 Pcs. Egg P5.00 P10.00
2 Tsp. Vanilla Extract P0.50 P1.00
200 Grams Cake flour P0.03 P6.00
1¾ Tsp. Baking Powder P2.28 P4.00
125 Grams Evaporated Milk P0.12 P15.00
50 Grams Grated Ampalaya P0.50 P10.00

Total P81.00

III. Estimated Fixed Capital Investment:


Quantity Unit Description Unit Cost Total Cost
2 Pcs. Mixing Bowl P130.00 P260.00
4 Pcs. Food tray P120.00 P480.00
2 Pcs. Spatula P80.00 P160.00
1 set Oven P21,000.00 P21,000.00
2 Pcs. Spoon P22.00 P44.00
2 Pcs. Baking pan P130.00 P260.00
1 box Disposable Gloves P38.00 P38.00

Total P22,242.00

IV. Direct Labor:


Salary/ day
Baker Php. 250.00 / day P250.00
Packer 200.00 / day P200.00
Distributor P1.00/1Pc. 600.00 /day P600.00
Total Per Php. 1,050.00
Day
Monthly Php. 23,100.00

3
V. Overhead/Indirect Cost:
Transportation P100.00
Water Bill P10.00
Electric Bill P15.00
Packaging Materials P180.00
LPG P150.00

Total Cost P455.00/DAY

VI. Location:
The business is located at Waterfall, Balingasag, Misamis Oriental. Product will be
distributed on following School Canteen; San Isidro Nationl High School, Misamis Oriental
Institute of Science & Technology, Saint Ritas College of Balingasag, and Baliwagan
National High School.

Sketch the location:

4
PRODUCT FLOW CHART

Gathering
of
Materials

Ready to
Mixing
sell

Finish
Molding
product

Embelish
Packaging ment/
Finishing

ORGANIZATIIONAL CHART

LOU BRIAN VALERIO

OWNER

BAKER PACKER

EMPLOYEE EMPLOYEE

5
FINANCIAL PLAN
I. Total Project Cost:

Fixed Capital P1,420.00

Working Capital P22,242.00

Direct Labor/ Overhead Cost P1505.00

Total Project Cost P25,167.00

II. Source of Capital:


The source of capital is savings.

III. Projected Profit and Loss Statement:

Day 1 Week 1 Month 1 Month 2

Projected Sales 6,000 30,000 132,000 264,000

Less: Cost of Production P5645.00 P28,225.00 P124,190.00 P248,380.00

Profit / Loss P355.00 P1775.00 P7,810.00 P15,620.00

The projected profit per day after one year will be added by P90.00

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