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    Brand LOGO and Why They Choose That

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    Vinaykumar Naidu
    The IKEA logo features the bold colors blue and yellow which were chosen to represent important aspects of Swedish culture and lifestyle. These colors are taken from the Swedish flag and symbolize trust, excellence, happiness, and energy. The logo uses these colors and an aggressive lettering style to make a powerful and modern impression that stands out.

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    © All Rights Reserved
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    Brand LOGO and Why They Choose That

    Uploaded by

    Vinaykumar Naidu
    106 views3 pages
    The IKEA logo features the bold colors blue and yellow which were chosen to represent important aspects of Swedish culture and lifestyle. These colors are taken from the Swedish flag and symbolize trust, excellence, happiness, and energy. The logo uses these colors and an aggressive lettering style to make a powerful and modern impression that stands out.

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    Its all about logo

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    The IKEA logo features the bold colors blue and yellow which were chosen to represent important aspects of Swedish culture and lifestyle. These colors are taken from the Swedish flag and symbolize trust, excellence, happiness, and energy. The logo uses these colors and an aggressive lettering style to make a powerful and modern impression that stands out.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    106 views3 pages

    Brand LOGO and Why They Choose That

    Uploaded by

    Vinaykumar Naidu
    The IKEA logo features the bold colors blue and yellow which were chosen to represent important aspects of Swedish culture and lifestyle. These colors are taken from the Swedish flag and symbolize trust, excellence, happiness, and energy. The logo uses these colors and an aggressive lettering style to make a powerful and modern impression that stands out.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Brand LOGO and why they choose that

    Colour HEX RGB

    blue (Pantone 293) and yellow (Pantone 109)


    IKEA was started in 1943 by a 17-year-old Swedish entrepreneur,
    Ingvar Kamprad. While the logo may have changed, the company's
    vision remained the same:
    “To create a better everyday life for the many people”
    With equal parts of better and many. Between September 2012 -
    August 2013, IKEA printed 212 million catalogues in 29 languages,
    and welcomed 716 million visitors to 351 IKEA stores in 43 countries.

    IKEA is a Swedish furniture enterprise. It is a multinational private
    home supplies retail chain. The company’s name “IKEA” is actually
    inspired by the founder’s initials “Ingvar Kampar” and the first letter
    of his family farm “Elmtaryd”, and his birth place “Agunnaryd”. The
    IKEA logo is one of the most popular and widely recognized logos in
    the furniture industry. It features bold and elegant lettering which
    imparts a powerful and modern corporate image.

    IKEA logo design has a very bold colour. The colour used is outdated
    Swedish two extremely uncoordinated colours together. This is
    deliberately designed by IKEA in Sweden, yellow and blue in the
    livelihoods of people's lives they have played an important role. This is
    also the main reason for IKEA to use yellow and blue colour, which is
    the pursuit of life with the Swedes love nature are inseparable. The
    yellow and blue colours in the IKEA logo are influenced by the basic
    colours of the Swedish national flag. The blue colour symbolizes trust
    and excellence, whereas the yellow colour stands for happiness,
    imagination and energy.

    The aggressive lettering incorporates the Ikea Sans typeface which


    originates from the Futura font family and the contrasting colours make
    the logo really stand out and create an impact. Inseparable from the use
    of letters of the design and oval symbols, Ikea uses oval shape on the
    sign just to bring a sense of heavy intermediate IKEA letters.

    In Sweden, nature and the home both play a big part in people's lives.
    In fact, one of the best ways to describe the Swedish home furnishing
    style is to describe nature - full of light and fresh air, yet restrained and
    unpretentious.

    The IKEA product range - modern but not trendy, functional yet
    attractive, people-focussed and child-friendly - carries on these
    Swedish home furnishing traditions.

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