IMTIAZ SUPER MARKET

REPORT
PRINCIPLES OF MANAGEMENT
SUBMITTED TO:
UMME SUMMAYA
PREPARED BY:
ALINA EJAZ (30941)
JAVERIA KHAN (30964)
MUJEEB (30895)
SAJID ALI (31402)
1|Page

Acknowledgment

We have taken efforts in this project. We are grateful to The Almighty God for completing us
this report.

We place our sincere gratitude to mam Umme summaya for her constant encouragement for her
guidance and constant supervision as well as for providing necessary information regarding the
project.

We also place our sense of gratitude to one, and all who, directly or indirectly, have lent their
helping hands in this report.

Sincerely,

Alina Ejaz
Javeria Khan
Mujeeb
Sajid Ali

IMTIAZ SUPER MARKET | PROJECT

2|Page

Executive Summary

To sum up, this report deals with the practical applications of management general principles.

The environment affects the HR management where it is located. Management as a technical

term has a varying definitions from different viewpoints. The manager’s personality and
surrounding elements, such as co-workers, superiors, and organization structure and organization
culture affect his success at full filling his role effectively. Planning, organizing, leading and
controlling are the main principles of management. An HR manager is to achieve these functions
in accordance with his own skills, the team work’s nature and the organization structure as a
whole.

Planning is a term includes identifying goals, objectives, methods and resources needed to carry
out the tasks assigned. In the report we’ll talk about all these strategies used in Imtiaz
supermarket to carry out their goals.

Organizing includes number of employees and departments working under an organization and
how well they are working.

The third principle is leading. As for Imtiaz discipline and commitment with democracy is the
style to lead the organization effectively and efficiently.

Management conflicts either between staff or with other managers are one of the daily activities
of HR managers which are solved quiet smoothly in Imtiaz supermarket.

The fourth and the last principle of management are controlling. That is monitoring and adjusting
resources to achieve goals. That is how Imtiaz could reach its unique and highly strict terms of
material and equipment qualities. In Imtiaz controlling is fulfilled in three main objectives,
production, commercial and maintenance by monitoring. At last Imtiaz being a centralized
organization all feedback reports are related and generated by head office and the functional
directors.

IMTIAZ SUPER MARKET | PROJECT

3|Page

Table of Contents

Company Description ................................................................................................................................... 5

PLANNING .................................................................................................................................................. 6
Mission...................................................................................................................................................... 6
Vision ........................................................................................................................................................ 6
Values ....................................................................................................................................................... 6
Goals and Plans ......................................................................................................................................... 6
Core Competencies and Sustainable Competitive Advantage .................................................................. 7
SWOT Analysis ........................................................................................................................................ 7
Strengths of Imtiaz: ............................................................................................................................... 7
Opportunities for Imtiaz: ....................................................................................................................... 7
Weaknesses of Imtiaz: .......................................................................................................................... 7
Threats for Imtiaz: ................................................................................................................................. 7
BCG Matrix .............................................................................................................................................. 8
Target Market............................................................................................................................................ 8
ORGANIZING ............................................................................................................................................. 8
Hierarchy/Organogram ............................................................................................................................. 8
Number of Employees and Departments ................................................................................................ 10
Culture .................................................................................................................................................... 10
Environmental Uncertainty Matrix ......................................................................................................... 10
Type of Environment: ............................................................................................................................. 10
Hiring Of Employees: ............................................................................................................................. 10
Type Of Structure: .................................................................................................................................. 11
Structure Elements: ................................................................................................................................. 11
LEADING ................................................................................................................................................... 11
Motivation:.............................................................................................................................................. 11
Challenges:.............................................................................................................................................. 11
Diversity: ................................................................................................................................................ 12
Leadership Style: .................................................................................................................................... 12
CONTROLLING ........................................................................................................................................ 12
Standard Operating Procedures:.............................................................................................................. 12

IMTIAZ SUPER MARKET | PROJECT

4|Page

Standards and Quality Check: ................................................................................................................. 12

Performance Measures: ........................................................................................................................... 12
Conclusion: ................................................................................................................................................. 12
Recommendations: ...................................................................................................................................... 13

IMTIAZ SUPER MARKET | PROJECT

5|Page

Company Description

Imtiaz supermarket is providing its customers the unique shopping experience in Karachi, one of
the biggest metropolitan cities of Pakistan. Imtiaz is one of its kind modern retail departmental
store offering products for everyday use.

Imtiaz is currently operating with four outlets located in all major areas in Karachi which are
Nazimabad, DHA, Bahadurabad and Shahra-e-Faisal. It is first ever retail store located in
southern region of Pakistan’s financial capital.

Convenience, amazing product range, excellent customer services and unmatched affordability
are few of the features that make Imtiaz supermarket the leader in modern shopping in Pakistan
with the desire to exceed customer’s expectation.

Flexible timings allow customers to shop more conveniently in a safe and secure environment.
Unlike open markets; where the products like vegetables, fruits and meat are offered in a
hygienic environment. The organization is offering almost every type of product under one roof.

IMTIAZ SUPER MARKET | PROJECT

6|Page

PLANNING

Mission
“Imtiaz superstore wants customers for life. To earn customer’s loyalty we must unlock the
potential of customers buying power to improve their quality of life”

Vision
“To be recognized and respected as one of the premier supermarkets that is creating a world
where everybody can buy like rich people”

Values
 Provide customers an enriching environment of trust and cooperation.
 Create self-servicing environment where customers can have separate departments’
discounts pricing.
 Employees flourishing as company flourishing.

Goals and Plans

“The goal of Imtiaz is to satisfy customers, employees and providing jobs”

The long term goal of Imtiaz is to reach international level i.e.; foreign countries.

IMTIAZ SUPER MARKET | PROJECT

7|Page

Core Competencies and Sustainable Competitive Advantage

The first priority of Imtiaz supermarket is their customers. For the ease of their customers they
opened four branches at different places to provide all the products to the customers under one
roof. Their geographical location has become their core competency because the places where
Imtiaz is located have no other supermarkets. That’s why the first priority of customers for
shopping is Imtiaz supermarket. Moreover Imtiaz also focuses on providing jobs to decrease the
unemployment in the country. This can also be count as one of the sustainable competitive
advantage because other supermarkets or organizations don’t hire a huge number of employees,
instead they try to hire as few employees as possible.

SWOT Analysis
Strengths of Imtiaz:
 Higher quality products.
 Wide range of products.
 Geographical location.

Opportunities for Imtiaz:

 Expand in international market.
 Increase advertising for private brand e.g. “PONAM”
 Diversify its grocery department.

Weaknesses of Imtiaz:
 Due to huge number of item sold, Imtiaz has to rely increasingly on middle-man.
 Fewer outlets to benefit from bulk-buying.

Threats for Imtiaz:

 Increasing supermarket segment competition.
 Difficult economy.
 Environmental uncertainty.
 Negative word of mouth from customers.

IMTIAZ SUPER MARKET | PROJECT

8|Page

BCG Matrix

QUESTION MARK STAR

FASHION PRODUCTS FOOD & GROCERY PRODUCTS

DOGS CASH COWS

SOAPS, DETERGENTS, ETC POONAM PRODUCTS (The private

product)

BCG matrix also depends on the brands they are having partnership with.

Target Market

Imtiaz supermarket targets every class of customers. They are offering products for everyone.
Their vision statement also shows that they want everyone to get facilitated by Imtiaz
supermarket.

ORGANIZING

Hierarchy/Organogram

IMTIAZ SUPER MARKET | PROJECT

 9|Page

CHAIRMAN

MD

DIRECTOR CHIEF FINANCIAL DIRECTOR

OFFICER

CHIEF
CHIEF EXECUTIVE
OPERATION
ESTABLISHMENT FINANCE OFFICER

FINANCE QUALITY
EXECUTIVE DIVISION COMMUNICATION MARKETING PRODUCTION PUBLIC
MANAGER CONTROL
DIVISION

CHIEF EXECUTIVE CHIEF CHIEF

CHIEF OFFICER DEPARTMENT DPARTMENT CHIEF QUALITY
COMMUNICATION DEPARTMENT PRODUCTION
MARK & SALES NO. 11 NO. 12 OFFICERS
OFFICER NO. 10 OFFICER
FIXED ASSETS CHIEF PUBLIC
RECOVERY DISBURSEMENT OFFICER
DEPARTMENT DEPARTMEMNT DEPARTMENT REGISTER
NO. 01 NO. 02 NO. 03 DEPARTMENT
DEPARTMENT DEPARTMENT DEPARTMENT DEPARTMENT DEPARTMENT DEPARTMENT DEPARTMEN
DEPARTMENT NO. DEPARTMENT DEPARTMENT DEPARTMENT
HEAD OFFICE STRATEGIC FOUNDER NO. 04 NO. 05 NO. 07 NO. 08 NO. 16 T NO. 18
06 NO. 09 TREASASURY NO. 13 NO. 14 NO. 15 NO. 17
PLANNING ADMINISTRAT RECOVERY QUALITY & QUALITY
HUMAN INFORMATION MARK AND GROSS SECTION FIXED ASSET PURCHASE INVENTORY STORE LABORTARY DEPARTMENT DEPARTMENT NO.
ION SECTION INSPECTION CERTIFICATI DEPARTMENT
RESOURCE TECHNOLOGY PROMOTION INCOME REGISTER OPERATION NO. 19 21
MAG & ON NO. 20
I/C
BOARD OF OFFICE OF THE PROMO EVENT SURVEY DEPT SERV &
DIRECTOR
DIRECTORS CHAIRMAN MANAGER I/C HOME DELIVERY TREASASURY MANAGER INVENTORY LAB I/C MANAGEMENT ORIENTATION
STRATEGIC MANAGER MANAGER
MANAGER RECOVERY SECTION I/C PURCHASE MANAGER MANAGER MANAGER
PLANNING ADMIN CHIEF MANAGER QUALITY
MANAGER H.R. MARKETING MANAGER WARE STORE CERTS & MANAGER
INFORMATIO SALE RECORD CONTROL &
N OFFICER HOUSE OPERATIONS PRODUCT AWARDS SURVEY SERV &
PAKAGING MAINTAINANCE INSPECTION EVENT
OFFICE OF SECRATORY TO ASST. ASST. ANALYSIST MANAGER ORIENTATIO
MANAGER MATERIAL I/C BANKING I/C MANAGER MANAGEMENT
MD INTERNAL MANAGER CORPORATE SALES N
STRATEGIC ASST. MANAGER OFFICER
AFFAIRS ADMIN RECOVERY LOCAL
PLANNING ASST. MANAGER NETWORK & MANAGER CORPORATE ASST. PROCLAIMATIO COMPLAIN
MANAGER PURCHASE WARE REPORTING
H.R. SUPPORT MARKETING SALE OFFICER MANAGER ASST. N SEC OF NEW PUBLIC CENTRE
HOUSE
ADMINISTRATION BOOK OPERATION MANAGER QUALITY SURVEY
OFFICE OF SECRATORY DESIGNER CASH ASST. MANAGER NEWS
CHIEF RISK SURVAILANCE KEEPING I/C 1 QUALITY NEW
DIRECTOR TO EXTERNAL SECTION MANAGER MANAGER PAPER ADD
OFFICER BRAND P.O.S CONTROL & CUSTOMER
ESTABLISHM AFFAIRS SECTION IMPORTED I/C
CHIEF RECRUTER DESKTOP MANAGER CALL IN PURCHASE INSPECTION PRODUCT ORIENTATIO
ENT & CENTER ASST.
SUPPORT ASST. BOOK INVENTORY SURVEY I/C N I/C
EXPANSION MANAGER
CHIEF SECURITY BRANCH 1 PRINTER MANAGER CREDIT CARD KEEPER RECORD I/C
CHIEF BRANCH 1 OPERATION
LEGAL AFFAIR OFFICER MANAGER P.O. RELEASE BEAUTIFICA
ANALYSIST BTL MANAGER 2 PRODUCT TV ADD I/C RATES
SECTION I/C TION I/C
CHIEF TRAINER MANAGER OFFICER SURVEY
OFFICE OF DESKTOP ASST SALE
AUDIT TRANSPORT
DIRECTOR SUPPORT MANAGER PAYABLE ASST.
BRANCH 2 SECTION SECTION
OPERATIONS ADVISORY BRANCH 3 1 MANAGER SECTION RATES & MANAGER
LEGAL AID CHIEF OF C.G IV REPORTING I/C VENUE/ FOOD
COMITEE OUTDOOR BARCODE I/C OPERATION I/C
COMITEE TIME RECORDING MANAGER 3
INTERNAL
MACHINE SECTION DESKTOP MARKETING ASST SALE BRANCH 3 AUDIT I/C LOADING
OFFICE OF PAYABLE SECTION
CHIEF SUPPORT MANAGER 2 MANAGER GRN VEHICLE I/C
BUILDING MAINT. I/C
EXECUTIVE PROPERTY & CLEANING BRANCH 2 SECTION PROMOTION
ESTABLISHMEN LAWYER SECTION MONITORING I/C
TRIM I/C EXTERNAL
T HOME
AUDIT I/C GRN I/C
ASST SALE GENERAL / DELIVERY
HARDWARE
MANAGER 3 VENDORS VEHICLE I/C
OFFICE OF CRIMINAL CARPANTER ADMINISTRATION
CHIEF LAWYER RECEPTIONIST IMPORT
OPERATION SECTION BANK &
OFFICER PAYROLL
SECTION OFFICE USE
INCOME TAX ELECTRICIAN WEB DEVELOPER VEHICLE I/C
OFFICE OF OFFICER DISPATCHER I/C IMPORT
CHIEF MANAGER
FINANCIAL PAYROLL
OFFICER RESEARCH & SECTION I/C
DEVELOPMENT RISK & PERFORMANCE
JANITOR
SECTION ASSESMENT
OFFICE OF THE MANAGER
DIVISION
HEADS CHIEF
RESEARCHER
LABOUR
TELECOMMUNICAT
MARKET
ION
ADMINISTRATOR
CHIEF
PRODUCT
RESEARCHER
IS AUDITOR

P.R. SECTION

CHIEF P.R
OFFICER

CENTRAL
REPORTING
SECTION

MANAGER
REPORTS

IMTIAZ SUPER MARKET | PROJECT

10 | P a g e

Number of Employees and Departments

3000+ employees are working for Imtiaz supermarket and there are approximately 170
Departments in organization.

Culture
The culture which is followed in Imtiaz supermarket is both innovative and ethnical. According
to HR manager ethics are very important in an organization. Employees in Imtiaz are given
special training about business ethics. The culture is also innovative because it is evolving with
time and fulfilling needs of customers according to their desire.

Environmental Uncertainty Matrix

Imtiaz supermarket has dynamic + simple environment because there are few external
components but the environment is dynamic due to political and terrorism issues in our country.

DEGREE OF CHANGE

DYNAMIC
DEGREE OF
COMPLEXITY
STABLE
CELL 2
Dynamic and unpredictable environment. Few components in
environment. Components are somewhat similar but are in
continuous process of change. Minimal need for sophisticated
knowledge. Of components.

Type of Environment:
Organic structure because employees are given freedom to share their ideas and thoughts.

Hiring Of Employees:
Imtiaz deeply focuses on decreasing unemployment so there are no special academic criteria for
hiring the employees, nor the experience is needed. Imtiaz itself give training to the employees
about how to deal with customers and how to convince them.

IMTIAZ SUPER MARKET | PROJECT

11 | P a g e

Type Of Structure:
The structure of Imtiaz’s Hierarchy is staff structure.

Structure Elements:
 Attention to detail is high in Imtiaz because they take care of each employee working in
organization.
 People orientation is also high.
 Team orientation is high because they create a friendly environment in organization.
 Aggressiveness is low because employees feel no stress and work happily because of
friendly environment.
 Stability is also high because they maintain their status quo.
 Innovation is high as well because they want to fulfill the needs of customers and
customer’s needs and desires change with time.

LEADING

Motivation:
Imtiaz supermarket offers bonuses to the employees for performing well. It provides medical and
education services to the families and children of the employees. Moreover, picnics are also
scheduled for the relaxation of the employees.

Challenges:
The main challenge faced by managers in motivating employees is illiteracy. So, the employees
of Imtiaz are given special training to make them suitable for the job.

IMTIAZ SUPER MARKET | PROJECT

12 | P a g e

Diversity:
About 70% males and 30% females are working in Imtiaz supermarket that belongs to different
religions and communities like Hinduism, Christianity and Muslims.

Leadership Style:
The leadership style that is followed in Imtiaz supermarket is democratic. According to HR
manager of Imtiaz supermarket the best leader is the one, whom everyone can contact to. In
Imtiaz every employee has a freedom to talk to top level managers and discuss his problems.

CONTROLLING

Standard Operating Procedures:

In Imtiaz, they allow no deviation in terms of quality through controlling all their material from
suppliers. One of main task of technical team is to ensure that all material used in Imtiaz match
exactly Imtiaz’s quality Standards.

Standards and Quality Check:

Imtiaz is registered from ISO. They have a laboratory for checking raw material and checking their
private brand which is “POONAM”. Other brands which they trade are already checked and registered.

Performance Measures:
There is a department which checks the performance of each employee and if the employee is
not working well they try to change the job of employees according to his interests.

Conclusion:
Looking at the result we can say that Imtiaz is strong organization with strong strategies and is
surely going to rise in future.

IMTIAZ SUPER MARKET | PROJECT

13 | P a g e

Recommendations:
 It should increase space.
 They don’t have proper signage for customers. They should have it.

IMTIAZ SUPER MARKET | PROJECT