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    Literature Review of Ethics in Marketing (Multi-Level Marketing)

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    huruma bey
    This document provides instructions for a literature review assignment on an ethics topic in marketing. Students must write a paper with an introduction stating the topic and its relevance, a body analyzing and synthesizing a minimum of 7 scholarly sources around major themes in the literature, and a conclusion highlighting original insights on how the review can inform marketers. The paper must follow APA format, include a title page with submission details and an abstract, and cite sources in a reference list.

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    Literature Review of Ethics in Marketing (Multi-Level Marketing)

    Uploaded by

    huruma bey
    10 views1 page
    This document provides instructions for a literature review assignment on an ethics topic in marketing. Students must write a paper with an introduction stating the topic and its relevance, a body analyzing and synthesizing a minimum of 7 scholarly sources around major themes in the literature, and a conclusion highlighting original insights on how the review can inform marketers. The paper must follow APA format, include a title page with submission details and an abstract, and cite sources in a reference list.

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    literature review

    Original Title

    3244395_428488380_LitReviewInstructions

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    This document provides instructions for a literature review assignment on an ethics topic in marketing. Students must write a paper with an introduction stating the topic and its relevance, a body analyzing and synthesizing a minimum of 7 scholarly sources around major themes in the literature, and a conclusion highlighting original insights on how the review can inform marketers. The paper must follow APA format, include a title page with submission details and an abstract, and cite sources in a reference list.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    10 views1 page

    Literature Review of Ethics in Marketing (Multi-Level Marketing)

    Uploaded by

    huruma bey
    This document provides instructions for a literature review assignment on an ethics topic in marketing. Students must write a paper with an introduction stating the topic and its relevance, a body analyzing and synthesizing a minimum of 7 scholarly sources around major themes in the literature, and a conclusion highlighting original insights on how the review can inform marketers. The paper must follow APA format, include a title page with submission details and an abstract, and cite sources in a reference list.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Literature Review of

    Ethics in Marketing (Multi-Level Marketing)

    Overview

    Your major paper will be a literature review (“lit” review) written on a marketing ethics topic of your choice.
    Survey the literature and research your topic thoroughly. This assignment requires a minimum of 7 scholarly
    sources in the finished product. Select the most recent and most relevant sources.

    Assignment Instructions

    Your literature review paper will include three main areas.

    1. Introduction – a statement of your topic and the context for why you’re reviewing the topic. The
    context is not “because it is an assignment.” Consider instead why a literature review on your
    topic would be of interest to marketers or other practitioners in the marketing community. What
    makes this topic relevant and compelling?

    2. Body – an analysis and synthesis of the scholarly works. The body is not simply an annotated
    bibliography, but rather focuses on the connections between works. Each paragraph or subsection
    should focus on a concept or theme that runs through the literature, not just the contribution(s) of
    one author or author group. Use subtitles for each major subsection.

    3. Conclusion – in addition to what you learned in the “How to Write a Literature Review” video,
    the conclusion must include your unique and original insights into how your literature review can
    be used by marketers or other practitioners in the workplace. Refer to the context stated in your
    introduction. In other words, you will want to highlight how your literature review adds to the
    knowledge of the marketing community. What did you learn that you would share with other
    marketers?

    Your literature review also must include these three items. The abstract is written last.

    1. Title page including your name, the name of the course, the title of your paper, and date
    of submission.
    2. An abstract: This will be an informational type of abstract. See more here:
    https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/techn
    ical_reports_and_report_abstracts/index.html
    3. Reference list including a minimum of 7 scholarly sources

    The paper must follow APA (6th edition) format; see Writing Resources. Font is Times New Roman font 12-
    point, black color only, with 1-inch margins on all sides. Paper should be double-spaced throughout. Use formal
    tone and third person voice.

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