Akshay Gupta: CONTACT:+91-9953870990,+91-8368238813

AKSHAY GUPTA
CONTACT :+91-9953870990,+91-8368238813
E-Mail : [email protected]
CAREER OBJECTIVE
Putting theory to practice and to secure an appropriate position with effective utilization of my skills and experience
and aligning my individual objectives with that of the company for overall growth of myself and the company.
SUMMARY
Pursuing full time MBA from AIBS with specialization in marketing and international business. With an experience of
over 5 years in conceptualizing, executing and promoting brands and products like MTV LinkedIn Get a Job 3 , MTV
Roadies X2 Interactive session , Promotion of songs for Tseries , VH1 Supersonic 101 and various products pan India . I
come to join with a zeal to create, develop , validate and test , product specific strategies and to ensure successful
implementation .
STRONG SKILLS
 Execution of Strategies
 Presentation , Written communication
 Business Research
 Digital Marketing Strategies
 IT : Adobe Photoshop, HTML , Query language
EDUCATIONAL QUALIFICATION
MBA in Marketing and International 2018 Amity International Business School , Amity University 69.4
Business , Noida
B.Tech in Electronics and 2015 Jaypee Institute of Information Technology 58
Communications
AISSCE (Class XII) 2011 Delhi Public School Dwarka ,New Delhi 85
AISSCE (Class XII) 2009 Delhi Public School Dwarka , New Delhi 88.2
CERTIFICATIONS
  The Online Marketing Fundamentals , IAB Europe and Google , October 2017 
  Social Media Marketing , eMarketing Institute , Nov 2017 
 Social Engine Optimization , eMarketing Institute , Nov 2017 
INTERNSHIP
Summer Trainee, Jones Lang LaSalle (JLL) (May 2017 – Jul 2017)
Worked as Business Development Trainee in the Retail and Leisure Team . Studied and gained hands on
experience on Retail Real Estate , Land Acquisition and its processes . I worked on real time projects with Wal-
mart India , Pantaloons , Westside . I looked out for physical spaces meeting the brand’s requirements , suggesting
the spaces to brand and negotiating with the owners on behalf of these international and national brands .
Summer Trainee, INDIABULLS TECHNOLOGY (Jun 2014 – Jul 2014)
 Studied and gained hands on experience on various java applications and related tools .
PROJECTS UNDERTAKEN
Management of Multinational Companies : Google In China (Jan 2017 – March 2017)
 The project consists of study on how Google faced problems in China due to cultural differences.
Make In India : A Case Study (Jan 2017 – March 2017)

 Studied the Make In India campaign and the proposed features and affect of the campaign on the Indian business and
economy.
Engineering Export Promotion Council : Roles and Responsibilities (Aug 2017 – Nov 2017)
 The project consists of study of the roles and responsibilities of the Engineering export promotion council and how it
helps growing exports in various countries for Indian exporters.
Brand Auditing of Chaayos (Aug 2017 – Nov 2017)

 The project consists of brand inventory , brand exploratory and provides recommendations concerning how to
build and manage equity for the brand 

Marketing Strategies of L’Oreal (Aug 2017 – Nov 2017)

 Evaluated the customer response towards the brand and it’s products , checked the ongoing marketing
strategies, evaluated the consumer purchasing patterns 
Wal-mart’s Cost Leadership Strategy (Aug 2017 – Nov 2017)

 Determining the market dynamics and company’s cost leadership strategies. Analysis like Porter’s five forces model
Production Network Management in Starbucks Trainee (Jan 2017 – March 2017)

 Studied the global supply chain management at Starbucks
Marketing Strategies of KFC (Aug 2016 – Nov 2016)

 Studied the various marketing strategies of KFC . KFC competing the competitors and maintaining strong
relationship with customers by taking under consideration its Macro and Micro environment very efficiently.
POSITIONS OF RESPONSIBILITY
 Chief Student Coordinator at Industry Interaction Cell , AIBS , Amity University , Noida
The key contributor in organizing and strategy and planning of summits like WTO Summit
2016, HR Summit 2016 , Brandathon 2016 . I also have been working on the interaction with
various brands and various industries and inviting them over to our campus for interaction with
the students.
 Marshall at Formula One Indian Grand Prix
Marshalled at Formula One Indian Grand Prix 2012,13 as the Chief Post Officer CP 19(2012) , CP 3 (2013)
 Organizing Committee Volunteer and Security Head, Impressions 2012,13&14
Member of College Fest Committee : Managed promotion and sponsorship department
of the fest. contributed heavily to success of the event.
Freelance Marketing Facilitator
 Analyzing the market trend about the products using different marketing techniques.
 Meeting new clients to continuously undertake more events at a competitive price.
 Responsible for Marketing
 Contributed to the following : MTV LinkedIn Get a Job 3 , MTV Roadies X2 Interactive session at IMS Noida ,
Promotion of Songs for Tseries [ Yaar Modh Do (Chandigarh) , Bholeynath (Delhi Ncr , Chandigarh ) , Black
Suit ( Chandigarh) , All I Need (Delhi) , Photo ( Delhi Ncr) ]
ACADEMIC ACHIEVEMENTS AND AWARDS

 Discovered Main Belt Asteroids
 Felicitated by the DELHI SANSKRIT ACADEMY for excellence in SANSKRIT
 Marked as a SCHOLAR by my school 7times and was also awarded with a SCHOLAR BLAZER
 Awarded with the CERTIFICATE OF SOCIAL SERVICE by HELP AGE INDIA
 Secured the First prize in Inter School Competition by BIRLA VIDYA NIKETAN named AS STAR WARS –
NEBULOSITY .
 Participated in ESOL EXAMINATION and YLE FLYERS from the CAMBRIDGE (BRITISH COUNCIL) and
many science and mathematics Olympiads .
 Organiser in SOLAR ECLIPSE CONFERENCE 2011 that happened for the First time in ASIA – PACIFIC and
various workshops with international organisations like T.W.A.N , ASTRONOMERS WITHOUT BORDERS ,
S.P.A.C.E . , NEHRU PLANETARIUM Delhi
OTHER INTERESTS AND ACTIVITES

 Member of the United Nations' Space Generation Advisory Council NEO Project Group
 Music Lover- Inclined towards pop , but listens all genres.
Passionate about travelling and exploring new cultures, cuisines and areas, fancy venturing on roads less travelled
 Anchoring
 Photography
ADDRESS: C-2/378 Janak Puri, Delhi, India 110058

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AKSHAY GUPTA

Make In India : A Case Study (Jan 2017 – March 2017)

Brand Auditing of Chaayos (Aug 2017 – Nov 2017)

Marketing Strategies of L’Oreal (Aug 2017 – Nov 2017)

Wal-mart’s Cost Leadership Strategy (Aug 2017 – Nov 2017)

Production Network Management in Starbucks Trainee (Jan 2017 – March 2017)

Marketing Strategies of KFC (Aug 2016 – Nov 2016)

ACADEMIC ACHIEVEMENTS AND AWARDS

OTHER INTERESTS AND ACTIVITES

ADDRESS: C-2/378 Janak Puri, Delhi, India 110058

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