Fashion Show Oct 2011 EN PDF
Fashion Show Oct 2011 EN PDF
Fashion Show Oct 2011 EN PDF
In this anniversary year C&A is once again presenting its outlook for the forthcoming
spring/summer 2012 season. The international C&A press fashion show, which is
taking place on 19 October for the sixteenth time, is meanwhile a firm fixture on the
calendar for the European fashion press. Approximately 300 international guests
from twelve different countries are expected to attend. Representatives from the
Chinese fashion press will once again be present.
The area next to the „Fashion Center‟ in Düsseldorf, one of the two C&A Europe
headquarters, has been chosen as the venue for the fashion show. Within two weeks
an elaborate 3000 m² tent construction has been constructed. The impressive tent is
almost 10 m high at the middle and has a glass entrance area. In the style of a
greenhouse on an area of 150 m², here C&A is also underlining its commitment to
sustainability. As one of the world‟s leading providers of organic cotton, C&A is
presenting the collection in a shop setting.
Another international team of models will this year be headed by Susann Atwell. The
host lives with her two daughters in Hamburg. After a degree in archaeology and
German studies she began her television career in 1992, working for German TV
channels Premiere and ProSieben. She has hosted the German Film Prize twice.
The show will be choreographed in the proven style of Bruce Darnell, who always
succeeds in conjuring up inimitable new looks on the catwalks of the international
fashion scene.
The trendy labels of C&A are presenting a variety of different looks and époques for
the forthcoming season. Yessica Pure, inspired by the style elements of the twenties,
is distinguished by a high-quality and elegant collection. Clockhouse is focusing on
the fifties with an ironic girly look featuring polka dots and other minimal prints.
Another focus of this season‟s collection is a vibrant festival look with graphic ethnic
prints. The colours are earthy tones in combination with bright colours. And next
summer Yessica will be going on a journey to Caribbean countries in the style of the
seventies. This is an expression of the sunny zest for life, which is reflected in brilliant
colours and flowing silhouettes.
Press Information
stark contrast to strong, vibrant colours like turquoise, mandarin orange, hibiscus
pink and vibrant purple. Fabrics: Flowing viscose, soft cotton knitwear, light see-
through jersey fabrics and eye-catching graphic ethnic prints. Accessories: Suede
bags with fringing, multi-coloured platform sandals, trilby straw hat with colourful
contrasting bands, round oversize sunglasses in the style of John Lennon.
butterflies and summery girls. Colours: At the focus of the fifties look are white
colour tones with pastel and intense colours like violet, mint and fuchsia plus black
for older girls. For the garden party look the colour palette includes white, yellow,
coral, orange and a vibrant pink with turquoise highlights. Fabrics: Dominating this
spring is cotton with a high organic cotton content. Tops made from cotton jersey,
viscose and light woven fabrics. Bottoms made from denim and smooth cotton, as
well as fabrics made from flame yarn. Key Styles: The fifties are all about the preppy
look, white shorts, blouses with gingham tie, T-shirts in layered look with fifties-style
roller-skates, milkshakes or girls. Polka dot blouses, denim skirts, fifties dresses with
gingham checks or fruit print. For the garden party look romanticism is taking centre
stage. All-over printed tops and dresses. Tiered skirts in denim, smooth or with
broderie anglaise details. Frills, embroidery and lots of loose dresses. Prints mainly
feature flowers, fruits and butterflies. Matching both fashion lines are accessories like
scarves, flowers in the hair, hairbands and bags in the colours and style of the trends
for girls.
midnight blue and baby blue as a contrast, vanilla yellow as an accent. Fabrics:
Flowing viscose, satin and nylon prints with irregular flecks or polka dots.
Accessories: Shopper bags in metallic look, clutch bags, pointy ballerinas and high
heels, jersey scarves.
Bio Cotton
Inspiration: The collection for the whole family goes by the motto “We love organic”.
Mouth-watering fruits, luscious flowers and calming clusters of trees. Colours:
Yellow as a sunshine colour and accent paired with neutral colours from white and
sand to sandalwood. Key Styles/Silhouettes: Flattering fruit print dresses with belt,
block stripes in combination with box-shaped silhouettes and T-shirts with print motifs
combined with hot shorts and chinos. An urban jungle feeling for boys and men is the
keyword, checked bottoms and artwork prints on T-shirts will attract attention.
Accessories: The matching accessories like scarves, bags and belts round off the
look.