Globalization and Communication

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The Impact of Globalization on Communication Skills Development

Communication skills development has always been an important factor


of success in business, but the influence of globalization and cross-cultural
interaction in recent decades has impacted the types of communication skills
needed in dramatic ways. No longer can entrepreneurs afford to simply
communicate well within their own homogenous cultures. Today, people need
to understand the dynamics of long-distance collaboration, the impact of
culture on manners of speaking and body language, and how to use
technology to communicate with people on the other side of the globe.
Understanding the impact of globalization on each of these factors can help
you to select the most useful communication skills development programs for
yourself or your employees.

 Virtual Interactions

Globalization has introduced virtual communication and collaboration as a


major part of workplace dynamics. Modern entrepreneurs need to understand
the strengths and limitations of different communications media, and how to use
each medium to maximum effect. For example, communicating via email to
distant team members requires a certain etiquette and nuance not necessarily
required in face-to-face interactions. Holding virtual meetings requires a similar
change in approach, and people who are unaccustomed to communicating in
groups in virtual settings can find themselves lost, confused or unable to share
their input. When choosing a communication skills training program, look for
courses that address the challenges of virtual interactions.

 Cultural Awareness in Speech

The need for cultural awareness is a major impact of globalization on the


required skillset of effective communicators, resulting in the evolution of
communication skills development programs. Modern entrepreneurs and
employees need the ability to catch subtle nuances of people's manner of
speech when communicating across cultures. Even when two people are
speaking the same language, cultural differences can affect vocabulary,
colloquial expressions, voice tone and taboo topics. In Japanese business
culture, for example, it can be considered rude to ask personal questions in an
initial business meeting. In the U.S., on the other hand, asking personal questions
and sharing personal information can display warmth and openness. American
and Japanese businesspeople who understand this about each other can
communicate in ways that resonate more effectively with each other.

 Cultural Awareness in Body Language

Awareness of cultural differences in body language can be just as important


as the nuances of speech. Modern training programs teach students to
understand acceptable speaking distances, conflict styles, eye contact and
posture in different cultures, accepting that the physical expressions of their own
culture are not universally accepted. Look for training programs that address
these differences to prepare you for face-to-face meetings with foreign
suppliers, customers or team members.

 Time Differences

The advent of global collaboration introduces another new dynamic to


communication skills -- the need to communicate and share information with
people across several time zones. When people collaborate with others on the
other side of the globe, their counterparts are usually at home asleep while they
themselves are at work. Today's communication skills development programs
should address the nuances of overcoming this challenge by teaching people
to understand the information needs of their colleagues, according to the
communication styles of different countries or cultures. Being able to effectively
share information between shifts can make or break the productivity of a
geographically dispersed team, making this an important issue for many
companies.

Source:

https://yourbusiness.azcentral.com/impact-globalization-communication-skills-
development-28172.html

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