Bakery Report (Interview)

A
Project Report
on
“Problems faced by Cake L’Amore (Family Business)”
Submitted to:
Auro University, Surat, Gujarat, India
Under the Guidance of:

Mr. C. V. Ramana
(Assistant Professor)
In partial fulfillment of the Requirements for the Degree of

Master of Business Administration (MBA)
Subject:
Family Business Management
Offered By:
Auro University, Surat
Prepared by:
Abhilasha Agarwal, Prachi Ranka, Ayushi Agarwal,
Kanika Khurana, Dhiraj Agarwal
(Block 5, Semester III, MBA 2017-1
INTRODUCTION
Earlier in project 1 we found the challenges faced by the company and now in this
project we will suggest a new product to the company on the basis of some models.
This new product will help the company to expand in the industry and will also help in
generating more revenue.
It will also help them in expanding their product mix which will increase the brand value.
OBJECTIVES
 To suggest 3 new products for Cake L’Amore.
RESEARCH METHODOLOGY
The data collected in project 1 will be used
Sample size: 1
Geographical area: Surat
This is a conceptual study. We have also identified three products, out of which one will
be selected on the basis of RCDCC & RCPGI model to be started by the company in order
to increase profits & expand business.
Tools used: 3 tools will be used in this study to select the best product.
SOURCES OF IDEAS FOR NEW PRODUCTS

 Brain storming
 Market demand
 Resources available
 Companies capability
WHAT COMPANY SERVES
1. Cakes
2. Pastries
3. Cup cake
4. Muffins
5. Breads
6. Bars
7. Jar cake
8. Cookies
9. Donut
We are suggesting three new products for family business to go in new product line. out
of the following three products one will be selected on the basis of RCDCC and RCPGI
models marking.
NEW PRODUCTS
1. Macaroons
2. Bucket cake
3. Hanging cake
FINDINGS
According to RCCDC model, hanging cake have highest marking, but if we look at the
markings of RCPGI hanging cake stands second. So, if we take average of both the
models hanging cake gives the highest ranking.
SWOT Analysis of hanging cake compounds for more number of strengths as it is the
best choice for weddings and occasions. Therefore, hanging cake will be taken into
consideration.
Bucket cake is innovative and a creative idea to motivate customers to buy but as
people are not aware about it, due to its current presence in the market it will not lead
to much increase in the sale.
Macaroons is well known and has a good reputation in the market but has high number
of competitors. People have now started being health conscious and macroons are
much more sweet (it consist of 50% powder sugar and 50% almond powder). So,
consumers will consume less.
CONCLUSIONS
Hanging cake will be taken into consideration according to RCCDC Model, RCPGI Model
and SWOT Analysis. Hanging wedding cakes are the perfect way to wow clients during
the busy wedding season and a wonderful way for guests to remember your wedding if
you’re the lucky couple. Creating a hanging wedding cake is an accomplishment in itself,
but with lots of planning, sketching and research (as well as time and patience) you
should have a show-stopping cake that exudes awestruck gasps from everyone around.
Before you dive into such a structural demanding cake there are a few things for you to
consider. First and foremost is how you’d like your cake to be suspended; from a ceiling
fixture such as an actual chandelier, a rose entwined swing, gilded chain; or from a
strong wrought iron stand specially made for the purpose.
RECOMMENDATIONS
1. The company should focus more on producing hanging cake.
2. They also need to focus more on capturing young people through their
marketing, so that it can increase the sale of macaroons.
3. The company should focus on their weaknesses, what competitors are doing and
develop new strategies and become the market leader.
4. The company should soon open a store to make consumers feel its presence in
the market.
APPENDIX 2
RCCDC MODEL
PRODUCT MACAROONS BUCKET CAKE HANGING CAKE
RELATIVE 3 5 5
ADVANTAGE
COMPATIBILITY 5 4 5
COMPLEXITY 5 4 4
DIVISIBILITY 3 2 3
COMMUNICABILITY 4 3 4
TOTAL 20 18 21
RCPGI MODELS
PRODUCT MACAROONS BUCKET CAKE HANGING CAKE
RESOURCES 3 4.5 4
COMPETENCE 4 5 3
GOALS 3.5 3.5 4
PASSION 3 4 4
IMPACT 3.5 3 4
TOTAL 17 20 19
SWOT ANALYSIS
MACAROONS
STRENGTH WEAKNESS OPPORTUNITIES THREAT
• WELL KNOWN • HIGH PRICE • Global • Operation cost

• GOOD • INTENSE IN awareness of • Competitors
REPUTATION THE the brand • Cultural
• HIGH QUALITY SWEETNESS(IT • With a differences
• EXPERTICE CONSIST OF slowdown in
50% POWDER the developed
SUGAR AND nations’
50% ALMOND consumer
POWDER) sector, find
new customers
nationally
• find new
customers
nationally
HANGING CAKE
STRENGTH WEAKNESS OPPORTUNITIES THREATS
• Innovation • Might get • New product in • New entrants

• Creativity destroyed in the • Competitors
• Best choice for the course of confectionary
weddings & big transportation market which
ocassions. • Expensive & might attract
Lack of Brand new customers
• High Quality
Effect
BUCKET CAKE
STRENGTH WEAKNESS OPPORTUNITIES THREATS
• Innovations • Risk of falling • New product, • New entrants

• Creativity down so more • Change in taste
• Less awarness attraction and
• Complicated preferences.
• More health
concious
THANK
YOU!

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A

“Problems faced by Cake L’Amore (Family Business)”

Under the Guidance of:

In partial fulfillment of the Requirements for the Degree of

Geographical area: Surat

SOURCES OF IDEAS FOR NEW PRODUCTS

STRENGTH WEAKNESS OPPORTUNITIES THREAT

• WELL KNOWN • HIGH PRICE • Global • Operation cost

• Innovation • Might get • New product in • New entrants

STRENGTH WEAKNESS OPPORTUNITIES THREATS

• Innovations • Risk of falling • New product, • New entrants

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