On Escort

CONSUMER BEHAVIOR
TOWARDS
PRESENTED BY: VIKAS
ESCORT TRACTORS
ROLL NO.
: 13366
PANIPAT INSTITUTE OF ENGINEERING AND

TECHNOLOGY
To gather information about customer behavior toward Escort tractor in the

geographic region of Haryana.
To know the customer perception about features, maintenance cost and looks
of tractor.
To know the customer satisfaction about the comfort and the safety provided
by ESCORTS.
To provide suggestions, in improving the customer satisfaction and the
company sales and profitability.
To know the customer satisfaction towards the after sales service offered by
Escorts Limited.
COMPANY
INTRODUCTION
TRACTORS
Farmtrac
Powertrac
Escort
CROP
SOLUTIONS
ENGINE &
LUBRICANTS
GENSETS
Agriculture
Application
NonAgriculture
Application
Suraksha
Escort G
Series Engines
Escort
Gensets
Response
No. Of Customer
Percentage %
Less Than 1,50,000/-
25
25
1,50,001 To 3,00,000
45
45
3,00,001 To 5,00,000
20
20
Above 5,00,000
10
10
Total
100
100
Response
Satisfied
Dis-Satisfied
Total
Respondents
70
30
100
Percentage %
70
30
100
Factor
Features
Low maintenance
Comfort
Looks
After sales service
Total
No of Respondents
12
40
12
10
26
100
Percentage%
12
40
12
10
26
100
Factor
Respondents
Percentage%
Extremely satisfied
27
27
Satisfied
49
49
Neutral
17
17
Dissatisfied
Total
100
100
Customer Opinion Toward Safety and Comfort

Factor
Respondents
Percentage%
Extremely satisfied
23
23
Satisfied
47
47
Neutral
20
20
Dissatisfied
10
10
Total
100
100
Factor
Extremely satisfied
Satisfied
Neutral
Dissatisfied
Total
Respondents
20
40
27
13
100
Percentage%
20
40
27
13
100
Factor
Extremely satisfied
Satisfied
Neutral
Dissatisfied
Total
Respondents
23
51
21
5
100
Percentage %
23
51
21
5
100
Factor
Extremely satisfied
Satisfied
Neutral
Dissatisfied
Total
Respondents
20
49
21
10
100
Percentage %
20
49
21
10
100
Response
Agricultural purpose
No. of customer
51
Percentage %
51
Commercial purpose
49
49
Modes
Respondent
Percentage %
By Newspaper
40
40
Relatives
25
25
By Tv
10
10
Friends
25
25
Total
100
100
Response
Very
good
Good
Average
Bad
Very bad
Total
Respondents
20
47
21
12
100
Percentage%
20
47
21
12
100
Problems
Respondents
Percentage %
Oil leakage in hydraulic
45
45
Low load capacity of hydraulic
25
25
Low life of Engine
20
20
No Problem
10
10
Total
100
100
Response
No. of customer
Percentage %
Yes
57
57
No
43
43
Total
100
100
Factor
Very Good
Respondents
15
Percentage%
15
Good
55
55
Average
21
21
Bad
Total
100
100
ESCORTS LIMITED has good percentage of customer satisfaction according to the

data shown.
Most of the people are satisfied with its low maintenance cost and after sales service
provided by Escorts.
Based on the fuel consumption, most of the people are satisfied with it.
Based on the safety, comfort, design, maintenance most of the people are satisfied with
it.
Overall people are satisfied with the performance of the Escort tractor.
The scope of the study is limited to the respondents are selected from Palwal and
nearby places in Haryana.
The project is carried out for the period of 45 days.
The sample unit was also 100.
However, Escorts limited (tractor showrooms) are located in other places i.e. locally
and even in the neighboring states. Only opinion of respondents of Palwal and nearby
places was considered for finding out of opinions of respondents.
Escorts Limited has to implement good customer relationship

management strategy that enhances customer satisfaction level.
The company can go for the undertake R&D to improve the existing
feature which help in increase the customer satisfaction.
The company should promote about the entire feature offered by it.
As majority of the customer give opinion that they are satisfied from
Escorts but still there is need to enhance services and design of the
product.
The project is based on the study of Consumer Buying Behavior towards the Escort
Tractors. It is said that more than 50% respondents are satisfied with the product of
Escorts Agri Ltd. and have a positive perception towards the company. Consumers are
using the Escorts products for Agricultural and Commercial purposes.
The market of Farmtrac tractor is prosperous and customer perception is good.
Hydraulic leakage, hydraulic not lifting proper load are the few problems which occur in
Farmtrac Tractor. Apart from this company is facing a stiff competition from mahindra &
mahindra, swaraj, sonalika etc.

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CONSUMER BEHAVIOR

PANIPAT INSTITUTE OF ENGINEERING AND

To gather information about customer behavior toward Escort tractor in the

Less Than 1,50,000/-

Customer Opinion Toward Safety and Comfort

Oil leakage in hydraulic

Low load capacity of hydraulic

Low life of Engine

ESCORTS LIMITED has good percentage of customer satisfaction according to the

Escorts Limited has to implement good customer relationship

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