M.B.A. Exam. 2014 Prospectus No.

2014156
(Semester Pattern) PUBLISHED BY
Dineshkumar Joshi
Registrar
ºÉÆiÉ MÉÉb÷MÉä¤ÉɤÉÉ +¨É®úÉ´ÉiÉÒ Ê´ÉtÉ{ÉÒ`ö Sant Gadge Baba Amravati University,
Amravati - 444 602
SANT GADGE BABA AMRAVATI UNIVERSITY

+¦ªÉɺÉGòʨÉEòÉ
´ÉÉÊhÉVªÉ Ê´ÉtɶÉÉJÉÉ
(FACULTY OF COMMERCE)

PROSPECTUS
OF
MASTER OF BUSINESSADMINISTRATION
(Semester Pattern Two Year Degree Course)
Semester - I & III Exam. Winter-2014
Semester - II & IV Exam. Summer - 2015

 "ªÉÉ +¦ªÉɺÉGòʨÉEäòiÉÒ±É (Prospectus) EòÉähÉiÉɽþÒ ¦ÉÉMÉ ºÉÆiÉ MÉÉb÷MÉä ¤ÉɤÉÉ +¨É®úÉ´ÉiÉÒ

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2014

Visit us at www.sgbau.ac.in
 ”No part of this prospectus can be reprinted or published without
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(Price-Rs. /-)
 Prospectus No.2014156 MBA/3104/F International Financial Management 41
M.B.A.(Semester Pattern) MBA/3105/F Investment Science 42
MBA/3106/F Risk Management 42 - 43
MBA/3201/M International Marketing Strategy 43 - 44
INDEX MBA/3202/M Sales & Distribution Management 44 - 45
———————————————————————————— MBA/3203/M Consumer Behaviour 45 - 46
Paper No. Title of the Paper Page No. MBA/3204/M Advertising Management 46 - 47
———————————————————————————— MBA/3205/M Brand Management 47 - 48
Special Note 01 MBA/3206/M Agro Business Marketing 48 - 49
Pattern of Question Paper 02 MBA/3301/H Management of Industrial Relations 49 - 50
Direction No. 26./2011 04 - 13 MBA/3302/H Human Relations & Legal Framework 50 - 51
Direction No. 24/2012 13 - 17 MBA/3303/H Compensation Management 51
Direction No. 37 / 2012 18 - 20 MBA/3304/H Human Resource Development 52
MBA/3305/H Management of Training & Development 52 - 53
Semester-I
MBA/3306/H Performance Management 53 - 54
MBA/101 Principles and Practices of Management 21 - 22
MBA/3401/P Purchasing and Materials Management 54 - 55
MBA/102 Managerial Economics 22 - 23
MBA/3402/P Production Planning and Control 55 - 56
MBA/103 Managerial Skills Development 23 - 24
MBA/3403/P Ergonomics 56 - 57
MBA/104 Accounting for Managers 24
MBA/3404/P World Class Manufacturing 57 - 58
MBA/105 Organizational Behaviour and 25 - 26
MBA/3405/P Principles and Practices of Safety 58 - 59
Effectiveness
Management
MBA/106 Business Ethics 26
MBA/3406/P Costing For Production 59 - 60
MBA/107 Management Information System 27
MBA/3501/PH Brand Promotion & Marketing in 60 - 61
MBA/108 Quantitative Methods 28
Pharmaceutical Industry
Semester-II MBA/3502/PH Customer Behaviour in Pharmaceutical 61 - 62
Industry
MBA/201 Business Environment 29 - 30
MBA/202 Research Methodology 30 - 31 MBA/3503/PH Production Management in 63 - 64
MBA/203 Human Resource Management 31 -32 Pharmaceutical Industry
MBA/204 Financial Management 32 MBA/3504/PH Material Management in Pharmaceutical 64 - 65
MBA/205 Marketing Management 33 Industry
MBA/206 Production and Operations Management 34 - 35 MBA/3505/PH Sales & Distribution Management in 65 - 66
MBA/207 Logistic Management 35 - 36 Pharmaceutical Industry
MBA/208 Management Science 36 - 37 MBA/3506/PH Pharmaceutical Regulatory Environment 66 - 68
MBA/3601/SP Fundamentals of Management of Sports 68 - 69
Semester-III MBA/3602/SP Human Resource Management for Sports 69 - 70
MBA/301 Business Law 37 - 38 MBA/3603/SP Sports Marketing 70 - 71
MBA/3101/F Indian Financial System 38 - 39 MBA/3604/SP Financial Management And Economics 71 - 72
MBA/3102/F Banking System 39 - 40 for Sports
MBA/3103/F Working Capital Management 40 - 41 MBA/3605/SP Sports Facilities Management 72 - 73
MBA/3606/SP Sports Media Management 73
Semester-IV
MBA/401 Strategic Management 74
MBA/4101/CGF Financial Decision Analysis 75
MBA/4102/CGF Security Analysis And Portfolio 76 - 77
Management
MBA/4103/CGF Financial Derivatives 77
MBA/4104/CGF Management Of Financial Services 78
MBA/4105/CGF Foreign Exchange Market 79
MBA/4106/CGF Insurance Management 80 - 81
MBA/4201/SM Sales Promotion Management 81
MBA/4202/SM Marketing Of Services 81 - 82
MBA/4203/SM Marketing for Non-Profit Organisations 83
and Social Services
MBA/4204/SM Retail Marketing 83 - 84
MBA/4205/SM Rural Marketing 84 - 85
MBA/4206/SM International Marketing Environment 85 - 86
MBA/4301/OB Human Behaviour at Work Place 86 - 88
MBA/4302/OB Organizational Development and 88 - 89
Intervention Strategies
MBA/4303/OB Management Of Group Process 89 - 90
MBA/4304/OB Corporate Leadership Management 90
MBA/4305/OB Knowledge Management 90 - 92
MBA/4306/OB International HRM 92
MBA/4401/OM Service Operations Management 92 - 93
MBA/4402/OM Applied Operations Research 93 - 94
MBA/4403/OM Transportation Management 94 - 95
MBA/4404/OM Total Quality Management 95 - 96
MBA/4405/OM Industrial Health And Disaster 96 - 97
Management
MBA/4406/OM Project Management 97 - 98
MBA/4501/HC Health Care Management & Administration 98 - 99
MBA/4502/HC Human Resource Management for Health 99-100
Care
MBA/4503/HC Management of Clinical Services 100-101
MBA/4504/HC Economics of Health Care Management 102
MBA/4505/HC Information Technology in Health Care 103-104
MBA/4506/HC Hospital Support Services 104-105
 1 2

SANT GADGE BABA AMRAVATI UNIVERSITY Ordinance No. 19 : Admission Candidates to

SPECIAL NOTE FOR INFORMATION OF THE STUDENTS Degrees

(1) Notwithstanding anything to the contrary, it is notified for general Ordinance No.109 : Recording of a change of name
information and guidance of all concerned that a person, who has of a University Student in the
passed the qualifying examination and is eligible for admission records of the University
only to the corresponding next higher examination as an ex-student Ordinance No. 6/2008 : For improvement of Division
or an external candidate, shall be examined in accordance with the
syllabus of such next higher examination in force at the time of Ordinance No.19/2001 : An Ordinance for Central
such examination in such subjects, papers or combination of papers Assessment Programme, Scheme of
in which students from University Departments or Colleges are to Evaluation and Moderation of
be examined by the University. answerbooks and preparation of
results of the examinations,
(2) Be it known to all the students desirous to take examination/s for conducted by the University,
which this prospectus has been prescribed should, if found Ordinance 2001.
necessary for any other information regarding examinations etc.
refer the University OrdinanceBooklet the various conditions/
provisions pertaining to examinations as prescribed in the following Dineshkumar Joshi
Ordinances- Registrar
Ordinance No. 1 : Enrolment of Students. Sant Gadge Baba Amravati University

Ordinance No.2 : Admission of Students

Ordinance No. 4 : National Cadet Corps PATTERN OF QUESTION PAPER ON THE UNIT SYSTEM
Ordinance No. 6 : Examination in General (relevant The Pattern of question paper as per unit system will be broadly
extracts) based on the following pattern.
(1) Syllabus has been divided into units equal to the number of
Ordinance No. 18/2001 : An Ordinance to provide grace
question to be answered in the paper. On each unit there will
marks for passing in a Head of
be a question either a long answer type or a short answer
passing and Inprovement of
type.
Division (Higher Class) and
(2) Number of question will be in accordance with the unit
getting Distinction in the subject
prescribed in the syllabi for each paper i.e. there will be one
and condonation of defficiency
question on each unit.
of marks in a subject in all the
(3) For every question long answer type or short answer type
faculties prescribed by the
there will be an alternative choice from the same unit.
Statute NO.18, Ordinance 2001.
However, there will be no internal choice in a question.
Ordinance No.9 : Conduct of Examinations (4) Division of marks between long answer and short answer
(Relevant extracts) type question will be in the ratio of 40 and 60.
Ordinance No.10 : Providing for Exemptions and (5) Each short answer type question shall contain 4 to 8 short
Compartments sub question with no internal choice.
 3 4

NATURE OF QUESTION PAPER FOR M.B.A.

SEMESTER I, II, III & IV EXAMINATIONS DIRECTION
1. The question paper shall have three sections, viz. A.B. and C No.: 26 / 2011 Date : 25/5/ 2011
2. Section "A" shall have one question of conceptional nature Subject : Examinations Leading to the Degree of Master of
carrying 14 marks. The question shall have internal option. Business Administration (M.B.A) (Semester
3. Section "B" shall have three questions, divided into two parts Pattern-Two Year Course) Direction 2011.
each, of which one part shall be of conceptional nature and the
other part shall be of applied nature. Each part shall have 7 Whereas, Ordinance No.12 of 1985 and Regulation No. 42 of
marks. Each question shall have internal option. 2003 relating to the Examinations Leading to the Degree of Master of
4. Section 'C' shall consist of case study/ problems carrying 14 Business Administration (M.B.A) (Bi-Annual pattern-Two Year Course)
marks, divided into two or more subquestion. is in existence in the University.
AND
NORMS FOR THEORY PAPERS & DISSERTATION Whereas, the Academic Council has accepted the new syllabi
1. For all theory papers 3 periods per week in all a minimum of 45 and revise scheme of examination for Master of Business Administration
periods per subject per semester. Semester-I,II,III & IV along with Credit Based Performance and
Assessment System in its meeting held on 30/3/2011 vide item No. 24(5)
2. a) For dissertation work there shall be a batch of maximum 6 B) R-1
students per quide teacher. AND
b) For one batch of 6 students three periods per week shall Whereas, the Academic Council in its meeting held on 30/3/
be the workload alloted for guidance of the dissertation. 2011 has resolved to refer the matter to the Ordinance Committee for
3. There shall be minimum 5 students for every additional amending the respective Ordinance/Regulation.
specialization at M.B.A. II level.
AND
Whereas, the revised scheme of examinations, eligibility criteria
and other provisions for Semester-I&II of M.B.A. is to be implemented
from the academic session 2011-2012 .
AND
Whereas, the new syllabi of M.B.A. Semester-I&II is to be
made available from the academic session 2011-2012 .
AND
Whereas the matter for changing the scheme of examination
and other provisions is required to be regulated by the Regulation/
Ordinance is time consuming process.
AND
Whereas, it is necessary to provide the Schemes of
examinations along with other details with eligibility criteria for the
purpose of admissions to the M.B.A. Semester-I&II course for the
session 2011-2012.
 5 6

Now, therefore, I, Dr. M.K.Khedkar, Vice Chancellor of Sant 11. The computation of Semester Grade Point Average (SGPA) and
Gadge Baba Amravati University, Amravati in exercise of the powers Cumulative Grade Point Average (CGPA) of an examinee of post
conferred upon me under sub-section (8) of section 14 of the graduate course shall be as given below :-
Maharashtra Universities Act., 1994, do hereby direct as under- The marks will be given in all examinations which will include
1. This Direction may be called “Examinations Leading to the Degree internal assessment marks and the total marks for each Theory
of Master of Business Administration (Two Year Course – Semes- shall be converted into Grades as shown in Table.
ter Pattern), Direction 2011”. SGPA shall be calculated based on Grade Points corresponding to
2. This direction shall come into force from – Grade and the Credits allotted to respective Theory shown in the
i) the academic session 2011-2012 for Semesters I & II of scheme for respective semester.
M.B.A.Part-I, and SGPA shall be computed for I, II, III, & IV Semester and CGPA shall
ii) the academic session 2012-2013 for Semesters III & IV of be computed only in IV Semester based on SGPAs of I, II, III, & IV
M.B.A.Part-II. Semester. :-
SGPA = C1 x G1 + C2 x G2 + ....... + CnxGn
3. There shall be four semester examinations leading to the Degree C1 + C2 + ......... + Cn
of Master of Business Administration namely-
i) MBA Part-I consists of Semester-I & II examinations, and; Where C1 = Credit of individual Subject
ii) MBA Part-II consists of Semester-III & IV examinations. G1= Corresponding Grade Point obtained in
4. The students who have passed any bachelor degree with 50% for the respective Subject
open category and 45% for Reserved Categories are eligible for
CGPA = (SGPA)I X (Cr)I +(SGPA)II X
admission in MBA and as decided by admission authority i.e.
(Cr)II+(SGPA)III X (Cr)III+ (SGPA) IV X (Cr) IV
Directorate of Technical Education, Mumbai.
5. The examinations shall be held at such places and on such dates (Cr)I +(Cr)II+(Cr)III+(Cr)IV
as may be appointed by the Board of Examination. Where (SGPA) I,II,III,IV = SGPA of I, II, III, IV Semester
6. The fee for the Examination shall be as prescribed by the compe- (Cr) I,II,III,IV = Total Credits for I, II, III, IV Semester
tent authority from time to time.
Table No. 1
7. (i) The scope of the subjects shall be as indicated in the Syllabus.
Table of Grade, Percentage of Marks and Grade Points for
(ii) The medium of Instruction and examination shall be English.
MBA Examination
8. The Schemes of teaching and examinations for MBA course, com-
putation of SGPA & CGPA and illustrative example for results in Grade Range of Marks obtained out of Grade Points
Grade Point System shall be as provided under Appendix/Appen- 100 or equivalent fraction
dices appended with the direction. A+ 90-100 10
9. The system of evaluation will be as follows: A 80-89 9
Theory, internal marks, dissertation, viva, will be evaluated in B+ 70-79 8
terms of marks. Then marks will be converted into a grade and later
B 60-69 7
a grade point average. Results will be declared for each semester
C+ 55-59 6
and the final examination will give total grade and grade point
average. C 50-54 5
10. A total of 128 credits have to be taken by the students to complete D Below 50 Fail
the programme. Z Absent in Examination —
 7 8

Table No. 2 from this university may do so by getting duly admitted to

Table of Grade, Percentage of Marks and Grade Points for this course in the beginning of the session within the pre-
MBA Examination scribed time limit for admission given by the university. In
Grade Points Final Grade such case the student shall opt for any one specialization
group and shall be required to take examination for only 6
9.00 - 10 A+
subjects of that specialization.
8.00 - 8.99 A 16. In Order to pass at the Semester I,II,III & IV Examinations an
7.00 – 7.99 B+ examinee shall obtain not less than 50% marks in each paper and
6.00 – 6.99 B at least 50% of the aggregate marks in all the theory papers
5.50 – 5.99 C+ taken together as given in appendices A,B,C & D.
5.00 – 5.49 C 17. (I) An examinee getting D grade in internal assessment will be
Below 5.00 D (Fail)
allowed to improve his/her Grade by taking additional
assignment and submitting them to the teacher.
Z Absent in Examination
(II) An examinee getting D grade in Dissertation will be allowed
to improve his/her Grade by submitting a fresh
12. No person shall be admitted to an examination under this Dissertation.
Direction, if he/she has already passed the same examination, or (III) For improving his/her grade as in (I) and (II) above will
an equivalent examination of any other Statutory University. have to pay an additional fee of Rs.500/-
13. As soon as possible after the examinations the Board of Scheme of examination for Internal Assessment Marks for
Examinations shall publish a list of successful examinees. The Sem I, Sem II, Sem III and Sem IV
results of final MBA examinations shall be classified as said For all theory papers (Excluding Internal Assessment Papers)
before and merit list shall be notified as per Ordinance No.6. there shall be 70 marks for each university examinations paper &
30 marks for internal assessment. The Division of internal
14. The provisions of ordinance No.18 of 2001 to provide grace
assessment marks i.e. 30 Marks will be as follows.
marks for passing in a head of passing and improvement of
division (Higher Class) and getting Distinction in the subjects 2 Class room tests 20
and condonation of deficiency of marks in a subject shall apply 2 Home Assignments/ Projects/Seminar 10
to the examinations under this Direction. Total Marks for internal Assessment 30
15. (A) Minimum No. of students offering additional specialization 1st Class test should be based on any two units whereas 2nd class
per subject be 5. test should be based on remaining three units. Pattern of question
(B) The student offering additional specialization shall have to paper will be like university examination paper (Text and
appear for all theory papers and submit dissertation in the Application).
subject. The minimum passing for internal assessment shall be 15 marks
(C) The student will have to seek admission as a regular i.e.50% of the total internal marks. Papers of subject code
student & will have to pay tuition fee Rs.16000/- as well as M.B.A.108 and M.B.A. 208, shall be internally assessed. The
admission fee as prescribed by the institution. assessment shall be based on assignment to be submitted by
(D) A student desirous of pursuing a course in additional the candidates. The minimum number of assignments/tests, shall
specialization after completion of his regular MBA course be 5 per paper of 20 marks each. The assessment of these papers
 9 10

will be shown by the grade. The students getting ‘D’ grade fails Appendix-A
in the paper. Master of Business Administration Course
Semester- I
Scheme of Examination of Dissertation
Subject Name of Subject Hrs/ Credits Examination Scheme
Code Week
Assessment of papers M.B.A. 307 & M.B.A.407 i.e. Dissertation Duration External Internal Total Min.
shall be done by internal and external examiners out of 100 marks of Exam Max. Min. Max. Min. Max Agg.
Hours Pass Pass Mark Mark
distributed as 65 marks for dissertation and 35 marks for viva Marks Marks Marks Marks
voce . The viva shall be conducted both by internal and external MBA/101 Principles And Practice 3 4 3 70 35 30 15 100
examiners of Management
MBA/102 Managerial Economics 3 4 3 70 35 30 15 100
** Marks obtained in internal assessment papers will be MBA/103 Managerial Skill 3 4 3 70 35 30 15 100
Development
converted in grades as per Table No. 1 MBA/104 Accounting for 3 4 3 70 35 30 15 100
Managers
The student getting ‘D’ grade will be declared as ‘Fail’ in the
MBA/105 Organisation Behaviour 3 4 3 70 35 30 15 100 350
Dissertation. and Effectiveness
MBA/106 Business Ethics 3 4 3 70 35 30 15 100
17. A student appearing for M.B.A.Semester III & IV Examination
MBA/107 Management 3 4 3 70 35 30 15 100
will have to pay an additional fee of Rs.500/- for Dissertation in Information System
addition to usual Examination fees. MBA/108 Quantitative Methods 3 4 — — — Internal
Assessment
19. Examinees successful at the Semester-I, II & III Examination shall
Paper
be entitled to receive a Certificate signed by the Registrar, and Total 24 32 700 350
those successful at the Semester-IV Examination shall on
payment of the prescribed fees, receive a Degree in the prescribed Appendix-B
form signed by the Vice-Chancellor. Master of Business Administration Course
Semester- II
Subject Name of Subject Hrs/ Credits Examination Scheme
Code Week
Duration External Internal Total Min.
of Exam Max. Min. Max. Min. Max Agg.
Hours Pass Pass Mark Mark
Marks Marks Marks Marks
MBA/201 Business Environment 3 4 3 70 35 30 15 100
MBA/202 Research Methodology 3 4 3 70 35 30 15 100
MBA/203 Human Resources 3 4 3 70 35 30 15 100
Management
MBA/204 Financial Management 3 4 3 70 35 30 15 100
MBA/205 Marketing Management 3 4 3 70 35 30 15 100 350
MBA/206 Production and 3 4 3 70 35 30 15 100
Operations Management
MBA/207 Logistics Management 3 4 3 70 35 30 15 100
MBA/208 Management Science 3 4 — — — Internal
Assessment
Paper
Total 24 32 700 350
 11 12

Appendix-C Appendix-D
Semester- III Semester- IV
Subject Name of Subject Hrs/ Credits Examination Scheme Subject Name of Subject Hrs/ Credits Examination Scheme
Code Week Code Week
Duration External Internal Total Min. Duration External Internal Total Min.
of Exam Max. Min. Max. Min. Max Agg. of Exam Max. Min. Max. Min. Max Agg.
Hours Pass Pass Mark Mark Hours Pass Pass Mark Mark
Marks Marks Marks Marks Marks Marks Marks Marks
MBA/301 Business Law 3 4 3 70 35 30 15 100 MBA/401 Strategic Management 3 4 3 70 35 30 15 100
MBA/ Indian Financial System 3 4 3 70 35 30 15 100 MBA/ Financial Decision 3 4 3 70 35 30 15 100
3101/F 4101/CGF Analysis
MBA/ Banking System 3 4 3 70 35 30 15 100 MBA/ Security Analysis And 3 4 3 70 35 30 15 100
3102/F 4102/CGF Portfolio Management
MBA/ Working Capital 3 4 3 70 35 30 15 100 MBA/ Financial Derivatives 3 4 3 70 35 30 15 100
3103/F Management 4103/CGF
MBA/ International Financial 3 4 3 70 35 30 15 100 MBA/ Management Of 3 4 3 70 35 30 15 100
3104/F Management 4104/CGF Financial Services
MBA/ Investment Science 3 4 3 70 35 30 15 100 MBA/ Foreign Exchange 3 4 3 70 35 30 15 100
3105/F 4105/CGF Market
MBA/ Risk Management 3 4 3 70 35 30 15 100 MBA/ Insurance Management 3 4 3 70 35 30 15 100
3106/F 4106/CGF
MBA/ International Business 3 4 3 70 35 30 15 100 MBA/ Sales & Promotion 3 4 3 70 35 30 15 100
3201/M Strategy 4201/SM Management
MBA/ Sales & Distribution 3 4 3 70 35 30 15 100 MBA/ Marketing Of Services 3 4 3 70 35 30 15 100
3202/M Management 4202/SM
MBA/ Consumer Behavior 3 4 3 70 35 30 15 100 MBA/ Marketing Of Social 3 4 3 70 35 30 15 100
3203/M 4203/SM Services
MBA/ Advertising 3 4 3 70 35 30 15 100 MBA/ Retail Marketing 3 4 3 70 35 30 15 100
3204/M Management 4204/SM
MBA/ Brand Management 3 4 3 70 35 30 15 100 MBA/ Rural Marketing 3 4 3 70 35 30 15 100
3205/M 4205/SM
MBA/ Agriculture Marketing 3 4 3 70 35 30 15 100 MBA/ International Marketing 3 4 3 70 35 30 15 100
3206/M 4206/SM
MBA/ Management of 3 4 3 70 35 30 15 100 350 MBA/ Human Behavior At 3 4 3 70 35 30 15 100 350
3301/H Industrial Relations 4401/OB Work Place
MBA/ Human Relations & 3 4 3 70 35 30 15 100 MBA/ Organization 3 4 3 70 35 30 15 100
3302/H Legal Framework 4402/OB Development
MBA/ Compensation 3 4 3 70 35 30 15 100 MBA/ Management Of 3 4 3 70 35 30 15 100
3303/H Management 4403/OB Group Process
MBA/ Human Resource 3 4 3 70 35 30 15 100 MBA/ Corporate Leadership 3 4 3 70 35 30 15 100
3304/H Development 4404/OB Management
MBA/ Management of 3 4 3 70 35 30 15 100 MBA/ Knowledge 3 4 3 70 35 30 15 100
3305/H Training & 4405/OB Management
Development MBA/ International HRM 3 4 3 70 35 30 15 100
MBA/ Performance 3 4 3 70 35 30 15 100 4406/OB
3306/H Management MBA/ Service Operations 3 4 3 70 35 30 15 100
MBA/ Purchasing And 3 4 3 70 35 30 15 100 4401/OM Management
3401/P Materials Management MBA/ Applied Operations 3 4 3 70 35 30 15 100
MBA/ Production Planning 3 4 3 70 35 30 15 100 4402/OM Research
3402/P And Control MBA/ Transportation 3 4 3 70 35 30 15 100
MBA/ Ergonomics 3 4 3 70 35 30 15 100 4403/OM Management
3403/P MBA/ Total Quality 3 4 3 70 35 30 15 100
MBA/ World Class 3 4 3 70 35 30 15 100 4404/OM Management
3404/P Manufacturing MBA/ Industrial Health And 3 4 3 70 35 30 15 100
MBA/ Principles and Practices 3 4 3 70 35 30 15 100 4405/OM Disaster Management
3405/P of Safety Management MBA/ Project Management 3 4 3 70 35 30 15 100
MBA/ Costing for Production 3 4 3 70 35 30 15 100 4406/OM
3406/P MBA/407 Dissertation 3 4 3 — — Internal
MBA/307 Dissertation 3 4 — — — Internal Assessment
Assessment Total 24 32 700 350
Total 24 32 700 350
 13 14

Specialization:- providing grade, percentage of marks and grade points and class/
A candidate can offer any one specialization from amongst the division for M.B.A. examinations.
available electives for Sem III given in Appendix ‘C’ for Semester -III. AND
Whereas, the Academic Council in its meeting held on 5/5/
A candidate can offer any one specialization from amongst the 2012 vide Item No.74 (B) has resolved to accept the corrections in
available electives for Sem IV given in Appendix ‘D’ for Semester -IV. subject code of MBA/307, MBA/4401/OB, 4402/OB, 4403/OB, 4404/
The Specialization Codes and Titles are tabulated below OB, 4405/OB, MBA/4406/OB, and MBA/407, in the scheme of
examinations of M.B.A. Semester-III & IV respectively.
Sr. Semester Specialization Title of pecialization
AND
No. Code
Whereas, the Academic Council in its meeting held on 5/5/
1 F Financial Management 2012 has resolved to refer the matter to the Ordinance Committee to
2 M Marketing Management make amendments in the respective Ordinance/Regulation.
III AND
3 H Human Resource Management
Whereas, the revised scheme for providing Grade and Grade points is
4 P Production Management
to be implemented from the academic session 2011-2012.
5 CGF Corporate & Global Finance AND
6 SM Services Marketing Whereas, the revised scheme of examinations for M.B.A.
IV
7 OB Organizational Behavior Semester-III & IV is to be implemented from the academic session 2012-
8 OM Operations Management 13.
AND
Whereas, Hon’ble Vice Chancellor has accepted the scheme
Sd/- of examination and syllabi of additional electives namely Pharmaceutical
Amravati. Management, Sports Management, and Health Care Management of
Date:24/5/2011 (Dr. M.K.Khedkar) Semester-III & IV of M.B.A. course on behalf of Faculty of Commerce
Vice-Chancellor and Academic Council under sub section (7) of section 14 of the
Maharashtra Universities Act.1994 as recommended by the Board of
**** Studies in Business Management, which is to be implemented from the
DIRECTION academic session 2012-2013.
No. 24/2012 Date : 6/6/2012 AND
Whereas, the matter for changing the scheme of examinations
Subject : Corrigendum to Direction No. 26 of 2011 in respect
is required to be regulated by the Regulation, and making amendment
of Examinations leading to the Degree of Master of
in respective Regulation is time consuming process.
Business Administration (M.B.A.) (Bi-Annual
AND
pattern) (Two year course) .
Whereas, the scheme of examination along with syllabi of
Whereas, Direction No. 26 of 2011 in respect of Examinations M.B.A. Semester-III&IV is to be made available for the academic session
leading to the Degree of Master of Business Administration (M.B.A.) 2012-2013.
(Bi-Annual pattern) (Two year course) is in existence in the University. Now, therefore, I, Dr. M.K. Khedkar , Vice-Chancellor, Sant
AND Gadge Baba Amravati University, Amravati in exercise of the powers
Whereas, the Academic Council in its meeting held on 5/5/ conferred upon me under sub section (8) of section 14 of the Maharashtra
2012 vide Item No.74 (A) has resolved to accept the revised tables Universities Act,1994, do hereby direct as under-
 15 16

1) This Direction may be called “Corrigendum to Direction No. 5) The subject code of MBA/307 in the scheme of examination
26 of 2011 in respect of Examinations leading to the Degree of of M.B.A. Semester –III under the Appendix-C which was
Master of Business Administration (M.B.A.) (Bi-Annual appended with the Direction No. 26 of 2011 be substituted by
pattern) (Two year course)”. the word & figure MBA/308.
2) This direction shall come into force from the date of its issuance.
6) The subject code MBA/4401/OB, 4402/OB, 4403/OB, 4404/OB,
3) The following corrections be made in Direction No. 26 of 2011 4405/OB, MBA/4406/OB in the scheme of examination of
for rectifying the Direction which are to be implemented from M.B.A. Semester-IV under the Appendix-D which was
the academic session 2011-12 as follows- appended with the Direction No. 26 of 2011 be substituted by
the words & figures MBA/4301/OB, 4302/OB, 4303/OB, 4304/
“The present tables i.e. Table No.1 and Table No.2 appearing
under Para 11 of Direction No. 26 of 2011 be substituted by OB, 4305/OB, MBA/4306/OB respectively.
the tables as given in Appendix-A. 7) The following new optional subjects along with scheme of
4) The following new optional subjects along with scheme of teaching, credit, and examination be added under the subject
teaching, credit, and examination be added under the subject code MBA/4406/OM in the scheme of examination of M.B.A.
code MBA/3406/P in the scheme of examination of M.B.A. Semester-IV under the Appendix-D which was appended with
Semester-III under the Appendix-C which was appended with the Direction No. 26 of 2011, which is to be implemented from
the Direction No. 26 of 2011, which is to be implemented from the examination of Summer-2013.
the examination of Winter-2012. Subject Name of Subject Hrs/ Credits Examination Scheme
Code Week
Duration External Internal Total
Subject Name of Subject Hrs/ Credits Examination Scheme of Exam Max. Min. Max. Min. Max
Code Week Hours Pass Pass Marks
Duration External Internal Total Marks Marks Marks Marks
of Exam Max. Min. Max. Min. Max MBA/ Health Care Management 3 4 3 70 35 30 15 100
Hours Pass Pass Marks 4501/HC & Administration
Marks Marks Marks Marks MBA/ Human Resource 3 4 3 70 35 30 15 100
MBA/ Brand Promotion & 3 4 3 70 35 30 15 100 4502/HC Management for Health
3501/ PH Marketing in Care
Pharmaceutical Industry MBA/ Management of Clinical 3 4 3 70 35 30 15 100
MBA/ Customer Behaviour in 3 4 3 70 35 30 15 100 4503 /HC Services
3502/PH Pharmaceutical Industry MBA/ Economics of Health Care 3 4 3 70 35 30 15 100
MBA/ Production Management in 3 4 3 70 35 30 15 100 4504/HC Management
3503 /PH Pharmaceutical Industry MBA/ Information Technology in 3 4 3 70 35 30 15 100
MBA/ Material Management in 3 4 3 70 35 30 15 100 4505/HC Health Care
3504/PH Pharmaceutical Industry MBA/ Hospital Support Services 3 4 3 70 35 30 15 100
MBA/ Sales & Distribution 3 4 3 70 35 30 15 100 4506/HC
3505/PH Management in Pharmac-
eutical Industry
MBA/ Pharmaceutical Regulatory 3 4 3 70 35 30 15 100
3506/PH Environment
8) The subject code of MBA/407 in the scheme of examination
MBA/ Fundamentals of 3 4 3 70 35 30 15 100 of M.B.A. Semester –IV under the Appendix-D which was
3601/SP Management of Sports
MBA/ Human Resource 3 4 3 70 35 30 15 100 appended with the Direction No. 26 of 2011 be substituted by
3602/SP Management for Sports
MBA/ Sports Marketing 3 4 3 70 35 30 15 100
the word & figure MBA/408.
3603/SP
MBA/ Financial Management 3 4 3 70 35 30 15 100
3604/SP And Economics for Sports Sd/-
MBA/ Sports Facilities 3 4 3 70 35 30 15 100
3605/SP Management
Amravati. (Dr.M.K.Khedkar)
MBA/ Sports Media Management 3 4 3 70 35 30 15 100
3606/SP
Dated: 5/6/2012 Vice-Chancellor
 17 18

Appendix-A DIRECTION
Table No.1 No. 37/2012 Date : 8/11/2012
Table of Grade, Percentage of marks and Grade points for Subject : Corrigendum to Direction No. 26 of 2011& 24 of 2012
M.B.A.Examinations
in respect of Examinations leading to the Degree of
Grade Range of Marks obtained out of Grade Points Master of Business Administration (M.B.A.)
100 or equivalent fraction (Semester pattern-Two year course) .
AA 90-100 10
AB 80-89 9 Whereas, Direction No. 26 of 2011 & 24 of 2012 in
BB 70-79 8 respect of Examinations leading to the Degree of Master of
BC 60-69 7 Business Administration (M.B.A.) (Semester pattern-Two year
CC 55-59 6 course) is in existence in the University.
CD 50-54 5 AND
FF Below 50 0 Whereas, the Academic Council in its meeting held on 28/8/
ZZ Absent in Examination 2012 vide Item No.91 has resolved to accept the paper titles to
be revised under the Appendix-C & D of the papers MBA/3201/
Table No.2 M, MBA/3206/M,MBA/4201/SM, MBA/4203/SM, MBA/4206/
Table of Grade Points for SGPA and CGPA for M.B.A.Examinations
SM and MBA/4302/OB in the scheme of Examinations of M.B.A.
Grade Points Final Grade Semester-III & IV respectively.
9 - 10 AA AND
8 - 8.99 AB
Whereas, the Academic Council in its meeting held on
7 - 7.99 BB
6 - 6.99 BC 28/8/2012 has resolved to refer the matter to the Ordinance
5.5 - 5.99 CC Committee to make amendments in the respective Ordinance/
5 - 5.49 CD Regulation.
0 - 4.99 FF AND
Absent in Examination ZZ Whereas, the matter for changing the scheme of
examinations is required to be regulated by the Regulation, and
Table No.3
making amendment in respective Regulation is time consuming
Table of Equivalence of Class/Division to CGPA
process.
Sr. CGPA Class/Division
AND
No.
1. 7.5 or more than 7.5 First Class with Whereas, the revised titles in the scheme of examinations
Distinction of Semester-III & IV of M.B.A. is to be implemented from the
2. 6.00 or more but less than or equal to 7.49 First Class academic session 2012-13.
3. 5.50 or more but less than or equal to 5.99 Higher Second
Class Now, therefore, I, Dr. M.K. Khedkar , Vice-Chancellor, Sant
4. 5.00 or more but less than or equal to 5.49 Second Class Gadge Baba Amravati University, Amravati in exercise of the

*******
 19 20

powers conferred upon me under sub section (8) of section 14 of vi) the paper title “Organization Development”
the Maharashtra Universities Act,1994, do hereby direct as under- appearing against the paper Code No.MBA/4302/
OB be substituted by the paper title “Organizational
1) This Direction may be called “Corrigendum to Direction No. Development and Intervention Strategies”
26 of 2011 & 24 of 2012 in respect of Examinations leading to
the Degree of Master of Business Administration (M.B.A.) Sd/-
(Semester pattern) (Two year course) Direction 2012”. Amravati. (Dr.M.K.Khedkar)
Dated: 7/11/2012 Vice-Chancellor
2) This direction shall come into force from the date of its
issuance.

3) The following corrections be made in scheme of examination

under the Appendix-C & D appended with the Direction No.
26 of 2011 & 24 of 2012 for rectifying the Direction which are
to be implemented from the academic session 2012-13 for
M.B.A. Semester-III & IV as follows-

i) the paper title “International Business Strategy”

appearing against the paper Code No.MBA/3201/
M be substituted by the paper title “International
Marketing Strategy”
ii) the paper title “Agriculture Marketing” appearing
against the paper Code No.MBA/3206/M be
substituted by the paper title “Agro Business
Marketing”
iii) the paper title “Sales and Promotion
Management” appearing against the paper Code
No.MBA/4201/SM be substituted by the paper
title “Sales Promotion Management “
iv) the paper title “Marketing of Social Services”
appearing against the paper Code No.MBA/4203/
SM be substituted by the paper title “Marketing
for Non-Profit Organisations and Social Services
“
v) the paper title “International Marketing” appearing
against the paper Code No.MBA/4206/SM be
substituted by the paper title “International
Marketing Environment”
 21 22

SYLLABUS PRESCRIBED FOR 3. Robbins S.P. Management 5th ed. New Jersey, Englewood Clifts.
M.B.A.SEMESTER-I Prentice Hall Inc. 1996.
4. Robbins S.P. Organizational Behaviour. 7th ed., New Delhi, Prentice
Hall of India, 1996.
MBA/101 Principles and Practices of Management 5. Singh, Dalip Emotional Intelligence at Work, Response Books,
Sage Publications, Delhi 2001.
Objective: The Objective of this paper is to familiarize the students 6. Staw, B.M. Psychological Dimensions of Organizational Behaviour
with basic management concepts applicable in the 2nd ed. Englowed Cliffs. New Jersey Prentice Hall Inc., 1995.
functioning of organization. 7. Stoner, J. etc. Management 6th ed., New Delhi, Prentice Hall of
Unit-I : The Concept of Management: Development of management India 1996.
thought-various approaches to and of management
philosophy: Mathematical, Behavioral, Scholastic schools MBA/102 Managerial Economics
of management and systems, contingency approaches. Objective:- The objective of the course is to acquaint the students with
Contribution of Taylor, Fayol & Elton Mayo concepts and techniques used in Micro-Economics and to
Unit-II : Planning: The Nature and Purpose of Planning, Objectives enable them to apply this knowledge in business decision-
of Planning, Planning Premises, Policies, Procedures and making .
Methods; Forecasting and Planning, Planning Process, The Unit-I : Concept, Need, Scope, Techniques and Applications of
Process of Decision Making. Managerial Economics
Unit-III : Organizing: Nature and Purpose of Internal Organization of Unit-II : Utility Analysis, Marshal Approach, Demand Analysis,
Business Enterprise, Principles of Organizing; Span of Demand Function, Law of Demand, Elasticity of Demand
Management; Departmentation Line and Staff Authority and demand forecasting. Law of Supply and Supply Analysis
relationship; Service departments, Centralization vs.
Decentralization of authority; Delegation of Authority; Unit-III : Production & Cost function, Production Iso-quant, Iso-cost,
Committees, Staffing. Expansion path, Economies and Diseconomies of scale,
short run and long run cost behavior
Unit-IV : Directing, Nature of Directing, Leadership Concept and
Styles, Motivation Concept, Theory: Maslow, Hertzberg, Unit-IV : Theories of firm, Profit Maximization, Sales Maximization,
Supervision, Concept of Communication, Coordination; Managerial Utility Model, Simon Satisfying Behaviour
Need & Principles. Model.

Unit-V : Control; Process of Control; Techniques and Tools; Unit-V : Market Structure-Perfect Competition, Monopoly, Oligopoly,
Management by objectives, Participative Management. Monopolistic Competition, short term pricing in these market
Management by execption structure
Suggested Readings:
Suggested Reading: 1. Adhikary, M. Business Economics. New Delhi, Excel Books, 2000
1. Koontz, H and Wechrich,H Management. 10th ed. New York 2. Baumol, W.J. Economics Theory and Operations Analysis 3rd ed.,
McGraw Hill, 1995. New Delhi, Prentice Hall Inc. 1996.
2. Luthans F. Organizational Behaviour. 7th ed. New York,McGraw 3. Chopra, O.P. Managerial Economics. New Delhi, Tata McGraw Hill
Hill, 1995 1985
 23 24

4. Keat, Paul G & Philips K.Y.Young, Managerial Economics, Prentice 3. Murphy, Herta A and Peck, Charries E “Effective Business Com-
Hall New Jersey 1996. munications”. 2nd ed. 1976. Tata McGraw Hill, New Delhi.
5. Koutsoyiannis, A Modern Micro Economics. New York, Macmillan,
4. Pearce. C. Glenn etc. “Business Communications: Principles and
1991
Applications.2nd” ed. 1988. John Wiley., New York.
6. Milgrom, P and Roberts J. Economics Organization and Manage-
ment Englewood Clitts, New Jersey Prentice Hall Inc. 1992.
7. Maheshwari, Yogesh. Managerial Economics., P.H.I. MBA/ 104 Accounting for Managers
8. Mehta, P.L. Managerial Economics., Sultanchand & Sons.
9. Varshney, R.L. Managerial Economics., Sultanchand & Sons. Objective:-The basic purpose of this course is to develop an insight of
postulates. principles and techniques of accounting and
MBA/103 Managerial Skills Development
utilization of financial and accounting information for
Objective: The course is aimed at equipping the students with the planning decision-making and control.
necessary techniques & skills of communication and
Unit-I : Financial Accounting- concept, importance & scope.
presentation. It enables in developing confidence among
Generally Adopted Accounting Principles. International
students to perform better as professionals.
Financial Reporting Standards
Unit-I : Managerial Skills- Nature & Concepts, objectives,
Unit-II : Understanding Financial Statements and Balance Sheet,
significance, Managerial Skills, Employability Skills, Soft
Measurement of Business Income, Analysis of Financial
Skills and Technical Skills.
Statements: Comparative Analytical Techniques (CAT) and
Unit-II : Importance & Nature of communication, Verbal and Non Relative Analytical Techniques (RAT)
Verbal, Talking and Speaking, Communication, Principles
Unit-III : Depreciation Methods, Inventory Valuation Methods
of effective communication, Process of communication,
Barriers of Communication, Types of Communication. Unit-IV : Management Accounting Concept, Need, Importance &
Scope. Budget & Budgetory control. Performance & zero
Unit-III : Do’s and Don’ts of Business Writing, Business
Based Budgeting
correspondence, Report Writing, e-communication, Resume
Writing, C.V. Writing, Unit-V : Cost Sheet, Costing for decision making, Relevant Costing.
Marginal Costing & Absorption costing.
Unit-IV : Listening Skills, Body Language and Public Speaking,
Negotiation Skill. Suggested Readings:
Unit-V : Interview Techniques, Group Discussions, Presentation 1. Bhattacharya S.K. and Dearden J. Accounting for Management.
skills, Meetings, Case Analysis, Brain Storming, Paper Text and cases. New Delhi, Vikas, 1996
Writing and Presentation. 2. Heitger L.E. and Matrach Serge, Financial Accounting New York,
McGraw Hill, 1990
Suggested Readings: 3. Hingorani N.L. and Ramnathan A.R. Management Accounting 5th
1. Bowman, Joel P and Branchaw, Bemadine ”Business Communica- ed. New Delhi, Sultan Chand, 1992.
tion from Process to Product. 1987 Dryden Press, Chicago 4. Homgren Charles etc Principles of Financial and Management
2. Hatch Richard “Communicating in Business. 1977 Science Re- Accounting Englewood Cliffs, New Jersey. Prentice Hall Inc. 1994
search Associates, Chicago 5. Vij. Madhu Financial and Management Accounting New Delhi,
Anmol Publications 1997
 25 26

MBA/ 105 Organizational Behavior and Effectiveness 10. Sinha, Dharani, P.etc. Consultants and Consulting Styles. New
Delhi, Vision, 1982.
Unit-I : Individual Behavior – Personality, Learning, Perception,
Attitude & Beliefs MBA/ 106 Business Ethics
Unit-II : Group Behavior – Meaning, Types of Groups, Group Objective: To acquaint the students with ethical values and practices
Process, Group Dynamics – factors influencing intergroup with emphasis on Indian Values and Culture
behavior and managing intergroup behavior Unit I : Indian Management – Principles, Models & Theory of
Unit-III : Organizational Change – Concept & Need, Change Process, Karma, Theory and Practices of Holistic Management and
Reasons for Resistance to Change, Measures to Overcome its relevance
Resistance to Change Unit II : Ethics – Meaning, Objectives and Sources of Ethics, Types
Unit-IV : Organizational Processes – Organizational Power, of Business Ethics, Factors influencing Business Ethics,
Organizational Politics, Empowerment, Conflict Ethics V/s Morals and Values

Unit-V : Organizational Effectiveness – Creativity and Innovation, Unit III : Managing Ethics – Theories of Ethics, Ethical Dilemma,
Corporate Governance, Management of Gender Issues Codes of Ethics, Normative Ethics in Management, Need
and Values of Ethics in Global Change Behavioral Aspects
of Ethics and Values
Suggested Readings:
1. Kolb, D. etc. Organizational Behaviour: An Experiential Approach. Unit IV : Indian Values in Management – Secular and Spiritual Values,
5th ed. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1991. Science and Human Values, Lessons from Ancient Indian
Educational System
2. Mainiero, L A & Tromley C.L. Developing Managerial Skills in
OB. New Delhi, Prentice Hall of India, 1985. Unit V : Stress Management –Stress eustress, distress, Indian
3. Moore, M D. etc. Inside Organizations: Understanding the Hu- Perspective of Stress Management, Reasons for stress at
man Dimensions. London, workplace, Coping with a stress
Sage, 1988.
Suggested Readings:
4. Abad, Ahmad. Etc. Developing Effective Organization. New Delhi,
1. Murthy, C.S.V., Business Ethics – Text and Cases, Himalaya Pub-
Sri Ram Centre for Industrial Relations, 1980.
lishing House Pvt. Ltd., 2nd Edition.
5. De Nitish. Alternative Designs of Human Organizations. London, 2. Wills, Joseph N., Business Ethics – A Stakeholder and Issues
Sage, 1988. Management Approach, South Western Cengage Learning, 2003
6. French, W.H. and Bell, C H. Organisation Development. New Delhi, Edition
Prentice Hall of India, 1991. 3. Chakraborty, S.K.: Foundations of Managerial Work-Contributions
7. French, W L., etc. Organization Development Theory, Practice and from Indian Thought, Himalaya Publishing House Delhi 1998.
Research. 3rd ed. New Delhi, Universal Book Stall, 1990. 4. Kumar, S and N.K. Uberoi: Managing Secularism in the New Mil-
8. Harvey, D F. and Brown, DR. An Experimental Approach to Orga- lennium Excel Books 2000
nization Development. Englewood Cliffs, New Jersey, Prentice Hall 5. Gandhi, M.K. The story of My Experiment with Truth, Navjivan
Inc., 1990. Publishing House, Ahmedabad, 1972.
9. Huse, F E. and Cummings, T.G. Organization, Development and 6. Sharma Suhas, “ Eastern Door Western Windows” , New Age
Change. 3rd ed. New York, West, 1985. Publications
 27 28

MBA/107 Management Information System MBA/ 108 Quantitative Methods

Objective: The objective of the course is to develop the basic Objective: The objective of the course is to make the students familiar
understanding of the decision support system of the with some basic statistical and linear programming
artificial intelligence for business organization. techniques and their applications in business decision
making.
Unit-I : Management Information System: Information, Information
System, Management Information System, Role of MIS, Unit-I : Introduction to Mathematical Derivatives, Introduction to
Subsystems of MIS, MIS and Computer, MIS in academics, Quantitative Methods applications, importance, scope,
MIS in Business. limitations, types.
Unit-II : Development of MIS: Information requirement, Designing Unit-II : Arithmetic Progression, Geometric Progression, Harmonic
of MIS, Implementation of MIS, System Development Progression & their managerial application. Matrices,
Models, Quality in MIS, MIS Life cycle. Determinants & Matrices
Unit-III : Decision Making: Decision Making Process, Stages in Unit-III : Frequency Distribution & their analysis, Measures of
Decision Making, Individual and Organizational Decision Central tendency, Measures of Dispersion.
Making, Decision Making Models, Information System
Unit-IV : Correlation & Regression analysis, Time series Analysis &
support for Decision Making Phases.
forecasting.
Unit-IV : Decision Support Systems: Concept, Constructing a DSS,
Executive Information System, (EIS), Artifical Intelligence Unit-V : Linear Programming: Formulation & Graphical solution
System (AIS), knowledge Based Expert System (KBES), method, Probability theory, types, distributions, Bi-nomial,
Enterprise Management System (EMS), Decision Support Poisson & Normal.
Management System (DSMS). Suggested Readings:
Unit-V : MIS Applications: Enterprise Resource Planning (ERP), MIS 1. Chadha, N.K. Statistics for Behaviour and Social Scientists.
and ERP, Business Process Re-engineering (BPR), MIS and Reliance Publishing House, Delhi. 1996
BPR, 2. Gupta, S P and Gupta M.P. Business Statistics. New Delhi, Sultan
Suggested Readings: Chand, 1997.
1. Theierauff, Robert J, Decision Support System for-Effective Plan- 3. Kazmier, L.J. and Pohl N.F. Basic statistics for Management. New
ning, Prentice Hall, 1982. Jersey , Prentice Hall Inc., 1995.
2. Davis L., Michael W., A Management Approach, Macmillan Pub- 4. Levin Richard I and Rubin David S Statistics for Management.
lishing Company, Prentice Hall, New Jersey, 1988. New Jersey, Prentice Hall Inc. 1995.
3. Goyal, Management Information System, McMillan India. 5. Narag, A.S. Linear Programming and Decision Making, New
4. Gupta, Management of Systems, McMillan India. Delhi, Sultan Chand, 1995.
5. Oka Dr. Milind, Management Information Systems, Everest Pub- 6. Sharma , J.K. Fundamentals of Operations Research Macmillan,
lishing House, 7th ed., 2003. New Delhi. 2001.
6. Oka Dr. Milind, Cases in Management Information Systems,
Everest Publishing House, 1st ed., 2003.
7. Jawadekar W.S., Management Information Systems, Tata Mc Graw *****
Hill
 29 30

SYLLABUS PRESCRIBED FOR 8. Francis Cherunilam, : Business Environment Text & Cases,
M.B.A.SEMESTER-II Himalaya Publishing House, 9th ed, 2009
9. K.Aswathappa, : Essentials of Business Environment, Himalaya
MBA/201 Business Environment
Publishing House, 10th ed., 2009
Objective: The objective of this course is to acquaint the students to
emerging trends of business environment at local and global MBA/202 Research Methodology
level.
Objective:- To equip the students with the basic understanding of the
Unit I : Concept, Nature and Scope of Business, Business research methodology and to provide and insight into the
Organization, Industry and Types, Economy-Industry- application of modern analytical tools and techniques for
Company Interface, Relevant Environment. the purpose of management decision making.
Unit II : Business Environment, Detailing the Types of Environment, Unit-I : Research and Scientific Method, Nature and Scope of
External and Internal Environment, Controllable and Non research methodology, problem & Hypothesis formulation,
Controllable. research objectives, value & cost of information
Unit III : Business & Society, Social Audit of Business, Foreign Direct Unit-II : Organisation structure for research, research process,
Investment Economic Zones: SEZ, REZ, AEZ research design, exploratory research, descriptive &
experimental research design. Research Agencies-
Unit IV : Business in Post LPG Scenario, Disinvestment, WTO
Government and Non Government.
Agreements, Business & Regional Blocks
Unit-III : Data-Types of Data, methods of primary data collection,
Unit V : Financial Sector Reforms, Fiscal and Monetary Sector
observation, questionnaire, interview, survey method &
Reforms, Economic Reforms, Social Justice, Business
modern tools of data collection, schedules, tabulation,
Environment Issues- Tourism and Hospitality Industry,
analysis and interpretation of primary data.
Health Care and Knowledge Industry.
Unit-IV : Attitude measurement Techniques. Motivational Research
Suggested Readings:
Techniques. Sample Design, Selection of Appropriate
1. Alworth, Julian S. : The Finance, Investment and Taxation Statistical Techniques.
Decisions of Multinationals London, Basil Blackwell, 1988.
2. Bhalla V.K. and S Shivaramu, International Business, New Delhi, Unit-V : Testing of Hypothesis, use of Statistical software, factor
Anmol 1995. analysis, conjoint analysis, regression analysis, research
3. Bhalla V.K.: International Economy; Liberalisation Process New report, qualities of optimally viable research report.
Delhi, Anmol- 1993 Suggested Readings:
4. Daniel John D and Radebangh Lee H International Business 5th
1. Alan Bryman & Emma Bell, Business Research Methods, Oxford
ed. New York, Addision Wesley 1989.
Publications.
5. Eiteman, D.K and Stopnetill ,Al, : Multinational Business Finance,
Andrews, F.M. and S.B. Withey Social Indicators of Well Being,
New York, Addision Wesley, 1986
Plenum Press New York, 1976
6. Johnston, R.B. : The Economics of the Euromarket: History,
2. Bennet,Roger, Management Research, ILO, 1983
Theory and Practice, New York, Macmillan, 1983.
3. Fowlwe, Floyd J.Jr. Survey Methods 2nd ed. Sage Pub. 1993
7. Parks, Yoon and Zwick Jack, International Banking in Theory 4. Fox.J.A. and P.E. Tracy: Randomized Response: A Method of
and Practice New York, Addison Wesley, 1985. Sensitive Surveys , Sage Pub. 1977
 31 32

5. Gupta S.P. Statistical Methods, 30th ed. Sultan Chand, New Delhi, 3) Biswajeet Pattnayak, Human Resource Mangement, Prentice Hall
2001. of India Pvt. Ltd.,2001
6. Golden Biddle, Koren and Karen D. Locke : Composing 4) Dr. K.K.Chaudhari, Human Resource Management: Principles and
Qualitative Research Sage Pub. 1997. Practices, Himalaya Publication, 2010.
7. Salkind, Neil J. Exploring Research 3rd ed. Prentice Hall NJ. 1997
MBA/204 Financial Management
MBA/203 Human Resource Management Objective: The purpose of this course is to acquaint the students with
the broad framework of financial decision making in a
Objective: To familiarize the students with human resource management business unit.
concepts, principles, functions, applications, development
and research. Unit-I : Financial Management-Aims & Objectives, Financial
Analysis & control. Cost-Volume Profit Analysis. Operating
Unit I : HRM Scenario and Acquisition of Human Resources: HRM- & Financial Leverage.
the global and Indian Scenario, HRM for corporate
excellence, Human resource planning. Human resource Unit-II : Time -value of money, Investment & capital structure
information system. Recruitment and selection strategies. Decisions . Optimum Capital structure.
Unit II : Developing Human Resources: HRD-Concept, multiple Unit-III : Instruments of Long term and Short term Financing, Cost
goals, functions and organizational effectiveness. of different sources of raising capital, Weighted Average
Performance Appraisal System. Potential Appraisal System cost of capital.
and Succession Planning. Career Planning and Unit-IV : Valuations Bonds & Stocks, Rates of return, Methods of
Development, Assessment and Development Centers, Capital Budgeting.
Training and Development.
Unit-V : Management and Estimation of Working Capital, Internal
Unit III : Motivating Human Resources: Motivation at work-concept, Financing & Dividend Policy.
objectives, types and applications. Participative
Management-Approaches and Applications, Employee Suggested Readings:
Empowerment-concept, nature, objectives, schemes and 1. Archer Stephen H etc. Financial Management. New York, John
applications. Wiley 1990
2. Bhalla V.K. : Financial Management and Policy 2nd ed. New
Unit IV : Maintenance of Human Resources: Reward System, Quality
Delhi Anmol, 1998
of Work Life, Organisation Development
3. Brealey. Richard A and Myers Stewart C. Principles of Corporate
Unit V : Human Resources and Knowledge Era: Knowledge Creation Finance 5th ed. New Delhi McGraw Hill 1996
and Management, Virtual Organizations and HR Trends, 4. Hampton, John Financial Decision Making Englewood Cliffs,
Learning Organizations, Strategic Human Resource New Jersey, Prentice Hall inc. 1997.
Management, International HRM-some Key issues. 5. Van Home James C : Financial Management and Policy 10th ed.
Suggested Reading: New Delhi, Prentice Hall of India- 1997
1) Sarah Gilmore & Steve Williams, Human resource management, 6. Winger, Bernard and Mohan Nancy. Principles of Financial
Oxford University Press. Management New York, Macmillan Publishing Company, 1991 .
2) P. Jyothi & D.N.Venkatesh, Human Resource Management, Ox- 7. Prasanna Chandra, “ Financial Management-Theory and
ford University Press. Practice”, Tata McGraw Hill 4th, 5th ,6th , 7th Ed.
 33 34

MBA/205 Marketing Management MBA/206 Production and Operations Management

Objective:- The course is designed to acquaint the students with
Objective:- The purpose of this course is to develop an decision making in: Planning, scheduling and control of
understanding of the underlying concepts, strategies and Production and Operation functions in both manufacturing
issues involved in the marketing of products and services. and services; Productivity improvement in operations
through layout engineering and quality management etc;
Unit-I Nature & Scope of Marketing, Functions of Marketing Effective and efficient flow, replenishment and control of
Management, Marketing Organizations, Corporate materials with reference to both manufacturing and services
Orientation towards the market place. The marketing organizations.
environment & environmental scanning. Unit-I : Nature & scope of Production & operations management,
Unit-II Meaning & Significance of Marketing Planning, Strategic facility location, types of manufacturing system Plant Layout
Planning, Planning of Marketing Mix Elements, Market - it’s types, planning & Analysis.
Segmentation; Positioning Unit – II : Operations decisions: Production planning & control-
objectives, functions, production planning, production
Unit-III Product Decisions; Product Mix, Product Life Cycle, New control, Role of PPC in Mass, Batch and Job Production,
Product Development, Branding & Packaging Decisions, Production scheduling- job assignment, job sequencing,
Pricing Model & Strategies. line balancing, Industrial safety- importance, various types
of industrial hazards & their prevention.
Unit-IV Physical Distribution Decisions & targeting, Major
Channels. Channels of Consume Products, Channels of Unit- III : Capacity planning- Measures, strategies, Aggregate
Industrial Products. Planning, Quality assurance, Quality control, Statistical
quality control- concept & types of control charts, TQM-
Unit-V Promotion Mix- advertising, sales promotions, publicity ISO 9000, Quality circles.
& personal selling Introduction to Marketing Research
Unit- IV : Work study- Importance, scope, work content, method
and its Signifiance. study- steps, data recording techniques, motion economy,
Suggested Readings: Work measurement- Scope, computation of standard time,
work sampling, Maintenance management- Objectives,
1. Marketing Management - South Asian Perspective by – Kotler,
scope, types of maintenance, maintenance organisation
Keller, Koshy & Jha – 13th edition – Pearson Education Publica-
tion Unit-V : Materials Handling- Principles, types of material handling
2. Marketing Management – Text and case in Indian context – By Dr. equipments & their applications, purchase management,
K. Karunakaran – Himalaya Publications. stores management, Inventory control- objectives, scope,
3. Kotler Philip and Armstrong G: Principles of Marketing - New inventory models & their applications
Delhi. Prentice Hall of India, 1997. .Suggested Readings:
4. Kotler Philip: Marketing Management Analysis, Planning Imple- 1. Adam E.E. & Ebert R.J..: Production and Operations Management,
mentation and control – New Delhi. Prentice Hall of India 1994. 6th ed., New Delhi, Prentice Hall of India-1995.
5. Ramaswami V.S. and Namakumari S. : Marketing Management 2. Amnne Harold T etc. Manufacturing Organisation and Manage-
Planning Control – New Delhi, MacMillan 1990. ment, Englewood Cliffs, New Jersey, Prentice Hall Inc. 19937
 35 36

3. Buffa E.S.: Modem Production Management, New York. John Wiley Suggested Readings :
1987 1. Ballau, Renald H, Business Logistics Management, Englewood
4. Chary S.N. : Production and Operations Management New Delhi, Cliffs, New York, Prentice Hall Inc., 1992.
Tata McGraw Hill, 1989.
2. Beal K.A., Management Guide to Logistics Engineering, U.S.A.,
5. Dobler Donald W. and Lee, Lamar: Purchasing and Materials Man- Institute of Production Engineering , 1990.
agement. New York McGraw Hill, 1984
3. Benjamin S.B., Logistics Engineering and Management,
6. Dilworth, James B. Operations Management, Design, Planning & Englewood Cliffs, New York, Prentice Hall Inc., 1996.
Control of Manufacturing and services Singapore, McGraw Hill,
4. Bowersox, D.J. and Closs D.J., Logistics Management : A System
1992
Integration of Physical Distribution, New York, Macmillan, 1986.
7. Moore F.G. and Hendrick T.E. Production Operations Manage-
ment Homewood Illnois Richard D twin. 1982 5. Christopher M, Logistics and Supply Chain Management : Strat-
egies for Reducing Costs and Improving Services, London,
Pitsman, 1992.
MBA/207 Logistic Management 6. James, C.J. and Wood, Donald F., Contemporary Logistics, New
Objective: The course is designed to explain basic theory and York, Macmillan, 1990.
techniques of logistics to examine the issues, problems & 7. Shapiro, R., Logistics Strategy : Cases and Concepts, St. Paul,
challenges associated with logistics in a changing business West, 1995.
environment, and to show how logistics can improve an 8. Sople V.V., Logistics Management, Pearson Education.
enterprises effectiveness and competitiveness. Students
9. Ballon Ronald, Business Logistics/ Supply Chain Management,
would be encouraged to use computer software packages
Pearson Education.
for problem solving.
10. Shridhar Bhat, Logistics & Supply Chain Management, Pearson
Unit-I : Introduction to logistics and its interface with Production Education, 2009
and Marketing; Performance Measures of Logistics.
Reverse Logistics
MBA/208 Management Science
Unit-II : Logistics and Distribution System; Logistics System
Analysis and Design; Warehousing and Distributing Objective: The Objective of this course is to develop an understanding
Centers., Channels Management-Policies, Information of basic management science techniques and their role in
Systems. managerial decision making.

Unit-III : Location; Transportation Systems; Transportation Unit-I : Basic concept & role of management science in decision
Management, Transportation Infrastructure Facilities and making, Decision Theory, Decision Tree.
Services; Dispatch and Routing Decisions and Models. Unit-II : Integer Linear Programming, Branch & Bound Algorithm,
Unit-IV : Inventory Management Decisions; Logistics Audit and Sensitivity Analysis.
Control; Packaging and Logistical Materials Handling. Unit-III : Transportation & Assignment models.
Unit-V : International Logistic Management, Global Logistics: Unit-IV : Network Analysis: PERT,CPM
Barriers, Drivers, Export & Import Documentation, Regional
Integration. Logistic Outsourcing. Unit-V : Markov Chain Analysis, Game Theory, Simulation.
 37 38

Suggested Readings: Unit V : An overview of Consumer Protection Act 1986, IT Act 2000,
1. Budnik, Frank S. Dennis, Mcleavey, Richard Mojena Principles of and Cyber laws with specific reference to e-commerce,
Operations Research 2nd ed. Richard, Irwin, Illinois-All India Trav- Intellectual Property Law, Patents and copyright.
eller Bookseller, New Delhi, 1995 Suggested Readings:
2. Gould,F.J. etc. introduction to Management Science Englewood
1. Avtar Singh, Company News, 11th ed., Lucknow, Eastern, 1996.
Cliffs, New Jersey, Prentice Hall Inc. 1994.
3. Mathur K and Solow, D. Management Science Englewood Cliffs, 2. Ramaiya A, Guide to the Companies Act, Nagpur, Wadhwa, 1992.
New Jersey, Prentice Hall inc., 1994. 3. Tuteja S.K., Business Law For Managers, New Delhi, Sultan
4. Narag A.S. Linear Programming and Decision Making, New Delhi, Chand, 1998.
Sultan Chand, 1995. 4. Ashwathappa & Ramachandra, Principles of Business Law, 6th
5. Sharma J.K. Operations Research: Theory and Applications New ed., 2001.
Delhi, Macmillan India Ltd. 1997 5. Maheshwari & Maheshwari, Business Laws, 1st ed., 2002.
6. Taha, H.A. Operations Research, An introduction, New York, Mc-
Millan, 1989. MBA/3101/F Indian Financial System
7. Theirouf, R J and Klekmp, R.C. Decision Making Through Opera-
Objective: This paper intends to make the students familiarize with the
tions Research,NewYork,
operational dimensions of Indian Financial System.
John Wiley 1989
Unit I : Financial System: An overview, structure & functions,
SYLLABUS PRESCRIBED FOR Financial System and Economic Development, Major Issues
M.B.A.SEMESTER-III in Indian Financial System, Saving-Investment and Capital
(Effective from Winter-2012 Exam.) Accumulation Pattern in India.

MBA/301 BUSINESS LAW Unit II : Financial Markets: Working, Functions and Trends of-
Money Market, Capital Market, Debt Market, Bills Market
Objective: To familiarize the students with different laws governing
and Foreign Exchange Markets
business activities along with their objective, provisions
and interpretations. Unit III : Financial Market Intermediaries: Role and Significance of -
Stock Exchanges, National Stock Exchange & Bombay
Unit I : The Indian Contracts Act 1872; Essentials of a valid contract,
Stock Exchange, Discount and Finance House of India,
void agreements, performance of contract, breach and its
Securities and Exchange Board of India, Securities Trading
remedies, quasi contracts
Corporation of India Ltd., Over The Counter Exchange of
Unit II : The sale of Goods Act 1930: Formation of Contract, Rights India (OTC)
of an unpaid seller
Unit IV : Financial Institutions: Working, Functioning and Relevance
Unit III : The Negotiable Instruments Act 1881: Nature and type of of Reserve Bank of India, Commercial Banking, Non Banking
negotiable instruments, Negotiation and assignment, Holder Financial Institutions, Non-Banking Finance Companies,
in due course, Dishonor and discharge of negotiable Development Banking, Life Insurance, General Insurance.
instrument
Unit V : Financial Instruments: Features and Importance of Adhoc
Unit IV : The Companies Act 1956: Nature and type of companies, Treasury Bills, 182 Days Treasury Bills, Certificate of
formation, Memorandum and Article of Association, Deposits, Commercial Paper, Hawala
Winding up of companies
 39 40

Suggested Reading: Suggested Readings:

1) The Indian Financial System and Development; Vasant Desai, 1) Gordon-Natrajan, Banking Theory, Law and Practice, Himalaya
Himalaya Publishing House Publishing House
2) M.Y.Khan, “Indian Ginancial System”, Tata McGraw Hill, 6th Ed. 2) Vasant Desai, Bank Management, Himalaya Publishing House.
3) M.Vora, “Indian Financial System” , Anmol Publication, 2006 3) S. Gurusamy, “Banking Theory: Law and Practices,” Tata McGraw
4) Bharti V.Pathak, “The Indian Financial System: Markets, Institu- Hill 2nd Ed., 2009.
tions and Services”, Pearson Education, 2nd Ed.; 2009 4) Vasant Joshi, Vinay Joshi, “Managing Indian Banks: The Chal-
lenges Ahead,”, Sage India,3rdEd. 2009.
5) H.R.Machiraja, “Indian Financial System”, Vikas Publishing House,
4th Ed.
MBA/3103/F Working Capital Management
MBA/3102/F Banking System
Objective : The objective of the course is to acquaint the students with
Objective: To acquaint the students with the functioning of banking the importance of the working capital and the techniques
industry and to make them aware regarding the significance used for effective working capital management.
of modern banking products.
Unit-I : Concept of Working Capital Management, Importance of
Unit I : Banking System in India-Indigenous Bankers, Commercial Working Capital, Kinds of Working Capital, Factors
Banks, Co-operative Banks, Regional Rural Banks-Private Determining Working Capital, Estimating Working Capital
Sector Banks, Foreign Banks, Merchant Banking, Banking Requirements, Operating Cycle.
Sector Reforms, Primary, Secondary and Subsidiary
Functions of Banks, Banking Innovation, Globalization of Unit-II : Management of Cash-Motives for Holding Cash and
Indian Banking Sector, Banking in New Millennium. marketable securities, Cash System, Managing the Cash
Flows.
Unit II : Banking Regulation-Banking business, Capital requirement,
management, licensing, new branches, loans and advances, Unit-III : Managing Corporate Liquidity and Financial Flexibility;
NPA’S, Acquisition of Business, Winding up and Measures of Liquidity, Determining the Optimum Level of
amalgamation, major issues of banking, Bank Management. Cash Balances - Baumol Model, Benanek Model.

Unit III : Central Banking: Concept and Meaning, Major Central Unit-IV : Inventory Management-Kinds of Inventories, Benefits and
Banks, Reserve Bank of India, it’s role and functions, Cost of holding Inventories, Inventory Management and
Banking Regulation by RBI, RBI & Agricultural Credit, Valuation, Inventory Control Models.
Industrial Finance and Bill Market System. Unit-V : Receivables Management, Objectives, Credit Policies, Credit
Unit IV : Commercial Banking: Concept and Scope, Commercial Terms and Collection Policies
Banking and Risk Management, Functions and Services of Suggested Readings :
Commercial Banks, Credit Management, Installation and 1. Bhalla, V.K., Working Capital Management : Text and Cases, 4th
Significance of Sound Credit Culture ed., Delhi, Anmol, 2001.
Unit V : Upcoming Issues in Banking, Customer Services, CRM, 2. Scherr, F. C., Modern Working Capital Management, Prentice Hall,
Human Resource Management, Financial Management, 1989.
Marketing Management of banking services, New Trend in 3. Gopalkrishnan, Inventory and Working Capital Management
Banking. Handbook, McMillan India.
 41 42

4. Bhattacharya, Working Capital Management : Strategic and Tech- MBA/3105/F Investment Science
niques, PHI.
5. Maheshwari, S. N., Cost and Management Accounting. Objective: To acquaint the students with the criterion and process of
6. Baneerjee Dr. R.P., Working Capital Management, Everest Pub- investment decisions.
lishing House, 1st ed., 2003.
Unit I : Meaning, Objectives and Significance & Mechanism of
MBA/3104/F International Financial Management Investments, Issues and Dilemmas of Investments,
Investment Options and Opportunities, Investment Return
Objective : The objective of this paper is to give students an overall
and Risk, Consideration of Investment as a Science, Indian
view of the international financial system and how
Investment Scenario.
multinational corporations operate.
Unit II : Investment Markets and Intermediaries, Money Market,
Unit-I : Multinational Financial Management - An overview;
Stock Market-Constitution, Functions. Performance Indian
Evolution of the International Monetary and Financial
Stock Market. Sensex and Nifty-Construction and
System.
Significance, Stock Market as the Leading Indicator of an
Unit-II : Managing short-term assets and liabilities; Long-term Economy.
Financing & Long-run Investment Decisions - The foreign
Unit III : Basic Theory of Interest, Time Value Consideration,
Investment Decision.
Evaluation of Investment opportunities, NPV-IRR Frame
Unit-III : Cost of Debt, Cost of Capital, Weighted Average Cost of work, Appropriateness of NPV v/s IRR
Capital and Capital Structure of the Multinational Firm.
Unit IV : Valuation of Investment in Debt Securities, Fundamentals
Unit-IV : Multinational Capital Budgeting Application and of Bond Valuation, Yield to Maturity Approach, Valuation
Interpretation. Dividend Policy of the Multinational Firm, of Debentures, Tax Considerations.
Taxation of the Multinational Firm
Unit V : Valuation of Investment in Shares, Valuation of Investment
Unit-V : Analysis of Country Level Risk, Political Risk Management; in Preference Shares, Valuation of Investment in Equity
Foreign Exchange Operating Exposure, Debt and Foreign Shares, Dividend Valuation Model.
Exchange Exposure Suggested Readings:
Suggested Readings : 1) David G. Luenberger, Investment Science, Oxford University Press.
1. Abdullah, F.A., Financial Management for the Multinational 2) Rielly / Brown, Investment Analysis & Portfolio Management,
Firm, Englewood Cliffs, New Jersey, Prentice Hall Inc., 1987. Ceneage Learning
3) Preeti Singh, Investment Management, Himalaya Publishing
2. Bhalla, V.K., International Financial Management, 2nd ed., New House.
Delhi, Anmol 2001.
3. Buckley, Adrian, Multinational Finance, New York, Prentice Hall MBA/3106/F Risk Management
Inc., 3rd ed., 2003.
Objective: To make the students well versed with the mechanism of
4. Sengupta, International Factoring in India, McMillan India.
risk estimation and elimination framework for financial
5. Jain, International Financial Management, McMillan India. decision making in modern business scenario.
6. Shapiro, Alan C., Multinational Financial Management, New
Unit I : Introduction to risk management: Approaches to defining
Delhi, Prentice Hall of India, 4th ed., 21, 2003.
 43 44

risk, Impact of risk on organizations, Types of risk, Unit II : Global Strategic Planning, Political Risk & Negotiation
Development of risk management. Risk Management: Strategy, Market Selection, Market Entry Strategies, Market
Principles, Aims, Objectives and Standards. Risk Coverage Strategies.
Management Policy, Documentation, and Responsibilities.
Unit III : International Product Decisions & Strategies, International
Unit II : Risk Assessment: Risk architecture and structure, Risk- Pricing Decisions & Strategies, International Distribution
aware culture, Risk Training and Communication, Risk Channel Decisions & Strategies.
Assessment Considerations, Risk Classification Systems,
Unit IV : International Marketing Intelligence, International
Risk likelihood and impact, defining the upside of risk.
Promotion Strategies, Export Procedures and Documents.
Unit III : Risk and Organizations: Corporate Governance Model,
Unit V : Quality Control and Pre-shipment Inspection, Issues in
Stakeholder expectations, Analysis of the business model,
International Business, Business Ethics, Social
Project Risk Management, Operational Risk Management,
Responsibility of Business, Environmental Issues, Labour
Supply Chain Management.
Issues.
Unit IV : Risk Response: Enterprise Risk Management, Importance
of Risk Appetite, Tolerate, Treat, Transfer and Terminate, Suggested Readings:
Risk Control Techniques, Control of selected hazard risks, 1) International Marketing Text and Cases, Francis Cherunilam,
Insurance and Risk Transfer Himalaya Publishing House, 11th revised edition
Unit V : Risk Assurance and Reporting: Evaluation of the control 2) International Trade and Export Management, Francis Cherunilam,
environment, Activities of the internal audit function, Risk Himalaya Publishing House, 17th revised edition
Assurance Techniques, Reporting on Risk Management, 3) Rungman. A.M. and Hodgetts. R.M., International Business; A
Corporate Social Responsibility, Future of Risk Strategic Management Approach, McGrawhill, Inc, New Delhi-
Management. 1999-2000
Suggested Readings: 4) Keealas. A.G., Global Business Strategy, South-Western, 1999-2000
1 Bhalla, V.K., Investment Management : Security Analysis and Port-
folio Management, 8th Ed., Delhi., S.Chand, 2001 MBA/3202/M Sales & Distribution Management
2 Anthony Sounders, Merica Cornett, “Financial Institutions Man-
agement:- A Risk Management Approach”’ Tata McGraw Hill. Objective: The purpose of this paper is to acquaint the student with
the concepts which are helpful in developing a sound sales
MBA/3201/M International Marketing Strategy and distribution policy and in organizing and managing
sales force and marketing channels.
Objective: To make the students aware about the process of strategy
Unit I : Introduction to Sales Management – The Sales Organization
formulation and usage various strategic tools and
– Determining Sales Related Marketing Policies – Sales
techniques of global market.
Functions and Policies – International Sales Management
Unit I : Expansion of International Markets, International Marketing – Personal Selling.
Decisions, Scope of Marketing, Indian Products abroad,
Unit II : Sales Planning – Sales Budgets – Estimating Market
Multinational Enterprises, International Culture &
Potential and Forecasting Sales – Sales Quotes – Sales &
International trade.
Cost Analysis
 45 46

Unit III : Sales Force Management: Hiring and Training Sales Unit-I : Introduction to Consumer Behaviour; Consumer Behaviour
Personnel – Time and Territory Management – and Marketing Strategy; Consumer Involvement – Levels
Compensating Sales Personnel – Motivating the Sales Force of involvement, and Decision Making.
– Leading the Sales Force – Evaluating Sales Force
Unit-II : Consumer Decision Process – Stages in Decision Process,
Performance.
Information Search Process; Evaluative Criteria and
Unit IV : Marketing Logistics - Distribution as Marketing Mix Decision Rules, Consumer Motivation – Types of Consumer
Element – Distribution Resource Planning – Marketing Needs, Ways of Motivating Consumers. Information
Channel Integration – Channel Management – Nature of Processing and Consumer Perception.
Marketing Channels – Evaluating Channel Performance-
Unit-III : Consumer Attitudes and Attitude Change; Influence of
Specialized Techniques in selling – Tele Marketing – Web
Personality and Self Concept on Buying Behaviour,
Marketing
Psychographics and Lifestyles, Impuse Buying.
Unit V : Distribution Cost Analysis: Managing Channel Conflicts –
Unit-IV : Diffusion of Innovation and Opinion Leadership, Family
Channel Information Systems – Wholesaling – Retailing –
Decision Making, Influence of Reference Group
Ethical And Social Issues in Sales and Distribution
Management. Unit-V : Industrial Buying Behaviour– Process and factors, Models
Suggested Readings of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
1. Anderson, R., Professional Sales Management, Eaglewood Cliffs,
Audit; Consumer Behaviour Studies in India.
New Jersey, Prentice Hall Inc., 1992.
2. Anderson, R., Professional Personal Selling, Englewood Cliffs, Suggested Readings:
New Jersey, Prentice Hall Inc., 1991 1. Mowen, JohnC., Consumer Behaviour, New York, Macmillan, 1993.
3. Stiil, R.R., Sales Management, Englewood Cliffs, New Jersey 2. Schiffman, L.G and Kanuk, L. L., Consumer Behaviour, New Delhi,
Prentice Hall Inc., 1988. Prentice Hall ofjjndia, 8th ed., 2003.
3. Solomon, Consumer Behaviour: Buying, Having, and Being, 5th
4. Das Gupta, Sales Management: In the Indian Perspective, 83,
ed., Pearson Education.
PHI.
4. Schiffman & Kanuk, Consumer Behaviour, 8th ed., Pearson Edu-
5. Acharya & Others, Field Sales Management, 3rd ed. 1998, cation.
Himalaya Publishing House. 5. Chunawalla, S.A., Commentary on Consumer Behaviour, 2nd ed.,
6. Chunawalla, S. A., Sales Management, Himalaya Publishing House, 2001., Himalaya Publishing House.
5th ed., 2003. 6. Nair, Suja, Consumer Behaviour - Text and Cases, 3rd ed., 2003,
7. Abhyankar S.K., Practical Sales and Distribution Management, Himalaya Publishing House.
Everest Publishing House, 1st ed.,2003.
MBA/3204/M Advertising Management
MBA/3203/M Consumer Behaviour
Objective: The aim of the paper is to acquaint the students with
Objective: The Objective of this course is to develope understanding concepts, techniques and give experience in the application
about the consumer psychology, factors influencing of concepts for developing an effective advertising program.
decision-making process and its applications in marketing Unit I : Nature, Type & Functions, Scope and Role of Advertising
function of firms. in Market Place, Economic, Ethical and Social Aspects of
Advertising.
 47 48

Unit II : Marketing Communication, Process of Communication& its Unit I : Concept of Brand, Brand Evolution, Brand Hierarchy, Brand
flow, Types of Communication Systems, Models Image, Brand Identity – Perspectives, Levels & Prism.
Advertising Effect Models.
Unit II : Brand Personality, Brand Positioning, Brand Repositioning,
Unit III : Advertising Planning & Objectives DAGMAR Approach, Brand Equity, Types of Branding – Product, Line, Range,
Building of Advertising Program – Message, Headlines, Umbrella & Endorsement Branding.
Copy, Logo, Illustration, Appeals, Layout.
Unit III : Brand Creation, Brand Product Relationship, Brand
Unit IV : Media Planning & Strategies, Media Buying – Broadcast & Portfolio, Brand Elimination, Brand Revitalization
Print, Advertising Budget – Allocation, Approaches,
Unit IV : Managing Brands, Brand Extensions, Financial Aspects of
Influencing Factors.
Brands
Unit V : Advertising Campaign Planning, Advertising Organization
Unit V : Branding in different sectors – Retailers, Industrial, Services,
– Selection, Compensation & Appraisal of Advertising
& high-tech products.
Agencies, Web Advertising.
Suggested Reading:
Suggested Reading: 1. Keller, Strategic Brand Management, Building, Measuring & Man-
1. Aaker, David A. etc., Advertising Management, 4th ed., New Delhi, aging Brand Equity, 2nd Ed. PHI.
Prentice Hall of India, 1985. 2. U.C. Mathur, Brand Management, Text and Cases, Macmillan Ltd.
2. King, Advertising: Art and Science, Macmillan India, 2003. 3. Harsh Verma – Brand Management – Excel Books 2nd Edition, 2008
3. Frank Jefkins, Advertising, Macmillan India, 2003. 4. Chunawala S.A. Brand Management – Himalaya Publishing House,
4. Batra, Advertising Management, Pearson Education, 5th ed., 2003. 3rd Edition, 2009. Mahim Sagar, Brand Management, Anis
5. Clow, Integrated Advertising, Promotion and Marketing Com- Publication.
munications, PHI, 2003.
6. Jefkins, Advertising, 4th ed., Pearson Education.
MBA/3206/M Agro Business Marketing
7. Chunawalla & Others, Advertising Theory and Practice, 7th ed.,
2002, Himalaya Publishing House. Objective: To familiarize the students with modern Agriculture Scenario
8. Rathor, B.S., Advertising Management, 11th ed., 2003. and Practices in India & to acquaint with opportunities &
7. Chatterjee, B.K., Marketing Management: A Finance Emphasis, challenges in with emphasis on Agriculture Marketing.
Everest Publishing House. Unit I : Agricultural, Allied Products, Agro Processed Products, its
8. Kulkarani M.V., Advertising Management, 4th ed., 2003. status in Indian Market. Emerging Issues in the business
Agriculture Produces.
MBA/3205/M Brand Management Unit II : Agriculture Marketing: Concept, Definition, Scope and
Objectives, Upcoming Practices in Agriculture Marketing.
Objective: The objective of this course is to impart in depth knowledge Unit III : Agribusiness-Emerging Branches, Non Conventional Forms
to the students regarding the theory and practice of of Agribusiness, Retailing & Merchandising of Agri
commodity, Products, Brands, Branding & Brand Produces, Export Potential for farm products-Supporting
Management Services.
 49 50

Unit IV : Role of Agencies for promotion of Exports of Agri Products, 3. Niland J.R. etc. The future of Industrial Relations. New Delhi,
Role of Agencies for marketing of Agri Products, Standards Sage, 1994.4.
of Agriculture Produces, Organized Retailing in Agri Inputs 4. Papola, T.S. & Rodgers, G. Labour Institutions and Economic
and Outputs. Development in India. Geneva, ILO, 1992.
5. Ramaswamy, E.A. The Rayon Spinners The Strategic Manage-
Unit V : Marketing Mix of Agriculture Products, Role of Information
ment of Industrial Relations. New Delhi, Oxford University Press,
and Communication Technology in Agriculture Marketing.
1994.
Suggested Reading: 6. Virmani, B.R. Participative Management vs. Collective Bargain-
1. Agricultural Marketing in India – S.S. Acharya and N L Agarwal – ing. New Delhi, Vision Books, 1988.7. Webb, Sidney & Webb,
Oxford & IBH Publishing Co. Pvt. Ltd. Calcutta Beatrice. Industrial Democracy , Melbourne, Longman, 1987.
2. Agribusiness Management in India – Text & Cases – Dr. Subhash
Bhave MBA/3302/H Human Relations & Legal Framework
MBA/3301/H Management of Industrial Relations Objective: To familiarize students with legal aspects and frame work
related to human relations at work place.
Objective:- To acquaint students with the principles and practices of
management of Industrial Relations and to teach them the Unit-I : Objectives & Importance of Labour Laws Socio-Economic
importance of various aspects and issues related to it. Environment of Labour Laws.
Unit I : IR Perspectives: Industrial Relations Perspectives, Industrial Unit-II : Laws Relating to Industrial Disputes, Trade Unions, and
Relations and the Emerging Socio-Economic Scenario, Standing Orders, Laws Relating to Discharge, Misconduct,
Industrial Relations and the State Domestic Enquiry and Disciplinary Action.
Unit II : Trade Union: Role and Future of Trade Unions, Trade Union Unit-III : Laws Relating to Workmen Compensation, Employee State
and the Employee, Trade Union and the Management, Trade Insurance, Provident Fund, Gratuity and Maternity Benefit
Union in MNC’s. Act.
Unit III : Grievance Handling: Discipline, conflicts, Dispute and the Unit-IV : The Law of Minimum Wages, Payment of Wages, Payment
Grievance Management, Negotiation and Collective of Bonus.
Settlements.
Unit-V : The Laws Relating to Factories, Contract Labour.
Unit IV : Participative Management: Participative Management and
Co-Ownership, Productive Bargaining. SUGGESTED READINGS:
Unit- V : Industrial Relations, Employees Empowerment and allied 1. Ghaiye, B R. Law and Procedure of Departmental Enquiry in
issues: Employee Empowerment and Quality Circles, Private and Public Sector. Lucknow, Eastern Law Company, 1994.
Industrial Relations and Technological Change, Conciliation, 2. Malhotra, O P. The law of Industrial Disputes. Vol. I and II. Bombay,
arbitrations, adjudication and role of labour administration. N.M Tripathi, 1985.
3. Malik, P L. Handbook of Industrial Law. Lucknow, Eastern Book,
SUGGESTED READINGS: 1995.
1. Kochan,T.A. & Katz Henry. Collective Bargaining and Industrial 4. Saini, Debi S. Labour Judiciary, Adjudication and Industrial Jus-
Relations. 2nd ed. Homewood, Illinois, Richard D Irish, 1988. tice. New Delhi, Oxford, 1995.
2. Mamkoottam,K Trade Unionism, Myth and Reality. New Delhi, 5. Saini, Debo S. Redressal of Labour Grievances, Claims and Dis-
Oxford University Press,1982. putes. New Delhi, Oxford & IBH, 1994.
 51 52

6. Seth, D D. Industrial Dispute Act, 1947. Vol. I & II. Bombay, N. M MBA/3304/H Human Resource Development
Tripathi, 1995. Objective: To acquaint students with principles, objectives and
7. Srivastava S C. Industrial Relations and Labour Law. New Delhi, practices of human resource development in 21st century.
Vikas, 1994.
Unit-I : HRD-Concept & Goals, Challenges, Climate, Practices in
MBA/3303/H Compensation Management India, Learning and HRD
Objective: To make the students well versed with the principles and Unit-II : HRD System Design, Assessing HRD Needs, Designing
practices of Compensating the Human Resource of an and Implementing HRD Programs, Evaluating HRD Program.
organization. Staffing and HRD Function
Unit-I : Compensation Management: Concept, Components and Unit- III : HRD Strategies for Employee: Employee Socialization and
Theories, Compensation Package, Reward Management. Orientation, HRD Intervention
Unit-II : Diagnosis of compensation problem, Meaning and Unit-IV : Career Management & Development: Concept, Objectives,
necessity of Benchmarking, commitments, internal & Relevance and Process, Career and Succession Planning,
external equity in compensation system. Post Retirement Planning.
Unit-III : Compensation Packages: Tools in Designing, improving & Unit-V : Counseling, Coaching, Mentoring and Performance
implementing. Designing Compensations Packages for Management, HRD & Organization Change, HRD &
specific type of human resources Diversity in work force, HRD Audit and Accounting.
Unit-IV : Components of compensation: Fringe Benefits, Incentives,
and Retirement Benefits.. SUGGESTED READINGS:
Unit-V : Strategic Compensation System, compensation practices 1. Dayal, Ishwar. Successful Applications of HRD. New Delhi, New
of public limited, institutional, corporate & public sector Concepts, 1996.
companies. 2. Dayal, Ishwar. Designing HRD Systems. New Delhi, Concept, 1993.
3. Kohli, Uddesh & Sinha, Dharni P. HRD- Global Chanllenges &
Suggested Readings: Strategies in 2000 A.D. New Delhi, ISTD, 1995.
4. Maheshwari, B L. & Sinha, Dharni P. Management of Change
1. Armstrong, Michel and Murlis, Helen. Reward Management: A
Through HRD. New Delhi, Tata McGraw Hill, 1991.
Handbook of Salary Administration, London, Kegan Paul, 1988.
5. Pareek, U etc. Managing Transitions : The HRD Response. New
2. Bergess, Lenard R. Wage and Salary Administration, London, Delhi, Tata McGraw Hill, 1992.
Charles E-Merril, 1984 6. Rao, T V. etc. Alternative Approaches & Strategies of Human
3. Capeman, George, Employee Share Ownership. New York, Kogan Resource Development.Jaiput, Rawat, 1988.
Page, 1991 7. Silvera, D N. HRD: The Indian Experience. Delhi, New India, 1991.
4. Hart, Robert A. Economics of Non Wage Labour Costs. London,
George aller and Unwin, 1984 MBA/3305/H Management of Training and Development
5. Henderson Richard I. Compensation Management: Rewarding
Performance. 6th Edition, Englewood Cliffs, Prentice Hall Inc. 1994 Objective: To familiarize students with training needs, techniques and
6. Micton, Rock, Handbook of Wage and Salary Administration. 1984 applications for overall development of employees.
 53 54

Unit I : Training – a change agent, Training Environment, Pre and perspectives of performance management. Meaning,
Training module, Counseling for Training, Training Costs Nature and scope of Performance Management.
and Training Investment
Unit II : Principles and Models of Performance Management,
Unit-II : Training Functions, Training Needs Assessment, Action Imperatives, Antecedents, determinants and elements of
Research, Organizational Objectives and Training performance management. Challenges to performance
management
Unit-III : Learning Process, Training Climate, Development and
Designing Training Modules Unit III : Performance Management System: Concept, Nature,
Objectives, Functions. Effective performance management
Unit-IV : Training Methods, Techniques & Pedagogy, Training aids
system, Competency based performance management
& Tools, Facilities for Training
system and recent developments. Performance Counseling-
Unit-V : Training Feedback and Evaluation, Training Audit, Training Concept, Principles and Skills.
as Continuous Process
Unit IV : Performance Management Process: Performance Planning-
SUGGESTED READINGS: Definition, Objectives, characteristics and process.
Performance Management Plan, Competency Mapping-
1. Beunet, Roger ed. Improving Training Effectiveness. Aldershot, Methods and Applications, Linkages to performance
Gower, 1988. planning. Process of performance managing. Performance
2. Buckley R & Caple, Jim. The Theory & Practice of Training. Lon- Appraisal-Meaning, Principles, Process, Effective Design.
don, Kogan & Page, 1995. Performance Monitoring: Definition, Characteristics,
3. Lynton, R Pareek, U. Training for Development. 2nd ed. New Delhi, Objectives, Process and Practices. Mentoring-Concepts and
Vistaar, 1990. Applications, Performance Management Audit.
4. Pepper, Allan D. Managing the Training and Development Func-
tion. Aldershot, Gower, 1984. Unit V : Performance Management Implementation: Bottlenecks,
5. Rae, L. How to Measure Training Effectiveness. Aldershot, Gower, Strategies, Operationalization. Performance Management
1986. Link Reward System-Objectives, components, job
6. Reid, M A. etc. Training Interventions : Managing Employee performance with job satisfaction. High performance teams.
Development. 3rd ed. London, IPM, 1992. HR, Ethics and Performance Management-Role of HR in
7. Senge, P. The Fifth Discipline: The Art and Practice of the Learn- Performance Management, Ethics and Performance
ing Organization. London, Century, 1992. Management.

SUGGESTED READINGS:
MBA/3306/H Performance Management
1. Sarma A.M., “Performance Management System”, Himalaya Pub-
Objective: To familiarize the students with performance and its lishing
management and also to impart necessary skills regarding
assessment, evaluation of employee in the organisation with
MBA/3401/P Purchasing And Materials Management
learning of new concepts, trends in the field of performance
management. Objectives: To acquaint the students with the systematic approach of
Material Purchasing and Handling and the allied issues
Unit I : Overview of HRM Capital and performance appraisal,
Evolution of concept of performance management, concept Unit-I : Purchasing and Materials Management: Objectives,
Organization and Interrelationships, Determination and
 55 56

Description of Material Quantity, Material Planning in Push Unit-II : Inventory Control: Production Inventory Systems,
and Pull System, Material Requirement Planning and JIT. Inventory Control Techniques and Production Control.
Unit-II : Material Quality: Determination and Description, Receiving Unit-III : Production Planning Techniques: Aggregate Planning, Job
and Incoming Quality Inspection, Acceptance Sampling Shop & Batch Planning, Scheduling and Control.
Plans, Vendor Selection.
Unit-IV : Some Techniques: Process Planning, Line Balancing,
Unit-III : Cost-Reduction Techniques: Standardization, Planning for High Volume Standardized Products.
Simplification & Variety Reduction, Value Analysis and
Unit-V : Computers in Production: Application of Computers, Flexible
Engineering, Make or Buy Decisions, Price Determination
Manufacturing System, Computer Integrated
and Negotiation.
Manufacturing System, ERP.
Unit-IV : International Purchasing: Procedures and Documentation,
SUGGESTED READINGS:
Appraisal Methods for Purchasing of Capital Equipments,
Evaluating Suppliers’ Efficiency, Public Purchasing and 1. Burbidge , John L. Principles of Production Control . London,
Tendering, Vendor Rating. Donalds and Evans, 1981.
2. Caubang, Ted C. Readings on Production Planning and Control.
Unit-V : Material Handling: Classification and Codification, Disposal Geneva, ILO.
of Scrap, Surplus and Obsolete Materials, Materials
3. Greene, James H. Production and Inventory Control Handbook,
Information System.
New York, McGraw Hill, 1987.
SUGGESTED READINGS: 4. Mc Leavey, Dennis W and Narasimhan, S L. Production and In-
ventory Control. Boston, Allyn and Bacon, 1985.
1. Ansari A and Modarress B. JIT Purchasing. New York, Free Press,
1990. 5. Peterson, R and Silver, E A. Decision Systems for Inventory Man-
2. Baily P. etc. Purchasing Principles and Management . London, agement and Production Planning. New York, John Wiley, 1979.
Pitman, 1994. 6. Vollmann, T E. etc. Manufacturing Planning and Control.
3. Burt, David N. Proactive Procurement . Englewood Cliffs, New Homewood, Illinois, Richard D Irwin, 1988.
Jersey, Prentice Hall Inc., 1994.
4. Dobler, D W. etc. Purchasing and Materials Management. New MBA/3403/P Ergonomics
York, McGraw Hill, 1990.
Objective: To acquaint the students with concepts, principles and
5. Dutta, A K. Integrated Materials Management, New Delhi, PHI,
applications of Ergonomics
1986.
6. Farrington B and Waters, Derek W. Managing Purchasing. Lon- Unit I : Introduction to Ergonomics: Brief History, Inter-Disciplinary
don, Chapman & Hall, 1994. Nature, Scope. Ergonomics in Manufacturing,
7. Gopalakrishnan P and Sunderashan M. Handbook of Materials Anthropometry in Work Station Design.
Management. New Delhi, Prentice hall of India, 1994.
Unit II : Physical Work: Metabolism, Individual Differences and
MBA/3402/P Production Planning And Control Metabolism during work, Measurement of physical work
load. Heat Stress: Heat Stress Management, Comfort
Unit-I : Production Planning and Control: Production Planning and Climate. Work Posture: Standing, Sitting or Sit-Standing.
Control Functions, Procedures and Documentation in Repetitive Motion Injury: Causes, Design and Guidelines.
Production Planning and Control.
 57 58

Unit III : Illumination at Work: Measurement, Recommended World Class Manufacturing, Flexible Manufacturing
Illumination Level, Cost Efficiency, Lighting for Inspection System, Six Sigma.
and Quality Control. Design of VDT Work Station, Visual
Fatigue, Effect of Radiation: Design and Guidelines. Noise: SUGGESTED READINGS:
Measurement, Effects, Analysis and Reduction. Annoyance 1. Buffa, Elwoods and et al Programmed learning at for Production
of Noise and Interference with communication. and Operations Management – Illinois, Learning System Co., 1981.
Unit IV : Design of Controls: Design and Guidelines, Control 2. Dervitsiotis, Kostas N: Operations Management Auckland,
Response Compatibility, Coding of Controls, Emergency McGraw~Hill, 1981.
controls, Design of Symbols, Labels and Visual Displays. 3. Hughes, Chris : Productions and Operations Management- Lon-
don, Pan Books, 1985.
Unit V : Training: Need, Content, Methods, Job Aids, The Power 4. Schonberger, Richard J : Japanese manufacturing techniques. NY,
Law of Practice, Shift Work: Scheduling, Problems, Effects Free-Press, 1982.
and Improvement Methods. Design for Manufacturing
Assembly: Automation, Do’s and Don’ts in Product Design,
MTM Analysis, Human Factor Principles. MBA/3405/P Principles And Practices Of Safety
Management
Suggested Readings: UNIT I : History of Safety movement – general concepts of
1. Martin Helander, A Guide to Ergonomics of Manufacturing, East management – planning for safety for optimization of
West Press, Publication AWP. productivity -productivity, quality and safety-line and staff
functions for safety-budgeting for safety-safety policy. Job
MBA/3404/P World Class Manufacturing safety analysis – safety survey – safety inspection – safety
sampling – motivating techniques –safety displays – safety
Unit-I : Manufacturing Environment: World Class Manufacturing pledge – safety lab.
Environment, Imperatives for Success - Technology, UNIT II : Components of safety audit – review of inspection, remarks
Systems Approach and Change in the Mind-set, Strategic by government agencies, consultants, experts – perusal of
Decisions in Manufacturing Management. accident and safety records, formats – implementation of
Unit-II : Material Handling System: Choice of Technology, Capacity, audit indication - liaison with departments to ensure co-
Layout/Automation in Material Handling Systems, ordination – check list – identification of unsafe acts of
Aggregate Planning and Master Production Scheduling, workers and unsafe conditions in the shop floor.
Materials Requirement Planning (MRP). UNITIII : Accident – reportable and non reportable accidents –
Unit-III : Manufacturing Techniques: JIT, Kaizen, Kanban, TQM, reporting to statutory authorities – principles of accident
Supply-Chain Management. prevention – accident investigation and analysis – records
for accidents – departmental accident reports –
Unit-IV : Total Productive Maintenance: Objectives of TPM, Total documentation of accidents – unsafe act and condition –
System Effectiveness, Break-down Maintenance, role of safety committee –cost of accident – safety-health..
Preventive Maintenance, Predictive Maintenance.
UNIT IV : Calculation of accident indices – frequency rate – severity
Unit-V : Automation: Automation in Design and Manufacturing, rate – frequency severity incidence – incident rate – accident
Automated Material Handling Equipments, Role of IT in rate – safety “t” score – problems.
 59 60

UNIT V : Importance of training-identification of training needs- and Standard Costing: Analysis of Variance-Material, Labor
training methods - programmes-seminars – conferences – and Overhead
competitions – motivation – communication - role of Suggested Reading:
government agencies and private consulting agencies in 1. B.M.Lall Nigam and I.C.Jain, Cost Accounting An Introduction,
safety training – awards – celebrations. Prentice Hall of India, New Delhi
2. R.S.N. Pillai and V Bagavathi, Cost Accounting, S. Chand and
Suggested Readings
Company Ltd., New Delhi
1. Heinrich H.W. “Industrial Accident Prevention” McGraw-Hill Com-
3. Ronald Hiton, Michale Maher, Frank Selto, “Cost Management:
pany, New York, 1980.
Strategies for Business Decisions”, Tata McGraw Hill, 3rd Ed., 2010
2. Krishnan N.V. “Safety Management in Industry” Jaico Publishing
4. M E Thukaram, “ Cost and Management Accounting,” New Age
House, Bombay, 1997.
International (P) Ltd.
3. Lees, F.P., “Loss Prevention in Process Industries” Butterworth
5. Hansen, Mower, Guan, “Cost Management”, Cengage Learning
publications, London, 2nd edition, 1990.
6. P.V.Rathnam, “Rahanm’s Costing Advisor” , Kitab Mahal, 2008.
4. John Ridley, “Safety at Work”, Butterworth & Co., London, 1983.
5. Dan Petersen, “Techniques of Safety Management”, McGraw-Hill
Company, Tokyo, 1981. MBA/3501/PH Brand Promotion & Marketing in
6. Blake R.B., “Industrial Safety” Prentice Hall, Inc., New Jersey, 1973. Pharmaceutical Industry
7 “Safety and Good House Keeping”, N.P.C., New Delhi, 1985. Objectives:- To familiarize students with basic concepts of
“Accident Prevention Manual for Industrial Operations”, promotion & marketing of pharmaceutical brand, ethical
N.S.C.Chicago, 1982. brand & OTC.
To help students to understand the basic concepts of
MBA/3406/P Costing For Production pharmaceutical marketing management.
Objective : To familiarize the students with the mechanism of cost To help students to understand various marketing
ascertainment and control n the context of modern business. tools/models for solving marketing problems.
Unit I : Introduction to Cost Accounting, Concept, Definition, To help students to comprehend various situations
Types and Element of Costs. Relevant Costs for Production and marketing terminologies in pharmaceutical
Decisions, Production Overhead, Machine Hour Rate. industry.
Unit II : Cost Ascertainment, Preparation of Cost Sheet for Unit-1 : Introduction to pharmaceutical marketing management, the
Manufacturing Unit, Single Out Put Costing, Tenders and future of pharmaceutical brand management, characteristics
Quotations. of pharmaceutical marketing,
Unit III : Cost Ascertainment in Service Industry, Operating or Unit-II : Introduction to pharmaceutical brand management : brand
Service Costing, Transportation, Hospitals, Hotels, Cinema research & analysis, aligning pharmaceutical brand
House management across the product life cycle
Unit IV : Methods of Costing: Job, Batch and Contract Costing, Unit-III : Segmentation, Targeting and Positioning for pharmaceutical
Process Costing with normal and abnormal losses & gains. products , launching a new pharmaceutical product, re
launching a pharmaceutical product, pharmaceutical product
Unit V : Cost Control: Budgetary Control-Flexible Budget, Sales
life cycle
Budget, Production Budget, Materials Purchase Budget,
 61 62

Unit-IV : Various pharmaceutical pricing policies, marketing plan for Unit II : Perceptions of doctors, pharmaceutical company in
pharmaceutical products, going OTC, difference between assessment by wholesalers, retailers for demand creation.
pharmaceutical marketing & selling
Unit-III : Response of family members to physicians, theory of
Unit-V : Pharmaceutical product promotion: strategies, forecasting, cognitive dissonance and applications to pharmaceuticals
special promotional material for medical representatives and industry
doctors, pharmaceutical product-selling process
Unit-IV : Emotions and two-sided arguments including
Suggested readings : communication of side effects of drugs to doctors. buying-
motivation cycle in doctors
1. Principles of Pharmaceutical Marketing – By Mickey C. Smith, 3rd
Edition 1983; Lee & Febiger USA Unit-V : Personality, Self-Image, Life –style, Attitudes & Attitude
formation of customers in Pharmaceuticals.
2. Brand Management (Principles & Practice) – By K. P. Dutta; Ox-
ford Univ. Press (May 2012) Suggested readings :
3. Pharmaceutical Management – By Alka Ahuja, Sanjula Baboota, 1. Marketing ROI for Pharma – By Dr. Michel RM. Rod; Pharmaceu-
Javad Ali: Tara Publishers 2007 tical Marketing Congress, 2005
4. Pharmaceutical Marketing – By Joseph A. Salvato; CBS Pub. & 2. Social & Behavioral Aspects of Pharmaceutical care – By Nathaniel
Dist. (2010) M. Rickless, Albert I. Wertheiner, Mickey C. Smith; Jones & Bartlett
5. The Rx Factor: Strategic Creativity in Pharmaceutical marketing – (2010)
Pavan Choudary; Wisdom Village Pub. Division 3. Textbook on Non-Medical Prescribing – By Dilyse Nuttall, Jone
6. Pharmaceutical Marketing in India – Concept, Strategy, Cases – Rutt – Howard; Willey – Blackwell 2011 First Edition
Chaganti Subba Rao; Pharmamed Press/ BSP Books (2007) 4. Managed Competition & Pharmaceutical Care – A Challenge for
7. Pharmaceuticals Management-Sachin Itkar- Nirali Pub-2008 the profession – By S. Pathak, Alan Escovitz Editors; Pharmaceu-
tical Products Press (1996)
8. Textbook of Non-Medical Prescribing – By Dilyse Nuttall, Jone
5. Essentials of Pharmaceutical Sales Management – By Vivek
Rutt – Howard; Willey – Blackwell 2011 First Edition
Mehrotra; Cambridge Univ. Press India Pvt. Ltd. (May 2007)
9. Pharma Marketing By Mickey.C.Smith,,2002,Fifth Edition
6. Pharmaceutical Marketing: Strategies & Practices – By Kumardutta
MBA/3502/PH Customer Behaviour in Pharmaceutical A. Ganjare; International Book Distributing Co.
7. Principles & Practice of Pharmaceutical Medicine, Lionel Edward,
Industry Anthony W. Fox,Peter D. Stonier, Willey Blackwell Publisher, Third
Objectives:- Edition,
· To make students aware about perceptions & 8. The Rx Factor: Strategic Creativity in Pharmaceutical marketing –
responses of doctors, wholesalers, retailers and Pavan Choudary; Wisdom Village Pub. Division
patients to cope up with health issues.
9. Customer Driven Pharma marketing-William L Torrbetta- Urch pub
· To help students to understand theories of customer inc-2000
behaviour with reference to pharmaceutical industry
10. Pharmaceutical Management by Sachin Itkar, Nirali Prakashan, Sep
Unit I : Organization and overview of customer behavior in 2008, ISBN.NO. 978-81-85790-39-8
pharmaceuticals, schema theory applied to doctors
 63 64

MBA/3503/PH Production Management In Suggested readings:

Pharmaceutical Industry 1. Pharmaceutical Production and Engg. Guide – By Bill Bennett &
Graham Pole, 2003
Objectives: Enhancing an appreciation of the pharmaceutical 2. Principles & Practice of Pharmaceutical Medicine, Lionel Edward,
production management Anthony W. Fox,Peter D. Stonier, Willey Blackwell Publisher, Third
To make aware about validation process Edition,
To make students aware about the importance and 3. Burgelman, Wheelwright: “Strategic Management of Technology
processes of Safety , Health and Environment (SHE) and Innovation”, McGraw Hill, 4th edition
To make students to aware about the Quality 4. Textbook of Pharmaceutical industrial Management – By Biren N.
Assurance methods Shah, Bhavesh S. Nayal, Vineet C. Jain, Dhiren P. Shah; Elsevier
(2010)
To introduce the concept of R&D strategies
5. Pharmaceutical Management by Sachin Itkar, Nirali Prakashan, Sep
Unit I : Good manufacturing practices : Introduction, Good 2008, ISBN.NO. 978-81-85790-39-8
manufacturing practice layout, requirements, important
6. Total Pharmaceutical Quality management by Rajesh Kumar
processes in manufacturing pharmaceuticals product,
Shukla,
product recalls
Unit II : Validation: Introduction, validation master planning, MBA/3504/PH. Material Management in Pharmaceutical
development of qualification protocol, Performance
Qualification (PQ),process validation, computer system Industry
validation, analytical methods validation, returned drug Objectives:- To help students to recognize strategic challenges and
products & their disposition, testing and release of finished opportunities for material management of
products Pharmaceutical Industry
Unit III : Secondary pharmaceutical production : products and To help students to be familiar with several material
processes, principles of layout, the operating environment management strategies
,containment issues, packaging operations, warehousing
and material handling ,automated production systems Students will learn to use basic tools to assess
,advanced packaging technologies changing scenario of material management

Unit IV : Safety , Health and Environment (SHE) : Introduction, SHE Unit I : Material management-technique of purchasing and
management system, approach to SHE, inherent SHE, classification, essential principle of material management,
pharmaceutical industry SHE hazards ,Safety ,Health and and effective material management programme.
Environment legislation Unit II : Objectives of purchasing , principles of purchasing,
Unit V : Introduction, elements, requirements & interpretation of centralized purchasing : its function and checklist for
ISO 9001: 2000, importance & functions of QC / QA implementing, cost comprehensive approach, reordering
departments, quality management system, methods of system, Economic Order Quantity (EOQ). materials control
Quality Assurance, Scanning the environment for new Unit III : Methods of classification, ABC analysis, VED analysis,
research ideas, Developing R & D strategy inventory control, store control, perpetual inventory.
 65 66

Unit IV : Product standardization, vendor evaluation, client vendor Unit-IV : Global distribution services : pharmaceutical export : current
contract, Expendable (Consumables) & Non-Expendables, scenario, potential markets for exports, procedure for export,
classification for drug & equipments selection of the markets for export, Import-Export
management in pharmaceuticals
Unit V : Facilities & space requirements, theft, fraud & kickbacks,
application of computers in pharmaceuticals inventory Unit-V : Nature and function of pharmaceutical C&F Agents,
management Importance of logistics & purchase / supply in
pharmaceutical industry.
Suggested readings:
Suggested readings:
1. Hospitals: Facilities, Planning & Managements - G. D. Kunders
2004 By Tata Mcgraw Hill Education Pvt. Ltd. 1. Business Development for the Pharmaceutical Industry by Martin
2. Healthcare Management & Administration - By S. L Goel 2004 Austin, Ausghate Publication, 2008
Deep & Deep pub. 2. Pharmaceutical Management by Sachin Itkar, Nirali Prakashan, Sep
3. Production Planning And Inventory Control in Pharmaceutical - 2008, ISBN.NO. 978-81-85790-39-8
Seetharama L
Narsimhan, Dennis McLeavy, Peter J Billington, Prentice Hall Of 3. Pharmaceutical Sales & Marketing, by Carole S Moussalli, Vault
India Pvt Ltd, Inc. 2006
4. Introduction To Materials Management in Pharmaceuticals - J. R. 4. Essential of Pharmaceutical Sales Mangement by Vivek Mehrotra,
Tony Arnold, Stephen N.Chapman PrenticeHall Cambridge University, Press India pvt. Ltd, 2007
5. Principles of Inventory and Materials Management in Pharmaceu-
tical - Richard J. Tersine, Prentice Hall 5. Pharmaceutical Distribution , Vol. 4 of Pharmaceutical Quality
6. Pharmaceutical Management by Sachin Itkar, Nirali Prakashan, Sep group, 1197, ISBN 0906810183
2008, ISBN.NO. 978-81-85790-39-8 6. Pharmaceutical Distribution for Customer satisfaction, Mohd.
Usman Awan, VDM, Verlag, 2009
MBA/3505/PH. Sales and Distribution Management in
7. Pharmaceutical Landing, Frank A Melfa, Power writing, 2005 ISBN
Pharmaceuticals Industry 0964164094
Objective:- 8. Purchasing & Supply Chain Management by Kenneth Lysons,
· To familiarize students about launching, selling and Brian Farrington, Lysons Kenneth, Pearsons education
distribution of products
Unit-I : Introduction to pharmaceutical sales management, sales MBA/3506/PH. Pharmaceutical Regulatory Environment
organization, sales force management
Objectives:- To make students aware about various legislations for
Unit-II : Sales targets and training of medical representatives, job
pharmaceutical sector.
skills of pharmaceutical field force, motivation for career
growth, performance appraisal in pharmaceutical sales To make awareness about companys’ registration in
management India and Foreign countries
Unit-III : Pharmaceutical distribution management in the past, present To appreciate importance of intellectual property
and future, wholeselling & retailing, purchasing, To understand drug approval process
transportation services To understand issues in country-entry strategies
 67 68

Unit-I : Introduction to pharmaceutical drug regulations, drug and 10. Medicinal and toilet Preparation (Excise Duties ) Act, 1955 and
cosmetic act, packaging commodity act in pharmaceuticals Rules there under 1976
11. Drugs and magic Remedies (Objectionable Advertisements) Act,
Unit-II : Consumer Protection Act, Magic Remedies Act,
1945and Rules 1955
Psychotropic and Narcotic substance Act, Indian Patents
Act, 1970 and recent amendments, role & function of DCI & 12. The Poisons Act, 1919
FDA in regulating the pharmaceutical industry 13. Medical Termination of pregnancy Act, 1971 and Rules there un-
der 1975
Unit-III : Pharmaceutical products registration in India and Foreign 14. New drug policy, 1994
countries, Documentation procedures for registration of 15. Pharmaceutical Production and Engg. Guide – By Bill Bennett &
new products N.C.E, N.D.A. Graham Pole, 2003
Unit-IV : Important regulation of USFDA (United States Food and 16. Indian Patents Act 1970
Durg Administration), TGA (Therapeutic Good
Administration), MHRA (The Medicines & Healthcare MBA/3601/SP Fundamentals of Management of Sports
Regulatory Agency), ICH (International Conference on
Harmonization) ,WHO (World Health Organization for Objective:- To familiarize students with the basic fundamentals of
Pharmaceutical Industry in India management of sports and sports organization .
Unit-V : Procedures for authorizing medicinal products in the Unit: I : Overview of Sports Management: - Definition, meaning,
European union and United States, Key stages in drug scope, character, importance, and an evolution of Sports
approval process, Trade related intellectual property rights Management
(patents, trademarks, designs, copyrights)
Unit: II : Event Management- Feasibility, purpose, objectives,
Suggested readings : fundamentals, event planning, event requirement,
1. Pharmaceutical Jurisprudence by Dr. B. S. Kuchekar, Nirali implementation plan, sponsorship, event evaluation, event
Prakashan,Fifteenth Edition, July 2010 , ISBN.NO. 978-81-28-0 preparation, tournament management, spectator
2. Pharmaceutical Management by Sachin Itkar, Nirali Prakashan, Sep management
2008, ISBN.NO. 978-81-85790-39-8 Unit: II : Sports organization operating environment :- Meaning,
3. Global Clinical Trials by Richard Chin & Menghis Bairu, Elsevier nature of organizational environment, relationship between
Publishing House, 2011, ISBN.NO 978-0-12-381537-8 an organization structure and its environment
4. New Drug Development by J.Rick Turner, AJohn Wiley & Sons
Unit: 4 : Sports organization strategy-Meaning, deliberate &
Inc.,Publication, 2007
emergent strategies, strategy formulation & implementation
5. Principles & Practice of Pharmaceutical Medicine, Lionel Edward,
Anthony W. Fox,Peter D. Stonier, Willey Blackwell Publisher, Third Unit: 5 : Dealing with organizational change – Meaning, planned
Edition, change, unplanned change, resistance to change –
6. Pharmacy Act, 1948 overcoming resistance to change & implementation,
7. Drugs And Cosmetics Act, 1940 And Rules There under 1945 Managing resistance to change
8. The narcotic drugs and psychotropic (Excise Duties)Act, 1955
Suggested Reading:-
and Rules There under 1976
1. The Management of Sports – Its foundation & application, Bonnie
9. Drugs (Price Control) order, 1995
L. Parkhouse, Mosby Book Publication St. Louis, MO
 69 70

2. Management of Sports, Dr. Ramesh Singh, Sports Publication, Suggested Reading:-

New Delhi 1. Sports Management, S.M.Nanda,, Friends Publications (INDIA)
3. Sports Management, S. M. Nanda,, Friends Publications (INDIA) New Delhi
New Delhi 2 Management in Sports & Physical Education, Dr.Tahir P. Hussain,
4. Management in Sports & Physical Education, Dr. Tahir P. Hussain, Sports Publication-New Delhi
Sports Publication-New 3. The Management of Sports – Its foundation & application, Bonnie
Delhi L. Parkhouse, Mosby Book
5. Sport Management, Yadvinder Singh, Lakshay Publication, New Publication St. Louis, MO
Delhi, ISBN 81-87818-81-6 4. Management Principles in Sport and Leisure Services, Neil J.
Dougherty, Diane Bonanno, Burgress Publishing Company,
6. Sports Management Process & Procedure, Dr. Jawaid Ali, Dr. R.K.
Minneapolis,Minnesota ISBN 0-8087-4433-X , 1995
Bhatia, Dr. Sultan Khan, Khel Sahitya Kendra, New Delhi, ISBN
5. Sports Management, S.S.Roy, M/s Friends Publication (I), New
81-7524-298-1
Delhi,2002
7. Management Principles in Sport and Leisure Services, Neil J.
Dougherty, Diane Bonanno, Burgress Publishing Company,
Minneapolis, Minnesota ISBN 0-8087-4433-X , 1990
MBA/3603/SP Sports Marketing
Objective :-To develop the understanding of concept, strategies &
MBA/3602/SP Human Resource Management for Sports issues involved in marketing of sports.
Unit: I : Historical development of sports marketing, sports
Objective: To acquaint the students with role of human resource marketing, definition, nature, scope, importance
management for sports.
Unit: II : Factors involved in the marketing of sports, marketing mix,
Unit: I : Human Resource Management for Sports – Definition, The eight P’s strategic marketing planning for sports, cost
objectives, scope, nature, importance, personnel policies, – effective marketing strategy
principles of personnel & supervisory management, the
Unit: III : Promotion of sports, need and importance, promotional
system approach
methods & its determinants
Unit: II : Job analysis, Job descriptions, Job specifications, strategic
Unit: IV : Evolution of sports advertisement, sports advertisement-
planning
concept & objectives, advertisement cost, advantages &
Unit: III : Personnel inventories need assessment, the working limitations of major advertising media
relationship between supervisors and staff, Management
Information System for human resource department in sports Unit: V : Sports consumer behaviour- meaning, importance, role of
organization consumer in buying decision process, factors influencing
sports consumers in decision making
Unit: IV : Training, screening, interview, selection, affirmative action,
guidelines for staff recruitment, recruitment of sports person, Suggested Reading:-
personnel problem requiring special attention 1. The Management of Sports – Its foundation & application, Bonnie
Unit: V : Feedback, performance appraisal, rating errors L. Parkhouse, Mosby Book Publication St. Louis, MO 1991
2. Sports Marketing – A strategic perspective by Matthew D. Shank,
Prentice Hall,2009
 71 72

3. Management of Sports, Dr. Ramesh Singh, Sports Publication, 7. Sports Management, S.S.Roy, M/s Friends Publication (I), New
New Delhi, 2011 Delhi, 2002
4. Management Principles in Sport and Leisure Services, Neil J.
Dougherty, Diane Bonanno, Burgress Publishing Company, MBA/3605/SP Sports Facilities Management
Minneapolis, Minnesota ISBN 0-8087-4433-X , 1995
5. Sports Management, S. M. Nanda,, Friends Publications (INDIA)
New Delhi Objectives: To acquaint the students with management of various
sports facilities and related legislation.
MBA/3604/SP Financial Management and Economics Unit: I : Introduction to sports facilities – indoor & outdoor, facility
for Sports development, projection of needs, asset analysis,
development policy, development of general plan,
Objective:- To acquaint the students with concept and technique used development of scheme, development design
in financial management and economic for sports.
Unit: II : Facility management, procedure for management of facilities
Unit: I : Definition & role of accounting in the sports & fitness & equipment, planning the facility, construction matrix, food
enterprise, assumption & principles of accounting, the service, policy guide, facility supervision & security
accounting system
Unit: III : Indoor facilities management – lighting, locker room,
Unit: II : Depreciation:-technique used in sports, accounting for non dressing area, wet area, ceilings, air quality control, facility
profit organization, maintenance Outdoor facilities management – surface,
natural turf, non turf surfacing, artificial turf, pools,
Unit: III : Cash Management, budgeting, computer application for
orientation
accounting
Unit: IV : Facility scheduling- time management, the administrator &
Unit: IV : Introduction to economics, consumer theory: demand curve,
time trap, external time trap, internally generated time trap,
the sports segment of the economy, major component of
the time management process, time study, and time
the sports industry
management programme
Unit: V : Theory of the firm, an overview of the economic problem in
Unit: V : Sports legislation, employer relation, employment
sports management
relationship, workers compensation, product liability, future
Suggested Reading:- direction in facility management, managing equipment
1. Sports Finance, Dr. Anurag Saxena, Sports Publication services
2. Management in Sports & Physical Education, Dr.Tahir P. Hussain,
Sports Publication-New Delhi
Suggested Reading:-
3. The Management of Sports – Its foundation & application, Bonnie
L. Parkhouse, Mosby Book Publication St. Louis, MO 1. Management of Sports, Dr. Ramesh Singh, Sports Publication,
4. Economics of Sports – David Fincher, Friends Publication (India) New Delhi
5. Sports Management Process & Procedure, Dr. Jawaid Ali, Dr. R.K. 2. The Management of Sports – Its foundation & application, Bonnie
Bhatia, Dr. Sultan Khan, Khel Sahitya Kendra, New Delhi, ISBN L. Parkhouse, Mosby Book Publication St. Louis, MO
81-7524-298-1 3. Tuteja S.K., Sports Law, New Delhi, Sultan Chand, 1998
6. Sport Management, Yadvinder Singh, Lakshay Publication, New 4. Sports Management, S. M. Nanda,, Friends Publications (INDIA)
Delhi, ISBN 81-87818-81- 6, 2005 New Delhi
 73 74

5. Management Competency Development in Sport and Physical

Education, Earle F. Zeigler, Gary W. Bowie, Published by Lea & SYLLABUS PRESCRIBED FOR
Febiger, Philadelphia,1983 ISBN – 0-8121-0830-2 M.B.A.SEMESTER-IV
(Effective from Summer-2013 Exam.)
MBA/3606/SP Sports Media Management
MBA/401 Strategic Management
Objectives: To acquaint students with the knowledge of sports media Objective: The objective of this course is to develop understanding
and public relation management. about strategic processes and their impact on a firm.
Unit: I : Sports media – introduction to different sports media Unit I : Corporate Strategy and Planning – Concept of strategy.
(television channels, sports magazines) Strategic Management and strategic management Process,
Unit II : Sports journalism – introduction, scope , news value of Evolution of Corporate Policy in India, Models and Phases
sports, essential qualification of sports writer & presenter, of Strategic Management Process, 7-S Framework
sports channels – popular sports channel in India – Unit II : SWOT Analysis, Environmental Analysis, Competitive
ESPN,STAR SPORTS, ZEE SPORTS, TEN SPORTS, DD Analysis, Internal corporate Analysis
SPORTS, NEO SPORTS etc
Unit III : Strategic Analysis, Cost Analysis, Portfolio Analysis and
Unit III : Public relation in sports, direct public relation, indirect public Display Matrices, Operating and Financial Analysis
relations, importance, public relation & publicity,
establishment of public relation Unit IV : Strategic Alternatives, Diversification, Mergers and
Acquisition, Turn-Around Management
Unit IV : Comprehensive study on different sports channel – profile,
top management, functional department, work culture, Unit V : Strategic Choice, Implementation of Strategy, Evaluation
career opportunities telecast right for major sporting events. and Control of Strategy

Unit: V : Programme mix, advertising opportunities, role of mass Suggested Readings:

media in sport promotion, target audience media, 1. Johnson & Scholes, Exploring Corporate Strategies, PHI, 6th
administration & staff responsibilities in public relation, ed., 2003.
media, press conference, quality of PRO
2. Bowman Cliff, Essence of Strategic Management, PHI, 2003.
Suggested Reading:-
3. John Pearce, Strategic Management, TMH.
1. Sports Journalism – Techniques & Practices, H.H. Dean, Friends
4. Byars, Strategic Management, TMH.
Publication
2. The Management of Sports – Its foundation & application, Bonnie 5. Acharya and Govekar, Business Policy and Strategic Manage-
L. Parkhouse, Mosby Book Publication St. Louis, MO ment, 2nd ed., 1999, Himalaya Publishing House.
3. Sports Journalism – Philip Andrew (Sage Publication) 6.. Cherunilam, Francis, Strategic Management, 7th ed., 2003,
4. Sports Media : Planning, Production & Reporting – Brad Sehultz, Himalaya Publishing House.
Focal Press Elsevier 7. Azhar Kazmi, Corporate Strategy and Business Policy, TMH Pub-
5. Sports Media – Transformation, integration, consumption – An- lications
drew C.
6. Media relation in Sports, T. Shekhar, Friends Publication (INDIA)
 75 76

MBA/4101/CGF Financial Decision Analysis MBA/4102/CGF Security Analysis And Portfolio

Objective: The basic objective of this course is to impart an intensive Management
knowledge about the use of quantitative techniques in Objective: The objective of this course is to impart knowledge to
specified financial decision making areas. students regarding the theory and practice of Security
Analysis and Portfolio Management.
Unit-I : Financial Decision Making Tools – Ratio Analysis, Fund
Flow Analysis, Cash Flow Analysis Unit I : Security Analysis- Definition, Objectives; Operations of
Indian Stock Market, Type and its Recent Developments;
Unit-II : Financial Decisions Under Risk and Uncertainty – Capital
Listing & Indexing of Securities-Rules and Regulations;
Expenditure Decisions Under Risk and Uncertainty, Cost-
SEBI- Roles, Functions
Volume-Profit Analysis Under Conditions of Uncertainty
Unit-II : Fundamental Analysis, Economy-Industry and Company
Unit-III : Financial Decision Alternatives – Leasing V/S Buying,
(E-I-C) Analysis, Technical Analysis: Tools and Techniques
Replacement Decisions, Sequencing Decisions
Unit III : Portfolio Management Concept and Meaning –Risk-return
Unit-IV : Financial Restructuring Decisions – Business Failure and
Tradeoff, The Mean-Variance Criterion (MVC) – Markowitz
Reorganization, Mergers and Acquisitions, Capital
Portfolio Theory, MVC and Portfolio Selection, Portfolios
Structure Decisions
of two Risky Securities, A Three Security Portfolio.
Unit-V : Financial Decision Models - Dividend Valuation Models,
Unit IV : The Efficient Frontier- Tracing & Constructing, Sharpe:
Present Valuation (PV) Models
Single Index Model. Capital Asset Pricing Model,
Characteristics Lines, Factor Models and Arbitrage Pricing
Suggested Readings : Theory.
1. Chatterjee B.K., Marketing Management : A Finance Emphasis. Unit V : Portfolio Investment Process, Bond Portfolio Management
2.. Pillai & Bhagwati, Cost Accounting, S.Chand & Co. Strategies, Investment Timing and Portfolio Performance
3. Khan and Jain, Financial Management, Tata Mcgrawhill, 5th ed. Evaluation and Revision Models.
4. Khanna B.S., Practical Cost Accounting, S.Chand & Co.
Suggested Readings :
5. Alexander, Sharpe & Bailey, Fundamentals of Investments, 3rd
1. Alexander, Gordon J. and Sharpe, William F., Fundamentals of
ed., 3, PHI, 2003.
Investments, Englewood Cliffs, New Jersey., Prentice Hall Inc., 3rd
6. Haugen, Modern Investment Theory, 5th ed., 10, 2003, Pearson
ed., 2003.
Education.
2. Bhalla, V.K., Investment Management : Security Analysis and
7. Sharpe, Alexander & Bailey, Investments, 6th ed., 23, PHI, 2003. Portfolio Management, 8th ed., Delhi, S.Chand, 2001.
8. Alexander, Gordon J. and Sharpe, William F., Fundamentals of 3. Portfolio Analysis and Management, Delhi, S.Chand, 2002.
Investments, Englewood Cliffs, New Jersey., Prentice Hall Inc., 3rd 4. Revin, Portfolio Management.
ed., 2003. 5. Shapiro, Multinational Financial Management, 4th ed., 21, 2003,
9. Bhalla, V.K., Investment Management : Security Analysis and PHI.
Portfolio Management, 8th ed., Delhi, S.Chand, 2001. 6. Sharan, International Financial Management, 2nd ed., 22, 2003,
PHI.
7. Avadhani, V.A., Investment Analysis Portfolio Management, 2nd
ed., 1999.
 77 78

8. Charles Caes, How to Make Money When Stock Crash. MBA/4104/CGF Management of Financial Services
9. Robert, A. Strong, Portfolio Management Hand Book. Objective: The main objective of this course is to help students to learn
the various financial services and their role in the overall
MBA/4103/CGF Financial Derivatives financial system.

Objective: The objective of this paper is to give an in depth knowledge Unit I : Financial Systems and Markets; Concept, Nature and Scope
of the functioning of derivative securities market. of Financial Services; Regulatory Framework for Financial
Service.
Unit I : Financial Derivatives – Concept, Participants, Products,
Uses, features, History of Derivatives Market, Myth about Unit II : Management of Risk in Financial Services; Stock Exchange
Derivatives & its regulation in India. Operations; Managing of issue shares and bonds-
Mobilizing of Fixed Deposits Inter-Corporate Loans.
Unit II : Concept & Meaning of Forward Contracts, Mechanics of
Forward Contracts, Pricing of the Forwards, Hedging in Unit IV : Other Financial Services-Leasing and Hire Purchase; Debt
Forward Contracts. Securitization; Housing Finance.

Unit III : Concept & Meaning of Future Contracts, Mechanism of Unit V : Credit Rating; Credit Cards; Mutual Funds; Advance
Future Contracts; Types of Future, Pricing and Hedging, Banking and Insurance; Merchant Banking Services;
Stock Index Futures. Unit VI : Venture Capital, Factoring for Failing and Bill Discounting.
Unit IV : Concept & Meaning of Options, Types of Options, Pricing
Suggested Readings :
of Options: Black and Scholes, Binomial Model, Trading
Strategies involving Options. 1. Bhalla, V.K., Management of Financial Services, Anmol, New Delhi,
2001.
Unit V : Swaps, Mechanics of Interest Rate Swaps and Currency
Swaps, Valuation of Interest rate Swaps & Currency Swaps. 2. Bhalla, V.K. and Dilbag, Singh, International Financial Centres,
New Delhi, Anmol, 1997.
Suggested Readings :
3. Ennew. C, Trevor Walkins and Mike Wring, Marketing of Finan-
1. Bhalla, V.K., Investment Management : Security analysis and cial Services, Heinemann Professional Pub., 1990.
Portfolio Management, New Delhi, S.Chand, 2001.
4. Gordan, E. and K. Natrajan, Emerging Scenario of Financial Ser-
2. Financial Derivatives, Delhi, S.Chand, 2001.
vices, Himalaya Publishing House, 1997.
3. Cox, John C and Rubinstein, Mark, Options Markets, Englewood
Cliffs, New Jersey, Prentice Hall Inc., 1985. 5. Pathak, Indian Financial System, Pearson Education.
4. Hull, John C., Options, Futures and Other Derivative Securities, 6. Avadhani, V.A., International Finance : Theory and Practice,
5th ed., New Delhi, Prentice Hall Of India, 2003. 5th ed., 2003, Himalaya Publishing House.
5. Gardner, Future and Options, McMillan India. 7. Avadhani, V.A., Global Business Finance, 1st ed., 2000, Himalaya
6. Hull, Options, Futures and Other Derivatives (with CD-ROM), Publishing House
5th ed.
7. Kolb, Understanding Futures Markets, 3rd ed., Prentice Hall of
India, 2003.
8. Redhead, Financial Derivatives - An Introduction to Futures,
Forwards, Options and Swaps, PHI, 2003.
9. Brahmaiah & Rao, Financial Future and Options, 1st ed.
 79 80

MBA/4105/CGF Foreign Exchange Market MBA/4106/CGF Insurance Management

Objective: The main objective of this course is to give students an in Objective: To acquaint the students with the working of Insurance
depth knowledge of the working of international financial Sector and the challenges thereto.
markets.
Unit I : Introduction to Insurance: Concept and Definition, Nature
Unit I : History of the International Financial Systems- The rise of Insurable Risk, Importance and Classification of
and fall of Bretton Woods, Present International Financial Insurance. Essentials and Principles of an Insurance
Systems, International Monetary System and Working of Contract, Insurance Contract v/s. Wagering Contract.
IMF.
Unit II : Introduction to Life Insurance: Concept, Definition,
Unit II : Foreign Exchange Markets: Organization, Structure and
Essential Features and Principles of Life Insurance,
types, Exchange rate determination and equilibrium, Factors
Characteristics, Need and Importance of Mortality Table,
affecting exchange rate determination, Direct and Indirect
Quotes. Spot and Forward Rate Construction of Mortality Tables, Types of Mortality Table.
Computation of Premium.
Unit III : Exposure management: Organization, function, parameter,
constraints and techniques Exposure Information System; Unit III : Life Insurance Products: Term Assurance Plan, Endowment
Corporate Exposure Management. Policies, Whole Life Policies. Definition and Nature of
Annuity, Life Insurance V/s Annuity, Types of Annuity
Unit IV : Currency futures and options, Interest rate swaps and
Products. ULIP and Pension Plans, Meaning and Types,
Currency Swaps working and valuation.
Selecting a Pension Plan, Comparison of different Insurance
Unit V : Euro-currency market, Euro banking and Euro-currency Plan, Life Insurance Corporation of India-Functions,
centers, Eurobond and its valuation, International Bond Organization and Mangement.
market- Introduction and features.
Unit IV : Introduction to General Insurance: Concept and Types. Fire
Suggested Reading :
Insurance: Concept, Definition, Nature and Functions.
1. Bhalla, V.K., International Financial Management, 2nd ed., New Procedure of taking out, Renewal, Cancellation and
Delhi, Anmol, 2001.
Assignment of Fire Insurance Policy. Principles of Fire
2. Bhalla, V. K., Managing International Investment and Finance, Insurance-Utmost Good Faith, Insurable Interest, Indemnity,
New Delhi, Anmol, 1997. Subrogation, Causa Proxima.
3. Buckley, Adrian, Multinational Finance, 3rd ed., Englewood Cliffs,
Prentice Hall Inc., 1996, 6, PHI. Unit V : Health Insurance, Automobile Insurance, Agriculture
Insurance and Property Insurance: Concept, Features,
4. Click & Caval, The Theory and Practice of International Finan-
cial Management. Functioning and Prospects.
5. Maheshwari, S. N., International Financial Management. Suggested Reading :
6. Vyaptakesh Sharam, International Business concept, Environment 1. Insurance Management Text and Cases, S.C.Sahoo and S.C.Das,
and strategy, Pearson Education. Himalaya Publishing House, first edition
7. P.G.Apte, “International Financial Management”, Tata McGraw Hill. 2. Insurance and Risk Management, Dr. P.K.Gupta, Himalaya Pub-
lishing House, first edition 2004.
 81 82

3. Principles and Practice of Insurance, Dr. P.Periasamy, Himalaya Unit I : Introduction to Services Marketing: Understanding
Publishing House, Second Revised Edition, 2009. Services, The nature of services marketing, Classification
of Services, Importance of Service Marketing.
MBA/4201/SM Sales Promotion Management Unit II : Services Experience, Consumer Behavior in Services,
Customer Expectations and Perceptions, Listening to
Objective : The purpose of this course is to develop an understanding Customers, Monitoring and Measuring Customer
about concepts, methods and strategies of sales promotion. Satisfaction, Complaints Handling.
Unit-I : Sales Promotion and Marketing Mix: Nature, Scope and Unit III : Strategic Issues in Service, Marketing, Market
Types of Sales Promotion. Segmentation and Targeting, Positioning and
Unit-II : Consumer Behaviour and Sales Promotion, Deal Prone Differentiation of Services, Managing Demand and Capacity
Consumer, Economic Theories of Promotion. Unit IV : Services and the Marketing Mix: The Marketing Mix
Unit-III : Sales Promotion’s Impact on Sales; Evaluation of Sales Elements – Maximizing Services Marketing Potential
Promotion Experiments; Choice and Purchase Timing Relationship marketing, Internal Marketing – Supplementary
Models. Services.

Unit-IV : Sales Promotion Planning , Process, Approaches to Sales Unit V : Marketing of Service: Tourism and Travel Services
Promotion Budget. Marketing, Marketing of Financial Services, Communication
and Information Services, Media Services Marketing –
Unit-V : Strategic Issues in Designing Promotional Strategies; Professional Services.
Substantive Findings and Issues on Coupons, Trade
Dealings, Suggested Reading:
Suggested Reading : 1. Services Marketing : Valerie Zeithaml & Mary Jo Bitner / Tata
1. Kazmi & Batra 3E. Advertising & Sales Promotion – Excel Books McGraw Hill
2. Bir Singh – Sales Promotion Management 2. Services marketing, 3e – Christopher Lovelock – Prentice Hall /
International Edition.
3. Lilien, Kotle & Moorthy – Marketing Models – EEE
3. Marketing Services: Competing Through Quality – Leonard L Berry
4. Blattberg, Robert C and Scott A. Neslin, Sales Promotion; Con- and A Parasuraman
cept. Methods and Strategies, Englewood Cliffs, New Jersey,
4. Services Marketing Text & Cases – Rajendra Nargandkar / Tata
Prentice Hall Inc., 1990.
McGraw Hill
5. Mishra, M.N., Sales Promotion and Advertising Management,
5. Services Marketing Text & Readings, Indian Perspective – Ravi
Himalaya Publishing House, 6th ed., 2003.
Shankar / Excel Books
6. Services Marketing – Helen Woodruffe / Macmillan India Ltd.
MBA/4202/SM Marketing Of Services
7. Service Marketing : Nimish Chaudhary – McMillan
Objective : The objective of this course is to develop insights into
8. Shajahan, S., Services Marketing – Concepts, application and
emerging trends in the service sector in a developing
cases, 2nd ed., 2003, Himalaya Publishing House.
economy and tackle issues involved in the management of
services on national basis.
 83 84

MBA/4203/SM Marketing for Non-Profit Organisations Unit II : Retail Marketing Mix – Retail consumer buying behavior –
and Social Services types – factors influencing – buying behavior –
Segmentation – Positioning, Retail Organization Structure
Objective: The Course is designed to give an opportunity to acquire
– Major Functional Areas – Careers in retailing.
knowledge about the application of Marketing tool and
techniques for social welfare programs. Unit III : Retail Location – Factors affecting retail location decision
– Site Selection – Factors affecting site selection – Steps in
Unit-I : Scope and application of Marketing in the context of NPO:
selecting site – Location based retail strategies, Store design
Hospitals, Police, Public Services, etc. & social services,
– Interiors & Exterior – Store layout – Types of layouts –
e.g. health and family welfare, adult literacy Programme,
Factors affecting store layout – Retailing image mix – Store
environment protection, social forestry, etc.
façade.
Unit-II : Setting Marketing Objective: Analyzing internal & external
Unit IV : Retail Communication Mix – Sales Promotion – Advertising
Environment influencing NPO’s and Social Services.
– Public Relation – Personal Selling – Steps in planning
Unit-III : Market Segmentation, customer targeting, marketing mix retail communication.
strategies, product-service life cycle for NPO’s and social
Unit V : Retail Strategies – Differentiation Strategies – Growth
services
Strategies – Expansion Strategies – Pricing Strategies, Role
Unit-IV : Beneficiary contact programme, use of print and electronic of IT in retailing – Electronic Data Exchange – Bar Coding –
media in mass communication, diffusion of innovative ideas, RFID – Electronic Payment Systems.
marketing tools, Distribution & Delivery Strategy for NPOs
and Social Services. Suggested Readings:
1. Retailing Management – Swapna Pradhan
Unit-V : Marketing Strategies for social services & NPOs and 2. Retail Marketing Management – Swapna Pradhan
Relevance of CST (Corporate Social Responsibility), review 3. Retail Management – Gibson Vedamani
and monitoring of marketing strategies of socially relevant 4. Retail Management – Levy & Weitz
programmes. 5. Channel Management & Retail Management – Meenal Dhotre
Suggested Readings : 6. Retail Marketing Management – David Gilbert
1. Jena, B and Pati R, Health and Family Welfare Services in India, 7. Retail Management – Ron Hasty & James Reardon
Ashish, New Delhi, 1986. 8. The Art of Retailing – A.J. Lamba
2. Kotler, Philip and Roberto Eduardo L., Social Marketing : Strate- 9. Retail Management – W. Steward
gies for changing Public Behaviour, Free Press, New York, 1989. 10. Retail Management – Analysis Planning & Control – David Walters
3. Maitra, T, Public Services in India, Mittal, New Delhi, 1985.
MBA/4205/SM Rural Marketing
MBA/4204/SM Retail Marketing Objective: To make the students aware about peculiarities of Indian
Objective: To familiarize & acquaint the students with concept & Rural Market. To develop the knowledge of strategic tools
practices of retailing & to abreast with latent trends in retail of marketing to win over rural customers.
industry
Unit I : Rural Marketing Management Perspectives, Challenges to
Unit I : Retailing – Definition & Importance – Indian Vs Global Indian Marketer, Rural – Urban Disparities, Rural Marketing
Scenario – Types of Retailing – Store Retailing – Non Store – Concept, Scope, Nature, Taxonomy Attractiveness, Urban
Retailing – Types of retail formats – Franchising in retailing. Vs. Rural Marketing.
 85 86

Unit II : Rural consumer behavior – buyer characteristics, decision Unit III : Institutional Infrastructure for Export Promotion – Export
process and behavior patterns, evaluation procedure, brand Promotion Councils (EPC), Public Sector Trading Agencies
loyalty, innovation adoption. – ECGC, Commodity Board, Export – Import Management –
Unit III : Information System for Rural Marketing – Concepts, Registration of Exporters, Procedure & Documents, Export
Significance, Internal Reporting System, Marketing Quotations.
Research System, Decision Support System. Selecting and Unit IV : Shipping and Transportation, Insurance, Negotiations of
Attracting Markets – Concepts and Process, Segmentation, Documents, Instruments of Payments – Open Account, Bills
Degrees, Bases, and guides to effective Segmentation, of Exchange, Letter of Credit, Expert Finance.
Targeting and Positioning.
Unit V : Trade and BOP of India, Technological Developments and
Unit IV : Product Strategy for rural Markets, Concept and International Marketing..
Significance, Product Mix and Product Item Decisions,
Competitive Product Strategies. Pricing Strategy in Rural Suggested Readings:
Marketing – Concept, Significance, Objectives, Policy and 1. International Marketing Mgt. : U.C. Mathur,SAGE
Strategy. 2. International Business: Justin Paul, PHI
Unit V : Promotion towards rural audience, exploring media, profiling 3. International Business: K. Aswathappa,TATA McGraw Hill
target audience, designing right promotion strategy and 4. International Marketing : Rakesh Mohan Joshi, Oxford
campaign, Rural Distribution – Channels, old setup, new 5. International Marketing: R. Shrinivasan, PHI
players, new approaches, coverage strategy. 6. International Marketing : B.S. Rathore, Himalaya Publishing, J.S.
Suggested Readings: Rathore,BM Jani House
1. C.S.G. Krishnamacharyulu & Lalitha Ramakrishnan, “Rural Mar-
keting” – Text and Cases, Pearson Education. MBA/4301/OB Human Behaviour At Work Place
2. C.S.G. Krishnamacharyulu & Lalitha Ramakrishnan, “Cases in ru- Objective: To familiarize the students with organizational behaviour-
ral marketing and integrated approach”. Pearson education. concepts, components, theories and applications.
3. Robert Chambers, “Rural Development: Putting the last first”,
Pearson Education. Unit I: Organizational Behaviour: Definition, Objectives, Key
Elements and nature. Organizational Behaviour Process,
MBA/4206/SM International Marketing Environment models, Organizational Behaviour systems and its elements.
Overview of evolution of Organizational Behaviour.
Unit I : Distinction between International Marketing and Domestic Contributing disciplines to Organizational Behaviour.
Marketing, Economic Environment of International Organizational Behaviour: An Individual Perspective-
Marketing, International Institutions – UNCTAD, WTO, Individual and Individual Difference, Human Behaviour and
Trade Agreement – Free Trade Area, Customs Union, its causation, models of man, whole person approach
Common Market, Evolution of International Business including physical, psychological, mental, emotional and
Theories. spiritual level.
Unit II : Overview of India & World Trade – EXIM Policy, Foreign Unit II : An overview of Organizational Behaviour focusing at
Trade Policy and Regualtion, Trading Partners – Bilateral & individual level: Intellignece, Emotions and moods, abilities,
Multilateral Trade Agreement, International Market Place competencies and skills, personality, perception, attitudes,
& Space, Barriers, International Politics & Economic values, motivation and learning.
Integration, Trade Blocks.
 87 88

Personality: concepts, Theories and determinants, 4. Abad, Ahmad. Etc. Developing Effective Organization. New Delhi,
applications in Organizational Behaviour. Sri Ram Centre for Industrial Relations, 1980.
Perception:Defination, Difference between perception and 5. De Nitish. Alternative Designs of Human Organizations. London,
sensation, factors affecting perception, improving Sage, 1988.
perceptions and applications in Organizational Behaviour. 6. French, W.H. and Bell, C H. Organisation Development. New Delhi,
Attitudes and Values: Attitudes- concepts, formation, types, Prentice Hall of India, 1991.
measurement and attitude change. Overview of values and 7. French, W L., etc. Organization Development Theory, Practice and
its application in Organizational Behaviour Research. 3rd ed. New Delhi, Universal Book Stall, 1990.
8. Harvey, D F. and Brown, DR. An Experimental Approach to Orga-
Unit III : Job Satisfaction, Organizational commitment and loyalty:
nization Development. Englewood Cliffs, New Jersey, Prentice Hall
Overview, Concept and Applications in Organizational
Inc., 1990.
Behaviour Emotions and moods-types, sources and theories
9. Huse, F E. and Cummings, T.G. Organization, Development and
with applications in Organizational Behaviour. Emotional
Change. 3rd ed. New York, West, 1985.
Intelligence, Transactional Analysis. Overview of
10. Sinha, Dharani, P.etc. Consultants and Consulting Styles. New
Motivation and Morale in Organizational Behaviour,
Delhi, Vision, 1982.
Overview of Group Dynamics- Meaning, Types of Groups
& Group Processes.
MBA/4302/OB Organizational Development and
Unit IV : Learning and Learning Behaviour: Learning- Meaning, Intervention Strategies
Definition, Principles and concept of reinforcement,
punishment. Learning Behaviour-Concept, Models and its
Unit-I : Organization Development: Concept and Theory of
applications. Conflict and Conflict Resolution-Definition,
Development, Approaches to Problem Diagnosis.
sources, types, aspects of conflicts. Conflict resolution and
management, overview of negotiation and negotiation Unit-II : Organizational Development Techniques: Steps in OD,
strategies, Counseling, Participative management. General OD Competencies, OD Skills.
Unit V : Organizational Behaviour at Organizational level: Unit-III : OD Evaluation: Evaluation of OD, Ethics of OD Professional,
Organizational culture and climate-Organizational culture Future of OD. Organizational Effectiveness-concept,
its definition, types, functions, managing culture. Creating, objectives, nature and need.
sustaining and changing culture. Organizational Climate- Unit-IV : Organizational Change: Concept, Objectives, Nature, Types,
Concept, Dimensions, Determinants and comparison with Models and Implementation. Change Strategies. Change
organizational culture. Quality of Work life- Concept, Agent.
Meaning and Applications.
Unit-V : Organizational Interventions: Major OD Intervention
Suggested Readings:
Techniques, Designing Interventions, Interpersonal
1. Kolb, D. etc. Organizational Behaviour: An Experiential Approach. Interventions, Team Interventions, Inter-group
5th ed. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1991. Interventions.
2. Mainiero, L A & Tromley C.L. Developing Managerial Skills in
Suggested Readings:
OB. New Delhi, Prentice Hall of India, 1985.
1. Theory of OD & Change; Cummings/Worley Cengage Learning
3. Moore, M D. etc. Inside Organizations: Understanding the Hu-
2. Od Behavior Science, Intervention for Org. Improvement; Wendell
man Dimensions. London, Sage, 1988.
L.French (ecil H. Bell Jr.), PHI
 89 90

3. Human Resource Management; P Subba Rao, HPH 5. Moore, M D. etc. Inside Organizations : Understanding the Hu-
4. HRD (Foundation framework Application) Werner Destmone, man Dimensions. London, Sage, 1988.
Cengage Learning 6. Angelo Kinicki, Robert Kreitner, Organisation Behaviour”, 3rd ed.,
2009, Tata McGraw Hill
MBA/4303/OB Management of Group Process
Objective: To acquaint the students with group dynamics and group MBA/4304/OB Corporate Leadership Management
processes and educate them to work in groups/teams to
realize the individual as well as team/group objectives. Unit I : Leadership – Meaning, Concepts and Myths, Components
Unit-I : Nature &Characteristics of Group, Types of Group, Theories of Leadership- Leader, Followers and situation. Assessing
of Group formation, Stages of Group, Development, Leadership & Measuring Its effects,.
Usefulness & Pitfalls of Group, Size and Name of Group, Unit II : Focus on the Leader – Power and Influence; Leadership
Group Decision Making & problem solving Processes and and Values. Leadership Behaviour; Attributes of Leaders
Models of Decision Making Leaders and Managers, Leadership and Management, .
Unit-II : Group as a medium of learning, Determinants of Group Unit III : Contingency Theories and Styles of Leadership; Leadership
Behavior, Group for Development and Change, Conflicts Dimensions, Leadership Development,
and Negotiation in groups
Unit IV : Leadership Skills – Basic Leadership Skills, Building
Unit-III : Group Dynamics, Group Cohesiveness, Inter Group Technical Competency, Advanced Leadership Skills,
Processes, Group Change Influence Process
Unit V : Groups, Teams and Their Leadership, Leadership and
Unit-IV : Interpersonal Relationship: Interpersonal Communication, Change. Leadership Model. Brief Biographies of some great
Interpersonal Awareness, Group Communication and its western and Indian Business Leaders-Henry Ford-II, Victor
process, Feedback Process. Trumph, Bill Gates, J.R.D. Tata, Dhirubhai Ambani, Ratan
Unit V : Group Effects: Group Synergy, Inter Group Relationship, Tata
Team Building, Group Leadership, Power and Politics in
Group, Stress and Frustration and its management in Suggested Readings :
organization. 1. Hughes, Ginnett, Curphy - Leadership, Enhancing The Lessons
of Experience (Tata Mc Graw Hill, 5th Ed.)
SUGGESTED READINGS:
2. Yukl G - Leadership in Organisations (Pearson, 6th Ed.)
1. Bennis, W.G. Essay in Interpersonal Dynamics. U.S.A., Dorsey
Press, 1979. 3. West Michael - Effective Team Work (Excel Books, 1st Ed.)
2. Kolb, D. etc. Organizational Behaviour : An Experiential Ap- 4. Sadler Philip - Leadership (Crest Publishing House)
proach . 5th ed. Englewood Cliffs, New Jersey, Prentice Hall Inc.,
1991. MBA/4305/OB Knowledge Management
3. Kolb, D. etc. Organizational Behaviour : Practical Readings for
Management. 5th ed. Englewood Cliffs, New Jersey, Prentice Hall Objective: To acquaint the students to theories, applications and
of India, 1991. practices of knowledge management. The orientation shall
be from the human resource management prespective.
4. Mainiero, L A & Tromley C.L. Developing Managerial Skills in
OB. New Delhi, Prentice Hall of India, 1985.
 91 92

Unit I : Knowledge and Knowledge Management: Concept and Suggested Readings:

Meaning, Contemporary Significance, Aims, Philosophy 1. Donald Hislop, Knowledge Management in Organization, Oxford
and Structure, Knowledge Society Concept, post industrial University Press, 2nd ed. 2010.
concept. Types of Knowledge, Conduit model of
2. Ratan Reddy B. “Knowledge Management,” Himalaya Publishing
knowledge sharing, knowledge management processes.
House
Knowledge-features, perspectives of knowledge,
organizational knowledge base. 3. Shermon Ganesh, “Knowledge HRM”, Himalaya Publishing House

Unit II : Managing knowledge, knowledge management and

MBA/4306/OB International HRM
business strategy, knowledge management strategies-
Hansen Codification versus personalization framework,
Objective: To make the students well versed with the HR Policies and
Earl’s Seven School of knowledge management, Alvesson
Strategies in the context of International Business.
and Karreman’s four knowledge management approaches.
Knowledge worker, knowledge intensive firms, knowledge Unit I : International HRM: Concept and Issues, Barriers in Global
work and ambiguity, workers participation in knowledge HRM. Culture, Society and Nations, Cultural Change and
processes. Universals, Cultural Sensitivity and Global Business, Cross
Cultural Theories.
Unit III : Learning and Knowledge Management: The Heterogeneity
of learning, Dynamics of organizational learning, The Unit II : International Business, Employee Behaviour and Cross
learning organisation. Knowledge creations and loss- Culture: Cross Cultural Negotiations, Organizational Culture.
Innovation Dynamics and knowledge processes, knowledge Unit III : Culture and Organisational Performance, International
creation theory, social dynamics of innovation networking Business and International HRM Approaches, Organizing
processes. Forgetting and Unlearning Knowledge- Multinational Structures
Typology of forgetting, barriers and facilitation of
Unit IV : International HRM Functions: Recruitment and Selection,
unlearning.
Training and Development, Compensation, Employee
Unit IV : Managing and sharing knowledge: Socio Cultural Issues, Performance.
Interpersonal Trust, Group Identity, Personality. Unit V : International Projects and HR, Organizational Ethics, Ethics
Communities of practice-basic characteristics, origins, across culture
features, dynamics, knowledge base, intra community
knowledge processes and managing communities of Suggested Readings:
practices. Cross Community, boundary spanning and 1. Gupta S.C.,’ ‘Text book of International HRM’, MacMillan Ltd.,
knowledge process-significance, identity, knowledge, trust New Delhi, 2006
and social relations, relationship management.
Unit V : Power, politics, conflict and knowledge processes. MBA/4401/OM Service Operations Management
Information, Communication Technology and Knowledge Unit-I : Service Management: Matrix of Service Characteristics,
Management. Knowledge management-culture management Challenges in Operations Management of Services,
and HRM practices. Leadership and knowledge Aggregate Capacity Planning for Services, Facility
management. Knowledge management as a fashion. Location and Layout for Services.
 93 94

Unit-II : Service Operations: Job Design - Safety and Physical Unit-V : Network Analysis: CPM/PRT, Network Crashing, And
Environment, Effect of Automation, Operations Standard Resource Allocation
and Work Measurement, Measurement and Control of
SUGGESTED READINGS:
Quality of Services.
1. Ahuja A K. etc. Network Flows. Englewood Cliffs New Jersey,
Unit-III : Service Delivery: Dynamics of Service Delivery System, Prentice Hall Inc., 1993.
Scheduling for Services Personnel and Vehicles. 2. Gould, F J. etc. Introduction to Management Science. Englewood
Unit-IV : Service Distribution: Waiting - Line Analysis, Distribution Cliffs New Jersey, Prentice Hall Inc., 1993.
of Services, Product-Support Services. 3. Gupta, M P and Sharma J K. Operations Research for Manage-
ment. New Delhi, National, 1997.
Unit-V : Service Maintenance: Maintenance of Services, Inventory 4. Taha Harndy A. Operations Research : An Introductions.
Control for Services. Macmillan, New York, 1992.
SUGGESTED READINGS: 5. Mathur, K and Solow D. Management Science. Englewood Cliffs,
New Jersey, Prentice Hall Inc., 1994.
1. Bowmen David E. etc. Service Management Effectiveness: Bal-
6. Sharma, S. J K. Operations Research : Theory and Applications.
ancing Strategy, Organization and Human Resources, Operations
New Delhi, Macmillan India, 2001.
and Marketing. San Francisco, Jossey Bass, 1990.
7. Srinath, L S. Operations Research for Executive. New Delhi, Affili-
2. Collier David A. Service Management: Operating Decisions. ated East West Press, 1994.
Englewood Cliffs, New Jersey, Prentice Hall Inc., 1987.
3. Fitzsimmons, James A and Sullivan, Robert S. Service Operations MBA/4403/OM Transportation Management
Management. New York, McGraw Hills, 1982.
Unit I : Growth and Challenges: Growth of Urbanization and
4. Heskett, James L. etc. Service Breakthroughs-Changing the Rules
Problems of Transportation, Transportation Challenges and
of the Game. New York, Free Press, 1990.
Limitations, Government Activities in Transportation.
5. Murdiek, R G. etc. Service Operations Management. Boston, Allyn
and Bacon, 1990. Unit-II : Transportation Systems: Transportation Systems -
6. Sharma, J.K. Service Operations Management, Delhi, Anmol, 2001. Planning, Operation and Management of goods transport,
7. Voss, C. etc. Operations Management in Service Industires and the Trip Generation and Distribution.
Public Sector. Chichester, Wiley, 1985. Unit-III : Transportation Modes: Load Planning, Transportation
Modes and Their Selection.
MBA/4402/OM Applied Operations Research
Unit IV : Transportation Models: Sequential Travel Demand
Unit I : Goal Programming: Basic Concepts, Model Formulation Forecasting Models, Growth Factor Model, Regression
Unit II : Inventory Model: Inventory Control Models Variation in Model, Gravity Model, Future Developments in
Demand, Production Rate, Quantity Discounts, Stock Outs Transportation.

Unit III : Concept, System, Components classified in Queuing Model UNIT-V : Motor Vehicle Act 1988 and its Impact on Urban Transport
M/M/1 Model, Simulation: Theory, Applications, Monte System, Vehicular Pollution, Emission Norms.
Carlo SUGGESTED READINGS:
Unit-IV : Portfolio Management Problem, Replacement Models and 1. Baerwald, J E. Transportation and Traffic Engineering Handbook.
Policies, Types of Replacement policies, Group Replacement Englewood Cliffs, New Jersey, Prentice Hall Inc., 1976.
and Individual Replacement Policies
 95 96

2. Bell, G. etc. The Business of Transport. Plymouth, McDonald and 3. Ireson, W G. and Coombas, C P. Handbook of Reliability Engineer-
Evans, 1984. ing & Management, New York, McGraw Hill, 1988.
3. Dickey, J W. Metropolitan Transportation Planning. New Delhi, 4. Lochner, Robert H. and Matar, Joseph E. Designing for Quality.
Tata McGraw Hill, 1980. London, Chapman & Hill, 1990.
4. Grey, G E. and Hole, L A. Public Transportation Planning: Opera- 5. Pike, John and Barnes, Richard. TQM in Action. London, Chapman
tions and Management. Englewood Cliffs, New Jersey, Prentice & Hill, 1994.
Hall Inc., 1979. 6. Schmidt, Warren H. and Finnigan, Jerome P. TQ Manager. San
5. Gupta, M P. Metropolitan Transportation System. New Delhi, Francisco, Jossey Bass, 1993.
National, 1983. 7. Spenley, Paul. World Class Performance Through TQ, London,
6. Papacostas, C S. Fundamentals of Transportation Engineering. Chapman & Hall, 1992.
Englewood Cliffs, New Jersey, Prentice Hall Inc., 1987. 8. Bowersox,” Total Quality Management”

MBA/4404/OM Total Quality Management MBA/4405/OM Industrial Health And Disaster

Management
Unit-I : Concept and Evolution of TQM: Basic Concept of Total
UNIT I : FACTORIES ACT – 1948- Regulations statutory authorities
Quality, Evolution of Total Quality Management,
– inspecting staff, health, safety, provisions relating to
Components of TQ Loop.
hazardous processes, welfare, working hours, employment
Unit-II : Quality Control: Conceptual Approach to SQC, Acceptance of young persons – special provisions – penalties and
Sampling and Inspection Plans, Statistical Process Quality procedures.
Control, Process Capability Studies.
UNIT II : MANUFACTURE, STORAGE AND IMPORT OF
Unit-III : Quality and Human Resource Management: Humanistic HAZARDOUS CHEMICAL RULES 1989: Definitions –
Aspects of TQM, Management of Quality Circles and Zero duties of authorities – responsibilities of occupier –
Defects Programmes, Q-7 Tools, Quality Costs. notification of major accidents – information to be furnished
Unit-IV : Functional Linkage: Taguchi Loss Function, Functional – preparation of offsite and onsite plans – list of hazardous
Linkage of Quality with Reliability and Maintainability, and toxic chemicals – safety reports – safety data sheets.
Failure Analysis, (FTA/FMEA) and Optimum Maintenance UNITIII : WORKING CONDITIONS- Principles of good ventilation:
Decisions purpose – physiological and comfort level types – hood
Unit-V : Quality Audit: Quality Audits, Lead Assessment and ISO and duct design – air conditioning – ventilation standards.
9000 Standards, Total Quality of Services, Total Quality Purpose of lighting – types, advantages of good illumination
and Safety. – lighting requirements for various work –standards. House
keeping –principles, industrial noise and vibration-thermal
SUGGESTED READINGS: stress.
1. Carruba, Eugene R and Gorden, Ronald D. Product Assurance UNIT IV : MISCELLANEOUS ACT AND RULES - Indian Boiler
Principles: Integrating Design Assurance & Quality Assurance. Act 1923, static and mobile pressure vessel rules (SMPV),
New York, McGraw Hill, 1991. motor vehicle rules, mines act 1952, workman compensation
2. Grant, Eu-gene L and Leavenworth, Richards. Statistical Quality act, rules – electricity act and rules – hazardous wastes
Control, McGraw Hill, New York, 1991.
 97 98

(management and handling) rules, 1989, with amendments Unit-III : Project Appraisal : Appraisal criteria. Analysis of risk. Social
in 2000- the building and other construction workers act appraisal of project.
1996., Petroleum rules, Gas cylinder rules.
Unit-IV : Project Management & Control: Organization. Planning &
UNIT V : RISK ASSESSMENT AND DISASTER MANAGEMENT Control. Networking: CPM, PERT,
Risk assessment process, assessment for different disaster
Unit-V : Recent Issues : New product development. Environment
types – assessment data use, destructive capacity - disaster
appraisal. International standards : ISO 9000. ISO 14000.
due to hydrological and meteorological phenomena –
OSGHS.
earthquake disasters – the nature – extreme event analysis
– the immune system – Proof and limits – future diseases – SUGGESTED READINGS:
risk adjustment – choice – loss acceptance – disaster aid – 1. Project Management by P. Chandra.
insurance – risk management – mega doses – spectacular
2. Project Management by Chaudhari S.
deaths – carcinogens. Stock taking and vulnerability
analysis –national policies – objectives and standards, 3. Oberoi M.K., Environmental Management, Excel Books, New Delhi.
Disaster response – emergency and post disaster assistance 4. Project Management by Kumar and Ghosh.
– physical event modification, hazard – resistance –
preparedness, forecasting and warning, land use planning, MBA/4501/HC. Healthcare Management & Administration
the importance of coordination and information.
Objectives: To acquaint the students with the planning,
Suggested Readings: administration, organizational structure and control of
hospitals.
1. The Factories Act 1948, Madras Book Agency, Chennai, 2000
To provide the students with inputs to enhance the
2 .The Indian boilers act 1923, Commercial Law Publishers (India)
appreciation of the Healthcare Management functions.
Pvt.Ltd., Allahabad.
To help students to understand managerial concepts
3. The Mines Act 1952, Commercial Law Publishers (India) Pvt.Ltd.,
and practices in health care.
Allahabad.
4 The manufacture, storage and import of hazardous chemical rules Unit I : Introduction of Healthcare in India. Concept of healthcare
1989,Madras Book Agency, Chennai. industry & its ever-changing character. organization of the
hospitals, professional management of hospitals.
5. National seminar on hazardous waste management organized by
National Safety Council, Ministry of environment and forests, Unit II : Planning for healthcare, policy making for healthcare,
Government of India, United States – Asia environmental partner- organizational analysis for healthcare services, functions
ship, Tamilnadu pollution control board and Indian chemical manu- and operations at both the corporate and hospital level
facturers association, April 2001. Unit III : Primary healthcare – Philosophy, functions and role of
Health Chief Executives, duties and responsibilities of
MBA/4406/OM Project Management Hospital Managers.
Unit-I : Project: concept, types. Generation of project ideas. Project
Life Cycle. Unit IV : Decision making, communication, coordination and control
in healthcare industry, headquarters and field relationship
Unit-II : Project Feasibility Study: Technical analysis. Financial management.
Analysis. Means of Financing.
 99 100

Unit V : Planning & Management of health projects, modernizing Unit III :. Performance appraisal system, annual confidential reports,
health administration, Management Information System for career development & career planning in healthcare.
healthcare, Network analysis and Cost benefit analysis.
Unit IV : Professional Standards: – Essentials to ensure the practice
Suggested readings: of professional and administrative ethics, impartiality,
1. Healthcare Mgt. & Administration – By S. L. Goel; Deep & Deep neutrality, integrity with respect to healthcare human
Pub Pvt Ltd. New Delhi (2004) resource, strategic human resource management, legal
2. Hospital & Facilities Planning & Management – J. D. Kunders; issues affecting the healthcare workplace.
Tata Mcgraw Hill (2004) UnitV : Employee & labour relations in the healthcare industry,
3. Healthcare Administration: Planning, Implementing & Marketing healthcare compensation practices. environmental health
Organized Delivery System – By Lawrence F. Wolped 4th Edition – and safety in healthcare organizations.
Jones & Bartlett Pub. US (2004)
Suggested readings:
4. Health Care Administration Principles And Practices - Lawrence F.
Wolper Publisher: Lippincott williams and wilkins (1987-12-01) 1. Healthcare Human Resource Management – By Walter J. Flynn,
Robert L. Mathis, John Harold Jackson; South Western (2007)
5. Hospital Management; An Evaluation BY A K Malhotra; Global
India Pub. Pvt. Ltd. (2009) 2. Healthcare Mgt. & Administration – By S. L. Goel; Deep & Deep
Pub Pvt Ltd. New Delhi (2004)
6. Hospital Management; Principle, Theory & Practice by Amit
Virmani; Viswabharti Publications (2004) 3. Hospital & Facilities Planning & Management – J. D. Kunders;
Tata Mcgraw Hill (2004)
4. Strategic Human Resource in Healthcare – By Myron D. Fottler,
MBA/4502/HC. Human Resource Management for
Naresh Khatri, Grant T. Savage
Healthcare 5. Editors; Emerald Group Pub. Ltd. (2010)
Objectives:- To provide the students with inputs:-
6. HRM in Healthcare: Principles & Practices – By L. Fleming Fallon,
To enhance the appreciation of the Human Resource Jr. Charles R. McConnel (2007); Jones & Bartlett pub. US
functions. www.jbpub.com
To understand the methodology of personnel training
in healthcare sector. MBA/4503/HC. Management of Clinical Services
To analyze the performance of Human resources in
healthcare.
Objective: To acquaint the students with decision-making in planning,
To make aware about the professional ethics &
scheduling and control of Clinical services.
practices.
To aware about the safety, health & environment (SHE) Unit 1 : Organization and overview of clinical services, role of clinical
of human resources. services in the hospital services system, future of clinical
Unit I : Human Resources in Healthcare: Meaning & significance, services across the globe
organizational relations and employee retention in Unit II : Clinical Laboratory: - Overview, functions, location, layout,
healthcare, Manpower Planning: Genesis & Need. organization, lab procedures, facilities & space
Unit II : Personnel training, executive development and induction, requirements, Clinical Emergency services: - overview,
job design & analysis, recruitment, selection, orientation location, layout, organization, legal concerns, disaster
and development of human resource. preparedness
 101 102

Unit III : Clinical engineering (Biomedical):- overview, function, MBA/4504/HC. Economics of Healthcare Management
layout, facilities and utilities ,organization ,instrument
Objective:- To acquaint the students with the Financial Management
control, tagging and labeling, treatment- inventory, history
of healthcare and basics of Health Economics
records ,preventive maintenance programme, calibration,
safety, Unit I : Financial Management for Healthcare Industry: – Allocation
of finances for health development, mobilization of
Unit IV : Clinical environmental control:- infection control, general
resources, curtailment of wasteful expenditure
environmental control, radiological health, accidental injury
prevention, occupational health, solid waste management : Unit II : Budgeting for Hospitals:– Performance budget, process of
technical specification, transportation. performance budgeting, Zero – Base budgeting
Unit V : Clinical Trials: definition, Phase I, Phase II, Phase III and Unit III : The Economics of health system, the role of economist in
Phase IV studiesS , documentation, presentation and health sector, Economics- health policy & equity, demand
interpretation, statistical analysis of clinical data & demand for healthcare, determinants of demand,
Suggested readings: Unit IV : Health system around the world: - Introduction to variation
1. John V. Basmajian and Charles E. Slonecker, Grant’s Method of & performance, health sector expenditure pattern,
Anatomy: A ClinicalProblem-solving Approach (BI Waverly Pvt. performance in terms of equity & health outcomes, health
Ltd., New Delhi) ISBN 81-7431-033-9 system satisfaction.
2. K. Park, Textbook of Preventive and Social Medicine, Jones and Unit V : Policy making for health:-Nature and jurisdiction, definition
Bartlett Publishing House, 2006, ISBN 0-7637-3165X of health policy, five dimensions of national health policy
3. Outsourcing Clinical development , Jane E. Winter & Jane Baguley, ,Planning for healthcare, development of health plans,
Gower Publishing Limited, 2006, , ISBN 0566086867 formulation of health plan in India.
4. Management of Data in Clinical Trials, Eleanor McFadden, A john Suggested readings:
Villey & Sons, INC. Publication, 2007, ISBN 978-0-470-04608-1
1. Health Care Management and Administration by S.L.Goel, 2004,
5. Clinical Research Informatics by Rachel. Richesson & James E.
Deep & Deep Publication ,New Delhi ,
Andrews,Springer Publication, 2012, ISBN 978-1-84882-447-8
2. Hospital and facilities planning and Management - G.D.Kunders,
6. Pharmaceutical Management by Sachin Itkar, Nirali Prakashan, Sep
2010,Tata McGraw Hill,New Delhi,110008,
2008, ISBN.NO. 978-81-85790-39-8
7. Global Clinical Trials by Richard Chin & Menghis Bairu, Elsevier 3. Health Economics – An International Perspective, second edition,
Publishing House, 2011, ISBN.NO 978-0-12-381537-8 Barbara Mcpake and Charles Normand,2008, Published by –
Routledge, 270, Maidson Avenue, New York NY10016
8. New Drug Devlopment by J.Rick Turner, AJohn Wiley & Sons
Inc.,Publication, 2007 4. Principles & Practice of Pharmaceutical Medicine, Lionel Edward,
9. Principles & Practice of Pharmaceutical Medicine, Lionel Edward, Anthony W. Fox,Peter D. Stonier, Willey Blackwell Publisher, Third
Anthony W. Fox,Peter D. Stonier, Willey Blackwell Publisher, Third Edition,
Edition, 5. 9th, 10th and latest 5 year plan and annual report of ministry of
10. Hospital Facilities Planning and Management by G.D Kunders , health and family welfare.
Tata Mc Graw Hill, 2004.
11. Managerial Epidemology-By G E Allendever, 2006, Jones and
bentlett learning
 103 104

MBA/4505/HC Information Technology in Healthcare Suggested readings:

1. Hospitals facilities planning and management- GD Kunders, Tata
Objective:-· To familiarize the students with the concepts of Information Mc.Graw Hill,2004
Technology and their relevance to healthcare management. 2. Health care Information Systems, Kevin Beaver,Auerbach publi-
cations, II edition,2002 ISBN 0849314984
Unit I : Records management in hospitals- Objectives, functions,
essential of records management ,organizational structure 3. Telemedicine Technologies: Information technologies in Medicine
of department, record management work flow ,contents of and telehealth, Bernard Fong, C.K. Li, Wiley Publications Ist
medical records, classification . edition(Aug 2, 2011)
4 Managing healthcare information systems- A practical approach
Unit II : Mechanism of records management- numbering system,
for healthcare executives, Karen A Wager, Frances wick ham Lee,
space requirement, wnership of medical record ,
john Claser, Jossey Bass/2005
confidentiality of information , record retention, advantages
of record keeping, use of hospital statistics, issues & 5. Informatics for Healthcare professional - Kathleen M, F.A. Davis
problems of medical record keeping. Company, 2000 ISBN 0803606192
6. Toni Hebda & et al, Handbook of Informatics for Nurses and Health
Unit III : Work flow in hospital setup, benefits of unified systems, Care Professionals (Prentice Hall, New Jersey)4 th edition
evolution of Hospital Information System (HIS) for various
7. John Abbott Worthley and Philip S. Disabris, Managing Comput-
levels of management, Computerizing Medical Records- An
ers in Health Care – A Guide for Professionals (Health Administra-
integrated system, an online real time system, a patient
tion Press Perspectives, Michigan)
oriented system, a customizable system, a future oriented
system, application of computerized records-diagnostic 8. Principles & Practice of Pharmaceutical Medicine, Lionel Edward,
imaging, bed side computer system, guide to purchasing Anthony W. Fox,Peter D. Stonier, Willey Blackwell Publisher, Third
software & hardware, issues in selecting hardware & IT Edition,
system. 9. Health Care Management and Administration by S.L.Goel, 2004,
Deep & Deep Publication ,New Delhi
Unit IV : Hospital Information System modules with their core
functions- Patient registration, administration, transfers,
patient consultation ( inpatient, outpatient), nursing ( MBA/4506/HC. Hospital Support Services
inpatient, critical care, security, operation theater, order
communication), blood bank, diet, kitchen, billing & cash Objective:- To acquaint the students with the various Hospital support
counter, stores & purchase, medical records, general services.
accounting (pay roll, HR) ,drug information system, Unit I : Introduction to Hospital Services:-meaning and scope of
executive information system. hospital services, water supply & sanitary system, air
Unit V : Telehealth:- Terms related to telehealth ,historical conditioning system, electronic system.
perspective on telehealth ,clinical initiatives ,administrative Unit II : Outpatient Services:- overview, function, location, layout,
initiatives, advantages and barriers of telehealth, future facility and space requirement, Paediatric Nursing Unit-
trends, advances in public health ,speech recognition, overview, location and layout, Intensive Care Unit (ICU),
wireless computing, security, use of excel Sheet, word New Born Nurseries-overview, location, layout, full time
document by healthcare professionals nursery, observation nursery and premature nurseries.
 105

Unit III : Admission department, patient care, nursing service,

Central Sterilization and Supply Department-objective,
function, procedure, facilities, Surgical Department-
overview, facilities and space requirement, Solid Waste
Management in hospital-overview, Transportation system-
overview, elevator, lift and dumbwaiter, stairways & ramps,
Ambulance Service
Unit IV : Hospital security service-safety in hospital, security and
loss prevention programme, fire safety, bomb threat, alarm
system, radiology service and diagnostic radiology output
service
Unit V : Disaster Management, emergency and casualty service,
food service department, pharmacy service-medical record
services, general nursing unit, laundry, housekeeping and
linen service.

Suggested Readings:-
1. Hospital and facilities planning and Management - G.D. Kunders,
2010,Tata McGraw Hill, New Delhi,110008,
2. Hospital: What they are and how they work, volume 10,third edi-
tion, 2011, By-Don Griffen,

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