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A L E X A N D R E A L.

S I M P S O N
EDUCATION
Fairleigh Dickinson University; Madison, NJ 

Bachelor’s in Marketing, Minor in Entrepreneurship | Expected May 2019

Study Abroad: Wroxton, United Kingdom; Fall 2017

Master of Business Administration, Concentration in Management | Expected May 2020

EXPERIENCE
Executive Assistant, A. Molly Company| September 2018—Present
- Prepare financial reports, invoice letters, and company-wide memos.
- Create schedules and coordinate with other executive team members.
- Maintain customer satisfaction while routing correspondence.
Sales Associate, Anthropologie | September 2018—Present
- Create an environment of genuine customer connection using product knowledge and
interpersonal skills.
- Maintain product and trend knowledge to support consistent brand messaging.
Business Manager Intern, Acosta | June 2018—August 208
- Executed product placement in store using planograms, stock rotations, and displays.
- Attended industry trade shows and surpassed sales goals through product knowledge.
- Assisted in the development of brand strategy execution, including assortment, pricing,
merchandising, and shelving.
- Presented comprehensive brand overviews to clients and new associates outlining product
attributes and sales strategies.
- Performed sales support tasks including billing and invoice reconciliation.
- Completed a market-wide pricing analysis on brands in the Health and Wellness category
across shopping channels.
Digital Marketing Intern, Wakefern | May 2017—August 2017
- Redesigned and updated E-commerce content to improve customer experience.
- Led a team of 7 other interns in creating a new product and presented it to the board of
executives.
- Shadowed employees in departments including Procurement, Analytics, and Social Media.
Lifeguard, Village Swim Club | June 2013—August 2017
- Assisted in management duties and organized swim lessons.
- Trained 3 new hires.

ACTIVITIES
Director of Membership Enrichment, Zeta Tau Alpha
- Planned creative programming to improve chapter member engagement.
Vice President of Marketing, American Marketing Association
- Doubled membership in the developing club.
- Organized Club Fair presentation and email newsletter.
Marketing Chair, Florham Programming Committee
- Created original content for the club’s Twitter, Instagram, and Facebook pages.
- Increased user engagement using Hoot Suite Analytics.
Mentor, Florham Honors Program

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