Comaroffs Ethnography and The Historical Imagination (1992)
Comaroffs Ethnography and The Historical Imagination (1992)
Comaroffs Ethnography and The Historical Imagination (1992)
--
Ethnography and the
Historical Imagination
3
4 THEORY, ETHNOGRAPHY, HISTORIOGRAPHY Ethnography and the Historical Imagination
5
in an effort to contextualize the curious. Yet we have not routed the reflex
ditional" communities are still frequently held, for instance, to rest upon
that makes "superstitious" most aptly qualify Mrican belief. No, the straw
sacred certainties; modern societies, instead, to look to history to account
;I huts and magic potions are as secure in this text as in any early nineteenth
In our essays, as we follow colonizers of different kinds from the contemporary world order? What, indeed, might be the substantive direc
metropole to Africa and back, it becomes clear that the culture of capitalism tions of such a "neomodern" historical anthropology?
has always been shot through with its""own 'magicalities and forms of
enchantment, all of which repay analysis. Like the nineteenth-century
. evangelists who accused the London poor of strange and savage customs II
(see Chapter 10), Ma!x insisted on understanding commodities as 21:>i;.cts
or £rimitive wors~2...~.Jetish~fBeing social hieroglyphs rather than mere Both history and ethnography are concerned with societies other than the one
alIenating objects, they describe a world of densely woven power and in which we live. Whether this otherness is due to remoteness in time ... or to
fruitful and multiply. Although these curious goods are more prevalent in we are dealing with systems of representations which differ for each member
"modern" societies, their spirit, as Marx himself recognized, infects the of the group and which, on the whole, differ from the representations of the
politics of value everywhere. If, as Chapter 5 demonstrates, we cast our investigator. The best ethnographic study will never make the reader a native.
gaze beyond the horizon where the so-called first and third worlds meet, ... All that the historian or ethnographer can do, and all that we can expect of
concepts like the commodity yield useful insights into the constitution of
one.
cultures usually regarded as noncapitalist. And so the dogma of disenchant· -Claude Levi·Slrauss (1963a:16-17)
ment is dislodged.
Save in the assertions of our own culture, in short, assertions that have
long justified the colonial impulse, there is no great gulf between "tradi These questions parse into two parts, two complementary motifs that start
tion" and "modernity"-or "postmodernity," for that matter. Nor, as out separately and, like a classical pas de deux, merge slowly, step by step.
others before us have said, is much to be gained from typological contrasts The first pertains to ethnography, the second to history.
between worlds of gesellschaft and gemeinschaft, or between economies As we have noted, the current status of ethnography in the human
governed by use· and exchange-value. But we are less concerned here to sciences is something of a paradox. 0Il the one hand, its authority has
reiterate this point than to make a methodological observation. If such I been, and is being, seriously challenged from both within anthropology
distinctions do not hold uR, it tollo~s that the modes of discovery and outside; on the other, it is being widely appropriated as a liberalizing '..
<l.~sOti:lffea with them-ethnog~aphyfor "traditional" communities, history method in fields other than our own-among them, cultural and legal
"~--'" . / 0 studies, sociology, social history, and political science. 3 Are these disciplines
forthe ~inodern"" world, past and present-also cannot be sharply drawn.
• - ..- - - . . . . . . . . . . . . . . •
We require ethnography to know ourselves, just as we need history to know suffering a critical lag? Or, more realistically, is a simultaneous sense of
non~Western others. For ethnography serves atlonce to make the familiar hope and despair intrinsic to ethnography? Does its relativism bequeath it
stran~e and thestrange f~.!li,~r, all th~ better,to.U1;lderstal1(:~ thepl both. It an enduring sense of its own limitation, its own irony? There does seem
is, as It were, the canon-fodder of a cntical anthropology. to be plenty of evidence for Aijmer's (1988 :424) recent claim that ethnog
In respect of our own society, this is especially crucial. For it is arguable raphy "always has been ... linked with epistemological problems." To
that many of the concepts on which we rely to describe modern life wit, its founding fathers, having taken to the field to subvert Western
statistical models, rational choice and game theory, even logocentric event universalisms with non-Western particularities, now stand accused of hav
histories, case studies, and biographical narratives-are instruments of ing served the cause of imperialism. And generations of journeyman.
what Bourdieu (1977 :97f), in a different context, calls the "synoptic anthropologists since have struggled with the contradictions of a mode of
illusion." They are our own rationalizing cosmology posing as science, our inquiry that appears, by turns, uniquely revelatory and irredeemably eth
culture parading as historical causality. All this, as many now recognize, nocentric.
for two things simultaneously: that we regard our own world as a The ambivalence is palpable also in critiques of anthropology, which
problem, a proper site for ethnographic inquiry, and that, to make good accuse it both of fetishizing cultural difference (Asad 1973; Fabian 1983;
this intention, we develop a genuinely historicized anthropology. But how Said 1989) and-because of its relentlessly bourgeois bias-of effacing
perhaQs, r,adic_allviiffu:rnt~kindsQf subjects and subjectivities. Qbjectsand besides, we have to situate_ the ITl within the systems of signs and relatioJ:is, ~.
<:>~jectives. Also, it has hitherto been an inescapably Western discourse. In q~~.£tan9..~eaning, that animate them. ?ur concern ultimately ~s with
it, to pick up our earlier comment, we tell of the unfamiliar-again, the the lIlterpliy of such systems-often relatIvely open systems-wIth the
paradox, the parody of doxa-to confront the limits of our own episte persons and events they spawn; a process that need privilege. neither the . ,
h
mology, our own visions of personhood, agency, and history. Such critiques (sovereign self nor stifling structures. Ethn.QS~~phy,wewould argtle, is an .;'
can never be full or final, of course, for they remain embedded in forms of \ exercise in diakctics rather than dialogics, although the latter is always
thought and practice not fully conscious or innocent of constraint. But
they provide one way, in our culture, of decoding those signs that disguise
pa~t of the former. In addition to talk, it entails observation of activity~nd
irlt$iac):iQ!lPoth formal and diffuse, of modes of control and constraint, of
silenfeas well as assertion and defiance. Along the way, ethnographers also
~
themselves as universal and natural, of engaging in unsettling exchanges
with those, including scholars, who live in different worlds. :.. re~d diverse sorts of texts: books, bodies, buildings, sometimes even cities
For all this, it is impossible ever to rid ourselves entirely of the ethno (Holston 1989; Comaroff and Comaroff 1991; see below). But they must
centrism that dogs our desire to know others, even though we vex ourselves always give texts contexts and assign values to the equations of power and
with the problem in ever more refined ways. Thus many anthropologists meaning they express. Nor are contexts just there. They, too, have to be
have been wary of ontologies that give precedence to individuals over constructed analytically in light ofour assumptions about the social world.
contexts. For these rest on manifestly Western .assumptions: among them, "The representation of larger, impersonal systems," in short, is not
that human beings can triumph over their contexts through sheer force of untenable in "the narrative space of ethnography" (Marcus 1986: 190).
that economy, culture, and society are the aggregate product of Apart from all else, such systems are implicated, whether or not we
individual action and intention. Yet, as we shall point out again below, it recognize them, in the sentences and scenes we grasp with our narrow
has proven extremely difficult to cast the bourgeois subject out of the gauge gaze. But more than this: Ethnography surely extends beyond the
anthropological fold. Sjhe has returned in many guises, from Malinowski's range of the empirical eye; its inquisitive spirit calls upon us to ground
maximizing man to Geertz's maker oLmeaning. Ironically, sjhe appears subjective, culturally configured action in society and history-and vice
again in the writingsotthose who take ethnography to task for failing to versa-wherever the task may take us. That spirit is present, we shall see,
represent the "native's point of view." Sangren (1988:416) argues vigor in the work of historians who insist that the human imagination itself is
ously that this is a legacy of American cultural anthropology or, at least, perforce a "collective, social . . . phenomenon" (Le Goff 1988:5; our
the version ofit that would sever culture from society, experiencing subjects emphasis). In this sense, one can "do" ethnography in the archives, as
from the conditions that produce them. Under these conditions, culture Damton (1985:3) implies by the phrase "history in the ethnographic grain"
becomes the stuff of intersubjective fabrication: a web to be woven, a text (see p. 14). One can also "do" the anthropology of national or international
to be transcribed. And ethnography becomes "dialogical," not in Bakhtin's forces and formations: of colonialism, evangelism, liberation struggles,
thoroughly socialized sense, but in the na~~o~ers~~~of,~_.~~a<;UE'.d~c9I1- social movements, dispersed diasporas, regional "development," and the
tYx'tMtzei:texchangebetween anthropologist an~p}fQrqtant< IJ We would like. Such systems seem impersonal and unethnographic only to those who
~edtic~6fa1fthlopol6gical t-ese~r~tf to an exercise in "intersub would separate the "subjective" from the "objective" world, claiming the
jectivity," the communing of phenomenologically conceived actors through former for anthropology while leaving the latter to global theories (Marx
talk alone. As Hindess (1972:24) remarks, the rendering down of social ism, world-systems, structuralism), under whose wing ethnography may
science to the terms of the experiencing subject is a product of modern find a precarious perch (e.g., Marcus 1986). In fact, systems appear
humanism, of a historically specific Western world view. JeJFeatethnog "impersonal," and holistic analyses stultifying, only when we exclude from
rap~y as an encounterbe!.Y'es~ a1! ob~erver and an other-COnversations them all room for human maneuver, for ambivalence and historical inde
r
with' Ogotemmeli (Griaule 1965 or The Headman and I (Dumont 1978) terminacy-when we fail to acknowledge that meaning is always, to some
is to J:)1a~e anthropology ill!'o_a global, ~tlutoseQtric interview. Yet it is extent, arbitrary and diffuse, that social life everywhere rests on the
precisely this perspective that warrants the call for ethnography to be imperfect ability to reduce ambiguity and concentrate power.
"dialogical"-so that we may do justice to the role of "the native infor Ofcourse, like all forms ofinquiry, ethnography objectifi/~s as }t ascribes
mant," the singular subject, in the making of our texts. meaning-albeit perhaps less so than do those metho'Q6fdgi~s that eXplain
Gc::ne,ra.tioIts of anthropologists have said it in a wide variety of ways: 1u.. human behavior in terms of putatively universal Plotives. An exacting critic
order to construe the gestures of others, their words and winks and more from a neighboring discipline recently allowed that the work of anthropol
'"'
Said 1978).15 Even worse, it misses the fact that "the only discourse that historiographic balance that may be restored, set to rights once and for all,
absurdity, rupture, contradiction in the face of dominant cultures, to take Gramsci reminds us, is made in the struggle among the diverse life worlds
the point further, are all mirrors of distortion, angles from which are that coexist in given times and places-between the "tendentious lan
exposed the logic of oppressive signs and reigning hegemonies. Despite his guages" that, for Bakhtin (1981 :263; Holquist 1981 :xix), play against one
location within the discourses of Western reason, concludes Ginzburg, another and against the "totality" (posited, realized) that gives them
./
THEORY, ETHNOGRAPHY, HISTORIOGRAPHY Ethnography and the Historical ImaginRtion 21
20
Most notable among them were studies of.-dj)westic groups (Fortes 1949;
about the very idea-the Western idea of universalism, that is-is how
Goody 1958) and villa,ges (Mitchell 1956b; Turner 1957) th~ts()u,gl1~ to
parochial it is. arrive at aggregate descriptions of social structures by illuminating.their
Any historical anthropology that sustains a fixed dichotomy between
of inhabited history and imagined wOl;I9.~, "Power," we are told, has to be why its power seems to be mdependent of human agency, to he m what It
).
t added into the equation, since it determines why some signs are domil}iut, silences, what it puts beyond thelimits of the thinkable. It follows that it
. others not; why some practices seem to be consensual, others disputed is seldom contested openly. Indte.d,. the. moment that any set of values,
evellwhen they are backed by the technology of terror. Th~ generale?~~~ meanings, and material forms comes to be explicitly negotiable, its bege:m
is well taken, albeit with a cautionary amendment: P~iijt~lf ..QQt ony is threatened; at that moment it becomes the subject.. Qfjdl:O~_QJ
counterideology.
above,nor outside of, culture and history, but it is directly implicatt.d.in
.thei!:5C:mStltution and determination. It qI.nnot, therefore, be "adde(:CJo As this)mplies, ideology describes "an articulated system of meanings,
th~~in s~ch a way as to solve the great conundrums of history and society. valu'Cs:-~nd beliefs of a kind that can be abstracted as [the] 'worldview' " of
This, we would argue, is where h~~.I!l0nyand )deology, the terrible any social grouping (Williams 1977:109). Carried in everyday practice
twins of much recent social theory, b~come salit:nt. Although we regret and self-conscious texts, in spontaneous images and popular styles, this
the often unspecific, devalued use of these terms, they do, if carefully worldview may be more or less internally systematic, more or less consistent
deployed, offer a cogent way of speaking about the force of meaning and in its outward forms. Still, as long as it exists, it provides an organizing
the meaning afforce-the inseparabi,lity;. th~aU~QL1?~_a.nd '!llmn:~ stheme , a . m~ter narrative, for. collective symbolic. produc:tion. Obviously,
:Fhey also serve to reframe the i5k~ ,9f @i.mrt; itself in such a way as to to invoke Marx and Engels (1970), the regnant ideology of any period or
embrace, at once, its systemic and indeterminate features: the fact. that...it place will be that of the dominant group, although th~ degr~eofjts
appears, on the one hand, as an orderly worldview .and,on tbs:pther,...as...a preeminence may vary a good deal; so, also, will the extent to which it js
h.~te!:()_dQ~1. even chaotic,repertoire ofpolyvalent images an.d rrac~ises.
eiIlpowered by the instrumental force of the s.tate.. Rut.nther.....su..Q_Qrdinate ~
P~~!d.hen, is an intrinsic quality of the social and the cultural~.in populations also hav~ ideologies. And, insofar as they try to assert the!l1- ;....
short, their determining capacity. S9metimes it appears as the (rclar.ive) s~b'.!s,.t<:>,i,!!!!j9~econtrol over the terms in which the w.orlqjs. Clr..dere.d,
abIlity "of' human beings to shape the lives of others by. exerting control th~y too \ViII call actively upon them-even if only to dash their symQols.
over the"prodtiction, circulation, and consumption of signs and objects, Here, then, is the basic difference between h~gem()ny . ~nd i<feology. .,
OY.eLilie. makiOg of both subjectivities and realities. Thisis .power in the ~~eI11()fl:r£.<:l.n.sJS.~~qf~.on.st!:uq~ an~ .::onven~io~a! pract.ices thathav~ come ~..I..;'!' : .. f
(l-gpntive mode. But it also immerses itself in the forms of everyday life, t£.£ermeate a polltl<:alcoIll!l1~l'l~ty; Ideology orIgmates m t~e ass(!~tlQ,l!~ of .'
forms that direct human perceptions and practices along conventional a particular social gr~1!p, HegemOny is beyond direct argument; ideology
pathways. Being "natural" and "ineffable," such forms seem to be beyond is.:'itore lik.eiYIo)e£e,.r_~~i,ved "as a ma~teJ; of injmical opil'l~on and interest'
human agency, notwithstanding the fact that the interests they serve may aru:t fie!1~e is more open to contestation. Hegemony, at its most effef:r;ive,
forms (see Sahlins 1976b; Chapter 3). And this is the point: Precisely izers intervened in "native" cooking, hygiene, sexuality, and work. Wher
because history is a synthesis of the heterogenous, we cannot ignore the eVer they could, they set about breaking the "communistic" interdepen
role in it of such culturally mediated materialities. These, in turn, find dence of Mrican persons and productive processes, thereby to create a
their prime instance in the body, the physical object that also becomes a world of "free" individuals; free, that is, to consume and be consumed by
social subject (T. Turner 1990: 1). It is here, where physical facts meet European commodities. We discern this process most clearly in the ex
social values, that collective modes of being emerge as dispositions or panding stock of objects (pots, fabrics, soap, tools, docks, locks, and so
motives. That is why movements of social reform, whatever they do at the on) that the whites saw as essential implements of modernity and progress.
level of collective institutions, tend also to work on the body as fans et These objects moved along the prosaic pathways that bore the traffic of
origo of the world (below, Chapter 3). Hegemony, at least in the cultural global capitalism and its culture to Southern Africa-and carried their
;sense we give it, has its natural habitat in the human frame. As a result, recipients toward material dependency. Abroad, as at home (see Chapter
that frame can never be a struggle-free zone, least of all when major 10), civilizing goods ushered in new orders of relations-relations both
historical shifts are under way. symbolic and substantial-that bound local consumers to an expanding
42 THEORY. ETHNOGRAPHY, HISTORIOGRAPHY
Ethnography and the Historical Imagination
world order. Such were the fragments of which novel totalities were being 43
constructed. The mundane practices to which they gave rise speak coher the capillaries of a full-blooded imperialism, capillaries that ran from the
ently to us from the ethnographic record. Together they weave compelling palace gates to the "mud huts" on the colonial frontier. In the late
narratives of a world historical movement and its many local variants, each nineteenth century, evangelical effort Was increasingly superseded by the
different in critical respects. work of civic-minded professionals (like the engineers and dOctors of the
Such symbolic processes, we stress, are not limited to colonizing mo Domestic Sanitation Movement; Adams 1991) and by the rise of state
ments. The making of what we term modernity in Europe can be read as schooling. Ultimately, any anthropology of the bourgeois revolution wiH
much in the evolution of table manners, sanitation, or the passport photo have to explore how homemade hegemonies played into such national (and
graph (Elias 1978; Jephson 1907; Fussell 1980) as in the development of nationalist) projects. But that is a topic for another place (Comaroff and
Comaroff n.d.[aJ: Chaps. 4, 5).
formal state institutions. Body work also had its parallels in the realm of
architecture and domestic space: Rybczynski (1986), for example, finds a More immediately, as we have remarked, the effort to colonize bodies
hidden history of the bourgeoisie in the rise of the modern European sense and buildings did not go unchallenged. In South Mrica, indigenous rulers
of "home." And the relentless social engineering of twentieth-century at first resisted the Nonconformists' gentle persuasion. They seemed alive
totalitarian states, whether they be in Eastern Europe or Southern Mrica, to the fact that the white men's designs on their people were anything but
is nowhere more clearly revealed than in their oppressively uniform public trivial. Later, many Tswana would rework those designs into provocative
housing. patterns, giving free reign to an independent, often subversive imagination.
We ourselves draw on these insights in Chapter 10. There we explore In London likewise, Cockney costermongers, poor street traders, ignored
the remarkable similarity between, on the one hand, efforts of colonizers / middle-class moralism and fashioned flamboyant life-styles of their own
to reshape the habits and habitations of nineteenth-century Mricans and, (Mayhew 1851,1). We should learn from them. For costers, chiefs, and
on the other, the apparently unrelated attempt back home to "improve" churchmen alike appear to have sensed that it is things like clothing that
the domestic lives of the urban underclass. Evangelists in Britain and make subjects-again, in both senses of the term. The Tswana "style
Bechuanaland expressed the same conviction: that "uncouth" populations wars," in which local leaders tried to fight off Western dress and architec
could be tamed through the orderly deployment of windows and walls, ture, were as much the site ofcolonial politics as were formal confrontations
soap and sanitation, locks and lamps. How are we to interpret this coinci with government personnel or settler statesmen. In the fantastic fashions
dence? Was it a co-incidence? The answer, once more, lay in drawing that flourished on the frontier we catch a glimpse of the consciousness of
fragments together and situating them within a wider historical field, thus ordinary Africans, those who left little other imprint on the historical
to make sense of the embracing totality of which they were part. By tracing record. Here, along the line that divided the increasingly marked domains,
out the imaginative linkages among disparate texts and tropes, we were the ideological spaces, of "tradition" and "modernity" they made new
able to see that these seemingly independent instances of domestic reform identities by retooling old values, redeploying the very signs that the
were complementary sides of one process; indeed, that colonialism was as colonizers imprinted on the supple surfaces of their lives.
much a movement of re-formation within British society as it was a global Reading these poetic practices is by no means straightforward. Because'
gesture; that each site, the sickening England slum and the bestial African bodies and domestic space were vital terrains ofcolonization, the struggles
• ';j'l
bush, became a model of and for the "other"; that this whole process was that occurred around them exhibited all the complexities of the colonial
the political expression of a universalizing hegemony, a push to rebuild process itself-all the multiple motivations, the indeterminacies, and inter
"savage life" on both continents to the specifications of bourgeois en nal Contradictions of complex historical conjunctures everywhere. Great
lightenment. social movements seem always to achieve both more and less than intended.
In both contexts the process would succeed, above all else, in standard For, even as would-be subject populations take issue with the manifest'
izing an aesthetics of class distinction; an architecture of othering for the messages and overtures that intrude upon them, they often internalize
metropole as well as the colony. Such discourse-and the philanthropic alien culturalforms along the way-without either knowing or meaning to
practice it empowered-stressed the morality of properly inhabited space: do so. That, as we show in Chapter 9, is why new hegemonies may take
In a world driven by property and propriety, the home was heavily invested root amidst ideological argument, why people may be deeply affected by<
with elemental values, framing middle-class images of personhood, pro the media that bear the messages they reject, why such processes are nevet'
duction, sexuality, and gender. Bodies, houses, and everyday routines bore redUcible to a simple calculus of accommodation or resistance. Thus even
those Tswana who most strenuously refused the dress of baptism, prefer
44 THEORY, ETHNOGRAPHY, HISTORIOGRAPHY
Ethnography and the Historical Imagination
45
ring to pick and choose what they fancied from the miSSion, were pro
foundly changed by the world of commodities admitted with these inno warriors" of Mozambique compel us to consider our wanton ambivalences,
cent objects. and so to reflect upon the way in which we ourselves reflect on others.
By the end of the nineteenth century, black identities in South Africa Such reflections persuade us that the conundrum of similarity and
were being shaped less by either indigenous or mission intentions than by difference is only to be resolved by turning anthropology on itself, by
the gathering forces of the colonial state. Whatever were their local mean treating modernity (and postmodernity) as a problem in historical ethnog
ings, bodies, dress, and "life-style" were made over into signs of gross raphy. For the malignancy of primitivism-and its most notable symptom,
difference; into the distinctions of race, gender, and culture by which exoticism-should disappear when we estrange our own culture, treating
Africans were being incorporated into the lowest reaches of a rising its signs and practices as we would theirs. This is not a call for rewriting
industrial society. There is a general point here, and a concluding one. Far all anthropology as "We the Nacirema" (Miner 1956) or for making all the
from being primordial, "ethnicity," "tribalism," and other forms of iden world into an imaginary village. The purpose of estrangement, rather, is to
tity reside in tangible practices-as, of course, does "modernity." They are remind ourselves that the West and the rest, long locked in historical
the social and ideological products of particular processes, of the very embrace, cannot but be interrogated together. This, then, is our challenge.
conjunctures that set the terms of, and relations between, "local" and It is to explain the great conjunctures, the processes and practices through
"global" worlds. Such phenomena, we have argued, are not to be treated which have been fashioned the significant social phenomena of our times,
as received categories or analytic objects conjured up as universals from both global and local.
our own folk sociology. They are both polymorphous and perverse. Our These are issues of broad concern within the discipline at present;
task is to establish how collective identities are constructed and take on historical anthropology, patently, is more than a Chicago-cult. In order to
their particular cultural content; how they are made real, essential, embod address them we have appealed to a neomodernist method that takes
ied qualities for those who live them; how they become the natural atoms seriously the message of critical postmodernism yet does not lose the
ofsocial existence. Only then will the diverse forms of the modern world possibility of social science; that takes to heart the lessons of cultural
indeed, the very terms of modernity itself-become the subjects of an Marxism, seeking a conception of culture that recognizes the reality of
ethnography of the historical imagination. power, yet does not reduce meaning to either utility or domination; that
builds on the techniques of cultural history, pursuing the dialectic of
fragment and totality without succumbing to brute empiricism; that, above
v all, proceeds, as it must, by grappling with the contradictions of its own
legacy, seeking to transcend them-if only provisionally and for the
moment.
And so we conclude our voyage into method. The journey began with the
Naparama-or, at least, their representation in the Western mass media. It
was they who confronted us with the paradoxes and ironies that propel this Notes
essay: that, for all our obsession with the effect of anthropology on the
• ';1 ~
F i "other," the discipline has had very limited impact on our own culture;
that, for all the efforts of generations of ethnographers, the radical oppo 1. Chicago Tribune, Sunday, 9 December 1990, Section 1, p. 1.
sition between prehistorical "tradition" and capitalist "modernity" sur 2. There is widespread evidence that this ideological opposition has continuing salience
vives in the discourses of our age, popular and professional alike. Indeed, in our Culture. Take just one example, a token of a very common type: In a review of the
sUccessful, well-intentioned film Dances With Wo/pes (1990; director, Kevin Costner), Dorris
in directing much of our attention to peoples on the other side of the great 19
( 91:17) notes that, even today, "Indians embody the concept of 'the other'-a foreign,
rift, do we not still foster a lurking primitivism? And, with it, all the myths exotic, even cartoonish panorama against which modern (that is, white) men can measure
of our own disenchantment? The Naparama, in short, are a powerful and test themselves, and eventually ... be dubbed as natural leaders."
metonym of our scholarly predicament, a mirror in which we see ourselves 3. Note, however, that the move has not been without criticism, even in apparently
divided. They reveal our tendency, as a caustic critic once put it, to see receptive fields; see, for example, Johnson (1983). We return to this issue later.
people as everywhere the same except where they are different-and as 4. There are exceptions to this, especially in modern American anthropology. But they
everywhere different except where they are the same. In sum, the "mystic ire restricted to such relatively marginal areas as mathematical anthropology, cultural ecology,
and highly specialized forms of network analysis and economic anthropology.
THEORY, ETHNOGRAPHY, HISTORIOGRAPHY Ethnography and the Historical Imagination 47
46
5. Once more, the exceptions prove the general rule here. Although approaches like change" to otherwise synchronic ethnographies. These, typically, were no more than narrative
ethnoscience and mathematical and cognitive antbropology have called for new methods and dumping grounds for everything that escaped the deadening vision of the descriptive present.
theories, they have made little lasting impact on the practices of the discipline as a whole. 20. A few years later Smith (1960) published the more ambitious, more theoretically
6. For an insightful exploration of the tropes that ethnographic writing shares with the sophisticated G01Jernment in Zazzau, which covered a span of 150 years. In contrast to Barnes
(1954), his object was less to disclose the logic of stasis than to arrive at the causes of change.
earlier genre of travel writing, see Pratt (1986).
7. The evidence for this is everywhere at hand, from Evans-Pritchard's curt reminder that
In historiographic terms, however, Smith's procedure remained aggregative in spirit. Events
his facts were selected in light of his theories (1940:261), through Leach's (1954:5f) insistence
and relations were distilled into a generalized account of a political system that persis ted, as
if in equilibrium, until ruptured (by one of the forces specified in a set of abstract "laws";
that ethnographic accounts of social systems, like native models, are merely "as if" construc
tions of the world, to Geertz's (1973:29) allegorical suggestion that culrural analysis is a
Smith 1960:Chap. 8).
2!. Our irony will be dear to those familiar with the distinctly ahistorical debates during
matter of "turtles all the way down." the 1950s and 1960s over prescriptive marriage systems and, more generally, over alliance
8. Marcus (1986:190-191) adds that "experimental" ethnographers "perhaps do not
theory. For a sample of the issues involved, in the words of the protagonists, see Needham
even recognize the priority or privileged validity of such abstractly represented realities
(1962), Leach (1951), Homans and Schneider (1955), and Levi-Strauss (1969, especially the
statistics]." Yet, in sustaining the opposition between "evocation" and "representation," he
22. The notion that Tswana inheritance and succession are governed by the ascriptive
defy the "open-ended mystery" of experience, and ostensibly the possibility of "alternative
_.
ranging from orthodox structuralism to Jakobsonian pragmatics and Bakhtinian dialogics.
Whereas the first implied a static conception of culture-a conception now heavily under
attack-both the second and third inform current concerns with the practical, political,
ambiguous, and transformative qualities of meaning.
31. See Comaroff and Comaroff (199l:34f). This difference is often not acknowledged
by social historians, who sometimes fault historical anthropologists for not writing "real"
2
histories; that is, detailed chronicles of events (see, e.g., Shillington 1987).
32. This is what Sahlins (1990:47), after Ricoeur, terms a "synthesis of the heteroge
ncous. n
Of Totemism and Ethnicity
49
50 THEORY, ETHNOGRAPHY, HISTORIOGRAPHY Of Totemism and Ethnicity
51
not presented in axiomatic form; rather, they are developed and exemplified
lenged, goes the argument, ethnic sensibilities either do not exist or remain
as cumulative, if yet tentative, steps in pursuit of an analytic position dormant. 3
capable of accounting for the genesis, persistence, and transformation of Both these theses, we believe, are simultaneously correct and incomplete.
ethnicity and ethnic consciousness. This is not to pretend that any of them, On the one hand, the precapitalist world, where primordial affiliations and
regarded in isolation, is necessarily new-although each flies in the face of loyalties are tacitly presumed to have had their origins, was never so
some, and sometimes most, received wisdom. Whatever their individual atomistic that communities did not have relations with others. And, in so
provenance, however, their theoretical significance lies more in the system far as this is true, it would be plainly absurd to pretend that their members
atic relations among them than in the substance of each in its own right. could have lacked common identities or a concern for sociocultural differ
ences; consider, for example, the acute awareness that the diverse peoples
of the Luapula valley are known to have had for each others' "customs"
(Cunnison 1959:53-61). On the other hand, this form of awareness is
distinctly different from ethnic consciousness suigeneris (Skinner 1978: 193).
The first proposition is intended primarily as a point of departure, a very Let us elaborate. In as much as collective social identity always entails
general statement of orientation toward the conception of ethnicity: Con some form of communal self-definition, it is invariably founded on a
trary to the tendency, in the "JIVttberian tradition, to view it as a function of 'marked opposition between "ourselves" and "other/s"; identity, that is,
primordial ties, 1 ethnicity always has its genesis in specific historical forces, is a relation inscribed in culture. Patently, the social and material bounda
forces which are simultaneously structural and cultural. The corollary of this -ries involved in any such relations-not to mention their content-are
proposition ought also to be underscored. If it is true that ethnicity is a historically wrought; they change in the course of economic and political
product of particular historical conditions (cf. Wallerstein [1972] processes [see below]. Still, whatever the substance of particular relations
1979:Chaps.10, 11), and not an ontological feature ofhuman organization, between groupings, the irreducible fact of identity implies the cultural
it follows that it cannot be treated as a truly "independent" explanatory structuring of the social universe. All this merely echoes the anthropolog
principle, a "first cause" in and of itself (Moerman 1968:160f).2 This is ical truism, after Durkheim and Mauss (1963), that dassifu::ation,-the
not to deny either its reality or the fact that action is regularly conducted meaningful construction of the world, is a necessary condition of social
in its name. Nor is it to ignore that such action has concrete implications existence. But, we stress, it is the marking of relations-of identities in
opposition to one another-that is "primordial," not the substance of
for everyday relations [see below, p. 60]. It is, rather, to recognize that, in those identities.
order to understand ethnicity at all, we have not merely to reveal the
conditions of its genesis, but also to establish its place in the sociological This, it will be recalled, was the point that Bergson (1935:172-5) made
about the essence of totem ism, the point upon which Levi-Strauss (1963b)
chain of being. It is to these two problems that much of this essay is
was to build his thesis. The genius of Bergson's insight lay in the observa
addressed; for it is only by resolving them that the first proposition-and
tion that it was not the intrinsic nature of totemic objects ("their animal
the overall position to which it speaks-may finally be sustained.
ity") that gave them their significance. It was, rather, "their duality"; the
It is instructive to begin with the long-standing contention that the
fact that relations between these objects stood for relations between social
-t 'ii, ~ • roots of ethnicity lie in the original "fact" of human cultural difference
groups (1935:175). Totemism, then, is just one form-and, it is to be
and ascribed status group affiliations; after all, the tenacity of the "primor
added, an historically specific form-of the universaL process of dassifica.
dial" thesis is itself significant. This thesis rests, in large part, on the
compound notion (i) that culturally defined communities-or, in Weber
~iC!n. It is one in which groupings define themselves as independent or
~nterdependent units within a common humanity; formulate collective
ian terms, "status groups" (stande )-everywhere entertain an intrinsic
identities in cpntrast to one another; and portray themselves and others, in
awareness of their own identity; (ii) that the traditional loyalties vested in
~mbolic terms, as similar yet different. Whether such relations are signified
this identity are the source of ethnic consciousness and affiliation; and (iii)
tn animate or inanimate objects makes little difference. These are the media
that the latter provide the basis for collective action and intergroup rela of totemic conscioumess, a particular species of conscience collective.
tions. The counter thesis, of course, suggests that expressions of ethnicity
Ethnic consciousness also entails the formulation of collective identities
do not arise in any community save as a reaction to threats against its and their symbolic embodiment in markers of contrast between social
integrity and self-determination. As long as that integrity remains unchal- groupings. For ethnicity, like totemism, exists above all else as a set of
52 THEORY, ETHNOGRAPHY, HISTORIOGRAPHY
Of Totemism and Ethnicity
53
relations. In this respect, they are formally similar. But they differ clearly
in their substance. However the former is defined-and, to be sure, it has ago, this perc~ption persists.. Indeed, he tells an anecdot~ that makes the
been defined in very many ways (see, for example, R. Cohen 1978)-it point with frIghtemng clanty. It concerns an elderly mformant who,
appears to have two generally recognized and closely related properties. though deeply religious, had developed a quixotic theory as to why the
bible should not be taken literally:
One refers to the subjective classification, by the members of a society, of
r the world into social entities according to cultural differences. The other [If you read it literally ...] "you Wouldn't be able to explain how the Black
j involves the stereotypic assignment of these groupings-often hierarchi man got here," he said. "They come from baboons. That's what evolution
cally-to niches within the social division of labor.4 Neither property, of has taught us, and the Bible doesn't say anything about evolution. God
course, is unique to ethnic consciousness; the first applies equally to created the White man in a day. That, the Bible teHs us. It took evolution to
totemism, the second to class. But it is in their fusion that the particular create the Black man."
character ofethnicity resides [below, p. 54]. Moreover, it is not coincidental
that these features, among all those associated with ethnic consciousness, For the subordinate, ethnic affiliation may originate in an attribution of
are the most commonly observed: for reasons which will become evident, collective identity to them on the part of others. On occasion, as we shaH
they reflect the manner in which the forces that yield an ethnically ordered see, the creation of such identities has little foundation in pre-existing
universe impress themselves upon human experience. sociological reality, in which circumstances it usually involves what has
been termed "the invention of tradition" (Hobsbawm and Ranger 1983).
But even where they have had a sodal identity contrived for them, sub
ordinate groupings typically come to define their "ethnicity" as an emblem
"
There is a good deal more to ethnicity than this, however. Not only may
of common predicament and interest; through it, too, they may begin to
assert a shared commitment to an order of symbols and meanings and,
its character change over time-which is one reason why it is so resistant
sometimes, a moral code (Moerman 1968). This, moreover, is often
to easy definition (Hechter 1975:311 )-but the way in which it is experi
expressed in the reciprocal negation of the humanity of those who dominate
enced and expressed may vary among social groupings according to their
them. Those same Kavango and Ovambo mineworkers, for instance, repay
positions in a prevailing structure of power relations. For dominant group
their degradation by referring to the Europeans as "barbarians" (R. Gordon
ings-be they Mrikaners, self-styled chosen people of South Mrica (Adams
1978:216). Similarly, the Tswana vernacular for "whites," makgoa belongs
J
fore, the very essence of economy and society. their internal lines of division more or less porous, to the extent that
The fourth proposition, in sum, argues that, while ethnicity is the product sociocultural differences may be negotiated. This, in turn, establishes the
of specific historical processes, it tends to take on the «naturafJ appearance 0/ appropriate terms in which social action is to be joined; and interests to be
an autonomous force, a «principle)) capable ofdetermining the course of social pursued, at the levels of both collective and individual enterprise. Let us
life. That is, by (i) configuring the particular manner in which a social examine each, for not only do they have contrasting dynamics, but a
ordered world. either case, their situation is paradoxical, since the two dimensions of their
For the same reasons that collective melioration is held by the subordi identity are at odds with each other-a contradiction most vividly embod
ied in the classical "black white men" of Africa (cf. Fanon 1968).
(1980) that the significance of race is declining in America. Wilson's critics have argued that
I. For discussion of this tendency and its Weber ian origins, see, among others, Hechter skin color remains the main factor shaping the lives of blacks; its salience, therefore, cannot
(1975:313f); Greenberg (1980:13f). have decreased. At the experiential level, this may be true. But, whatever other arguments may
2. The treatment of ethnicity as a "first cause" capable of producing autonomous effects be brought to bear on his case, Wilson, to his credit, does not deny the experiential importance
remains the norm throughout the human sciences: see, for example, Bronfenbrenner (1979:258) of race. His thesis, rather, is that the life chances of blacks are determined primarily by other
in respect of psychology, Cohen (1978) of anthropology, and Wilson (1980) of sociology. structural factors; namely, class differences. The Controversy, in sum, flows from the confusion
3. See, for instance, du Toit (1978:lOf); Fried (1967:15,170); Skinner (1978: 192f); and of social experience with the forces that give rise to it.
Cohen and Middleton (1970). As Wallerstein ([1972] 1979:184) puts it, "Ethnic conscious II. Greeley (1974:300) makes much the same point about ethnic relations in the United
ness is eternally latent everywhere. But it is only realized when groups feel either threatened States-a point classically illustrated, as William Wilson has reminded us, by E. Franklin
with a loss of previously acquired privilege or conversely feel that it is an opportune moment Frazier's Black Bourgeosie (1957).
politically to overcome long-standing denial of privilege." 12. For an especially clear example, see Mazrui's account (1978) of colonial Uganda,
4. These properties appear with equal regularity in Webcrian and Marxist discourses on where the cleavage between "Nilotes" and "Bantu" was unambiguously reflected in the
ethnicity-albeit with different analytic weight. Rex (1970:48), in fact, sees them as the Contemporary division of labor. Mazrui might easily have extended his analysis to take in the
defining conditions for what sociologists treat under the rubric of "race relations." Indian
of labor.and white settler communities, which had equally well-defined niches in that division
5. Another variant of the "primordial" argument is the "human nature" thesis. For
example, Milton Gordon (1978:73) holds that, since ethnicity cannot be shed by mobility, it . 13. Sec Wilson (1984), whose penetrating analysis of race and social policy in America
"becomes incorporated into the self." Man acting in the name of his ethnic group, then, is 1lluminates and gives comparative support to this aspect of our discussion.
man defending himself; and, given that "human nature" is aggressively narcissistic, ethnic
consciousness and conflict is endemic. Wilson (1981 :113) has countered by pointing out that
this "human" predisposition is always mediated by social and cultural factors-the implica
tion being that it may be a necessary, but can never be a sufficient condition for ethnic
antagonism. We would go still further, however. It seems that Gordon has confused precisely
the two levels of which we have spoken. Certainly, "I" is fused into "we" in the construction