Unless otherwise noted, all scripture is from the King James Version of

the Bible.

Scripture quotations marked The Amplified Bible are from The

Amplified Bible, Old Testament © 1965, 1987 by The Zondervan
Corporation. The Amplified New Testament © 1958, 1987 by The
Lockman Foundation. Used by permission.

Scripture quotations marked New International Version are from

The Holy Bible, New International Version®, © 1973, 1978, 1984
by International Bible Society. Used by permission of Zondervan
Publishing House.

God’s Success Formula

PDF ISBN 978-0-88114-718-6 30-8532

© 1993 Eagle Mountain International Church Inc. aka

Kenneth Copeland Ministries

All rights reserved under International Copyright Law. No part of this

book may be reproduced or transmitted in any form or by any means,
electronic or mechanical, including photocopying, recording, or by
any information storage and retrieval system, without the written
permission of the publisher, excepting brief quotations used in reviews.

This e-book is licensed for your personal, noncommercial use only and
may not be re-sold or given away to other people. If you would like to
share this book, or sow a copy into another’s life, please purchase an
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use only, please visit kcm.org and purchase your own copy.

Kenneth Copeland Publications

Fort Worth, TX 76192-0001

For more information about Kenneth Copeland Ministries, visit kcm.org

or call 1-800-600-7395 (U.S. only) or +1-817-852-6000.
 God’s Success Formula
A Supernatural Success

How much do you want to succeed in life?

Don’t answer that too quickly. Obviously, no
one aims to fail at anything they do. But I’ve been
amazed, over the years, at the people who have
come across the formula for success, only to leave
it lying on the table, while they stay broke, sick
and defeated.
Such people initially think success is easy for
those gifted with great abilities. But the truth is,
real supernatural success is no picnic for anyone.
It takes courage and faith. And it has nothing at
all to do with natural ability.
If Joshua were around today, he could tell you
just how true that is. When God called him to
lead Israel after Moses’ death, he faced an over-
whelming task. As Moses’ successor, Joshua had
some big shoes to fill. Several million people were
under his command, and he knew if they didn’t
stay in line with God, His blessing would not be
on them. Without God’s blessing, they would
never be able to take the Promised Land.
Joshua had to succeed. The future of the entire
nation was at stake. And succeed he did!
How did he do it? By following God’s own
formula for success.
If you’re wishing God would give you such a
formula—wish no more. He already has! It’s the
same one He gave Joshua and it will work just as
well for you, today.

Who’s With You?

“But Gloria, you don’t know me! I’ve tried and
failed with every formula in the book. I just don’t
have what it takes to succeed.”
If that’s what you’re thinking, you haven’t
tried the formula in God’s Book. With His for-
mula, you don’t have to “have what it takes.”
Look at what God said in Joshua 1:5 and you’ll
see why: “There shall not any man be able to
stand before thee all the days of thy life: as I was
with Moses, so I will be with thee: I will not fail
thee, nor forsake thee.”
You may remember, in Exodus, that God
told Moses something very similar when Moses
claimed he wasn’t qualified to go before Pharaoh
and demand Israel’s freedom. He felt personally

4
inadequate for the task. “Lord, who am I to go
and do these things?” he said.
But God answered, “Certainly I will be with
thee...” (Exodus 3:12). In other words, “It doesn’t
matter who you are, Moses. It matters who I am.
For I am with you!”
That’s the great thing about God’s success for-
mula. It’s not based on our abilities—it’s based on
His abilities. We may be inadequate in a dozen
different ways, but the One who is with us is
more than enough.

An Act of Courage
It’s great to know God is connected with you,
that He never leaves you nor forsakes you. But
you must be connected with Him before He can
release His power on your behalf. You do this by
obeying His Word. Joshua 1:7 says: “Only you be
strong and very courageous, that you may do
according to all the law which Moses My servant
commanded you. Turn not from it to the right
hand or to the left, that you may prosper wher-
ever you go” (The Amplified Bible).
Do you know that obeying the Word is an act

5
of courage? When you obey the Word and believe
God in a situation, you’re swimming upstream.
You’re going against the current of the world.
When most of the people and all the circum-
stances around you are screaming unbelief in your
ears, it takes courage to stand on God’s Word and
not be moved. But once you make the decision to
do it, you’ll be ready to activate God’s three-part
formula for success.
You’ll find it spelled out in Joshua 1:8: “[1] This
Book of the Law shall not depart out of your mouth,
[2] but you shall meditate on it day and night, [3]
that you may observe and do according to all that is
written in it. For then you shall make your way pros-
perous, and then you shall deal wisely and have
good success” (The Amplified Bible).
There they are. The three simple steps directly
from the mouth of God that enabled Joshua to
conquer the land of Canaan and bring Israel into
their inheritance. Steps that will enable you to live
like the conqueror God designed you to be.
Let’s look at them one by one.

6
 Success Step 1
“This Book of the Law shall not depart out of
your mouth....” That’s the first element of super-
natural success God gives us in this verse. I like
to say it this way: Talk the Word.
When I say talk the Word, I don’t mean
just every now and then when you’re feeling
spiritual. I mean continually. In Deuteronomy
6:7, God said you should talk His Word “when
you sit at home and when you walk along the
road, when you lie down and when you get up”
(New International Version).
That’s pretty much all the time, isn’t it? At
home, at work, in the grocery store—wherever
you are, keep the Word of God in your mouth.
Romans 10:17 tells us that “faith cometh by
hearing, and hearing by the word of God.” So
when you’re continually talking about God’s
promises, what He says and what He’ll do, you’re
going to be growing in faith because you’re hear-
ing the Word from yourself all the time.
Some people find it hard to talk the Word that
much. They just can’t seem to do it! If you’re one
of them, let me tell you why.

7
 Jesus said out of the abundance of the heart
the mouth speaketh (Luke 6:45). If you’re focus-
ing most of your attention on natural things—
watching secular television, going to the movies,
thinking about worldly matters, worrying about
your job and family—then that’s what is going to
be in your heart in abundance. And that’s what
you’re going to talk about.
To change what’s coming out of your mouth,
you must refocus your attention. Turn it toward
God’s Word and keep it there. Fill your heart with
an abundance of the Word and your mouth will
get in line.

Success Step 2
This brings us to the second step of God’s
success formula. “You shall meditate on it [the
Word] day and night.”
When you meditate on God’s Word, you do
more than just read it. You take it into your
heart in a very personal way and apply it to
your own situation.
When you read a scripture about the blessing
of prosperity, for example, don’t think, Hey, that

8
sounds nice, but I could never have it. Instead,
apply it to yourself and say, “Hallelujah! That’s
God’s Word to me. He says He’ll meet my need
liberally, according to His riches in glory by
Christ Jesus and I’m expecting Him to do that in
my situation!”
If you’ve been reading the Bible like a history
book, make a change and begin to see it as God
talking directly to you. Take time to meditate on
it—think about it. Digest it. Take it so personally,
it moves from your head to your heart, and it will
become powerful and active in your life.

Success Step 3
The final step of God’s success formula involves
action. We must act as though the Word we’ve
been talking and meditating is true—even when
circumstances seem to say otherwise.
If that puzzles you, read what Jesus said in
Mark 11:22-24:

Have faith in God. For verily I say unto

you, That whosoever shall say unto this
mountain, Be thou removed, and be thou

9
 cast into the sea; and shall not doubt in his
heart, but shall believe that those things
which he saith shall come to pass; he shall
have whatsoever he saith. Therefore I say
unto you, What things soever ye desire,
when ye pray, believe that ye receive them,
and ye shall have them.

Notice, Jesus didn’t say you should believe

you receive when you see it. He said to believe
you receive when you pray.
If you follow His instructions, how do you
think you should act? Should you walk around
depressed and joyless? Should you stand around
wringing your hands, worrying?
No! Rejoice and praise God for the answer to
your prayer. Act like you’ve already received it.
Here is where many people miss it. They
know God’s Word works, but fail to act on it.
You may have been studying the Word for 20
years and know how to live by faith better than
anyone around. But, remember, it’s not what you
know that will bring you through to victory—it’s
what you do.
You can walk in faith consistently through 10
trials and experience great success. Yet on the
10
11th one, if you neglect to act on the Word, you’ll
fail. Although the string of victories in your past
is a wonderful thing, it’s what you do today that
will get you through today’s test or trial.

More Than Mental Assent

One of the greatest enemies of real faith is a
thing I call “mental assent.” People who operate
in mental assent read the Word and think they
believe it, but when pressure comes, they don’t
act on it.
Mental assent says, “I believe the Bible from
cover to cover. I believe I’m healed by the stripes
of Jesus because the Bible says so.” But when sick-
ness actually attacks, it stops saying, “By His
stripes I’m healed” and starts saying, “I’m sick.”
Real faith believes what the Word says, though
sight and feelings say something different. Faith
doesn’t care what the symptoms are. It doesn’t
care what the circumstances look like. It’s not
moved by what the banker, the doctor, the lawyer
or the bill collector says.
Faith in God’s Word will change the symptoms.
It will change the bank account. It will bring the

11
money to get the bills paid. Faith will turn every
defeat into victory. It is God’s success formula!
But you have to give faith an opportunity to
work. You have to keep God’s Word in your
mouth and meditate on it in your heart so “that
you may observe to do according to all that is
written in it. For then you shall make your way
prosperous, and then you shall deal wisely and
have good success.”

No Sorrow Included
Now, think again about the question I asked
you earlier. How much do you want to succeed in
life? Enough to change what you’re saying or
where your attention is focused? Enough to act
on the Word of God, even when the rest of the
world is telling you it will never work?
If you want it that much, the Word of God
guarantees you’ll get your fill of success in life.
Good success. Not the kind the world gives, but
God’s own brand of success.
Success the world’s way has a price tag of mis-
ery attached to it. But Proverbs 10:22 says, “The
blessing of the Lord, it maketh rich, and he

12
addeth no sorrow with it.”
I will warn you that Satan won’t like it if you
choose God’s way of success. He’ll do whatever he
can to stop you, and since he knows God’s success
formula, he knows exactly which tactics to use.
He’ll pressure you to say negative things. He’ll
try to distract you from the Word and get your
attention on anything—it doesn’t matter what it
is—as long as it isn’t the Word.
His goal is to stop your faith. He knows it’s
the only force that can cause impossible situa-
tions to change.
He also knows faith comes from the Word of
God. So when he sees the Word going in your
heart and hears it coming out of your mouth, he
doesn’t just sit there. He starts talking. Doubtful
thoughts will begin to come into your mind—
thoughts that are just the opposite of what God’s
Word says.
But those thoughts don’t become yours unless
you believe and speak them. That’s what he wants
you to do, of course. If the Word says you’re healed,
he’ll tell you you’re sick. If the Word says you’re for-
given, he’ll say you’re still guilty. If the Word says
your needs are met, he’ll tell you they’re not.
But if you won’t let go, but keep the Word in
13
your mouth and in your heart, you can’t lose.
There’s no force the devil can bring against you
that will overcome the Word of God. It will make
you a winner every time.
So if you’ve been wanting good success and it’s
been eluding you, quit wondering if you have
what it takes to make it. Remember, instead, who
is with you. Then turn to the Word of God and
put God’s success formula to work in your life.
Start talking it, thinking it and doing it.
Before long, you won’t be chasing success...
it’ll be chasing you!

14
 Prayer for Salvation and
Baptism in the Holy Spirit
Heavenly Father, I come to You in the Name
of Jesus. Your Word says, “Whosoever shall call on
the name of the Lord shall be saved” (Acts 2:21).
I am calling on You. I pray and ask Jesus to come
into my heart and be Lord over my life according
to Romans 10:9-10: “If thou shalt confess with
thy mouth the Lord Jesus, and shalt believe in
thine heart that God hath raised him from the
dead, thou shalt be saved. For with the heart man
believeth unto righteousness; and with the mouth
confession is made unto salvation.” I do that now.
I confess that Jesus is Lord, and I believe in my
heart that God raised Him from the dead.
I am now reborn! I am a Christian—a child
of Almighty God! I am saved! You also said in
Your Word, “If ye then, being evil, know how
to give good gifts unto your children: HOW
MUCH MORE shall your heavenly Father
give the Holy Spirit to them that ask him?”
(Luke 11:13). I’m also asking You to fill me
with the Holy Spirit. Holy Spirit, rise up within
me as I praise God. I fully expect to speak with
other tongues as You give me the utterance
(Acts 2:4). In Jesus’ Name. Amen!
Begin to praise God for filling you with the
Holy Spirit. Speak those words and syllables
you receive—not in your own language, but the
language given to you by the Holy Spirit. You have
to use your own voice. God will not force you to
speak. Don’t be concerned with how it sounds. It is
a heavenly language!
Continue with the blessing God has given you
and pray in the spirit every day.
You are a born-again, Spirit-filled believer.
You’ll never be the same!
Find a good church that boldly preaches God’s
Word and obeys it. Become part of a church family
who will love and care for you as you love and care
for them.
We need to be connected to each other. It
increases our strength in God. It’s God’s plan for us.
Make it a habit to watch the Believer’s Voice of
Victory television broadcast and become a doer of the
Word, who is blessed in his doing ( James 1:22-25).
 About the Author
Gloria Copeland is a noted author and minister
of the gospel whose teaching ministry is known
throughout the world. Believers worldwide know her
through Believers’ Conventions, Victory Campaigns,
magazine articles, teaching audios and videos, and the
daily and Sunday Believer’s Voice of Victory television
broadcast, which she hosts with her husband, Kenneth
Copeland. She is known for Healing School, which
she began teaching and hosting in 1979 at KCM
meetings. Gloria delivers the Word of God and the
keys to victorious Christian living to millions of
people every year.
Gloria is author of the New York Times best-
seller, God’s Master Plan for Your Life and Live Long,
Finish Strong, as well as numerous other favorites,
including God’s Will for You, Walk With God, God’s Will
Is Prosperity, Hidden Treasures and To Know Him. She
has also co-authored several books with her husband,
including Family Promises, Healing Promises and the
best-selling daily devotionals, From Faith to Faith and
Pursuit of His Presence.
She holds an honorary doctorate from Oral
Roberts University. In 1994, Gloria was voted
Christian Woman of the Year, an honor conferred
on women whose example demonstrates outstanding
Christian leadership. Gloria is also the co-founder
and vice president of Kenneth Copeland Ministries
in Fort Worth, Texas.

Learn more about Kenneth Copeland Ministries

by visiting our website at kcm.org
 Materials to Help You
Receive Your Healing
by Gloria Copeland
Books

* And Jesus Healed Them All

* God’s Prescription for Divine Health
* God’s Will for Your Healing
* Harvest of Health
Words That Heal (gift book with CD enclosed)

Audio Resources

Be Made Whole—Live Long, Live Healthy

God Is a Good God
God Wants You Well
Healing Confessions (CD and minibook)
Healing School

DVD Resources

Be Made Whole—Live Long, Live Healthy

Know Him As Healer

* Available in Spanish
When The LORD first spoke to Kenneth and Gloria
Copeland about starting the Believer’s
Voice of Victory magazine...
He said: This is your seed. Give it to everyone who ever responds
to your ministry, and don’t ever allow anyone to pay for a
subscription!
For nearly 40 years, it has been the joy of Kenneth Copeland
Ministries to bring the good news to believers. Readers enjoy
teaching from ministers who write from lives of living contact
with God, and testimonies from believers experiencing victory
through God’s Word in their everyday lives.
Today, the BVOV magazine is mailed monthly, bringing
encouragement and blessing to believers around the world.
Many even use it as a ministry tool, passing it on to others who
desire to know Jesus and grow in their faith!

Request your free subscription to the Believer’s

Voice of Victory magazine today!
Go to freevictory.com to subscribe, or call us at
1-800-600-7395 (U.S. only) or +1-817-852-6000.
We’re Here for You!®
Your growth in God’s WORD and victory in Jesus are at the
very center of our hearts. In every way God has equipped us,
we will help you deal with the issues facing you, so you can be
the victorious overcomer He has planned for you to be.
The mission of Kenneth Copeland Ministries is about all of us
growing and going together. Our prayer is that you will take
full advantage of all The LORD has given us to share with you.
Wherever you are in the world, you can watch the Believer’s
Voice of Victory broadcast on television (check your local listings),
the Internet at kcm.org or on our digital Roku channel.
Our website, kcm.org, gives you access to every resource
we’ve developed for your victory. And, you can find contact
information for our international offices in Africa, Asia,
Australia, Canada, Europe, Ukraine and our headquarters in
the United States.
Each office is staffed with devoted men and women, ready to
serve and pray with you. You can contact the worldwide office
nearest you for assistance, and you can call us for prayer at our
U.S. number, +1-817-852-6000, 24 hours every day!
We encourage you to connect with us often and let us be part
of your everyday walk of faith!
Jesus Is LORD!

Kenneth and Gloria Copeland