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 Oliver , Satisfaction: A behavioural perspective


on the consumer. New York: McGraw Hill.

 R. Magesh (2010), “A study on quality of services


as a tool for enhancement of customer satisfaction
in Banks”, Global Journal of Finance and
Management, Chennai, vol 2, no. 1, pp. 423-133.

 Bibliography195| P a g eSultan Singh and


Komal(2009), “Impact of ATM on Customer
Satisfaction: A Comparative study of SBI, ICICI &
HDFC bank”,Business Intelligence Journal, August
,Volume.2, Number-2.

 Fornell, C., “A national customer satisfaction


barometer: The Swedish experience”, Journal of
Marketing, Vol. 56, pp. 6-21, 1992.

 Rust, R., Zahorik, A. J., “Customer satisfaction,


customer retention, and market share”, Journal of
Retailing, Vol. 69, No. 2, pp. 193-215, 1993.
 OLEJNIC, S, McKINLEY, CO, ELLIS, RA,
BUCHANAN, JR, KERSEY, GE &CLARK, KG.
1998. Construct validation of customer
satisfaction inventories.Journal of
Rehabilitation Outcome Measurement,2(5):
30-38

Chakraborty
, D. 2013. Customer satisfaction and expectation
towards Aircel: a research
conducted in West Midnapore.
International Monthly Refereed Journal of
Research in Management & Technology.
2:
114
-
127

Chandra, N. and Muzakkeerul, M. 2011.


Explicating customer s
atisfaction: a survey on
private commercial banks,
Indian journal of Marketing
.
41(4)
:46
-
55.
Malik, M. 2012. A study on customer’s satisfaction
towards service quality of organized
retail stores in Haryana.
Indian journal of Marketing
.
42(2)
:51
-
60.

Rani, M. 2011. Determinants of retail customer


satisfaction
-
a study of organized retail
outlets in Kurukshetra,
Indian journal of Marketing
.
41(4)
:56
-
65.

Anderson, E. W., Fornell, C., and Lehmann, D. R. (1


994). Customer Satisfaction,
Market Share, and Profitability: Findings From Swed
en. Journal of Marketing, 58
(July), 53-66.

Deng, Z., Lu, Y., Wei, K. K. and Zhang, J. (2009).


Understanding customer
satisfaction and loyalty: an empirical study of mob
ile instant messages in China.
International Journal of Information Management, ar
ticle in press.

Fornell, C. (1992). A national customer satisfactio


n barometer: The Swedish
experience. Journal of Marketing, 56(1), 6-12.

Fornell, C., Johnson, M. D., Anderson, E. W., Cha,


J. and Bryant, B. E. (1996).
The American Customer Satisfaction Index: Nature, P
urpose, and Findings.
Journal of Marketing, 60(October), 7-18.

Hayes, B.E. (1998). Measuring Customer Satisfaction


: Survey design, use and
statistical analysis methods. Milwaukee: ASQ Qualit
y Press.

Kim, M., Park, M. and Jeong, D. (2004). The Effects


of Customer Satisfaction
and Switching Barrier on Customer Loyalty in Korean
Mobile Telecommunication
Services. Telecommunications Policy, 28, 145-159.

Kuo, Y., Wu, C. and Deng, W. (2009). The Relationsh


ips Among Service Quality,
Perceived Value, Customer Satisfaction, and Post-pu
rchase Intention in Mobile
Value-added Services. Computers in Human Behavior,
25, 887-896

JOURNAL
 Anderson, E.W., Fornell, C., & Lehmann, D.R.
(1994). Customer satisfaction, market share and
profitability: Findings from Sweden. Journal of
Marketing.

 Managing customer satisfaction in consumer


service business /by John A. Czepiel.Cambridge,
Mass. : Marketing Science Institute,1980.MBS f
658.812 CZEP.

 Anonymous. (1987), "ImprovingCustomer Service


–Customer Satisfaction Yields Bottom-
LineResults", Small Business Report, Nov, 1987,
Vol. 12, Iss. 11, 66-71.
 Bhote, Keki R. (1996), "Beyond
customersatisfaction to customer loyalty: the key to
greater profitability", American Management
Association, New York, USA.

 Fornell, Claes. (1992), "A National Customer


Satisfaction Barometer: The Swedish Experience",
Journal of Marketing, Jan, 1992, Vol. 56, No. 1, 6
-21.

 Innis, Daniel E. and La Londe, Bernard J. (1994),


"Customer's service: The Key to Customer
Satisfaction, Customer Loyalty, and Market Share",
Journal of Business Logistics, 1994, Vol. 15, Iss. 1,
1-27.
 Aurora S. and Malhotra M. (1997), “Customer
Satisfaction: A Comparative Analysis of Public and
Private Sector Banks”;Decision 24(1-4), January-
December, IIM Calcutta.

 Banking Industry Scores above Average in


Customer Satisfaction, ACSI Report. Publication:
CBA Reports (March 1. 2005).

 Clancy, R.( 2010), ‘Smaller UK Banks Offer


Better Customers Satisfaction, Annual Survey
Shows’, Investment International, (23rd August),
Retrieved on 5th September 2011.

 Dash, M.K and Mahaptra, D.M. (2006),


‘Measuring Customer Satisfaction in The Banking
Industry.

 International Journal of Bank Marketing Factors


influencing customer satisfaction in the retail
banking sector in Pakistan. International Journal of
Commerce & Management.(JAN 2003)

 Impact of Customer Satisfaction on Customer


Loyalty and Intentions to Switch: Evidence from
Banking Sector of Pakistan International Journal of
Business and Social Science Vol. 2 No. 16;
September 2011.

 Kumar, R . (2008), ‘Customer Satisfaction in


Indian Banking: A Case of Yamuna Nagar District
in Haryana’, Political Economy Journal of India,
(Jan-June), Retrieved on 18th August 2010 from
http://findarticles.com

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