Operations Management and TQM
Operations Management and TQM
Operations Management and TQM
Philip B. Crosby
Quality Management Kaoru Ishikawa
What does the term quality mean? Genichi Taguchi
Quality is the ability of a product or service to consistently meet or exceed
customer expectations. Key Contributors to Quality Management
Contributor Known for
Evolution of Quality Management Deming 14 points; special & common causes of
variation
1924 - Statistical process control charts
Juran Quality is fitness for use; quality trilogy
1930 - Tables for acceptance sampling
Feignbaum Quality is a total field
1940’s - Statistical sampling techniques
Crosby Quality is free; zero defects
1950’s - Quality assurance/TQC
Ishikawa Cause - and effect diagram s; quality
1960’s - Zero defects circles
Quality Assurance
Emphasis on finding and correcting defects before reaching market
Strategic Approach
Dimensions of Quality
Proactive, focusing on preventing mistakes from occurring
Performance - main characteristics of the product/service
Greater emphasis on customer satisfaction
Aesthetics - appearance, feel, smell, taste
Special Features - extra characteristics
The Quality Gurus
Conformance - how well product/service conforms to customer’s
Walter Shewhart
expectations
o “Father of statistical quality control”
Reliability - consistency of performance
W. Edwards Deming
Joseph M. Juran
Durability - useful life of the product/service
Perceived Quality - indirect evaluation of quality (e.g. reputation) Courtesy
Serviceability - service after sale
Examples of Service Quality
Examples of Quality Dimensions
Dimension (Product) (Service)
Automobile Auto Repair
1. Performance Everything works, fit & All work done, at agreed
finish price
Ride, handling, grade of Friendliness, courtesy,
materials used Competency, quickness
2. Aesthetics Interior design, soft touch Clean work/waiting area
6. Durability Useful life in miles, resistance Work holds up over Determinants of Quality
to rust & corrosion time
Quality of design
7. Perceived Top-rated car Award-winning service Intension of designers to include or exclude features in a product or
quality department
service
8. Serviceability Handling of complaints and/or Handling of complaints
requests for information Quality of conformance
The degree to which goods or services conform to the intent of the
Service Quality designers
Tangibles
Convenience
Reliability
Responsiveness The Consequences of Poor Quality
Time Loss of business
Assurance Liability
Productivity
Costs