CLOUD PERGOLA

THE ARCHITECTURE OF
HOSPITALITY
Cloud Pergola / The Architecture of Hospitality
at the Croatian Pavilion is a collaborative
site-specific environment conceived by the
pavilion curator, Bruno Juričić. Cloud Pergola
is an installation crossing the boundaries of
architecture, art, engineering, robotic fabrica-
tion and computational models. The exhibition
is structured through the interplay of three
interventions: Cloud Drawing by Alisa Andrašek
in coll. with Bruno Juričić, To Still the Eyes
by Vlatka Horvat and Ephemeral Garden by
Maja Kuzmanović.

In the cultural context of the Mediterranean,

the typology of pergola (a minor architectural
element) maps a specific experience. A simple,
elementary, vernacular structure which pos-
sesses a vivid spatial gesture and inhabits
the space in-between private and public, the
man-made and natural environment, as well
as a natural shadow and shelter from the sun.
The installation promotes this notion of hospital-
ity as experienced under the pergola, based on
the fact the role of boundaries, either physical
or non-physical, are to no longer enclose space,
or police its boundaries, but rather to form Transdisciplinary artist, Maja Kuzmanović
tissue for osmotic exchange. Furthermore, to proposes a sound installation titled Ephemeral
recognise the active participation of non-hu- Garden that evokes the sense of convivial
man forces in “Events” and understanding that gatherings under a pergola. The murmur of
the agency of space spawns beyond human conversation, complemented with the sound
purposiveness. of animated matter, a space where human
and non-human voices intermingle.
The Cloud Drawing installation by architects
Alisa Andrašek in coll. with Bruno Juričić uses The interplay of the three interventions creates
computational models, robots fabrication new complex ecologies by inviting previously
and big data, as mediums to create a new kind unrelated subjects and objects, people and
of pergola structure — a spatial drawing that things, to come into contact with each other in
re-designs the boundaries between the natural a way that exceed any language, any self-iden-
world and human intervention by mathe- tity, any rigid conceptual determination,
matically capturing cloud formations, while ideology, or political declaration. Ultimately,
simultaneously integrating site-specific envi- it permits new sensations, new thoughts and
ronmental data into a synthesis of form, figure, new social realities to develop, and simul-
posture, tectonics, porosity, and light effect. taneously being diagrammatic in the way it
models an expanded notion and experience of
A wall-based work To Still the Eye by visual artist
“Hospitality” as such, something that Predrag
Vlatka Horvat, explores the notion of horizon
Matvejević calls “Alternative Mediterranean”.
as a physical manifestation of distance. As a
metaphor for the future and for a sense of possi-
bility, as an endpoint destination for the eye
and the place where the earth meets the sky. Bruno Juričić
 ALISA ANDRAŠEK

Alisa Andrašek is an architect, researcher and curator. She is a founder of Biothing

operating at the intersection of design, material and computer science, a partner
of Bloom Games and a co-founder of AI Build. Andrašek is a Professor of Design
Innovation Technology at RMIT in Melbourne, and was previously a Reader in
Architecture and Computation at the UCL Bartlett where she was directing the MArch
Architectural Design, that won Acadia 2017 Academic Program Award of Excellence.
At the UCL she also founded and directed design-research lab Wonderlab. She
holds a Professorship at the European Graduate School and has taught at the DRL
Architectural Association in London, Columbia University GSAPP, Pratt, UPenn, RMIT
Melbourne and UTS Sydney.

She received Europe 40 under 40 Award, Metropolis Next Generation Award and
FEIDAD Award. Biothing's work has been exhibited and is part of the permanent
collections at the Centre Pompidou Paris, New Museum NY, Storefront NY, FRAC
Collection Orleans, TB-A21 Vienna, Beijing and Sydney Biennial amongst others. She
curated the US East Coast section for the “Emergent Talent Emergent Technologies”
exhibition for the Beijing Biennial 2006 and for the “(Im)material Processes: New
Digital Techniques for Architecture” for the Beijing Biennial 2008 and the UK section
for “Machinic Processes” for the Beijing Biennial 2010. Andrašek is a co-curator
of the PROTO/E/CO/LOCICS Symposium series in Rovinj Croatia. She has ectured
and published her writings worldwide.
 BRANKA BENČIĆ VLATKA HORVAT

Branka Benčić is an independent curator and art historian based in Croatia. Last Vlatka Horvat works across a wide range of forms, namely sculpture, installation,
year she held the position of curator of Croatian Pavilion at 57th La Biennale di drawing, performance, photography, and text, and presents her work in various
Venezia. Over the past decade she has curated group exhibitions, artists solo pro- contexts — in gallery spaces, theatre and dance festivals, and in public space. She
jects and film screenings and held lectures in Croatia and internationally at museums, has had solo exhibitions at Renata Fabbri arte contemporanea (Milan), Museum
galleries and film festivals. Publishes on contemporary art in exhibition catalogues, of Contemporary Art Zagreb, Wilfried Lentz (Rotterdam), CAPRI (Düsseldorf),
journals and books. Her basic research, writing and curatorial interests are focused Zak|Branicka Gallery (Berlin), Museums Sheffield, Disjecta Contemporary Art Center
on contemporary art, exhibiting film and video, exhibition histories and curato- (Portland), MMC Luka (Pula), Galerija SC (Zagreb), annex14 (Zürich), Boston
rial practice. She is currently involved with several ongoing projects and initiatives, University Art Gallery, Rachel Uffner Gallery (NYC), Bergen Kunsthall, the Kitchen
Artistic director at Apoteka — Space for Contemporary Art, founder and curator at (NYC), and Galerija Nova (Zagreb).
Cinemaniac — Think Film exhibiting and research project at Pula Film Festival and
curator of  Artists Cinema, screening program series taking place at the Museum of Her recent commissions include a 3-month-long performative project for the Art
Contemporary Art, Zagreb. in the Public Space program of the City of Zurich, a series of interventions in a dis-
used flower shop storefront for VOLT (Bergen), and installations for Bard Center for
Selected exhibitions include: Six Memos (CreArt, Exhibition hall Las Francesas, Curatorial Studies (Upstate NY), Bunkier Sztuki (Krakow), Marta Herford Museum,
Valladolid, Liverpool); CUT collage in contemporary art, (MSU Museum of MGLC Ljubljana, Kunsthalle Osnabrück, the 53rd October Salon (Belgrade), Stroom
Contemporary Art, 2018), Horizon of Expectations, Pavilion of Croatia, 57th Venice (The Hague), “Greater New York” at MoMA PS1 (NYC), MGLC and Galerija Skuc
Biennale (2017), PROJECTIONS Antun Motika and the legacy of experiments (both Ljubljana), Aichi Triennale (Nagoya), and the 11th Istanbul Biennale.
(MMSU, Museum of Modern and Contemporary Art, Rijeka, 2017); Great Undoing,
54th Annale (2015); Temporary Encounters —This is (not) a Museum (exhibition Horvat's performances have been presented at numerous venues and festivals,
series, Apoteka — Space for Contemporary Art, 2014 – ); Damir Očko: Studies on including LIFT — London International Festival of Theatre, KAAI Studios (Brussels),
Shivering (KM — Kunstlerhaus, Halle fur Kunst und Medien, Graz, 2014); Think Film HAU — Hebbel an Uffer (Berlin), Fondation Cartier (Paris), INKONST (Malmo),
(MMC Luka, Pula, 2013). Tanzquartier Wien, Malta Festival (Poznan), Teatro Maria Matos (Lisbon), Meteor
Festival (Bergen), PACT Zollverein (Essen), Haus der Kulturen der Welt (Berlin),
Alkantara Festival (Lisbon), Tanzquartier Wien (Vienna), Clockshop and Outpost for
Contemporary Art (both Los Angeles, CA), the Jerusalem Show (Jerusalem
and Ramallah).

She holds a BA in Theater from Columbia College Chicago, an MA in Performance

Studies from Northwestern University (IL, USA), and a practice-based PhD from
Roehampton University in London. After 20 years in the USA, she is currently based
in London, where she teaches in the Fine Art department at Central St Martins.
Her work in visual art is represented by galleries annex14 (Zurich) and Renata Fabbri
arte contemporanea (Milan).
 BRUNO JURIČIĆ MAJA KUZMANOVIĆ

Bruno Juričić is an architect, curator and entrepreneur. He received his Bachelor Maja Kuzmanović is a transdisciplinary artist, experience designer, writer, speaker
degree from IUAV Istituto Universitario di Archittetura di Venezia, and his MSc degree and process facilitator with a fondness for contemplation, cultivation and futurecraft-
in Urban Strategies, with excellence, from the University of Applied Arts in Vienna, ing. Maja considers life itself as her artistic medium. In recent years, her embodied
where he studied under the auspices of Zaha Hadid, Greg Lynn and Wolf Prix. In 2010, experience of living with uncertainty has become the core of her creative practice.
Juričić was selected as a Ph.D. researcher for the Getty Research Institute Seminars Maja is the co-founder of FoAM, a network of labs at the interstices of art, science,
in architecture and design in Los Angeles. Juričić is currently a Ph.D candidate in the nature and everyday life. Together with her partner Nik Gaffney she is currently work-
Department of Architecture at UCLA under the auspicious of Sylvia Lavin. ing in the nomadic cell of the FoAM network.

In 2011, as founder of MLAUS (Mediterranean Laboratory for Architecture and Urban As part of FoAM, Maja's research and creative projects focus on re-imagining possi-
Strategies), Juričić kickstarted the international symposium series on architecture, ble futures through artistic experiments. As a response to environmental, social
art and science, dubbed “PROTO/E/CO/LOGICS.” The symposium aims to tease and cultural turbulence, FoAM inspires and enables participatory co-creation, fos-
out speculative directions for architecture in relation to the contemporary “denatu- tering a sense of agency for people from all walks of life. Guided by the motto “grow
ralised material ecology.” Symposium participants included Sanford Kwinter, Sylvia your own worlds”, FoAM has successfully realised hundreds of collaborative projects,
Lavin, Graham Harman, Reza Negarestani, Keller Easterling, Eva Franch i Gilabert, across sectors and cultures. FoAM's work has been presented at venues worldwide,
Michael Meredith, Hernan Diaz-Alonso, Benjamin Bratton, Francois Roche and Patrik including The Gulbenkian Foundation, Transmediale, V&A, Pixelache, Z33, Vooruit,
Schumacher to name a few. The Experimental Arts Foundation and Ars Electronica. Maja’s role at FoAM, her
particular approach to people and technology has been recognised by the MIT's
In 2014 Bruno founded Atelier Bruno Juričić. The studio is a small, agile practice Technology Review and the World Economic Forum, awarding her the titles of Top
capable of working at a wide range of scales. The office has realised buildings in 100 Young Innovator and Young Global Leader. Maja's academic background is in
Croatia and currently, it is expanding its operations in China. The practice is founded design futures, storytelling, interactive media and transdisciplinary leadership.
on a commitment to the reality of the built work, and the transformative potential
of architecture and urban strategies. By projecting reason and emotion in every cre-
ative endeavor, cultural values are highly esteemed by our continuous engineered
effort into both physical and non physical forms.

Bruno Juričić was teaching in the post-graduate program in Urban Strategies at the
University of Applied Arts in Vienna, UCLArchitecture, and has taught at the Mitchell
Lab-Texas A&M University and SCI-Arc in Los Angeles.
 AI-BUILD

Ai Build is a London based company devel- Ai Build's purpose is to make manufacturing

oping Artificial Intelligence and Robotic easier, smarter and more affordable. As
technologies for large scale additive manu- a team of creative and enthusiastic people
facturing. We believe additive manufacturing with strong background in 3D printing,
is the core technology for achieving a sus- robotics, computer vision, machine learning,
tainable environment and a highly efficient computational design and physics, Ai Build
on-demand economy. is partnering with innovative companies and
investors to empower factories of the future. 
Ai Build provides an advanced 3D printing
technology for manufacturers to be able to
produce complex designs in short amounts
of time, without human labour or material
waste. Ai Build’s large scale autonomous
3D printing technology is being used in
a variety of industries such as construction,
high performance products, furniture, art
and research.
 ARUP BUNCH

Arup is the creative force at the heart of Bunch is a design studio offering a diverse
many of the world's most prominent projects range of work including identity, literature,
in the built environment and across industry. art direction, digital and motion. Established
With over 80 offices in 35 countries, Arup in 2005 with an international reach, from
has more than 13,000 planners, designers, London to Zagreb, Bunch delivers intelligent
engineers and consultants delivering innova- and innovative cross-platform solutions of
tive projects across the world with creativity communication design.
and passion.
Known for their pared-down, high-impact
Arup has the privilege and opportunity
designs that effectively communicate through
to contribute to some of the world’s most
their simplicity enables them to work on a
recognisable buildings. Helping our clients
variety of commercial and smaller-scale pro-
to create destinations and introduce vitality
jects. With a process tailored to each client and
to spaces where people and communities
a responsibility to contribute to positive change,
can thrive.
the commitment to think more and design less
drives the output of the studio.
 SKIRA

At SKIRA we refer to light as an intangible Light has a strong impact on people

but powerful building material. We create and their surroundings, which is why we
architectural lighting and product design take its importance seriously in our design
to suit our projects. By understanding light work. Our sustainable and adaptive light-
as an infinite voyager, we have developed ing design strategy takes into account
skills to capture its journey. Customer sup- the people, the architecture, the imple-
port and communication through all the mentation of light and shadows and other
phases of design and realisation process are influential factors covered by our holistic
provided by our team of lighting architects, approach to the performance resulting
designers, planners, engineers and visual- with a long term satisfaction and respect
isers, therefore the final result is a complete for all.
and unique solution with utmost attention
to detail as well as context.
DESIGN TEAM CREDITS CURATOR
Exhibition Author: Bruno Juričić. Exhibitors: Bruno Juričić
Alisa Andrašek, Vlatka Horvat, Bruno Juričić,
CURATORIAL ADVISOR
Maja Kuzmanović. Cloud Drawing: Alisa
Branka Benčić
Andrašek in coll. with Bruno Juričić.
Design Team – Lead Designer: Alisa Andrašek, COMMISSIONER
Designer: Bruno Juričić, Programming: Ministry of Culture of the Republic of Croatia
Madalin Gheorghe, Structural Design – Arup
ORGANIZATION
Group Limited: Henry Unterreiner, Peter
Moderna galerija – National museum
Lenk, Carolina Bartram, James Griffith,
of modern art, Zagreb
Robotic Fabrication – Ai-Build: Daghan Cam,
Michail Desyllas, Leonidas Leonidou, Light PARTNERS IN PRODUCTION
Design – Skira Architectural Lighting: Structural Design: Arup. Fabrication: Ai-Build.
Dean Skira, Dean Matika, Godvin Poropat, Lighting: Skira Architectural Lighting. Visual
Fabrication Material – FormFutura. Identity: Bunch. Print: Printera. Paper: Europapier,
Color Smooth, Black, 180 and 350 gsm.
EPHEMERAL GARDEN
Maja Kuzmanović. Sound design in coll. The participation of Croatia at the 16th
with Nik Gaffney and FoAM International Achitecture Exhibition – La Biennale
di Venezia is organized by Moderna galerija 
TO STILL THE EYE
– National museum of modern art, Zagreb with
Vlatka Horvat
financial support provided by the Ministry
of Culture of the Republic of Croatia. Additional
[email protected] support is provided by City of Pula-Pola,
www.pergola.ai Zagreb Tourist Board, Intra Lighting.
CLOUD PERGOLA
THE ARCHITECTURE OF HOSPITALITY

EXHIBITION DATES
May 26 – November 25, 2018

PREVIEW
May 24 – 25, 2018

OPENING
Friday, May 25, 13.30

VENUE
Artiglierie, Arsenale
Venice, Italy